- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.3 | 12.2 | 25.0 | 0.06 | 20.0 | 20.0 | 0.09 | -10.0 | 0.0 | 0.13 | 30.0 | 8.33 | 2.61 | 6.96 | -4.0 | 3.91 | -19.78 | -20.0 | 5.65 | 15.87 | -13.33 | 222 | 0.0 | 11.0 |
| 24Q2 (19) | 2.05 | 8.47 | 23.49 | 0.05 | -16.67 | 0.0 | 0.1 | 0.0 | 25.0 | 0.1 | -9.09 | -28.57 | 2.44 | -23.17 | -19.02 | 4.88 | -7.8 | 1.22 | 4.88 | -16.19 | -42.16 | 222 | 0.0 | 11.0 |
| 24Q1 (18) | 1.89 | 9.88 | 16.67 | 0.06 | 20.0 | 20.0 | 0.1 | 42.86 | 42.86 | 0.11 | 22.22 | 10.0 | 3.17 | 9.21 | 2.86 | 5.29 | 30.01 | 22.45 | 5.82 | 11.23 | -5.71 | 222 | 0.0 | 11.0 |
| 23Q4 (17) | 1.72 | -6.52 | 62.26 | 0.05 | 0.0 | 0.0 | 0.07 | -22.22 | 0.0 | 0.09 | -25.0 | 28.57 | 2.91 | 6.98 | -38.37 | 4.07 | -16.8 | -38.37 | 5.23 | -19.77 | -20.76 | 222 | 11.0 | 11.0 |
| 23Q3 (16) | 1.84 | 10.84 | 42.64 | 0.05 | 0.0 | -16.67 | 0.09 | 12.5 | 28.57 | 0.12 | -14.29 | 50.0 | 2.72 | -9.78 | -41.58 | 4.89 | 1.49 | -9.86 | 6.52 | -22.67 | 5.16 | 200 | 0.0 | -9.09 |
| 23Q2 (15) | 1.66 | 2.47 | 41.88 | 0.05 | 0.0 | -16.67 | 0.08 | 14.29 | 0.0 | 0.14 | 40.0 | 100.0 | 3.01 | -2.41 | -41.27 | 4.82 | 11.53 | -29.52 | 8.43 | 36.63 | 40.96 | 200 | 0.0 | -9.09 |
| 23Q1 (14) | 1.62 | 52.83 | 67.01 | 0.05 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.1 | 42.86 | 42.86 | 3.09 | -34.57 | -40.12 | 4.32 | -34.57 | -40.12 | 6.17 | -6.53 | -14.46 | 200 | 0.0 | -9.09 |
| 22Q4 (13) | 1.06 | -17.83 | 10.42 | 0.05 | -16.67 | 25.0 | 0.07 | 0.0 | 0.0 | 0.07 | -12.5 | -12.5 | 4.72 | 1.42 | 13.21 | 6.60 | 21.7 | -9.43 | 6.60 | 6.49 | -20.75 | 200 | -9.09 | -9.09 |
| 22Q3 (12) | 1.29 | 10.26 | 40.22 | 0.06 | 0.0 | 50.0 | 0.07 | -12.5 | 0.0 | 0.08 | 14.29 | 0.0 | 4.65 | -9.3 | 6.98 | 5.43 | -20.64 | -28.68 | 6.20 | 3.65 | -28.68 | 220 | 0.0 | -9.84 |
| 22Q2 (11) | 1.17 | 20.62 | 39.29 | 0.06 | 20.0 | 50.0 | 0.08 | 14.29 | 0.0 | 0.07 | 0.0 | -12.5 | 5.13 | -0.51 | 7.69 | 6.84 | -5.25 | -28.21 | 5.98 | -17.09 | -37.18 | 220 | 0.0 | -9.84 |
| 22Q1 (10) | 0.97 | 1.04 | 22.78 | 0.05 | 25.0 | 66.67 | 0.07 | 0.0 | 0.0 | 0.07 | -12.5 | -22.22 | 5.15 | 23.71 | 35.74 | 7.22 | -1.03 | -18.56 | 7.22 | -13.4 | -36.66 | 220 | 0.0 | -9.84 |
| 21Q4 (9) | 0.96 | 4.35 | 43.28 | 0.04 | 0.0 | 33.33 | 0.07 | 0.0 | 0.0 | 0.08 | 0.0 | -11.11 | 4.17 | -4.17 | -6.94 | 7.29 | -4.17 | -30.21 | 8.33 | -4.17 | -37.96 | 220 | -9.84 | -9.84 |
| 21Q3 (8) | 0.92 | 9.52 | 26.03 | 0.04 | 0.0 | 33.33 | 0.07 | -12.5 | 0.0 | 0.08 | 0.0 | -20.0 | 4.35 | -8.7 | 5.8 | 7.61 | -20.11 | -20.65 | 8.70 | -8.7 | -36.52 | 244 | 0.0 | -1.61 |
