玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.49-13.87-46.010.0950.050.00.1250.020.00.2426.3241.186.0474.16177.858.0574.16122.2816.1146.66161.51740.05.71
24Q2 (19)1.738.12-31.890.0620.020.00.08-11.11-20.00.195.5611.763.4710.9876.184.62-17.7917.4610.98-2.3864.09740.05.71
24Q1 (18)1.6-56.99-21.180.05-16.67-16.670.090.00.00.180.05.883.1293.755.735.62132.526.8811.25132.534.34740.05.71
23Q4 (17)3.7234.7853.090.060.0-25.00.09-10.0-10.00.185.88-18.181.61-25.81-51.012.42-33.23-41.214.84-21.44-46.55745.715.71
23Q3 (16)2.768.6618.450.0620.020.00.10.0-9.090.170.00.02.1710.431.33.62-7.97-23.256.16-7.97-15.58700.02.94
23Q2 (15)2.5425.12-16.720.05-16.670.00.111.110.00.170.06.251.97-33.420.083.94-11.220.086.69-20.0827.58700.02.94
23Q1 (14)2.03-16.4631.820.06-25.020.00.09-10.012.50.17-22.736.252.96-10.22-8.974.437.73-14.668.37-7.5-19.4700.02.94
22Q4 (13)2.434.2964.190.0860.060.00.1-9.0942.860.2229.4137.53.2953.42-2.554.12-12.83-12.999.0524.09-16.26702.942.94
22Q3 (12)2.33-23.6154.30.050.00.00.1110.057.140.176.2513.332.1530.9-35.194.7243.991.847.3039.08-26.55680.00.0
22Q2 (11)3.0598.05134.620.050.00.00.125.066.670.160.06.671.64-49.51-57.383.28-36.89-28.965.25-49.51-54.54680.00.0
22Q1 (10)1.544.0517.560.050.025.00.0814.2914.290.160.06.673.25-3.96.335.199.83-2.7810.39-3.9-9.26680.00.0
21Q4 (9)1.48-1.9900.050.000.070.000.166.6703.382.0304.732.03010.818.830680.00
21Q3 (8)1.5116.1500.050.000.0716.6700.150.003.31-13.9104.640.4409.93-13.910680.00
21Q2 (7)1.3-0.7600.0525.000.06-14.2900.150.003.8525.9604.62-13.63011.540.770680.00
21Q1 (6)1.31000.04000.07000.15003.05005.340011.45006800
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)11.0518.310.23-4.170.37-5.130.7-1.412.08-19.03.35-19.816.33-16.67745.71
2022 (9)9.3466.790.2426.320.3950.00.7114.522.57-24.264.18-10.067.60-31.34702.94
2021 (8)5.648.940.19-5.00.26-27.780.620.03.39-36.214.64-51.5111.07-32.86680.0
2020 (7)3.760.00.20.00.3650.00.620.05.320.09.5750.016.490.0681.49
2019 (6)3.7630.10.211.110.244.350.628.775.32-14.66.38-19.816.49-16.4676.35
2018 (5)2.8917.00.18-21.740.230.00.575.566.23-33.117.96-14.5319.72-9.7863-3.08
2017 (4)2.47-9.850.23-11.540.230.00.541.899.31-1.879.3110.9321.8613.02650.0
2016 (3)2.748.730.2613.040.230.00.531.929.493.978.39-8.0319.34-6.26650.0
2015 (2)2.52-27.790.234.550.230.00.520.09.1344.799.1338.4920.6338.4965-7.14
2014 (1)3.4900.2200.2300.5206.3006.59014.900700

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