玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)60.412.88-0.313.6922.5924.663.7253.0936.262.746.619.66.118.6125.056.1635.6236.694.54-5.559.9462710.00.0
24Q3 (19)53.512.94-21.813.01-1.31-15.452.437.52-21.862.572.8-14.95.63-4.138.144.544.45-0.064.80-0.148.8462710.04.46
24Q2 (18)51.981.7-24.543.0514.66-2.872.26-4.24-14.072.56.84-3.15.8712.7428.714.35-5.8413.874.815.0528.462710.04.46
24Q1 (17)51.11-15.65-14.832.66-10.14-8.592.36-13.55-2.882.34-6.4-1.275.206.537.334.622.4814.034.5810.9615.9362710.04.46
23Q4 (16)60.59-11.47-10.822.96-16.851.022.73-12.229.22.5-17.224.174.89-6.0813.284.51-0.8522.454.13-6.4916.862714.464.46
23Q3 (15)68.44-0.64-9.613.5613.38-0.563.1118.2521.013.0217.0521.295.2014.110.024.5419.0133.884.4117.8134.1960030.0-41.27
23Q2 (14)68.8814.78-11.173.147.9-13.262.638.233.542.588.862.794.56-5.99-2.353.82-5.7116.563.75-5.1615.7160030.0-41.27
23Q1 (13)60.01-11.67-19.072.91-0.68-17.562.43-2.8-0.412.37-1.25-8.494.8512.441.864.0510.0423.063.9511.813.0760030.0-41.27
22Q4 (12)67.94-10.27-10.052.93-18.16-13.312.5-2.728.72.4-3.61-3.234.31-8.78-3.633.688.4220.843.537.427.596003-41.27-41.27
22Q3 (11)75.72-2.358.763.58-1.16.232.571.1811.262.49-0.84.624.731.27-2.333.393.612.293.291.59-3.81102220.0-3.43
22Q2 (10)77.544.572.873.622.553.722.544.15.832.51-3.090.84.67-1.930.843.28-0.452.893.24-7.33-2.0102220.0-3.43
22Q1 (9)74.15-1.8323.693.534.4416.892.446.0920.792.594.4422.754.766.38-5.53.298.06-2.343.496.38-0.76102220.0-3.43
21Q4 (8)75.538.4918.023.380.36.292.3-0.439.522.484.210.224.48-7.55-9.943.05-8.22-7.23.28-3.95-6.610222-3.43-3.43
21Q3 (7)69.62-7.6413.933.37-3.443.372.31-3.7524.862.38-4.4210.74.844.55-9.263.324.219.63.423.49-2.83105850.024.6
21Q2 (6)75.3825.7431.623.4915.5611.862.418.8135.592.4918.0123.884.63-8.09-15.023.18-5.513.023.30-6.15-5.88105850.024.6
21Q1 (5)59.95-6.3345.793.02-5.0321.292.02-3.8145.322.11-6.2227.885.041.38-16.813.372.69-0.323.520.11-12.29105850.016.41
20Q4 (4)64.04.730.03.18-2.450.02.113.510.02.254.650.04.97-6.860.03.288.390.03.52-0.070.01058524.60.0
20Q3 (3)61.116.710.03.264.490.01.854.520.02.156.970.05.33-2.080.03.03-2.050.03.520.240.084950.00.0
20Q2 (2)57.2739.280.03.1225.30.01.7727.340.02.0121.820.05.45-10.030.03.09-8.570.03.51-12.530.08495-6.580.0
20Q1 (1)41.120.00.02.490.00.01.390.00.01.650.00.06.060.00.03.380.00.04.010.00.090930.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)217.0-15.8712.42-1.2710.78-1.1910.15-3.065.7217.354.9717.444.6815.2262710.0
2023 (9)257.92-12.6712.58-7.9110.918.6710.474.74.885.464.2324.444.0619.8962714.46
2022 (8)295.355.313.663.0210.0411.3110.05.714.63-2.173.405.713.390.396003-41.27
2021 (7)280.4925.513.2610.049.0226.869.4617.224.73-12.323.221.093.37-6.5910222-3.43
2020 (6)223.516.7912.057.787.1116.758.077.175.39-7.713.18-0.033.61-8.241058524.6
2019 (5)191.37-4.8611.186.686.0914.917.53-10.365.8412.133.1820.773.93-5.788495-6.58
2018 (4)201.1413.8710.4811.975.36.858.49.525.21-1.672.63-6.164.18-3.829093-19.81
2017 (3)176.64-5.459.36-3.214.96-9.167.67-3.525.302.372.81-3.924.342.04113403.51
2016 (2)186.82-4.989.67-2.725.46-7.937.95-5.695.182.382.92-3.14.26-0.7510955-39.99
2015 (1)196.61-8.889.941.435.930.688.430.65.0603.0204.290182540.0

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