- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.94 | 4.2 | 0.14 | 0.2 | 5.26 | -20.0 | 0.24 | -11.11 | 0.0 | 0.47 | 4.44 | 11.9 | 2.88 | 1.02 | -20.12 | 3.46 | -14.7 | -0.14 | 6.77 | 0.23 | 11.74 | 380 | 0.0 | 9.2 |
| 24Q2 (19) | 6.66 | -0.75 | 5.55 | 0.19 | 0.0 | -9.52 | 0.27 | 0.0 | 12.5 | 0.45 | -2.17 | 12.5 | 2.85 | 0.75 | -14.28 | 4.05 | 0.75 | 6.59 | 6.76 | -1.44 | 6.59 | 380 | 0.0 | 9.2 |
| 24Q1 (18) | 6.71 | -7.96 | 13.15 | 0.19 | -9.52 | 0.0 | 0.27 | 80.0 | 12.5 | 0.46 | -2.13 | 21.05 | 2.83 | -1.7 | -11.62 | 4.02 | 95.56 | -0.58 | 6.86 | 6.33 | 6.98 | 380 | 0.0 | 9.2 |
| 23Q4 (17) | 7.29 | 5.19 | 7.84 | 0.21 | -16.0 | 16.67 | 0.15 | -37.5 | -31.82 | 0.47 | 11.9 | 23.68 | 2.88 | -20.15 | 8.18 | 2.06 | -40.59 | -36.78 | 6.45 | 6.38 | 14.69 | 380 | 9.2 | 9.2 |
| 23Q3 (16) | 6.93 | 9.83 | 13.24 | 0.25 | 19.05 | 19.05 | 0.24 | 0.0 | 50.0 | 0.42 | 5.0 | 0.0 | 3.61 | 8.4 | 5.13 | 3.46 | -8.95 | 32.47 | 6.06 | -4.39 | -11.69 | 348 | 0.0 | 3.88 |
| 23Q2 (15) | 6.31 | 6.41 | 4.47 | 0.21 | 10.53 | 16.67 | 0.24 | 0.0 | 20.0 | 0.4 | 5.26 | 2.56 | 3.33 | 3.87 | 11.67 | 3.80 | -6.02 | 14.87 | 6.34 | -1.08 | -1.82 | 348 | 0.0 | 3.88 |
| 23Q1 (14) | 5.93 | -12.28 | 1.19 | 0.19 | 5.56 | 11.76 | 0.24 | 9.09 | 20.0 | 0.38 | 0.0 | -2.56 | 3.20 | 20.33 | 10.45 | 4.05 | 24.36 | 18.58 | 6.41 | 14.0 | -3.71 | 348 | 0.0 | 1.46 |
| 22Q4 (13) | 6.76 | 10.46 | 11.37 | 0.18 | -14.29 | -18.18 | 0.22 | 37.5 | 144.44 | 0.38 | -9.52 | -2.56 | 2.66 | -22.4 | -26.53 | 3.25 | 24.48 | 119.49 | 5.62 | -18.09 | -12.51 | 348 | 3.88 | 0.87 |
| 22Q3 (12) | 6.12 | 1.32 | 5.88 | 0.21 | 16.67 | 10.53 | 0.16 | -20.0 | -11.11 | 0.42 | 7.69 | 20.0 | 3.43 | 15.14 | 4.39 | 2.61 | -21.05 | -16.05 | 6.86 | 6.28 | 13.33 | 335 | 0.0 | -1.47 |
| 22Q2 (11) | 6.04 | 3.07 | 12.9 | 0.18 | 5.88 | 0.0 | 0.2 | 0.0 | 17.65 | 0.39 | 0.0 | 18.18 | 2.98 | 2.73 | -11.42 | 3.31 | -2.98 | 4.21 | 6.46 | -2.98 | 4.68 | 335 | -2.33 | -1.47 |
| 22Q1 (10) | 5.86 | -3.46 | 20.58 | 0.17 | -22.73 | 0.0 | 0.2 | 122.22 | 11.11 | 0.39 | 0.0 | 14.71 | 2.90 | -19.96 | -17.06 | 3.41 | 130.19 | -7.85 | 6.66 | 3.58 | -4.87 | 343 | -0.58 | 3.94 |
