- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 15.01 | 29.29 | 7.21 | 1.68 | -2.89 | -3.45 | 0.37 | -7.5 | 12.12 | 1.52 | 0.0 | 4.83 | 11.19 | -24.89 | -9.95 | 2.47 | -28.45 | 4.58 | 10.13 | -22.65 | -2.23 | 1260 | 0.0 | -0.47 |
| 24Q2 (19) | 11.61 | -0.34 | -20.42 | 1.73 | 9.49 | 4.85 | 0.4 | 5.26 | 21.21 | 1.52 | 4.11 | 0.0 | 14.90 | 9.87 | 31.76 | 3.45 | 5.63 | 52.32 | 13.09 | 4.47 | 25.67 | 1260 | 0.0 | -0.47 |
| 24Q1 (18) | 11.65 | -6.28 | -29.99 | 1.58 | -9.2 | -6.51 | 0.38 | 11.76 | 11.76 | 1.46 | -2.01 | 5.8 | 13.56 | -3.12 | 33.54 | 3.26 | 19.25 | 59.64 | 12.53 | 4.55 | 51.11 | 1260 | 0.0 | -0.47 |
| 23Q4 (17) | 12.43 | -11.21 | -41.81 | 1.74 | 0.0 | -6.45 | 0.34 | 3.03 | -43.33 | 1.49 | 2.76 | 7.97 | 14.00 | 12.63 | 60.76 | 2.74 | 16.04 | -2.62 | 11.99 | 15.74 | 85.54 | 1260 | -0.47 | -0.47 |
| 23Q3 (16) | 14.0 | -4.04 | -32.24 | 1.74 | 5.45 | -29.27 | 0.33 | 0.0 | -32.65 | 1.45 | -4.61 | 6.62 | 12.43 | 9.9 | 4.38 | 2.36 | 4.21 | -0.62 | 10.36 | -0.59 | 57.34 | 1266 | 0.0 | -14.17 |
| 23Q2 (15) | 14.59 | -12.32 | -26.65 | 1.65 | -2.37 | -7.3 | 0.33 | -2.94 | -21.43 | 1.52 | 10.14 | 10.14 | 11.31 | 11.35 | 26.37 | 2.26 | 10.7 | 7.11 | 10.42 | 25.62 | 50.16 | 1266 | 0.0 | -14.17 |
| 23Q1 (14) | 16.64 | -22.1 | -3.54 | 1.69 | -9.14 | -2.31 | 0.34 | -43.33 | -10.53 | 1.38 | 0.0 | -0.72 | 10.16 | 16.63 | 1.27 | 2.04 | -27.26 | -7.25 | 8.29 | 28.37 | 2.92 | 1266 | 0.0 | -14.17 |
| 22Q4 (13) | 21.36 | 3.39 | 1.52 | 1.86 | -24.39 | 4.49 | 0.6 | 22.45 | 22.45 | 1.38 | 1.47 | -18.34 | 8.71 | -26.87 | 2.93 | 2.81 | 18.44 | 20.61 | 6.46 | -1.85 | -19.57 | 1266 | -14.17 | -14.17 |
| 22Q3 (12) | 20.66 | 3.87 | 13.58 | 2.46 | 38.2 | 59.74 | 0.49 | 16.67 | 11.36 | 1.36 | -1.45 | -4.9 | 11.91 | 33.05 | 40.64 | 2.37 | 12.32 | -1.95 | 6.58 | -5.12 | -16.27 | 1475 | 0.0 | 1.1 |
| 22Q2 (11) | 19.89 | 15.3 | 30.43 | 1.78 | 2.89 | 19.46 | 0.42 | 10.53 | -6.67 | 1.38 | -0.72 | 2.99 | 8.95 | -10.77 | -8.41 | 2.11 | -4.14 | -28.44 | 6.94 | -13.9 | -21.04 | 1475 | 0.0 | 1.1 |
| 22Q1 (10) | 17.25 | -18.01 | 29.41 | 1.73 | -2.81 | 19.31 | 0.38 | -22.45 | -11.63 | 1.39 | -17.75 | -6.08 | 10.03 | 18.54 | -7.8 | 2.20 | -5.41 | -31.71 | 8.06 | 0.32 | -27.42 | 1475 | 0.0 | 1.1 |
| 21Q4 (9) | 21.04 | 15.67 | 14.35 | 1.78 | 15.58 | -7.29 | 0.49 | 11.36 | -12.5 | 1.69 | 18.18 | 15.75 | 8.46 | -0.07 | -18.92 | 2.33 | -3.72 | -23.48 | 8.03 | 2.17 | 1.23 | 1475 | 1.1 | 1.1 |
| 21Q3 (8) | 18.19 | 19.28 | 9.38 | 1.54 | 3.36 | -9.94 | 0.44 | -2.22 | -2.22 | 1.43 | 6.72 | 10.85 | 8.47 | -13.35 | -17.67 | 2.42 | -18.03 | -10.61 | 7.86 | -10.53 | 1.35 | 1459 | 0.0 | -2.6 |
