玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)1.4111.9-20.340.15-6.25-6.250.10.0-9.090.120.09.0910.64-16.2217.697.09-10.6414.128.51-10.6436.94710.09.23
24Q1 (19)1.2610.5329.90.1623.0845.450.10.011.110.129.0920.012.7011.3611.987.94-9.52-14.469.52-1.3-7.62710.09.23
23Q4 (18)1.14-25.97-10.240.13-13.330.00.1-9.0925.00.11-15.3837.511.4017.0811.48.7722.8139.259.6514.353.18719.239.23
23Q3 (17)1.54-12.99-10.470.15-6.250.00.110.0-8.330.1318.1862.59.747.7511.697.1414.942.388.4435.8381.49650.0-7.14
23Q2 (16)1.7782.47-14.080.1645.4523.080.1122.220.00.1110.010.09.04-20.2943.246.21-33.0216.386.21-39.7228.02650.0-7.14
23Q1 (15)0.97-23.62-35.330.11-15.38-26.670.0912.5-30.770.125.00.011.3410.7913.49.2847.297.0610.3163.6654.64650.0-7.14
22Q4 (14)1.27-26.16-24.40.13-13.338.330.08-33.330.00.080.00.010.2417.3843.316.30-9.7132.286.3035.4332.2865-7.14-7.14
22Q3 (13)1.72-16.534.380.1515.387.140.129.0920.00.08-20.00.08.7238.19-20.276.9830.66-10.74.65-4.19-25.58700.02.94
22Q2 (12)2.0637.3344.060.13-13.33-7.140.11-15.3810.00.10.011.116.31-36.89-35.545.34-38.39-23.644.85-27.18-22.87700.02.94
22Q1 (11)1.5-10.7135.140.1525.015.380.1362.530.00.125.025.010.0040.0-14.628.6782.0-3.86.6740.0-7.5700.02.94
21Q4 (10)1.6831.2554.130.12-14.299.090.08-20.0-11.110.080.014.297.14-34.69-29.224.76-39.05-42.334.76-23.81-25.85702.942.94
21Q3 (9)1.28-10.49-0.780.140.027.270.10.011.110.08-11.1114.2910.9411.7228.277.8111.7211.986.25-0.6915.18680.03.03
21Q2 (8)1.4328.8393.240.147.6940.00.10.011.110.0912.528.579.79-16.41-27.556.99-22.38-42.56.29-12.67-33.47680.01.49
21Q1 (7)1.111.8312.120.1318.180.00.111.1111.110.0814.2914.2911.7116.05-10.819.019.11-0.97.2112.231.93680.01.49
20Q4 (6)1.09-15.513.540.110.0-8.330.090.012.50.070.0-30.010.0918.35-19.278.2618.35-0.926.4218.35-38.35683.031.49
20Q3 (5)1.2974.32-8.510.1110.0-31.250.090.0-10.00.070.0-36.368.53-36.9-24.856.98-42.64-1.635.43-42.64-30.4466-1.498.2
20Q2 (4)0.74-25.250.00.1-23.080.00.090.00.00.070.00.013.512.910.012.1633.780.09.4633.780.0670.00.0
20Q1 (3)0.993.120.00.138.330.00.0912.50.00.07-30.00.013.135.050.09.099.090.07.07-32.120.0670.00.0
19Q4 (2)0.96-31.910.00.12-25.00.00.08-20.00.00.1-9.090.012.5010.160.08.3317.50.010.4233.520.0679.840.0
19Q3 (1)1.410.00.00.160.00.00.10.00.00.110.00.011.350.00.07.090.00.07.800.00.0610.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.42-17.130.550.00.39-11.360.4422.2210.1520.667.206.958.1247.48719.23
2022 (9)6.5418.690.553.770.4415.790.365.888.41-12.576.73-2.455.50-10.7965-7.14
2021 (8)5.5134.060.5315.220.385.560.3425.939.62-14.066.90-21.266.17-6.07702.94
2020 (7)4.11-29.260.46-30.30.36-7.690.27-30.7711.19-1.478.7630.496.57-2.13683.03
2019 (6)5.8114.370.668.20.395.410.3914.7111.36-5.46.71-7.846.710.29668.2
2018 (5)5.08-0.970.61-7.580.3715.620.346.2512.01-6.677.2816.766.697.361-7.58
2017 (4)5.1325.430.6643.480.32-15.790.32-13.5112.8714.396.24-32.866.24-31.05661.54
2016 (3)4.0935.880.469.520.380.00.3768.1811.25-19.49.29-26.419.0523.77656.56
2015 (2)3.0125.420.42-6.670.3852.00.2229.4113.95-25.5812.6221.27.313.196129.79
2014 (1)2.445.450.4550.00.2538.890.170.018.75010.4207.0804734.29

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