- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 1.53 | 10.07 | 17.69 | 0.08 | 0.0 | 14.29 | 0.14 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 5.23 | -9.15 | -2.89 | 9.15 | -9.15 | -15.03 | 2.61 | -9.15 | -15.03 | 0 | 0 | 0 |
24Q1 (19) | 1.39 | 8.59 | 6.11 | 0.08 | 60.0 | 60.0 | 0.14 | 40.0 | -6.67 | 0.04 | 0.0 | 33.33 | 5.76 | 47.34 | 50.79 | 10.07 | 28.92 | -12.04 | 2.88 | -7.91 | 25.66 | 0 | 0 | 0 |
23Q4 (18) | 1.28 | 0.0 | 1.59 | 0.05 | -28.57 | -16.67 | 0.1 | -23.08 | -47.37 | 0.04 | 0.0 | -20.0 | 3.91 | -28.57 | -17.97 | 7.81 | -23.08 | -48.19 | 3.12 | 0.0 | -21.25 | 0 | 0 | 0 |
23Q3 (17) | 1.28 | -1.54 | -9.22 | 0.07 | 0.0 | 40.0 | 0.13 | -7.14 | -13.33 | 0.04 | 0.0 | 0.0 | 5.47 | 1.56 | 54.22 | 10.16 | -5.69 | -4.53 | 3.12 | 1.56 | 10.16 | 0 | 0 | 0 |
23Q2 (16) | 1.3 | -0.76 | -9.09 | 0.07 | 40.0 | 40.0 | 0.14 | -6.67 | -6.67 | 0.04 | 33.33 | 0.0 | 5.38 | 41.08 | 54.0 | 10.77 | -5.95 | 2.67 | 3.08 | 34.36 | 10.0 | 0 | 0 | 0 |
23Q1 (15) | 1.31 | 3.97 | 0.77 | 0.05 | -16.67 | 25.0 | 0.15 | -21.05 | 15.38 | 0.03 | -40.0 | 0.0 | 3.82 | -19.85 | 24.05 | 11.45 | -24.07 | 14.5 | 2.29 | -42.29 | -0.76 | 0 | 0 | 0 |
22Q4 (14) | 1.26 | -10.64 | 0.0 | 0.06 | 20.0 | -14.29 | 0.19 | 26.67 | 72.73 | 0.05 | 25.0 | 150.0 | 4.76 | 34.29 | -14.29 | 15.08 | 41.75 | 72.73 | 3.97 | 39.88 | 150.0 | 0 | 0 | 0 |
22Q3 (13) | 1.41 | -1.4 | 9.3 | 0.05 | 0.0 | -28.57 | 0.15 | 0.0 | -6.25 | 0.04 | 0.0 | 100.0 | 3.55 | 1.42 | -34.65 | 10.64 | 1.42 | -14.23 | 2.84 | 1.42 | 82.98 | 0 | 0 | 0 |
22Q2 (12) | 1.43 | 10.0 | 24.35 | 0.05 | 25.0 | 0.0 | 0.15 | 15.38 | 25.0 | 0.04 | 33.33 | 100.0 | 3.50 | 13.64 | -19.58 | 10.49 | 4.9 | 0.52 | 2.80 | 21.21 | 60.84 | 0 | 0 | 0 |
22Q1 (11) | 1.3 | 3.17 | 23.81 | 0.04 | -42.86 | -20.0 | 0.13 | 18.18 | 8.33 | 0.03 | 50.0 | 200.0 | 3.08 | -44.62 | -35.38 | 10.00 | 14.55 | -12.5 | 2.31 | 45.38 | 142.31 | 0 | 0 | 0 |
21Q4 (10) | 1.26 | -2.33 | 10.53 | 0.07 | 0.0 | 40.0 | 0.11 | -31.25 | -21.43 | 0.02 | 0.0 | 100.0 | 5.56 | 2.38 | 26.67 | 8.73 | -29.61 | -28.91 | 1.59 | 2.38 | 80.95 | 0 | 0 | 0 |
21Q3 (9) | 1.29 | 12.17 | 26.47 | 0.07 | 40.0 | 16.67 | 0.16 | 33.33 | 14.29 | 0.02 | 0.0 | 0 | 5.43 | 24.81 | -7.75 | 12.40 | 18.86 | -9.63 | 1.55 | -10.85 | 0 | 0 | 0 | 0 |
