- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.83 | -4.96 | -26.77 | 0.17 | 6.25 | -5.56 | 0.23 | 15.0 | -47.73 | 0.2 | 5.26 | 5.26 | 4.44 | 11.8 | 28.97 | 6.01 | 21.01 | -28.62 | 5.22 | 10.76 | 43.74 | 464 | 0.0 | -3.73 |
| 24Q2 (19) | 4.03 | 4.95 | -18.75 | 0.16 | 14.29 | -5.88 | 0.2 | -4.76 | -4.76 | 0.19 | 5.56 | 0.0 | 3.97 | 8.9 | 15.84 | 4.96 | -9.25 | 17.22 | 4.71 | 0.58 | 23.08 | 464 | 0.0 | -3.73 |
| 24Q1 (18) | 3.84 | -13.12 | -17.6 | 0.14 | -17.65 | -22.22 | 0.21 | 10.53 | 0.0 | 0.18 | -5.26 | 0.0 | 3.65 | -5.21 | -5.61 | 5.47 | 27.22 | 21.35 | 4.69 | 9.05 | 21.35 | 464 | 0.0 | -3.73 |
| 23Q4 (17) | 4.42 | -15.49 | -12.65 | 0.17 | -5.56 | -26.09 | 0.19 | -56.82 | 11.76 | 0.19 | 0.0 | 0.0 | 3.85 | 11.75 | -15.38 | 4.30 | -48.9 | 27.95 | 4.30 | 18.33 | 14.48 | 464 | -3.73 | -3.73 |
| 23Q3 (16) | 5.23 | 5.44 | 4.18 | 0.18 | 5.88 | -21.74 | 0.44 | 109.52 | 29.41 | 0.19 | 0.0 | -13.64 | 3.44 | 0.42 | -24.88 | 8.41 | 98.71 | 24.22 | 3.63 | -5.16 | -17.1 | 482 | 0.0 | 2.12 |
| 23Q2 (15) | 4.96 | 6.44 | 15.62 | 0.17 | -5.56 | -15.0 | 0.21 | 0.0 | 5.0 | 0.19 | 5.56 | 5.56 | 3.43 | -11.27 | -26.48 | 4.23 | -6.05 | -9.18 | 3.83 | -0.83 | -8.7 | 482 | 0.0 | 2.12 |
| 23Q1 (14) | 4.66 | -7.91 | 26.98 | 0.18 | -21.74 | -5.26 | 0.21 | 23.53 | 5.0 | 0.18 | -5.26 | 12.5 | 3.86 | -15.02 | -25.39 | 4.51 | 34.13 | -17.31 | 3.86 | 2.87 | -11.4 | 482 | 0.0 | 2.12 |
| 22Q4 (13) | 5.06 | 0.8 | 31.09 | 0.23 | 0.0 | 64.29 | 0.17 | -50.0 | 0.0 | 0.19 | -13.64 | 18.75 | 4.55 | -0.79 | 25.32 | 3.36 | -50.4 | -23.72 | 3.75 | -14.32 | -9.41 | 482 | 2.12 | 2.12 |
| 22Q3 (12) | 5.02 | 17.02 | 20.96 | 0.23 | 15.0 | 53.33 | 0.34 | 70.0 | 9.68 | 0.22 | 22.22 | 37.5 | 4.58 | -1.72 | 26.76 | 6.77 | 45.28 | -9.33 | 4.38 | 4.45 | 13.67 | 472 | 0.0 | -1.05 |
| 22Q2 (11) | 4.29 | 16.89 | 12.01 | 0.2 | 5.26 | 53.85 | 0.2 | 0.0 | 25.0 | 0.18 | 12.5 | 20.0 | 4.66 | -9.95 | 37.35 | 4.66 | -14.45 | 11.6 | 4.20 | -3.76 | 7.13 | 472 | 0.0 | -1.05 |
| 22Q1 (10) | 3.67 | -4.92 | 13.27 | 0.19 | 35.71 | 58.33 | 0.2 | 17.65 | 17.65 | 0.16 | 0.0 | 14.29 | 5.18 | 42.74 | 39.78 | 5.45 | 23.74 | 3.86 | 4.36 | 5.18 | 0.9 | 472 | 0.0 | -1.05 |
| 21Q4 (9) | 3.86 | -6.99 | 22.93 | 0.14 | -6.67 | 16.67 | 0.17 | -45.16 | 13.33 | 0.16 | 0.0 | 0.0 | 3.63 | 0.35 | -5.09 | 4.40 | -41.04 | -7.81 | 4.15 | 7.51 | -18.65 | 472 | -1.05 | -1.05 |
| 21Q3 (8) | 4.15 | 8.36 | 21.35 | 0.15 | 15.38 | 36.36 | 0.31 | 93.75 | 82.35 | 0.16 | 6.67 | 6.67 | 3.61 | 6.49 | 12.38 | 7.47 | 78.81 | 50.28 | 3.86 | -1.56 | -12.1 | 477 | 0.0 | -3.05 |
