- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.09 | -31.33 | -7.49 | 0.27 | -38.64 | -3.57 | 0.11 | -26.67 | -15.38 | 0.03 | 0.0 | 0.0 | 8.74 | -10.64 | 4.23 | 3.56 | 6.8 | -8.54 | 0.97 | 45.63 | 8.09 | 157 | 0.0 | -10.29 |
| 24Q2 (19) | 4.5 | 8.17 | 72.41 | 0.44 | 18.92 | 144.44 | 0.15 | 15.38 | 15.38 | 0.03 | 0.0 | 0.0 | 9.78 | 9.93 | 41.78 | 3.33 | 6.67 | -33.08 | 0.67 | -7.56 | -42.0 | 157 | 0.0 | -10.29 |
| 24Q1 (18) | 4.16 | 52.38 | 79.31 | 0.37 | 85.0 | 68.18 | 0.13 | 8.33 | 8.33 | 0.03 | 0.0 | 50.0 | 8.89 | 21.41 | -6.21 | 3.12 | -28.91 | -39.58 | 0.72 | -34.38 | -16.35 | 157 | 0.0 | -10.29 |
| 23Q4 (17) | 2.73 | -18.26 | 9.2 | 0.2 | -28.57 | 33.33 | 0.12 | -7.69 | -7.69 | 0.03 | 0.0 | 50.0 | 7.33 | -12.61 | 22.1 | 4.40 | 12.93 | -15.47 | 1.10 | 22.34 | 37.36 | 157 | -10.29 | -10.29 |
| 23Q3 (16) | 3.34 | 27.97 | -18.73 | 0.28 | 55.56 | -15.15 | 0.13 | 0.0 | -7.14 | 0.03 | 0.0 | 0.0 | 8.38 | 21.56 | 4.41 | 3.89 | -21.86 | 14.26 | 0.90 | -21.86 | 23.05 | 175 | 0.0 | -1.13 |
| 23Q2 (15) | 2.61 | 12.5 | -45.96 | 0.18 | -18.18 | -52.63 | 0.13 | 8.33 | -43.48 | 0.03 | 50.0 | 0.0 | 6.90 | -27.27 | -12.34 | 4.98 | -3.7 | 4.6 | 1.15 | 33.33 | 85.06 | 175 | 0.0 | -1.13 |
| 23Q1 (14) | 2.32 | -7.2 | -56.23 | 0.22 | 46.67 | -45.0 | 0.12 | -7.69 | -14.29 | 0.02 | 0.0 | -33.33 | 9.48 | 58.05 | 25.65 | 5.17 | -0.53 | 95.81 | 0.86 | 7.76 | 52.3 | 175 | 0.0 | -1.13 |
| 22Q4 (13) | 2.5 | -39.17 | -49.39 | 0.15 | -54.55 | -70.0 | 0.13 | -7.14 | 0.0 | 0.02 | -33.33 | -33.33 | 6.00 | -25.27 | -40.72 | 5.20 | 52.66 | 97.6 | 0.80 | 9.6 | 31.73 | 175 | -1.13 | -1.13 |
| 22Q3 (12) | 4.11 | -14.91 | -27.13 | 0.33 | -13.16 | -38.89 | 0.14 | -39.13 | -33.33 | 0.03 | 0.0 | 0.0 | 8.03 | 2.06 | -16.14 | 3.41 | -28.47 | -8.52 | 0.73 | 17.52 | 37.23 | 177 | 0.0 | 6.63 |
| 22Q2 (11) | 4.83 | -8.87 | -26.26 | 0.38 | -5.0 | -51.9 | 0.23 | 64.29 | 27.78 | 0.03 | 0.0 | 0.0 | 7.87 | 4.24 | -34.77 | 4.76 | 80.27 | 73.28 | 0.62 | 9.73 | 35.61 | 177 | 0.0 | 6.63 |
| 22Q1 (10) | 5.3 | 7.29 | -7.67 | 0.4 | -20.0 | -36.51 | 0.14 | 7.69 | -17.65 | 0.03 | 0.0 | 0.0 | 7.55 | -25.43 | -31.24 | 2.64 | 0.38 | -10.81 | 0.57 | -6.79 | 8.3 | 177 | 0.0 | 6.63 |
| 21Q4 (9) | 4.94 | -12.41 | -16.13 | 0.5 | -7.41 | -1.96 | 0.13 | -38.1 | -13.33 | 0.03 | 0.0 | 0.0 | 10.12 | 5.71 | 16.89 | 2.63 | -29.32 | 3.33 | 0.61 | 14.17 | 19.23 | 177 | 6.63 | 6.63 |
| 21Q3 (8) | 5.64 | -13.89 | 22.08 | 0.54 | -31.65 | 68.75 | 0.21 | 16.67 | 61.54 | 0.03 | 0.0 | 0.0 | 9.57 | -20.62 | 38.23 | 3.72 | 35.49 | 32.32 | 0.53 | 16.13 | -18.09 | 166 | 0.0 | 7.1 |