21Q2 (8) | 1.15 | 9.52 | 6.48 | 0.05 | 0.0 | -16.67 | 0.12 | 0.0 | -7.69 | 0.02 | 100.0 | 0 | 4.35 | -8.7 | -21.74 | 10.43 | -8.7 | -13.31 | 1.74 | 82.61 | 0 | 0 | 0 | 0 |
21Q1 (7) | 1.05 | -7.89 | 7.14 | 0.05 | 0.0 | 0.0 | 0.12 | -14.29 | 9.09 | 0.01 | 0.0 | 0 | 4.76 | 8.57 | -6.67 | 11.43 | -6.94 | 1.82 | 0.95 | 8.57 | 0 | 0 | 0 | 0 |
20Q4 (6) | 1.14 | 11.76 | 7.55 | 0.05 | -16.67 | -16.67 | 0.14 | 0.0 | 7.69 | 0.01 | 0 | 0 | 4.39 | -25.44 | -22.51 | 12.28 | -10.53 | 0.13 | 0.88 | 0 | 0 | 0 | 0 | 0 |
20Q3 (5) | 1.02 | -5.56 | 2.0 | 0.06 | 0.0 | 0.0 | 0.14 | 7.69 | 27.27 | 0 | 0 | 0 | 5.88 | 5.88 | -1.96 | 13.73 | 14.03 | 24.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q2 (4) | 1.08 | 10.2 | 0.0 | 0.06 | 20.0 | 0.0 | 0.13 | 18.18 | 0.0 | 0 | 0 | 0.0 | 5.56 | 8.89 | 0.0 | 12.04 | 7.24 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 0.98 | -7.55 | 0.0 | 0.05 | -16.67 | 0.0 | 0.11 | -15.38 | 0.0 | 0 | 0 | 0.0 | 5.10 | -9.86 | 0.0 | 11.22 | -8.48 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 1.06 | 6.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.13 | 18.18 | 0.0 | 0 | 0 | 0.0 | 5.66 | -5.66 | 0.0 | 12.26 | 11.49 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 1.0 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.00 | 0.0 | 0.0 | 11.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 5.17 | -4.44 | 0.24 | 14.29 | 0.53 | -13.11 | 0.15 | -6.25 | 4.64 | 19.59 | 10.25 | -9.08 | 2.90 | -1.9 | 0 | 0 |
2022 (9) | 5.41 | 13.89 | 0.21 | -12.5 | 0.61 | 19.61 | 0.16 | 166.67 | 3.88 | -23.17 | 11.28 | 5.02 | 2.96 | 134.13 | 0 | 0 |
2021 (8) | 4.75 | 12.56 | 0.24 | 9.09 | 0.51 | -1.92 | 0.06 | 500.0 | 5.05 | -3.08 | 10.74 | -12.87 | 1.26 | 433.05 | 0 | 0 |
2020 (7) | 4.22 | 10.18 | 0.22 | -8.33 | 0.52 | 26.83 | 0.01 | 0.0 | 5.21 | -16.8 | 12.32 | 15.11 | 0.24 | -9.24 | 0 | 0 |
2019 (6) | 3.83 | 11.34 | 0.24 | 4.35 | 0.41 | 20.59 | 0.01 | 0 | 6.27 | -6.28 | 10.70 | 8.31 | 0.26 | 0 | 0 | 0 |
2018 (5) | 3.44 | 15.05 | 0.23 | 64.29 | 0.34 | 6.25 | 0 | 0 | 6.69 | 42.79 | 9.88 | -7.65 | 0.00 | 0 | 0 | 0 |
2017 (4) | 2.99 | 28.88 | 0.14 | 27.27 | 0.32 | 0.0 | 0 | 0 | 4.68 | -1.25 | 10.70 | -22.41 | 0.00 | 0 | 0 | 0 |
2016 (3) | 2.32 | 0 | 0.11 | 0 | 0.32 | 0 | 0 | 0 | 4.74 | 0 | 13.79 | 0 | 0.00 | 0 | 0 | 0 |