玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)0.7757.14-1.280.1110.010.00.111.110.00.1820.05.8814.29-30.011.4312.99-29.291.323.38-23.647.261040.01.96
24Q1 (19)0.49-3.92-10.910.1-16.670.00.090.0-10.00.157.147.1420.41-13.2712.2418.374.081.0230.6111.5220.261040.01.96
23Q4 (18)0.51-7.27-46.880.1220.00.00.090.012.50.14-12.5-6.6723.5329.4188.2417.657.84111.7627.45-5.6475.691041.961.96
23Q3 (17)0.55-29.49-56.690.10.0-16.670.09-10.0-59.090.16-5.88-15.7918.1841.8292.4216.3627.64-5.5429.0933.4894.451020.0-3.77
23Q2 (16)0.7841.82-32.760.10.0-9.090.10.0-33.330.1721.43-5.5612.82-29.4935.212.82-29.49-0.8521.79-14.3840.461020.0-3.77
23Q1 (15)0.55-42.71-49.070.1-16.67-16.670.125.0-16.670.14-6.67-17.6518.1845.4563.6418.18118.1863.6425.4562.9161.711020.0-3.77
22Q4 (14)0.96-24.41-30.430.120.020.00.08-63.64-50.00.15-21.050.012.5032.2972.58.33-51.89-28.1315.624.4443.75102-3.77-3.77
22Q3 (13)1.279.48-7.30.129.099.090.2246.6757.140.195.5626.679.45-0.3617.6817.3233.9669.5214.96-3.5936.641060.0-6.19
22Q2 (12)1.167.41-26.580.11-8.330.00.1525.07.140.185.880.09.48-14.6636.2112.9316.3845.9415.52-1.4236.211060.0-6.19
22Q1 (11)1.08-21.743.850.1220.00.00.12-25.033.330.1713.3313.3311.1153.33-3.711.11-4.1728.415.7444.819.141060.0-6.19
21Q4 (10)1.380.7315.970.1-9.090.00.1614.29100.00.150.0-6.257.25-9.75-13.7711.5913.4672.4610.87-0.72-19.16106-6.19-6.19
21Q3 (9)1.37-13.2916.10.110.010.00.140.075.00.15-16.67-28.578.0315.33-5.2610.2215.3350.7310.95-3.89-38.481130.0-9.6
21Q2 (8)1.5851.9232.770.11-8.330.00.1455.5675.00.1820.0-14.296.96-39.66-24.688.862.3931.811.39-21.01-35.441130.0-9.6
21Q1 (7)1.04-12.6128.40.1220.09.090.0912.50.00.15-6.25-25.011.5437.31-15.038.6528.73-22.1214.427.27-41.591130.0-13.08
20Q4 (6)1.190.850.850.10.0-9.090.080.00.00.16-23.81-20.08.40-0.84-9.856.72-0.84-0.8413.45-24.45-20.67113-9.6-13.08
20Q3 (5)1.18-0.84-15.710.1-9.09-9.090.080.0-11.110.210.05.08.47-8.327.866.780.855.4617.800.8524.581250.0-3.85
20Q2 (4)1.1946.910.00.110.00.00.08-11.110.00.215.00.09.24-31.930.06.72-39.50.017.65-28.530.0125-3.850.0
20Q1 (3)0.81-31.360.00.110.00.00.0912.50.00.20.00.013.5845.680.011.1163.890.024.6945.680.01300.00.0
19Q4 (2)1.18-15.710.00.110.00.00.08-11.110.00.20.00.09.3218.640.06.785.460.016.9518.640.01300.00.0
19Q3 (1)1.40.00.00.110.00.00.090.00.00.20.00.07.860.00.06.430.00.014.290.00.01300.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.39-46.410.43-6.520.37-36.210.6-13.0417.9974.4415.4819.0425.1062.271020.0
2022 (9)4.46-16.790.464.550.589.430.699.5210.3125.6413.0031.5215.4731.63102-3.77
2021 (8)5.3622.650.444.760.5365.620.63-18.188.21-14.599.8935.0311.75-33.29106-6.19
2020 (7)4.37-19.370.42-10.640.32-5.880.77-6.19.6110.837.3216.7317.6216.46113-9.6
2019 (6)5.42-6.390.47-6.00.34-10.530.82-3.538.670.426.27-4.4215.133.06125-3.85
2018 (5)5.79-0.170.5-1.960.388.570.85-4.498.64-1.796.568.7614.68-4.33130-3.7
2017 (4)5.8-4.610.51-5.560.35-5.410.892.38.79-1.06.03-0.8415.347.24135-4.26
2016 (3)6.081.670.54-1.820.37-7.50.87-1.148.88-3.436.09-9.0214.31-2.76141-6.62
2015 (2)5.98-14.330.555.770.4-11.110.880.09.2023.466.693.7514.7216.721512.03
2014 (1)6.98-0.990.524.00.454.650.884.767.4506.45012.6101482.07

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