- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 28.33 | 4.15 | 10.06 | 3.06 | 15.91 | 9.29 | 0.98 | -2.0 | 4.26 | 0.11 | 0.0 | 10.0 | 10.80 | 11.29 | -0.71 | 3.46 | -5.91 | -5.28 | 0.39 | -3.99 | -0.06 | 0 | 0 | 0 |
| 24Q2 (19) | 27.2 | 4.53 | 9.15 | 2.64 | -2.94 | -0.75 | 1.0 | 7.53 | 2.04 | 0.11 | 0.0 | 0.0 | 9.71 | -7.15 | -9.07 | 3.68 | 2.86 | -6.51 | 0.40 | -4.34 | -8.38 | 0 | 0 | 0 |
| 24Q1 (18) | 26.02 | -3.95 | 4.5 | 2.72 | 3.42 | 5.43 | 0.93 | 0.0 | -7.0 | 0.11 | 0.0 | 0.0 | 10.45 | 7.67 | 0.89 | 3.57 | 4.11 | -11.0 | 0.42 | 4.11 | -4.3 | 0 | 0 | 0 |
| 23Q4 (17) | 27.09 | 5.24 | -1.1 | 2.63 | -6.07 | 5.62 | 0.93 | -1.06 | 20.78 | 0.11 | 10.0 | 0.0 | 9.71 | -10.75 | 6.79 | 3.43 | -5.99 | 22.12 | 0.41 | 4.52 | 1.11 | 0 | 0 | 0 |
| 23Q3 (16) | 25.74 | 3.29 | 2.75 | 2.8 | 5.26 | 30.23 | 0.94 | -4.08 | 11.9 | 0.1 | -9.09 | -9.09 | 10.88 | 1.91 | 26.74 | 3.65 | -7.14 | 8.9 | 0.39 | -11.99 | -11.53 | 0 | 0 | 0 |
| 23Q2 (15) | 24.92 | 0.08 | 2.17 | 2.66 | 3.1 | 33.67 | 0.98 | -2.0 | 11.36 | 0.11 | 0.0 | 10.0 | 10.67 | 3.02 | 30.83 | 3.93 | -2.08 | 9.0 | 0.44 | -0.08 | 7.66 | 0 | 0 | 0 |
| 23Q1 (14) | 24.9 | -9.09 | 1.97 | 2.58 | 3.61 | -5.49 | 1.0 | 29.87 | 12.36 | 0.11 | 0.0 | 0.0 | 10.36 | 13.98 | -7.32 | 4.02 | 42.86 | 10.19 | 0.44 | 10.0 | -1.93 | 0 | 0 | 0 |
| 22Q4 (13) | 27.39 | 9.34 | 3.63 | 2.49 | 15.81 | -10.11 | 0.77 | -8.33 | 14.93 | 0.11 | 0.0 | 0.0 | 9.09 | 5.92 | -13.26 | 2.81 | -16.16 | 10.9 | 0.40 | -8.54 | -3.5 | 0 | 0 | 0 |
| 22Q3 (12) | 25.05 | 2.71 | 12.33 | 2.15 | 8.04 | -3.59 | 0.84 | -4.55 | -11.58 | 0.11 | 10.0 | 0.0 | 8.58 | 5.19 | -14.17 | 3.35 | -7.06 | -21.29 | 0.44 | 7.1 | -10.98 | 0 | 0 | 0 |
| 22Q2 (11) | 24.39 | -0.12 | 0.45 | 1.99 | -27.11 | -10.76 | 0.88 | -1.12 | -17.76 | 0.1 | -9.09 | -16.67 | 8.16 | -27.02 | -11.16 | 3.61 | -1.0 | -18.13 | 0.41 | -8.98 | -17.04 | 0 | 0 | 0 |
| 22Q1 (10) | 24.42 | -7.6 | -5.68 | 2.73 | -1.44 | -3.87 | 0.89 | 32.84 | -24.58 | 0.11 | 0.0 | -21.43 | 11.18 | 6.67 | 1.91 | 3.64 | 43.77 | -20.04 | 0.45 | 8.23 | -16.7 | 0 | 0 | 0 |
