玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)2.282.24-6.940.25.26-4.760.26-10.34-13.330.140.00.08.772.952.3411.40-12.31-6.876.14-2.197.46000
24Q1 (19)2.23-11.51-23.10.19-9.525.560.2911.54-9.380.1416.677.698.522.2437.2713.0026.0417.856.2831.8440.05000
23Q4 (18)2.52-1.18-28.210.210.0-12.50.26-13.33-38.10.12-14.29-29.418.331.1921.8710.32-12.3-13.784.76-13.27-1.68000
23Q3 (17)2.554.08-36.410.210.0-4.550.30.0-11.760.140.00.08.24-3.9250.1111.76-3.9238.755.49-3.9257.25000
23Q2 (16)2.45-15.52-62.820.2116.67-40.00.3-6.25-50.00.147.69-41.678.5738.161.3912.2410.9734.495.7127.4756.9000
23Q1 (15)2.9-17.3800.18-25.000.32-23.8100.13-23.5306.21-9.221.7911.03-7.7813.14.48-7.4422.53000
22Q4 (14)3.51-12.47-52.440.249.09-46.670.4223.53-41.670.1721.43-37.046.8424.6312.1411.9741.1322.654.8438.7332.38000
22Q3 (13)4.01-39.1500.22-37.1400.34-43.3300.14-41.6705.493.3-23.338.48-6.87-5.213.49-4.14-15.15000
22Q2 (12)6.59017.890.350-12.50.6020.00.2404.355.31-12.9-25.789.10-6.681.793.64-0.46-11.49000
22Q1 (11)0-100.000-100.000-100.000-100.006.100.009.760.003.660.00000
21Q4 (10)7.38000.45000.72000.27006.10-14.7909.769.0703.66-11.080000
21Q3 (9)0-100.000-100.000-100.000-100.007.160.008.940.004.110.00000
21Q2 (8)5.59000.4000.5000.23007.16008.94004.1100000
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)10.42-26.20.810.01.18-13.240.53-1.857.7735.5111.3217.575.0933.000
2022 (9)14.128.870.81-4.711.3610.570.545.885.74-12.479.631.563.82-2.7400
2021 (8)12.978.990.8516.441.2316.040.51-3.776.556.839.486.463.93-11.7100
2020 (7)11.98.480.7310.611.0632.50.53-24.296.131.968.9122.144.45-30.200
2019 (6)10.9700.6600.800.706.0207.2906.38000

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