- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 53.51 | 2.94 | -21.81 | 3.01 | -1.31 | -23.02 | 2.43 | 7.52 | -21.86 | 2.57 | 2.8 | -14.9 | 5.63 | -4.13 | -1.54 | 4.54 | 4.45 | -0.06 | 4.80 | -0.14 | 8.84 | 6271 | 0.0 | 4.46 |
| 24Q2 (19) | 51.98 | 1.7 | -24.54 | 3.05 | 14.66 | -2.87 | 2.26 | -4.24 | -14.07 | 2.5 | 6.84 | -3.1 | 5.87 | 12.74 | 28.71 | 4.35 | -5.84 | 13.87 | 4.81 | 5.05 | 28.4 | 6271 | 0.0 | 4.46 |
| 24Q1 (18) | 51.11 | -15.65 | -14.83 | 2.66 | 1.53 | -8.59 | 2.36 | -13.55 | -2.88 | 2.34 | -6.4 | -1.27 | 5.20 | 20.36 | 7.33 | 4.62 | 2.48 | 14.03 | 4.58 | 10.96 | 15.93 | 6271 | 0.0 | 4.46 |
| 23Q4 (17) | 60.59 | -11.47 | -10.82 | 2.62 | -32.99 | -10.58 | 2.73 | -12.22 | 9.2 | 2.5 | -17.22 | 4.17 | 4.32 | -24.31 | 0.27 | 4.51 | -0.85 | 22.45 | 4.13 | -6.49 | 16.8 | 6271 | 4.46 | 4.46 |
| 23Q3 (16) | 68.44 | -0.64 | -9.61 | 3.91 | 24.52 | 9.22 | 3.11 | 18.25 | 21.01 | 3.02 | 17.05 | 21.29 | 5.71 | 25.32 | 20.84 | 4.54 | 19.01 | 33.88 | 4.41 | 17.81 | 34.19 | 6003 | 0.0 | -41.27 |
| 23Q2 (15) | 68.88 | 14.78 | -11.17 | 3.14 | 7.9 | -13.26 | 2.63 | 8.23 | 3.54 | 2.58 | 8.86 | 2.79 | 4.56 | -5.99 | -2.35 | 3.82 | -5.71 | 16.56 | 3.75 | -5.16 | 15.71 | 6003 | 0.0 | -41.27 |
| 23Q1 (14) | 60.01 | -11.67 | -19.07 | 2.91 | -0.68 | -17.56 | 2.43 | -2.8 | -0.41 | 2.37 | -1.25 | -8.49 | 4.85 | 12.44 | 1.86 | 4.05 | 10.04 | 23.06 | 3.95 | 11.8 | 13.07 | 6003 | 0.0 | -41.27 |
| 22Q4 (13) | 67.94 | -10.27 | -10.05 | 2.93 | -18.16 | -13.31 | 2.5 | -2.72 | 8.7 | 2.4 | -3.61 | -3.23 | 4.31 | -8.78 | -3.63 | 3.68 | 8.42 | 20.84 | 3.53 | 7.42 | 7.59 | 6003 | -41.27 | -41.27 |
| 22Q3 (12) | 75.72 | -2.35 | 8.76 | 3.58 | -1.1 | 6.23 | 2.57 | 1.18 | 11.26 | 2.49 | -0.8 | 4.62 | 4.73 | 1.27 | -2.33 | 3.39 | 3.61 | 2.29 | 3.29 | 1.59 | -3.81 | 10222 | 0.0 | -3.43 |
| 22Q2 (11) | 77.54 | 4.57 | 2.87 | 3.62 | 2.55 | 3.72 | 2.54 | 4.1 | 5.83 | 2.51 | -3.09 | 0.8 | 4.67 | -1.93 | 0.84 | 3.28 | -0.45 | 2.89 | 3.24 | -7.33 | -2.0 | 10222 | 0.0 | -3.43 |
| 22Q1 (10) | 74.15 | -1.83 | 23.69 | 3.53 | 4.44 | 16.89 | 2.44 | 6.09 | 20.79 | 2.59 | 4.44 | 22.75 | 4.76 | 6.38 | -5.5 | 3.29 | 8.06 | -2.34 | 3.49 | 6.38 | -0.76 | 10222 | 0.0 | -3.43 |
| 21Q4 (9) | 75.53 | 8.49 | 18.02 | 3.38 | 0.3 | 6.29 | 2.3 | -0.43 | 9.52 | 2.48 | 4.2 | 10.22 | 4.48 | -7.55 | -9.94 | 3.05 | -8.22 | -7.2 | 3.28 | -3.95 | -6.6 | 10222 | -3.43 | -3.43 |
| 21Q3 (8) | 69.62 | -7.64 | 13.93 | 3.37 | -3.44 | 3.37 | 2.31 | -3.75 | 24.86 | 2.38 | -4.42 | 10.7 | 4.84 | 4.55 | -9.26 | 3.32 | 4.21 | 9.6 | 3.42 | 3.49 | -2.83 | 10585 | 0.0 | 24.6 |