| 21Q2 (7) | 15.25 | 14.4 | -8.24 | 1.49 | 2.76 | -7.45 | 0.45 | 4.65 | 9.76 | 1.34 | -9.46 | 8.06 | 9.77 | -10.18 | 0.86 | 2.95 | -8.52 | 19.62 | 8.79 | -20.86 | 17.77 | 1459 | 0.0 | -2.6 |
| 21Q1 (6) | 13.33 | -27.55 | -13.27 | 1.45 | -24.48 | -3.97 | 0.43 | -23.21 | -2.27 | 1.48 | 1.37 | 11.28 | 10.88 | 4.24 | 10.72 | 3.23 | 5.99 | 12.68 | 11.10 | 39.93 | 28.31 | 1459 | 0.0 | 9.7 |
| 20Q4 (5) | 18.4 | 10.64 | -12.21 | 1.92 | 12.28 | -5.88 | 0.56 | 24.44 | -8.2 | 1.46 | 13.18 | 2.82 | 10.43 | 1.48 | 7.21 | 3.04 | 12.47 | 4.58 | 7.93 | 2.29 | 17.12 | 1459 | -2.6 | 9.7 |
| 20Q3 (4) | 16.63 | 0.06 | 0.0 | 1.71 | 6.21 | 0.0 | 0.45 | 9.76 | 0.0 | 1.29 | 4.03 | 0.0 | 10.28 | 6.15 | 0.0 | 2.71 | 9.69 | 0.0 | 7.76 | 3.97 | 0.0 | 1498 | 0.0 | 0.0 |
| 20Q2 (3) | 16.62 | 8.13 | 0.0 | 1.61 | 6.62 | 0.0 | 0.41 | -6.82 | 0.0 | 1.24 | -6.77 | 0.0 | 9.69 | -1.4 | 0.0 | 2.47 | -13.83 | 0.0 | 7.46 | -13.78 | 0.0 | 1498 | 12.63 | 0.0 |
| 20Q1 (2) | 15.37 | -26.67 | 0.0 | 1.51 | -25.98 | 0.0 | 0.44 | -27.87 | 0.0 | 1.33 | -6.34 | 0.0 | 9.82 | 0.94 | 0.0 | 2.86 | -1.64 | 0.0 | 8.65 | 27.73 | 0.0 | 1330 | 0.0 | 0.0 |
| 19Q4 (1) | 20.96 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 1.42 | 0.0 | 0.0 | 9.73 | 0.0 | 0.0 | 2.91 | 0.0 | 0.0 | 6.77 | 0.0 | 0.0 | 1330 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 57.66 | -27.17 | 6.82 | -12.9 | 1.35 | -28.95 | 5.85 | 6.17 | 11.83 | 19.59 | 2.34 | -2.44 | 10.15 | 45.78 | 1266 | 0.0 |
| 2022 (9) | 79.17 | 16.75 | 7.83 | 24.88 | 1.9 | 4.97 | 5.51 | -7.08 | 9.89 | 6.96 | 2.40 | -10.09 | 6.96 | -20.42 | 1266 | -14.17 |
| 2021 (8) | 67.81 | 1.18 | 6.27 | -7.25 | 1.81 | -2.69 | 5.93 | 11.47 | 9.25 | -8.33 | 2.67 | -3.82 | 8.75 | 10.17 | 1475 | 1.1 |
| 2020 (7) | 67.02 | -7.08 | 6.76 | -8.77 | 1.86 | -10.58 | 5.32 | -1.3 | 10.09 | -1.82 | 2.78 | -3.76 | 7.94 | 6.23 | 1459 | -2.6 |
| 2019 (6) | 72.13 | 8.66 | 7.41 | 9.94 | 2.08 | 23.81 | 5.39 | 3.26 | 10.27 | 1.18 | 2.88 | 13.94 | 7.47 | -4.97 | 1498 | 12.63 |
| 2018 (5) | 66.38 | 4.31 | 6.74 | 0.9 | 1.68 | 12.75 | 5.22 | 2.96 | 10.15 | -3.27 | 2.53 | 8.1 | 7.86 | -1.29 | 1330 | 16.67 |
| 2017 (4) | 63.64 | 4.23 | 6.68 | -3.88 | 1.49 | 28.45 | 5.07 | 21.29 | 10.50 | -7.78 | 2.34 | 23.24 | 7.97 | 16.37 | 1140 | 7.95 |
| 2016 (3) | 61.06 | 10.86 | 6.95 | 6.76 | 1.16 | 0.87 | 4.18 | 8.29 | 11.38 | -3.7 | 1.90 | -9.01 | 6.85 | -2.32 | 1056 | 5.18 |
| 2015 (2) | 55.08 | 2.27 | 6.51 | 4.66 | 1.15 | 12.75 | 3.86 | 12.87 | 11.82 | 2.34 | 2.09 | 10.25 | 7.01 | 10.37 | 1004 | 5.68 |
| 2014 (1) | 53.86 | 29.1 | 6.22 | 16.7 | 1.02 | 21.43 | 3.42 | 23.02 | 11.55 | 0 | 1.89 | 0 | 6.35 | 0 | 950 | 18.75 |