| 21Q2 (7) | 6.55 | 14.11 | 55.95 | 0.79 | 25.4 | 113.51 | 0.18 | 5.88 | 20.0 | 0.03 | 0.0 | 0.0 | 12.06 | 9.89 | 36.91 | 2.75 | -7.21 | -23.05 | 0.46 | -12.37 | -35.88 | 166 | 0.0 | 7.1 |
| 21Q1 (6) | 5.74 | -2.55 | 40.34 | 0.63 | 23.53 | 80.0 | 0.17 | 13.33 | 21.43 | 0.03 | 0.0 | 0.0 | 10.98 | 26.76 | 28.26 | 2.96 | 16.3 | -13.48 | 0.52 | 2.61 | -28.75 | 166 | 0.0 | 7.1 |
| 20Q4 (5) | 5.89 | 27.49 | 71.72 | 0.51 | 59.38 | 121.74 | 0.15 | 15.38 | 15.38 | 0.03 | 0.0 | 0.0 | 8.66 | 25.01 | 29.13 | 2.55 | -9.49 | -32.81 | 0.51 | -21.56 | -41.77 | 166 | 7.1 | 7.1 |
| 20Q3 (4) | 4.62 | 10.0 | 0.0 | 0.32 | -13.51 | 0.0 | 0.13 | -13.33 | 0.0 | 0.03 | 0.0 | 0.0 | 6.93 | -21.38 | 0.0 | 2.81 | -21.21 | 0.0 | 0.65 | -9.09 | 0.0 | 155 | 0.0 | 0.0 |
| 20Q2 (3) | 4.2 | 2.69 | 0.0 | 0.37 | 5.71 | 0.0 | 0.15 | 7.14 | 0.0 | 0.03 | 0.0 | 0.0 | 8.81 | 2.95 | 0.0 | 3.57 | 4.34 | 0.0 | 0.71 | -2.62 | 0.0 | 155 | 0.0 | 0.0 |
| 20Q1 (2) | 4.09 | 19.24 | 0.0 | 0.35 | 52.17 | 0.0 | 0.14 | 7.69 | 0.0 | 0.03 | 0.0 | 0.0 | 8.56 | 27.62 | 0.0 | 3.42 | -9.69 | 0.0 | 0.73 | -16.14 | 0.0 | 155 | 0.0 | 0.0 |
| 19Q4 (1) | 3.43 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 6.71 | 0.0 | 0.0 | 3.79 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 155 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.0 | -34.29 | 0.88 | -29.6 | 0.51 | -20.31 | 0.11 | 0.0 | 8.00 | 7.14 | 4.64 | 21.27 | 1.00 | 52.18 | 157 | -10.29 |
| 2022 (9) | 16.74 | -26.84 | 1.25 | -48.98 | 0.64 | -7.25 | 0.11 | -8.33 | 7.47 | -30.27 | 3.82 | 26.77 | 0.66 | 25.29 | 175 | -1.13 |
| 2021 (8) | 22.88 | 21.7 | 2.45 | 58.06 | 0.69 | 21.05 | 0.12 | -7.69 | 10.71 | 29.88 | 3.02 | -0.53 | 0.52 | -24.15 | 177 | 6.63 |
| 2020 (7) | 18.8 | 27.98 | 1.55 | 53.47 | 0.57 | 3.64 | 0.13 | 8.33 | 8.24 | 19.92 | 3.03 | -19.02 | 0.69 | -15.35 | 166 | 7.1 |
| 2019 (6) | 14.69 | 6.6 | 1.01 | 9.78 | 0.55 | 1.85 | 0.12 | 9.09 | 6.88 | 2.98 | 3.74 | -4.46 | 0.82 | 2.33 | 155 | 3.33 |
| 2018 (5) | 13.78 | 2.38 | 0.92 | 16.46 | 0.54 | 8.0 | 0.11 | -8.33 | 6.68 | 13.75 | 3.92 | 5.49 | 0.80 | -10.46 | 150 | 2.04 |
| 2017 (4) | 13.46 | -3.03 | 0.79 | -12.22 | 0.5 | 0.0 | 0.12 | -14.29 | 5.87 | -9.48 | 3.71 | 3.12 | 0.89 | -11.61 | 147 | 0.0 |
| 2016 (3) | 13.88 | 10.77 | 0.9 | 4.65 | 0.5 | -1.96 | 0.14 | 7.69 | 6.48 | -5.53 | 3.60 | -11.5 | 1.01 | -2.78 | 147 | 3.52 |
| 2015 (2) | 12.53 | -0.95 | 0.86 | 4.88 | 0.51 | 6.25 | 0.13 | -18.75 | 6.86 | 5.88 | 4.07 | 7.27 | 1.04 | -17.97 | 142 | 5.97 |
| 2014 (1) | 12.65 | 26.25 | 0.82 | 24.24 | 0.48 | 2.13 | 0.16 | 14.29 | 6.48 | 0 | 3.79 | 0 | 1.26 | 0 | 134 | 9.84 |
