- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.51 | -33.77 | -7.27 | 0.1 | -9.09 | 0.0 | 0.09 | -10.0 | 0.0 | 0.17 | -5.56 | 6.25 | 19.61 | 37.25 | 7.84 | 17.65 | 35.88 | 7.84 | 33.33 | 42.59 | 14.58 | 104 | 0.0 | 1.96 |
| 24Q2 (19) | 0.77 | 57.14 | -1.28 | 0.11 | 10.0 | 10.0 | 0.1 | 11.11 | 0.0 | 0.18 | 20.0 | 5.88 | 14.29 | -30.0 | 11.43 | 12.99 | -29.29 | 1.3 | 23.38 | -23.64 | 7.26 | 104 | 0.0 | 1.96 |
| 24Q1 (18) | 0.49 | -3.92 | -10.91 | 0.1 | -16.67 | 0.0 | 0.09 | 0.0 | -10.0 | 0.15 | 7.14 | 7.14 | 20.41 | -13.27 | 12.24 | 18.37 | 4.08 | 1.02 | 30.61 | 11.52 | 20.26 | 104 | 0.0 | 1.96 |
| 23Q4 (17) | 0.51 | -7.27 | -46.88 | 0.12 | 20.0 | 0.0 | 0.09 | 0.0 | 12.5 | 0.14 | -12.5 | -6.67 | 23.53 | 29.41 | 88.24 | 17.65 | 7.84 | 111.76 | 27.45 | -5.64 | 75.69 | 104 | 1.96 | 1.96 |
| 23Q3 (16) | 0.55 | -29.49 | -56.69 | 0.1 | 0.0 | -16.67 | 0.09 | -10.0 | -59.09 | 0.16 | -5.88 | -15.79 | 18.18 | 41.82 | 92.42 | 16.36 | 27.64 | -5.54 | 29.09 | 33.48 | 94.45 | 102 | 0.0 | -3.77 |
| 23Q2 (15) | 0.78 | 41.82 | -32.76 | 0.1 | 0.0 | -9.09 | 0.1 | 0.0 | -33.33 | 0.17 | 21.43 | -5.56 | 12.82 | -29.49 | 35.2 | 12.82 | -29.49 | -0.85 | 21.79 | -14.38 | 40.46 | 102 | 0.0 | -3.77 |
| 23Q1 (14) | 0.55 | -42.71 | -49.07 | 0.1 | -16.67 | -16.67 | 0.1 | 25.0 | -16.67 | 0.14 | -6.67 | -17.65 | 18.18 | 45.45 | 63.64 | 18.18 | 118.18 | 63.64 | 25.45 | 62.91 | 61.71 | 102 | 0.0 | -3.77 |
| 22Q4 (13) | 0.96 | -24.41 | -30.43 | 0.12 | 0.0 | 20.0 | 0.08 | -63.64 | -50.0 | 0.15 | -21.05 | 0.0 | 12.50 | 32.29 | 72.5 | 8.33 | -51.89 | -28.13 | 15.62 | 4.44 | 43.75 | 102 | -3.77 | -3.77 |
| 22Q3 (12) | 1.27 | 9.48 | -7.3 | 0.12 | 9.09 | 9.09 | 0.22 | 46.67 | 57.14 | 0.19 | 5.56 | 26.67 | 9.45 | -0.36 | 17.68 | 17.32 | 33.96 | 69.52 | 14.96 | -3.59 | 36.64 | 106 | 0.0 | -6.19 |
| 22Q2 (11) | 1.16 | 7.41 | -26.58 | 0.11 | -8.33 | 0.0 | 0.15 | 25.0 | 7.14 | 0.18 | 5.88 | 0.0 | 9.48 | -14.66 | 36.21 | 12.93 | 16.38 | 45.94 | 15.52 | -1.42 | 36.21 | 106 | 0.0 | -6.19 |
| 22Q1 (10) | 1.08 | -21.74 | 3.85 | 0.12 | 20.0 | 0.0 | 0.12 | -25.0 | 33.33 | 0.17 | 13.33 | 13.33 | 11.11 | 53.33 | -3.7 | 11.11 | -4.17 | 28.4 | 15.74 | 44.81 | 9.14 | 106 | 0.0 | -6.19 |
| 21Q4 (9) | 1.38 | 0.73 | 15.97 | 0.1 | -9.09 | 0.0 | 0.16 | 14.29 | 100.0 | 0.15 | 0.0 | -6.25 | 7.25 | -9.75 | -13.77 | 11.59 | 13.46 | 72.46 | 10.87 | -0.72 | -19.16 | 106 | -6.19 | -6.19 |
| 21Q3 (8) | 1.37 | -13.29 | 16.1 | 0.11 | 0.0 | 10.0 | 0.14 | 0.0 | 75.0 | 0.15 | -16.67 | -28.57 | 8.03 | 15.33 | -5.26 | 10.22 | 15.33 | 50.73 | 10.95 | -3.89 | -38.48 | 113 | 0.0 | -9.6 |