| 21Q2 (7) | 3.83 | 18.21 | 14.33 | 0.13 | 8.33 | 8.33 | 0.16 | -5.88 | 6.67 | 0.15 | 7.14 | 7.14 | 3.39 | -8.36 | -5.24 | 4.18 | -20.38 | -6.7 | 3.92 | -9.36 | -6.28 | 477 | 0.0 | -3.05 |
| 21Q1 (6) | 3.24 | 3.18 | 44.0 | 0.12 | 0.0 | 9.09 | 0.17 | 13.33 | 6.25 | 0.14 | -12.5 | 0.0 | 3.70 | -3.09 | -24.24 | 5.25 | 9.84 | -26.22 | 4.32 | -15.2 | -30.56 | 477 | 0.0 | -9.66 |
| 20Q4 (5) | 3.14 | -8.19 | 14.6 | 0.12 | 9.09 | 0.0 | 0.15 | -11.76 | 15.38 | 0.16 | 6.67 | 23.08 | 3.82 | 18.82 | -12.74 | 4.78 | -3.9 | 0.69 | 5.10 | 16.18 | 7.4 | 477 | -3.05 | -9.66 |
| 20Q3 (4) | 3.42 | 2.09 | 0.0 | 0.11 | -8.33 | 0.0 | 0.17 | 13.33 | 0.0 | 0.15 | 7.14 | 0.0 | 3.22 | -10.21 | 0.0 | 4.97 | 11.01 | 0.0 | 4.39 | 4.95 | 0.0 | 492 | 0.0 | 0.0 |
| 20Q2 (3) | 3.35 | 48.89 | 0.0 | 0.12 | 9.09 | 0.0 | 0.15 | -6.25 | 0.0 | 0.14 | 0.0 | 0.0 | 3.58 | -26.73 | 0.0 | 4.48 | -37.03 | 0.0 | 4.18 | -32.84 | 0.0 | 492 | -6.82 | 0.0 |
| 20Q1 (2) | 2.25 | -17.88 | 0.0 | 0.11 | -8.33 | 0.0 | 0.16 | 23.08 | 0.0 | 0.14 | 7.69 | 0.0 | 4.89 | 11.63 | 0.0 | 7.11 | 49.88 | 0.0 | 6.22 | 31.15 | 0.0 | 528 | 0.0 | 0.0 |
| 19Q4 (1) | 2.74 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 4.38 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 528 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 19.27 | 6.82 | 0.7 | -17.65 | 1.06 | 15.22 | 0.73 | -2.67 | 3.63 | -22.9 | 5.50 | 7.86 | 3.79 | -8.88 | 482 | 0.0 |
| 2022 (9) | 18.04 | 19.63 | 0.85 | 60.38 | 0.92 | 13.58 | 0.75 | 22.95 | 4.71 | 34.06 | 5.10 | -5.06 | 4.16 | 2.78 | 482 | 2.12 |
| 2021 (8) | 15.08 | 24.01 | 0.53 | 15.22 | 0.81 | 28.57 | 0.61 | 3.39 | 3.51 | -7.09 | 5.37 | 3.68 | 4.05 | -16.63 | 472 | -1.05 |
| 2020 (7) | 12.16 | -4.25 | 0.46 | -11.54 | 0.63 | 0.0 | 0.59 | 11.32 | 3.78 | -7.61 | 5.18 | 4.44 | 4.85 | 16.26 | 477 | -3.05 |
| 2019 (6) | 12.7 | -4.01 | 0.52 | -13.33 | 0.63 | 3.28 | 0.53 | -8.62 | 4.09 | -9.72 | 4.96 | 7.59 | 4.17 | -4.81 | 492 | -6.82 |
| 2018 (5) | 13.23 | 14.94 | 0.6 | 36.36 | 0.61 | 7.02 | 0.58 | 13.73 | 4.54 | 18.64 | 4.61 | -6.9 | 4.38 | -1.06 | 528 | 4.35 |
| 2017 (4) | 11.51 | 16.15 | 0.44 | 10.0 | 0.57 | 7.55 | 0.51 | -5.56 | 3.82 | -5.29 | 4.95 | -7.4 | 4.43 | -18.68 | 506 | 16.32 |
| 2016 (3) | 9.91 | 6.22 | 0.4 | 14.29 | 0.53 | -1.85 | 0.54 | 0.0 | 4.04 | 7.6 | 5.35 | -7.6 | 5.45 | -5.85 | 435 | 5.33 |
| 2015 (2) | 9.33 | 5.42 | 0.35 | 6.06 | 0.54 | 1.89 | 0.54 | 3.85 | 3.75 | 0.6 | 5.79 | -3.35 | 5.79 | -1.5 | 413 | 1.72 |
| 2014 (1) | 8.85 | 20.08 | 0.33 | 22.22 | 0.53 | 12.77 | 0.52 | 13.04 | 3.73 | 0 | 5.99 | 0 | 5.88 | 0 | 406 | 2.78 |
