- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.83 | 9.96 | 7.55 | 0.63 | 5.0 | 12.5 | 0.88 | -5.38 | -9.28 | 0.33 | 3.12 | 0.0 | 7.13 | -4.51 | 4.6 | 9.97 | -13.95 | -15.65 | 3.74 | -6.22 | -7.02 | 0 | 0 | 0 |
| 24Q2 (19) | 8.03 | 19.32 | 5.94 | 0.6 | 9.09 | 3.45 | 0.93 | 9.41 | 4.49 | 0.32 | 6.67 | 0.0 | 7.47 | -8.57 | -2.35 | 11.58 | -8.3 | -1.36 | 3.99 | -10.6 | -5.6 | 0 | 0 | 0 |
| 24Q1 (18) | 6.73 | -5.34 | 0.75 | 0.55 | 0.0 | -3.51 | 0.85 | 2.41 | 10.39 | 0.3 | -16.67 | -14.29 | 8.17 | 5.65 | -4.23 | 12.63 | 8.19 | 9.57 | 4.46 | -11.96 | -14.92 | 0 | 0 | 0 |
| 23Q4 (17) | 7.11 | -13.4 | -5.2 | 0.55 | -1.79 | -19.12 | 0.83 | -14.43 | -4.6 | 0.36 | 9.09 | 20.0 | 7.74 | 13.41 | -14.68 | 11.67 | -1.19 | 0.64 | 5.06 | 25.97 | 26.58 | 0 | 0 | 0 |
| 23Q3 (16) | 8.21 | 8.31 | -10.57 | 0.56 | -3.45 | -17.65 | 0.97 | 8.99 | 7.78 | 0.33 | 3.12 | 6.45 | 6.82 | -10.86 | -7.92 | 11.81 | 0.63 | 20.51 | 4.02 | -4.79 | 19.03 | 0 | 0 | 0 |
| 23Q2 (15) | 7.58 | 13.47 | -28.49 | 0.58 | 1.75 | -13.43 | 0.89 | 15.58 | 2.3 | 0.32 | -8.57 | 10.34 | 7.65 | -10.33 | 21.06 | 11.74 | 1.86 | 43.06 | 4.22 | -19.43 | 54.31 | 0 | 0 | 0 |
| 23Q1 (14) | 6.68 | -10.93 | -33.13 | 0.57 | -16.18 | -17.39 | 0.77 | -11.49 | -6.1 | 0.35 | 16.67 | 34.62 | 8.53 | -5.89 | 23.54 | 11.53 | -0.63 | 40.43 | 5.24 | 30.99 | 101.32 | 0 | 0 | 0 |
| 22Q4 (13) | 7.5 | -18.3 | -32.31 | 0.68 | 0.0 | -9.33 | 0.87 | -3.33 | 12.99 | 0.3 | -3.23 | 25.0 | 9.07 | 22.4 | 33.94 | 11.60 | 18.32 | 66.92 | 4.00 | 18.45 | 84.67 | 0 | 0 | 0 |
| 22Q3 (12) | 9.18 | -13.4 | -21.07 | 0.68 | 1.49 | 1.49 | 0.9 | 3.45 | 0.0 | 0.31 | 6.9 | 47.62 | 7.41 | 17.19 | 28.58 | 9.80 | 19.45 | 26.69 | 3.38 | 23.43 | 87.02 | 0 | 0 | 0 |
| 22Q2 (11) | 10.6 | 6.11 | 5.79 | 0.67 | -2.9 | 21.82 | 0.87 | 6.1 | 1.16 | 0.29 | 11.54 | 31.82 | 6.32 | -8.49 | 15.15 | 8.21 | -0.01 | -4.37 | 2.74 | 5.12 | 24.61 | 0 | 0 | 0 |
| 22Q1 (10) | 9.99 | -9.84 | 12.63 | 0.69 | -8.0 | 13.11 | 0.82 | 6.49 | -1.2 | 0.26 | 8.33 | 18.18 | 6.91 | 2.04 | 0.43 | 8.21 | 18.11 | -12.28 | 2.60 | 20.15 | 4.93 | 0 | 0 | 0 |
| 21Q4 (9) | 11.08 | -4.73 | 30.97 | 0.75 | 11.94 | 33.93 | 0.77 | -14.44 | 0.0 | 0.24 | 14.29 | -17.24 | 6.77 | 17.5 | 2.26 | 6.95 | -10.2 | -23.65 | 2.17 | 19.96 | -36.81 | 0 | 0 | 0 |
| 21Q3 (8) | 11.63 | 16.07 | 40.8 | 0.67 | 21.82 | 8.06 | 0.9 | 4.65 | 9.76 | 0.21 | -4.55 | -32.26 | 5.76 | 4.95 | -23.25 | 7.74 | -9.84 | -22.05 | 1.81 | -17.76 | -51.89 | 0 | 0 | 0 |
