- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.16 | -0.19 | 17.01 | 0.11 | -15.38 | -21.43 | 0.57 | 0.0 | 11.76 | 0.2 | 11.11 | 5.26 | 2.13 | -15.22 | -32.85 | 11.05 | 0.19 | -4.48 | 3.88 | 11.33 | -10.04 | 0 | 0 | 0 |
| 24Q2 (19) | 5.17 | 7.26 | 10.0 | 0.13 | 18.18 | -7.14 | 0.57 | 9.62 | 16.33 | 0.18 | 12.5 | 0.0 | 2.51 | 10.18 | -15.58 | 11.03 | 2.19 | 5.75 | 3.48 | 4.88 | -9.09 | 0 | 0 | 0 |
| 24Q1 (18) | 4.82 | 3.66 | 12.09 | 0.11 | 0.0 | -21.43 | 0.52 | 18.18 | 15.56 | 0.16 | -27.27 | -11.11 | 2.28 | -3.53 | -29.91 | 10.79 | 14.01 | 3.09 | 3.32 | -29.84 | -20.7 | 0 | 0 | 0 |
| 23Q4 (17) | 4.65 | 5.44 | -9.18 | 0.11 | -21.43 | -26.67 | 0.44 | -13.73 | 18.92 | 0.22 | 15.79 | 22.22 | 2.37 | -25.48 | -19.25 | 9.46 | -18.18 | 30.94 | 4.73 | 9.81 | 34.58 | 0 | 0 | 0 |
| 23Q3 (16) | 4.41 | -6.17 | -16.79 | 0.14 | 0.0 | -6.67 | 0.51 | 4.08 | 24.39 | 0.19 | 5.56 | 0.0 | 3.17 | 6.58 | 12.17 | 11.56 | 10.93 | 49.49 | 4.31 | 12.5 | 20.18 | 0 | 0 | 0 |
| 23Q2 (15) | 4.7 | 9.3 | -1.88 | 0.14 | 0.0 | 16.67 | 0.49 | 8.89 | 28.95 | 0.18 | 0.0 | 5.88 | 2.98 | -8.51 | 18.9 | 10.43 | -0.38 | 31.42 | 3.83 | -8.51 | 7.91 | 0 | 0 | 0 |
| 23Q1 (14) | 4.3 | -16.02 | -9.47 | 0.14 | -6.67 | 7.69 | 0.45 | 21.62 | 7.14 | 0.18 | 0.0 | 50.0 | 3.26 | 11.13 | 18.96 | 10.47 | 44.81 | 18.36 | 4.19 | 19.07 | 65.7 | 0 | 0 | 0 |
| 22Q4 (13) | 5.12 | -3.4 | 4.49 | 0.15 | 0.0 | 7.14 | 0.37 | -9.76 | -17.78 | 0.18 | -5.26 | 50.0 | 2.93 | 3.52 | 2.54 | 7.23 | -6.58 | -21.31 | 3.52 | -1.93 | 43.55 | 0 | 0 | 0 |
| 22Q3 (12) | 5.3 | 10.65 | 17.52 | 0.15 | 25.0 | 25.0 | 0.41 | 7.89 | -12.77 | 0.19 | 11.76 | 137.5 | 2.83 | 12.97 | 6.37 | 7.74 | -2.49 | -25.77 | 3.58 | 1.01 | 102.1 | 0 | 0 | 0 |
| 22Q2 (11) | 4.79 | 0.84 | 39.24 | 0.12 | -7.69 | 9.09 | 0.38 | -9.52 | -5.0 | 0.17 | 41.67 | 88.89 | 2.51 | -8.46 | -21.65 | 7.93 | -10.28 | -31.77 | 3.55 | 40.48 | 35.65 | 0 | 0 | 0 |
| 22Q1 (10) | 4.75 | -3.06 | 40.12 | 0.13 | -7.14 | 30.0 | 0.42 | -6.67 | 7.69 | 0.12 | 0.0 | 50.0 | 2.74 | -4.21 | -7.22 | 8.84 | -3.72 | -23.14 | 2.53 | 3.16 | 7.05 | 0 | 0 | 0 |
| 21Q4 (9) | 4.9 | 8.65 | 51.23 | 0.14 | 16.67 | 27.27 | 0.45 | -4.26 | 32.35 | 0.12 | 50.0 | 33.33 | 2.86 | 7.38 | -15.84 | 9.18 | -11.88 | -12.48 | 2.45 | 38.06 | -11.84 | 0 | 0 | 0 |
| 21Q3 (8) | 4.51 | 31.1 | 42.27 | 0.12 | 9.09 | 20.0 | 0.47 | 17.5 | 20.51 | 0.08 | -11.11 | -11.11 | 2.66 | -16.79 | -15.65 | 10.42 | -10.38 | -15.29 | 1.77 | -32.2 | -37.52 | 0 | 0 | 0 |