| 21Q2 (7) | 1.58 | 51.92 | 32.77 | 0.11 | -8.33 | 0.0 | 0.14 | 55.56 | 75.0 | 0.18 | 20.0 | -14.29 | 6.96 | -39.66 | -24.68 | 8.86 | 2.39 | 31.8 | 11.39 | -21.01 | -35.44 | 113 | 0.0 | -9.6 |
| 21Q1 (6) | 1.04 | -12.61 | 28.4 | 0.12 | 20.0 | 9.09 | 0.09 | 12.5 | 0.0 | 0.15 | -6.25 | -25.0 | 11.54 | 37.31 | -15.03 | 8.65 | 28.73 | -22.12 | 14.42 | 7.27 | -41.59 | 113 | 0.0 | -13.08 |
| 20Q4 (5) | 1.19 | 0.85 | 0.85 | 0.1 | 0.0 | -9.09 | 0.08 | 0.0 | 0.0 | 0.16 | -23.81 | -20.0 | 8.40 | -0.84 | -9.85 | 6.72 | -0.84 | -0.84 | 13.45 | -24.45 | -20.67 | 113 | -9.6 | -13.08 |
| 20Q3 (4) | 1.18 | -0.84 | 0.0 | 0.1 | -9.09 | 0.0 | 0.08 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 8.47 | -8.32 | 0.0 | 6.78 | 0.85 | 0.0 | 17.80 | 0.85 | 0.0 | 125 | 0.0 | 0.0 |
| 20Q2 (3) | 1.19 | 46.91 | 0.0 | 0.11 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.21 | 5.0 | 0.0 | 9.24 | -31.93 | 0.0 | 6.72 | -39.5 | 0.0 | 17.65 | -28.53 | 0.0 | 125 | -3.85 | 0.0 |
| 20Q1 (2) | 0.81 | -31.36 | 0.0 | 0.11 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.2 | 0.0 | 0.0 | 13.58 | 45.68 | 0.0 | 11.11 | 63.89 | 0.0 | 24.69 | 45.68 | 0.0 | 130 | 0.0 | 0.0 |
| 19Q4 (1) | 1.18 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 9.32 | 0.0 | 0.0 | 6.78 | 0.0 | 0.0 | 16.95 | 0.0 | 0.0 | 130 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.39 | -46.41 | 0.43 | -6.52 | 0.37 | -36.21 | 0.6 | -13.04 | 17.99 | 74.44 | 15.48 | 19.04 | 25.10 | 62.27 | 102 | 0.0 |
| 2022 (9) | 4.46 | -16.79 | 0.46 | 4.55 | 0.58 | 9.43 | 0.69 | 9.52 | 10.31 | 25.64 | 13.00 | 31.52 | 15.47 | 31.63 | 102 | -3.77 |
| 2021 (8) | 5.36 | 22.65 | 0.44 | 4.76 | 0.53 | 65.62 | 0.63 | -18.18 | 8.21 | -14.59 | 9.89 | 35.03 | 11.75 | -33.29 | 106 | -6.19 |
| 2020 (7) | 4.37 | -19.37 | 0.42 | -10.64 | 0.32 | -5.88 | 0.77 | -6.1 | 9.61 | 10.83 | 7.32 | 16.73 | 17.62 | 16.46 | 113 | -9.6 |
| 2019 (6) | 5.42 | -6.39 | 0.47 | -6.0 | 0.34 | -10.53 | 0.82 | -3.53 | 8.67 | 0.42 | 6.27 | -4.42 | 15.13 | 3.06 | 125 | -3.85 |
| 2018 (5) | 5.79 | -0.17 | 0.5 | -1.96 | 0.38 | 8.57 | 0.85 | -4.49 | 8.64 | -1.79 | 6.56 | 8.76 | 14.68 | -4.33 | 130 | -3.7 |
| 2017 (4) | 5.8 | -4.61 | 0.51 | -5.56 | 0.35 | -5.41 | 0.89 | 2.3 | 8.79 | -1.0 | 6.03 | -0.84 | 15.34 | 7.24 | 135 | -4.26 |
| 2016 (3) | 6.08 | 1.67 | 0.54 | -1.82 | 0.37 | -7.5 | 0.87 | -1.14 | 8.88 | -3.43 | 6.09 | -9.02 | 14.31 | -2.76 | 141 | -6.62 |
| 2015 (2) | 5.98 | -14.33 | 0.55 | 5.77 | 0.4 | -11.11 | 0.88 | 0.0 | 9.20 | 23.46 | 6.69 | 3.75 | 14.72 | 16.72 | 151 | 2.03 |
| 2014 (1) | 6.98 | -0.99 | 0.52 | 4.0 | 0.45 | 4.65 | 0.88 | 4.76 | 7.45 | 0 | 6.45 | 0 | 12.61 | 0 | 148 | 2.07 |
