- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 0.04 | 33.33 | -50.0 | 0.01 | 0.0 | 0.0 | 0.09 | 28.57 | 80.0 | 0.25 | -3.85 | 38.89 | 25.00 | -25.0 | 100.0 | 225.00 | -3.57 | 260.0 | 625.00 | -27.88 | 177.78 | 30 | 0.0 | 11.11 |
| 24Q1 (19) | 0.03 | -76.92 | -25.0 | 0.01 | -50.0 | 0.0 | 0.07 | -58.82 | 16.67 | 0.26 | -42.22 | 30.0 | 33.33 | 116.67 | 33.33 | 233.33 | 78.43 | 55.56 | 866.67 | 150.37 | 73.33 | 30 | 0.0 | 11.11 |
| 23Q4 (18) | 0.13 | 0 | 116.67 | 0.02 | 0 | 0.0 | 0.17 | 0 | 54.55 | 0.45 | 0 | 4.65 | 15.38 | 23.08 | -53.85 | 130.77 | 109.23 | -28.67 | 346.15 | 53.85 | -51.7 | 30 | 0 | 11.11 |
| 23Q3 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 12.50 | 0.0 | -50.0 | 62.50 | 0.0 | -54.55 | 225.00 | 0.0 | -43.75 | 0 | -100.0 | 0 |
| 23Q2 (16) | 0.08 | 100.0 | 0.0 | 0.01 | 0.0 | -50.0 | 0.05 | -16.67 | -54.55 | 0.18 | -10.0 | -43.75 | 12.50 | -50.0 | -50.0 | 62.50 | -58.33 | -54.55 | 225.00 | -55.0 | -43.75 | 27 | 0.0 | 0 |
| 23Q1 (15) | 0.04 | -33.33 | 0 | 0.01 | -50.0 | 0 | 0.06 | -45.45 | 0 | 0.2 | -53.49 | 0 | 25.00 | -25.0 | -66.67 | 150.00 | -18.18 | -40.0 | 500.00 | -30.23 | -37.5 | 27 | 0.0 | 0 |
| 22Q4 (14) | 0.06 | 0 | 50.0 | 0.02 | 0 | -33.33 | 0.11 | 0 | 10.0 | 0.43 | 0 | 34.38 | 33.33 | 33.33 | -55.56 | 183.33 | 33.33 | -26.67 | 716.67 | 79.17 | -10.42 | 27 | 0 | 0 |
| 22Q3 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 25.00 | 0.0 | 0.0 | 137.50 | 0.0 | -38.89 | 400.00 | 0.0 | -57.89 | 0 | 0 | 0 |
| 22Q2 (12) | 0.08 | 0 | 100.0 | 0.02 | 0 | 100.0 | 0.11 | 0 | 22.22 | 0.32 | 0 | -15.79 | 25.00 | -66.67 | 0.0 | 137.50 | -45.0 | -38.89 | 400.00 | -50.0 | -57.89 | 0 | 0 | 0 |
| 22Q1 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 75.00 | 0.0 | 0 | 250.00 | 0.0 | 0 | 800.00 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q4 (10) | 0.04 | 0 | 0 | 0.03 | 0 | 0 | 0.1 | 0 | 0 | 0.32 | 0 | 0 | 75.00 | 200.0 | 0 | 250.00 | 11.11 | 0 | 800.00 | -15.79 | 0 | 0 | 0 | 0 |
| 21Q3 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 25.00 | 0.0 | 0 | 225.00 | 0.0 | 0 | 950.00 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q2 (8) | 0.04 | 0 | 0 | 0.01 | 0 | 0 | 0.09 | 0 | 0 | 0.38 | 0 | 0 | 25.00 | 0 | 0 | 225.00 | 0 | 0 | 950.00 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
