玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)96.755.2965.872.6315.3526.447.19-8.6415.9714.1136.5949.792.729.56-23.777.43-13.23-30.0814.5829.73-9.6927870.00.0
24Q3 (19)91.8920.0234.722.28-7.32-1.727.87-5.9715.5710.335.310.252.48-22.78-27.058.56-21.66-14.2211.24-12.27-18.1627870.0-19.87
24Q2 (18)76.5635.675.82.4619.429.338.3718.0519.919.815.9410.353.21-11.983.3410.93-12.9913.3412.81-21.924.327870.0-19.87
24Q1 (17)56.43-3.26-21.952.06-0.96-7.217.0914.3510.789.26-1.75.353.652.3718.8912.5618.2141.9416.411.6134.9727870.0-19.87
23Q4 (16)58.33-14.48-31.722.08-10.34-28.036.2-8.96-27.499.420.53-22.663.574.845.4110.636.466.216.1517.5613.272787-19.87-19.87
23Q3 (15)68.21-5.74-15.832.323.113.576.81-2.445.099.375.415.823.409.3823.059.983.524.8613.7411.8137.6134780.054.37
23Q2 (14)72.360.08-2.92.251.354.176.989.0621.398.891.1418.223.111.277.289.658.9725.0112.291.0521.7534780.054.37
23Q1 (13)72.3-15.3721.292.22-23.185.716.4-25.1515.528.79-27.8329.073.07-9.23-12.848.85-11.55-4.7512.16-14.736.4234780.054.37
22Q4 (12)85.435.4226.232.8929.0245.238.5531.9436.812.1850.5648.723.3822.3915.0510.0125.168.3814.2642.8217.82347854.3754.37
22Q3 (11)81.048.7584.312.243.732.546.4812.719.128.097.5829.442.76-4.64-28.098.003.63-35.379.98-1.08-29.7722530.09.53
22Q2 (10)74.5225.0184.02.162.8624.865.753.797.287.5210.4319.372.90-17.72-32.147.72-16.98-41.710.09-11.67-35.1322530.00.0
22Q1 (9)59.61-11.9234.382.15.5344.835.54-11.365.736.81-16.8518.433.5219.817.789.290.64-21.3211.42-5.59-11.8622530.00.0
21Q4 (8)67.6853.9258.951.9917.7523.66.2514.8921.128.1931.0422.972.94-23.5-22.249.23-25.36-23.812.10-14.87-22.6322539.530.0
21Q3 (7)43.978.57-1.241.69-2.310.65.441.493.626.25-0.79-0.793.84-10.021.8512.37-6.524.9214.21-8.620.452057-8.7-16.89
21Q2 (6)40.5-8.78.551.7319.3119.315.362.296.356.39.579.04.2730.689.9113.2312.04-2.0315.5620.010.4122530.0-8.97
21Q1 (5)44.364.1851.811.45-9.94-9.385.241.55-0.955.75-13.66-2.873.27-13.55-40.3111.81-2.52-34.7512.96-17.13-36.0222530.0-13.65
20Q4 (4)42.58-4.360.01.61-4.170.05.16-1.710.06.665.710.03.780.20.012.122.760.015.6410.530.02253-8.970.0
20Q3 (3)44.5219.320.01.6815.860.05.254.170.06.39.00.03.77-2.90.011.79-12.70.014.15-8.660.024750.00.0
20Q2 (2)37.3127.690.01.45-9.380.05.04-4.730.05.78-2.360.03.89-29.030.013.51-25.380.015.49-23.540.02475-5.140.0
20Q1 (1)29.220.00.01.60.00.05.290.00.05.920.00.05.480.00.018.100.00.020.260.00.026090.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)321.6318.69.436.3130.5215.6943.5119.32.93-10.369.49-2.4513.530.627870.0
2023 (9)271.2-9.788.87-5.4426.380.2336.475.43.274.829.7311.113.4516.842787-19.87
2022 (8)300.6152.979.3836.5426.3218.1334.630.623.12-10.758.76-22.7811.51-14.62347854.37
2021 (7)196.5127.916.878.3622.287.4326.497.383.50-15.2911.34-16.0213.48-16.0522539.53
2020 (6)153.6312.956.34-16.0320.74-11.7124.673.924.13-25.6513.50-21.8316.06-7.992057-16.89
2019 (5)136.02-4.277.55-5.2723.49-9.7923.7414.585.55-1.0417.27-5.7717.4519.692475-5.14
2018 (4)142.09-6.547.979.4826.043.4620.727.025.6117.1418.3310.6914.5814.512609-1.66
2017 (3)152.038.557.2837.8825.17-6.2219.364.824.7927.0216.56-13.6112.73-3.432653-1.99
2016 (2)140.065.255.28-2.0426.8414.618.477.573.77-6.9319.168.8813.192.22707-0.33
2015 (1)133.07-1.425.396.9423.42-2.517.1712.084.05017.60012.9002716-62.94

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