| 21Q4 (9) | 26.43 | 18.52 | -1.75 | 2.77 | 24.22 | -16.57 | 0.67 | -29.47 | -50.37 | 0.11 | 0.0 | -45.0 | 10.48 | 4.81 | -15.08 | 2.53 | -40.49 | -49.49 | 0.42 | -15.63 | -44.02 | 0 | 0 | 0 |
| 21Q3 (8) | 22.3 | -8.15 | -8.68 | 2.23 | 0.0 | -12.89 | 0.95 | -11.21 | -32.14 | 0.11 | -8.33 | -15.38 | 10.00 | 8.88 | -4.61 | 4.26 | -3.33 | -25.69 | 0.49 | -0.19 | -7.34 | 0 | 0 | 0 |
| 21Q2 (7) | 24.28 | -6.22 | -4.93 | 2.23 | -21.48 | -18.91 | 1.07 | -9.32 | 9.18 | 0.12 | -14.29 | -7.69 | 9.18 | -16.27 | -14.7 | 4.41 | -3.31 | 14.85 | 0.49 | -8.6 | -2.9 | 0 | 0 | 0 |
| 21Q1 (6) | 25.89 | -3.75 | 0 | 2.84 | -14.46 | 0 | 1.18 | -12.59 | 0 | 0.14 | -30.0 | 0 | 10.97 | -11.12 | 0 | 4.56 | -9.18 | 0 | 0.54 | -27.27 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 26.9 | 10.16 | 0 | 3.32 | 29.69 | 0 | 1.35 | -3.57 | 0 | 0.2 | 53.85 | 0 | 12.34 | 17.73 | 0 | 5.02 | -12.46 | 0 | 0.74 | 39.66 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 24.42 | -4.39 | 0.0 | 2.56 | -6.91 | 0.0 | 1.4 | 42.86 | 0.0 | 0.13 | 0.0 | 0.0 | 10.48 | -2.64 | 0.0 | 5.73 | 49.41 | 0.0 | 0.53 | 4.59 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 25.54 | 0 | 0.0 | 2.75 | 0 | 0.0 | 0.98 | 0 | 0.0 | 0.13 | 0 | 0.0 | 10.77 | 0 | 0.0 | 3.84 | 0 | 0.0 | 0.51 | 0 | 0.0 | 0 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 102.65 | 1.38 | 10.66 | 14.01 | 3.85 | 14.24 | 0.43 | 0.0 | 10.38 | 12.46 | 3.75 | 12.69 | 0.42 | -1.36 | 0 | 0 |
| 2022 (9) | 101.25 | 2.38 | 9.35 | -7.24 | 3.37 | -13.14 | 0.43 | -10.42 | 9.23 | -9.39 | 3.33 | -15.16 | 0.42 | -12.5 | 0 | 0 |
| 2021 (8) | 98.9 | -2.54 | 10.08 | -13.1 | 3.88 | -17.27 | 0.48 | -22.58 | 10.19 | -10.84 | 3.92 | -15.11 | 0.49 | -20.56 | 0 | 0 |
| 2020 (7) | 101.48 | -3.8 | 11.6 | 2.56 | 4.69 | 18.14 | 0.62 | 14.81 | 11.43 | 6.62 | 4.62 | 22.8 | 0.61 | 19.35 | 0 | 0 |
| 2019 (6) | 105.49 | -10.06 | 11.31 | 3.76 | 3.97 | 5.03 | 0.54 | 3.85 | 10.72 | 15.37 | 3.76 | 16.77 | 0.51 | 15.46 | 0 | 0 |
| 2018 (5) | 117.29 | 8.93 | 10.9 | -11.88 | 3.78 | -15.62 | 0.52 | 8.33 | 9.29 | -19.11 | 3.22 | -22.55 | 0.44 | -0.55 | 0 | 0 |
| 2017 (4) | 107.67 | 0 | 12.37 | 0 | 4.48 | 0 | 0.48 | 0 | 11.49 | 0 | 4.16 | 0 | 0.45 | 0 | 0 | 0 |