| 21Q2 (7) | 0.84 | 6.33 | 9.09 | 0.04 | 33.33 | 33.33 | 0.08 | 14.29 | -11.11 | 0.08 | -11.11 | -46.67 | 4.76 | 25.4 | 22.22 | 9.52 | 7.48 | -18.52 | 9.52 | -16.4 | -51.11 | 244 | 0.0 | -1.61 |
| 21Q1 (6) | 0.79 | 17.91 | -56.11 | 0.03 | 0.0 | -40.0 | 0.07 | 0.0 | -30.0 | 0.09 | 0.0 | -35.71 | 3.80 | -15.19 | 36.71 | 8.86 | -15.19 | 59.49 | 11.39 | -15.19 | 46.47 | 244 | 0.0 | -1.61 |
| 20Q4 (5) | 0.67 | -8.22 | -61.05 | 0.03 | 0.0 | -40.0 | 0.07 | 0.0 | -12.5 | 0.09 | -10.0 | -35.71 | 4.48 | 8.96 | 54.03 | 10.45 | 8.96 | 124.63 | 13.43 | -1.94 | 65.03 | 244 | -1.61 | -1.61 |
| 20Q3 (4) | 0.73 | -5.19 | 0.0 | 0.03 | 0.0 | 0.0 | 0.07 | -22.22 | 0.0 | 0.1 | -33.33 | 0.0 | 4.11 | 5.48 | 0.0 | 9.59 | -17.96 | 0.0 | 13.70 | -29.68 | 0.0 | 248 | 0.0 | 0.0 |
| 20Q2 (3) | 0.77 | -57.22 | 0.0 | 0.03 | -40.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.15 | 7.14 | 0.0 | 3.90 | 40.26 | 0.0 | 11.69 | 110.39 | 0.0 | 19.48 | 150.46 | 0.0 | 248 | 0.0 | 0.0 |
| 20Q1 (2) | 1.8 | 4.65 | 0.0 | 0.05 | 0.0 | 0.0 | 0.1 | 25.0 | 0.0 | 0.14 | 0.0 | 0.0 | 2.78 | -4.44 | 0.0 | 5.56 | 19.44 | 0.0 | 7.78 | -4.44 | 0.0 | 248 | 0.0 | 0.0 |
| 19Q4 (1) | 1.72 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 2.91 | 0.0 | 0.0 | 4.65 | 0.0 | 0.0 | 8.14 | 0.0 | 0.0 | 248 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.84 | 52.0 | 0.2 | -9.09 | 0.31 | 6.9 | 0.45 | 55.17 | 2.92 | -40.19 | 4.53 | -29.67 | 6.58 | 2.09 | 222 | 11.0 |
| 2022 (9) | 4.5 | 27.84 | 0.22 | 46.67 | 0.29 | 0.0 | 0.29 | -12.12 | 4.89 | 14.73 | 6.44 | -21.78 | 6.44 | -31.26 | 200 | -9.09 |
| 2021 (8) | 3.52 | -11.34 | 0.15 | 15.38 | 0.29 | 0.0 | 0.33 | -31.25 | 4.26 | 30.14 | 8.24 | 12.78 | 9.38 | -22.46 | 220 | -9.84 |
| 2020 (7) | 3.97 | -48.51 | 0.13 | -35.0 | 0.29 | -12.12 | 0.48 | -14.29 | 3.27 | 26.23 | 7.30 | 70.67 | 12.09 | 66.46 | 244 | -1.61 |
| 2019 (6) | 7.71 | -0.52 | 0.2 | -9.09 | 0.33 | -19.51 | 0.56 | 27.27 | 2.59 | -8.62 | 4.28 | -19.09 | 7.26 | 27.93 | 248 | -1.98 |
| 2018 (5) | 7.75 | -7.85 | 0.22 | 22.22 | 0.41 | 13.89 | 0.44 | 2.33 | 2.84 | 32.63 | 5.29 | 23.59 | 5.68 | 11.04 | 253 | 0.4 |
| 2017 (4) | 8.41 | -8.49 | 0.18 | -5.26 | 0.36 | -2.7 | 0.43 | 0.0 | 2.14 | 3.52 | 4.28 | 6.32 | 5.11 | 9.27 | 252 | 1.2 |
| 2016 (3) | 9.19 | 4.08 | 0.19 | 11.76 | 0.37 | -2.63 | 0.43 | 4.88 | 2.07 | 7.39 | 4.03 | -6.45 | 4.68 | 0.77 | 249 | 5.96 |
| 2015 (2) | 8.83 | 14.97 | 0.17 | 0.0 | 0.38 | 8.57 | 0.41 | 13.89 | 1.93 | -13.02 | 4.30 | -5.57 | 4.64 | -0.94 | 235 | 18.09 |
| 2014 (1) | 7.68 | 9.09 | 0.17 | -10.53 | 0.35 | 12.9 | 0.36 | 9.09 | 2.21 | 0 | 4.56 | 0 | 4.69 | 0 | 199 | 5.29 |
