- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 1.41 | 11.9 | -20.34 | 0.15 | -6.25 | -6.25 | 0.1 | 0.0 | -9.09 | 0.12 | 0.0 | 9.09 | 10.64 | -16.22 | 17.69 | 7.09 | -10.64 | 14.12 | 8.51 | -10.64 | 36.94 | 71 | 0.0 | 9.23 |
24Q1 (19) | 1.26 | 10.53 | 29.9 | 0.16 | 23.08 | 45.45 | 0.1 | 0.0 | 11.11 | 0.12 | 9.09 | 20.0 | 12.70 | 11.36 | 11.98 | 7.94 | -9.52 | -14.46 | 9.52 | -1.3 | -7.62 | 71 | 0.0 | 9.23 |
23Q4 (18) | 1.14 | -25.97 | -10.24 | 0.13 | -13.33 | 0.0 | 0.1 | -9.09 | 25.0 | 0.11 | -15.38 | 37.5 | 11.40 | 17.08 | 11.4 | 8.77 | 22.81 | 39.25 | 9.65 | 14.3 | 53.18 | 71 | 9.23 | 9.23 |
23Q3 (17) | 1.54 | -12.99 | -10.47 | 0.15 | -6.25 | 0.0 | 0.11 | 0.0 | -8.33 | 0.13 | 18.18 | 62.5 | 9.74 | 7.75 | 11.69 | 7.14 | 14.94 | 2.38 | 8.44 | 35.83 | 81.49 | 65 | 0.0 | -7.14 |
23Q2 (16) | 1.77 | 82.47 | -14.08 | 0.16 | 45.45 | 23.08 | 0.11 | 22.22 | 0.0 | 0.11 | 10.0 | 10.0 | 9.04 | -20.29 | 43.24 | 6.21 | -33.02 | 16.38 | 6.21 | -39.72 | 28.02 | 65 | 0.0 | -7.14 |
23Q1 (15) | 0.97 | -23.62 | -35.33 | 0.11 | -15.38 | -26.67 | 0.09 | 12.5 | -30.77 | 0.1 | 25.0 | 0.0 | 11.34 | 10.79 | 13.4 | 9.28 | 47.29 | 7.06 | 10.31 | 63.66 | 54.64 | 65 | 0.0 | -7.14 |
22Q4 (14) | 1.27 | -26.16 | -24.4 | 0.13 | -13.33 | 8.33 | 0.08 | -33.33 | 0.0 | 0.08 | 0.0 | 0.0 | 10.24 | 17.38 | 43.31 | 6.30 | -9.71 | 32.28 | 6.30 | 35.43 | 32.28 | 65 | -7.14 | -7.14 |
22Q3 (13) | 1.72 | -16.5 | 34.38 | 0.15 | 15.38 | 7.14 | 0.12 | 9.09 | 20.0 | 0.08 | -20.0 | 0.0 | 8.72 | 38.19 | -20.27 | 6.98 | 30.66 | -10.7 | 4.65 | -4.19 | -25.58 | 70 | 0.0 | 2.94 |
22Q2 (12) | 2.06 | 37.33 | 44.06 | 0.13 | -13.33 | -7.14 | 0.11 | -15.38 | 10.0 | 0.1 | 0.0 | 11.11 | 6.31 | -36.89 | -35.54 | 5.34 | -38.39 | -23.64 | 4.85 | -27.18 | -22.87 | 70 | 0.0 | 2.94 |
22Q1 (11) | 1.5 | -10.71 | 35.14 | 0.15 | 25.0 | 15.38 | 0.13 | 62.5 | 30.0 | 0.1 | 25.0 | 25.0 | 10.00 | 40.0 | -14.62 | 8.67 | 82.0 | -3.8 | 6.67 | 40.0 | -7.5 | 70 | 0.0 | 2.94 |
21Q4 (10) | 1.68 | 31.25 | 54.13 | 0.12 | -14.29 | 9.09 | 0.08 | -20.0 | -11.11 | 0.08 | 0.0 | 14.29 | 7.14 | -34.69 | -29.22 | 4.76 | -39.05 | -42.33 | 4.76 | -23.81 | -25.85 | 70 | 2.94 | 2.94 |
21Q3 (9) | 1.28 | -10.49 | -0.78 | 0.14 | 0.0 | 27.27 | 0.1 | 0.0 | 11.11 | 0.08 | -11.11 | 14.29 | 10.94 | 11.72 | 28.27 | 7.81 | 11.72 | 11.98 | 6.25 | -0.69 | 15.18 | 68 | 0.0 | 3.03 |
21Q2 (8) | 1.43 | 28.83 | 93.24 | 0.14 | 7.69 | 40.0 | 0.1 | 0.0 | 11.11 | 0.09 | 12.5 | 28.57 | 9.79 | -16.41 | -27.55 | 6.99 | -22.38 | -42.5 | 6.29 | -12.67 | -33.47 | 68 | 0.0 | 1.49 |