| 21Q2 (7) | 75.38 | 25.74 | 31.62 | 3.49 | 15.56 | 11.86 | 2.4 | 18.81 | 35.59 | 2.49 | 18.01 | 23.88 | 4.63 | -8.09 | -15.02 | 3.18 | -5.51 | 3.02 | 3.30 | -6.15 | -5.88 | 10585 | 0.0 | 24.6 |
| 21Q1 (6) | 59.95 | -6.33 | 45.79 | 3.02 | -5.03 | 21.29 | 2.02 | -3.81 | 45.32 | 2.11 | -6.22 | 27.88 | 5.04 | 1.38 | -16.81 | 3.37 | 2.69 | -0.32 | 3.52 | 0.11 | -12.29 | 10585 | 0.0 | 16.41 |
| 20Q4 (5) | 64.0 | 4.73 | 24.34 | 3.18 | -2.45 | -1.55 | 2.1 | 13.51 | 24.26 | 2.25 | 4.65 | 20.97 | 4.97 | -6.86 | -20.82 | 3.28 | 8.39 | -0.07 | 3.52 | -0.07 | -2.72 | 10585 | 24.6 | 16.41 |
| 20Q3 (4) | 61.11 | 6.71 | 0.0 | 3.26 | 4.49 | 0.0 | 1.85 | 4.52 | 0.0 | 2.15 | 6.97 | 0.0 | 5.33 | -2.08 | 0.0 | 3.03 | -2.05 | 0.0 | 3.52 | 0.24 | 0.0 | 8495 | 0.0 | 0.0 |
| 20Q2 (3) | 57.27 | 39.28 | 0.0 | 3.12 | 25.3 | 0.0 | 1.77 | 27.34 | 0.0 | 2.01 | 21.82 | 0.0 | 5.45 | -10.03 | 0.0 | 3.09 | -8.57 | 0.0 | 3.51 | -12.53 | 0.0 | 8495 | -6.58 | 0.0 |
| 20Q1 (2) | 41.12 | -20.11 | 0.0 | 2.49 | -22.91 | 0.0 | 1.39 | -17.75 | 0.0 | 1.65 | -11.29 | 0.0 | 6.06 | -3.51 | 0.0 | 3.38 | 2.95 | 0.0 | 4.01 | 11.04 | 0.0 | 9093 | 0.0 | 0.0 |
| 19Q4 (1) | 51.47 | 0.0 | 0.0 | 3.23 | 0.0 | 0.0 | 1.69 | 0.0 | 0.0 | 1.86 | 0.0 | 0.0 | 6.28 | 0.0 | 0.0 | 3.28 | 0.0 | 0.0 | 3.61 | 0.0 | 0.0 | 9093 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 257.92 | -12.67 | 12.58 | -7.91 | 10.91 | 8.67 | 10.47 | 4.7 | 4.88 | 5.46 | 4.23 | 24.44 | 4.06 | 19.89 | 6003 | 0.0 |
| 2022 (9) | 295.35 | 5.3 | 13.66 | 3.02 | 10.04 | 11.31 | 10.0 | 5.71 | 4.63 | -2.17 | 3.40 | 5.71 | 3.39 | 0.39 | 6003 | -41.27 |
| 2021 (8) | 280.49 | 25.5 | 13.26 | 10.04 | 9.02 | 26.86 | 9.46 | 17.22 | 4.73 | -12.32 | 3.22 | 1.09 | 3.37 | -6.59 | 10222 | -3.43 |
| 2020 (7) | 223.5 | 16.79 | 12.05 | 7.78 | 7.11 | 16.75 | 8.07 | 7.17 | 5.39 | -7.71 | 3.18 | -0.03 | 3.61 | -8.24 | 10585 | 24.6 |
| 2019 (6) | 191.37 | -4.86 | 11.18 | 6.68 | 6.09 | 14.91 | 7.53 | -10.36 | 5.84 | 12.13 | 3.18 | 20.77 | 3.93 | -5.78 | 8495 | -6.58 |
| 2018 (5) | 201.14 | 13.87 | 10.48 | 11.97 | 5.3 | 6.85 | 8.4 | 9.52 | 5.21 | -1.67 | 2.63 | -6.16 | 4.18 | -3.82 | 9093 | -19.81 |
| 2017 (4) | 176.64 | -5.45 | 9.36 | -3.21 | 4.96 | -9.16 | 7.67 | -3.52 | 5.30 | 2.37 | 2.81 | -3.92 | 4.34 | 2.04 | 11340 | 3.51 |
| 2016 (3) | 186.82 | -4.98 | 9.67 | -2.72 | 5.46 | -7.93 | 7.95 | -5.69 | 5.18 | 2.38 | 2.92 | -3.1 | 4.26 | -0.75 | 10955 | -39.99 |
| 2015 (2) | 196.61 | -8.88 | 9.94 | 1.43 | 5.93 | 0.68 | 8.43 | 0.6 | 5.06 | 11.32 | 3.02 | 10.5 | 4.29 | 10.41 | 18254 | 0.0 |
| 2014 (1) | 215.78 | -8.18 | 9.8 | -0.41 | 5.89 | -2.32 | 8.38 | -6.05 | 4.54 | 0 | 2.73 | 0 | 3.88 | 0 | 18254 | 5.96 |