| 21Q2 (7) | 3.44 | 1.47 | -1.99 | 0.11 | 10.0 | 0.0 | 0.4 | 2.56 | 2.56 | 0.09 | 12.5 | 0.0 | 3.20 | 8.4 | 2.03 | 11.63 | 1.07 | 4.65 | 2.62 | 10.86 | 2.03 | 0 | 0 | 0 |
| 21Q1 (6) | 3.39 | 4.63 | 5.28 | 0.1 | -9.09 | -9.09 | 0.39 | 14.71 | 14.71 | 0.08 | -11.11 | 0.0 | 2.95 | -13.11 | -13.65 | 11.50 | 9.63 | 8.95 | 2.36 | -15.04 | -5.01 | 0 | 0 | 0 |
| 20Q4 (5) | 3.24 | 2.21 | 22.73 | 0.11 | 10.0 | 10.0 | 0.34 | -12.82 | 13.33 | 0.09 | 0.0 | 12.5 | 3.40 | 7.62 | -10.37 | 10.49 | -14.7 | -7.65 | 2.78 | -2.16 | -8.33 | 0 | 0 | 0 |
| 20Q3 (4) | 3.17 | -9.69 | 0.0 | 0.1 | -9.09 | 0.0 | 0.39 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 3.15 | 0.66 | 0.0 | 12.30 | 10.73 | 0.0 | 2.84 | 10.73 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 3.51 | 9.01 | 0.0 | 0.11 | 0.0 | 0.0 | 0.39 | 14.71 | 0.0 | 0.09 | 12.5 | 0.0 | 3.13 | -8.26 | 0.0 | 11.11 | 5.23 | 0.0 | 2.56 | 3.21 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 3.22 | 21.97 | 0.0 | 0.11 | 10.0 | 0.0 | 0.34 | 13.33 | 0.0 | 0.08 | 0.0 | 0.0 | 3.42 | -9.81 | 0.0 | 10.56 | -7.08 | 0.0 | 2.48 | -18.01 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 2.64 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.79 | 0.0 | 0.0 | 11.36 | 0.0 | 0.0 | 3.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.05 | -9.57 | 0.53 | -3.64 | 1.89 | 19.62 | 0.77 | 14.93 | 2.94 | 6.56 | 10.47 | 32.28 | 4.27 | 27.09 | 0 | 0 |
| 2022 (9) | 19.96 | 22.98 | 0.55 | 14.58 | 1.58 | -7.6 | 0.67 | 86.11 | 2.76 | -6.83 | 7.92 | -24.87 | 3.36 | 51.33 | 0 | 0 |
| 2021 (8) | 16.23 | 23.52 | 0.48 | 11.63 | 1.71 | 17.12 | 0.36 | 0.0 | 2.96 | -9.62 | 10.54 | -5.18 | 2.22 | -19.04 | 0 | 0 |
| 2020 (7) | 13.14 | 9.32 | 0.43 | 2.38 | 1.46 | 20.66 | 0.36 | 5.88 | 3.27 | -6.35 | 11.11 | 10.38 | 2.74 | -3.14 | 0 | 0 |
| 2019 (6) | 12.02 | -23.59 | 0.42 | -27.59 | 1.21 | -6.2 | 0.34 | -15.0 | 3.49 | -5.24 | 10.07 | 22.75 | 2.83 | 11.24 | 0 | 0 |
| 2018 (5) | 15.73 | -16.02 | 0.58 | -22.67 | 1.29 | -21.34 | 0.4 | -14.89 | 3.69 | -7.92 | 8.20 | -6.34 | 2.54 | 1.34 | 0 | 0 |
| 2017 (4) | 18.73 | -20.6 | 0.75 | -17.58 | 1.64 | 7.19 | 0.47 | 23.68 | 4.00 | 3.8 | 8.76 | 35.0 | 2.51 | 55.78 | 0 | 0 |
| 2016 (3) | 23.59 | -7.45 | 0.91 | 21.33 | 1.53 | 2.0 | 0.38 | 40.74 | 3.86 | 31.11 | 6.49 | 10.22 | 1.61 | 52.08 | 279 | 0.0 |
| 2015 (2) | 25.49 | 96.99 | 0.75 | 36.36 | 1.5 | 33.93 | 0.27 | 8.0 | 2.94 | -30.77 | 5.88 | -32.01 | 1.06 | -45.17 | 279 | 0.0 |
| 2014 (1) | 12.94 | 4.27 | 0.55 | 22.22 | 1.12 | 1.82 | 0.25 | 25.0 | 4.25 | 0 | 8.66 | 0 | 1.93 | 0 | 279 | 0.0 |