| 21Q2 (7) | 10.02 | 12.97 | 15.57 | 0.55 | -9.84 | -11.29 | 0.86 | 3.61 | 4.88 | 0.22 | 0.0 | -24.14 | 5.49 | -20.18 | -23.24 | 8.58 | -8.28 | -9.25 | 2.20 | -11.48 | -34.36 | 0 | 0 | 0 |
| 21Q1 (6) | 8.87 | 4.85 | 48.83 | 0.61 | 8.93 | 19.61 | 0.83 | 7.79 | 20.29 | 0.22 | -24.14 | 46.67 | 6.88 | 3.89 | -19.63 | 9.36 | 2.81 | -19.17 | 2.48 | -27.64 | -1.45 | 0 | 0 | 0 |
| 20Q4 (5) | 8.46 | 2.42 | 7.91 | 0.56 | -9.68 | -15.15 | 0.77 | -6.1 | 5.48 | 0.29 | -6.45 | 52.63 | 6.62 | -11.81 | -21.37 | 9.10 | -8.32 | -2.25 | 3.43 | -8.66 | 41.45 | 0 | 0 | 0 |
| 20Q3 (4) | 8.26 | -4.73 | 0.0 | 0.62 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 0.31 | 6.9 | 0.0 | 7.51 | 4.96 | 0.0 | 9.93 | 4.96 | 0.0 | 3.75 | 12.2 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 8.67 | 45.47 | 0.0 | 0.62 | 21.57 | 0.0 | 0.82 | 18.84 | 0.0 | 0.29 | 93.33 | 0.0 | 7.15 | -16.43 | 0.0 | 9.46 | -18.31 | 0.0 | 3.34 | 32.9 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 5.96 | -23.98 | 0.0 | 0.51 | -22.73 | 0.0 | 0.69 | -5.48 | 0.0 | 0.15 | -21.05 | 0.0 | 8.56 | 1.65 | 0.0 | 11.58 | 24.34 | 0.0 | 2.52 | 3.85 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 7.84 | 0.0 | 0.0 | 0.66 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 8.42 | 0.0 | 0.0 | 9.31 | 0.0 | 0.0 | 2.42 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.59 | -20.61 | 2.27 | -16.54 | 3.47 | 0.29 | 1.36 | 17.24 | 7.67 | 5.12 | 11.73 | 26.32 | 4.60 | 47.67 | 0 | 0 |
| 2022 (9) | 37.27 | -10.39 | 2.72 | 5.84 | 3.46 | 2.98 | 1.16 | 28.89 | 7.30 | 18.1 | 9.28 | 14.91 | 3.11 | 43.83 | 0 | 0 |
| 2021 (8) | 41.59 | 32.66 | 2.57 | 11.74 | 3.36 | 8.39 | 0.9 | -13.46 | 6.18 | -15.77 | 8.08 | -18.3 | 2.16 | -34.77 | 0 | 0 |
| 2020 (7) | 31.35 | 0.03 | 2.3 | -4.17 | 3.1 | 0.32 | 1.04 | 50.72 | 7.34 | -4.2 | 9.89 | 0.29 | 3.32 | 50.68 | 0 | 0 |
| 2019 (6) | 31.34 | 0.74 | 2.4 | -5.88 | 3.09 | 8.42 | 0.69 | 68.29 | 7.66 | -6.57 | 9.86 | 7.63 | 2.20 | 67.06 | 0 | 0 |
| 2018 (5) | 31.11 | 14.67 | 2.55 | 12.33 | 2.85 | 10.89 | 0.41 | 64.0 | 8.20 | -2.04 | 9.16 | -3.29 | 1.32 | 43.02 | 0 | 0 |
| 2017 (4) | 27.13 | 4.79 | 2.27 | 5.09 | 2.57 | 9.83 | 0.25 | 4.17 | 8.37 | 0.29 | 9.47 | 4.81 | 0.92 | -0.59 | 0 | 0 |
| 2016 (3) | 25.89 | 1.81 | 2.16 | 10.77 | 2.34 | -41.06 | 0.24 | -4.0 | 8.34 | 8.8 | 9.04 | -42.11 | 0.93 | -5.71 | 2034 | 0.0 |
| 2015 (2) | 25.43 | -9.98 | 1.95 | -4.41 | 3.97 | 44.89 | 0.25 | -28.57 | 7.67 | 6.19 | 15.61 | 60.96 | 0.98 | -20.65 | 2034 | 0.0 |
| 2014 (1) | 28.25 | 12.06 | 2.04 | 9.09 | 2.74 | 10.04 | 0.35 | 66.67 | 7.22 | 0 | 9.70 | 0 | 1.24 | 0 | 2034 | 0.0 |
