玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.7212.4234.380.080.014.290.1828.5738.460.040.00.04.65-11.05-14.9510.4714.373.042.33-11.05-25.58000
24Q2 (19)1.5310.0717.690.080.014.290.140.00.00.040.00.05.23-9.15-2.899.15-9.15-15.032.61-9.15-15.03000
24Q1 (18)1.398.596.110.0860.060.00.1440.0-6.670.040.033.335.7647.3450.7910.0728.92-12.042.88-7.9125.66000
23Q4 (17)1.280.01.590.05-28.57-16.670.1-23.08-47.370.040.0-20.03.91-28.57-17.977.81-23.08-48.193.120.0-21.25000
23Q3 (16)1.28-1.54-9.220.070.040.00.13-7.14-13.330.040.00.05.471.5654.2210.16-5.69-4.533.121.5610.16000
23Q2 (15)1.3-0.76-9.090.0740.040.00.14-6.67-6.670.0433.330.05.3841.0854.010.77-5.952.673.0834.3610.0000
23Q1 (14)1.313.970.770.05-16.6725.00.15-21.0515.380.03-40.00.03.82-19.8524.0511.45-24.0714.52.29-42.29-0.76000
22Q4 (13)1.26-10.640.00.0620.0-14.290.1926.6772.730.0525.0150.04.7634.29-14.2915.0841.7572.733.9739.88150.0000
22Q3 (12)1.41-1.49.30.050.0-28.570.150.0-6.250.040.0100.03.551.42-34.6510.641.42-14.232.841.4282.98000
22Q2 (11)1.4310.024.350.0525.00.00.1515.3825.00.0433.33100.03.5013.64-19.5810.494.90.522.8021.2160.84000
22Q1 (10)1.33.1723.810.04-42.86-20.00.1318.188.330.0350.0200.03.08-44.62-35.3810.0014.55-12.52.3145.38142.31000
21Q4 (9)1.26-2.3310.530.070.040.00.11-31.25-21.430.020.0100.05.562.3826.678.73-29.61-28.911.592.3880.95000
21Q3 (8)1.2912.1726.470.0740.016.670.1633.3314.290.020.005.4324.81-7.7512.4018.86-9.631.55-10.850000
21Q2 (7)1.159.526.480.050.0-16.670.120.0-7.690.02100.004.35-8.7-21.7410.43-8.7-13.311.7482.610000
21Q1 (6)1.05-7.897.140.050.00.00.12-14.299.090.010.004.768.57-6.6711.43-6.941.820.958.570000
20Q4 (5)1.1411.767.550.05-16.67-16.670.140.07.690.01004.39-25.44-22.5112.28-10.530.130.8800000
20Q3 (4)1.02-5.560.00.060.00.00.147.690.0000.05.885.880.013.7314.030.00.0000.0000.0
20Q2 (3)1.0810.20.00.0620.00.00.1318.180.0000.05.568.890.012.047.240.00.0000.0000.0
20Q1 (2)0.98-7.550.00.05-16.670.00.11-15.380.0000.05.10-9.860.011.22-8.480.00.0000.0000.0
19Q4 (1)1.060.00.00.060.00.00.130.00.000.00.05.660.00.012.260.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.17-4.440.2414.290.53-13.110.15-6.254.6419.5910.25-9.082.90-1.900
2022 (9)5.4113.890.21-12.50.6119.610.16166.673.88-23.1711.285.022.96134.1300
2021 (8)4.7512.560.249.090.51-1.920.06500.05.05-3.0810.74-12.871.26433.0500
2020 (7)4.2210.180.22-8.330.5226.830.010.05.21-16.812.3215.110.24-9.2400
2019 (6)3.8311.340.244.350.4120.590.0106.27-6.2810.708.310.26000
2018 (5)3.4415.050.2364.290.346.25006.6942.799.88-7.650.00000
2017 (4)2.9928.880.1427.270.320.0004.68-1.2510.70-22.410.00000
2016 (3)2.3200.1100.320004.74013.7900.00000

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