21Q1 (7) | 1.11 | 1.83 | 12.12 | 0.13 | 18.18 | 0.0 | 0.1 | 11.11 | 11.11 | 0.08 | 14.29 | 14.29 | 11.71 | 16.05 | -10.81 | 9.01 | 9.11 | -0.9 | 7.21 | 12.23 | 1.93 | 68 | 0.0 | 1.49 |
20Q4 (6) | 1.09 | -15.5 | 13.54 | 0.11 | 0.0 | -8.33 | 0.09 | 0.0 | 12.5 | 0.07 | 0.0 | -30.0 | 10.09 | 18.35 | -19.27 | 8.26 | 18.35 | -0.92 | 6.42 | 18.35 | -38.35 | 68 | 3.03 | 1.49 |
20Q3 (5) | 1.29 | 74.32 | -8.51 | 0.11 | 10.0 | -31.25 | 0.09 | 0.0 | -10.0 | 0.07 | 0.0 | -36.36 | 8.53 | -36.9 | -24.85 | 6.98 | -42.64 | -1.63 | 5.43 | -42.64 | -30.44 | 66 | -1.49 | 8.2 |
20Q2 (4) | 0.74 | -25.25 | 0.0 | 0.1 | -23.08 | 0.0 | 0.09 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 13.51 | 2.91 | 0.0 | 12.16 | 33.78 | 0.0 | 9.46 | 33.78 | 0.0 | 67 | 0.0 | 0.0 |
20Q1 (3) | 0.99 | 3.12 | 0.0 | 0.13 | 8.33 | 0.0 | 0.09 | 12.5 | 0.0 | 0.07 | -30.0 | 0.0 | 13.13 | 5.05 | 0.0 | 9.09 | 9.09 | 0.0 | 7.07 | -32.12 | 0.0 | 67 | 0.0 | 0.0 |
19Q4 (2) | 0.96 | -31.91 | 0.0 | 0.12 | -25.0 | 0.0 | 0.08 | -20.0 | 0.0 | 0.1 | -9.09 | 0.0 | 12.50 | 10.16 | 0.0 | 8.33 | 17.5 | 0.0 | 10.42 | 33.52 | 0.0 | 67 | 9.84 | 0.0 |
19Q3 (1) | 1.41 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 11.35 | 0.0 | 0.0 | 7.09 | 0.0 | 0.0 | 7.80 | 0.0 | 0.0 | 61 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 5.42 | -17.13 | 0.55 | 0.0 | 0.39 | -11.36 | 0.44 | 22.22 | 10.15 | 20.66 | 7.20 | 6.95 | 8.12 | 47.48 | 71 | 9.23 |
2022 (9) | 6.54 | 18.69 | 0.55 | 3.77 | 0.44 | 15.79 | 0.36 | 5.88 | 8.41 | -12.57 | 6.73 | -2.45 | 5.50 | -10.79 | 65 | -7.14 |
2021 (8) | 5.51 | 34.06 | 0.53 | 15.22 | 0.38 | 5.56 | 0.34 | 25.93 | 9.62 | -14.06 | 6.90 | -21.26 | 6.17 | -6.07 | 70 | 2.94 |
2020 (7) | 4.11 | -29.26 | 0.46 | -30.3 | 0.36 | -7.69 | 0.27 | -30.77 | 11.19 | -1.47 | 8.76 | 30.49 | 6.57 | -2.13 | 68 | 3.03 |
2019 (6) | 5.81 | 14.37 | 0.66 | 8.2 | 0.39 | 5.41 | 0.39 | 14.71 | 11.36 | -5.4 | 6.71 | -7.84 | 6.71 | 0.29 | 66 | 8.2 |
2018 (5) | 5.08 | -0.97 | 0.61 | -7.58 | 0.37 | 15.62 | 0.34 | 6.25 | 12.01 | -6.67 | 7.28 | 16.76 | 6.69 | 7.3 | 61 | -7.58 |
2017 (4) | 5.13 | 25.43 | 0.66 | 43.48 | 0.32 | -15.79 | 0.32 | -13.51 | 12.87 | 14.39 | 6.24 | -32.86 | 6.24 | -31.05 | 66 | 1.54 |
2016 (3) | 4.09 | 35.88 | 0.46 | 9.52 | 0.38 | 0.0 | 0.37 | 68.18 | 11.25 | -19.4 | 9.29 | -26.41 | 9.05 | 23.77 | 65 | 6.56 |
2015 (2) | 3.01 | 25.42 | 0.42 | -6.67 | 0.38 | 52.0 | 0.22 | 29.41 | 13.95 | -25.58 | 12.62 | 21.2 | 7.31 | 3.19 | 61 | 29.79 |
2014 (1) | 2.4 | 45.45 | 0.45 | 50.0 | 0.25 | 38.89 | 0.17 | 0.0 | 18.75 | 0 | 10.42 | 0 | 7.08 | 0 | 47 | 34.29 |