| 21Q4 (9) | 6.07 | 5.02 | 17.18 | 0.22 | 15.79 | 10.0 | 0.09 | -50.0 | -47.06 | 0.39 | 11.43 | 0.0 | 3.62 | 10.26 | -6.13 | 1.48 | -52.39 | -54.82 | 6.43 | 6.1 | -14.66 | 345 | 1.47 | 7.81 |
| 21Q3 (8) | 5.78 | 8.04 | 18.2 | 0.19 | 5.56 | -13.64 | 0.18 | 5.88 | 50.0 | 0.35 | 6.06 | -23.91 | 3.29 | -2.3 | -26.93 | 3.11 | -1.99 | 26.9 | 6.06 | -1.83 | -35.63 | 340 | 0.0 | 3.98 |
| 21Q2 (7) | 5.35 | 10.08 | 15.8 | 0.18 | 5.88 | -5.26 | 0.17 | -5.56 | -15.0 | 0.33 | -2.94 | -19.51 | 3.36 | -3.82 | -18.19 | 3.18 | -14.21 | -26.6 | 6.17 | -11.83 | -30.49 | 340 | 3.03 | 7.59 |
| 21Q1 (6) | 4.86 | -6.18 | 16.27 | 0.17 | -15.0 | -15.0 | 0.18 | 5.88 | -10.0 | 0.34 | -12.82 | -2.86 | 3.50 | -9.4 | -26.89 | 3.70 | 12.85 | -22.59 | 7.00 | -7.08 | -16.45 | 330 | 3.12 | 7.14 |
| 20Q4 (5) | 5.18 | 5.93 | 9.75 | 0.2 | -9.09 | 33.33 | 0.17 | 41.67 | 0.0 | 0.39 | -15.22 | 21.88 | 3.86 | -14.18 | 21.49 | 3.28 | 33.74 | -8.88 | 7.53 | -19.96 | 11.05 | 320 | -2.14 | 7.02 |
| 20Q3 (4) | 4.89 | 5.84 | 0.0 | 0.22 | 15.79 | 0.0 | 0.12 | -40.0 | 0.0 | 0.46 | 12.2 | 0.0 | 4.50 | 9.4 | 0.0 | 2.45 | -43.31 | 0.0 | 9.41 | 6.0 | 0.0 | 327 | 3.48 | 0.0 |
| 20Q2 (3) | 4.62 | 10.53 | 0.0 | 0.19 | -5.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.41 | 17.14 | 0.0 | 4.11 | -14.05 | 0.0 | 4.33 | -9.52 | 0.0 | 8.87 | 5.99 | 0.0 | 316 | 2.6 | 0.0 |
| 20Q1 (2) | 4.18 | -11.44 | 0.0 | 0.2 | 33.33 | 0.0 | 0.2 | 17.65 | 0.0 | 0.35 | 9.38 | 0.0 | 4.78 | 50.56 | 0.0 | 4.78 | 32.85 | 0.0 | 8.37 | 23.5 | 0.0 | 308 | 3.01 | 0.0 |
| 19Q4 (1) | 4.72 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 3.18 | 0.0 | 0.0 | 3.60 | 0.0 | 0.0 | 6.78 | 0.0 | 0.0 | 299 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.46 | 6.78 | 0.86 | 14.67 | 0.86 | 10.26 | 1.66 | 4.4 | 3.25 | 7.39 | 3.25 | 3.26 | 6.27 | -2.23 | 380 | 9.2 |
| 2022 (9) | 24.78 | 12.33 | 0.75 | -1.32 | 0.78 | 23.81 | 1.59 | 12.77 | 3.03 | -12.15 | 3.15 | 10.22 | 6.42 | 0.39 | 348 | 0.87 |
| 2021 (8) | 22.06 | 16.91 | 0.76 | -6.17 | 0.63 | -8.7 | 1.41 | -12.42 | 3.45 | -19.74 | 2.86 | -21.9 | 6.39 | -25.09 | 345 | 7.81 |
| 2020 (7) | 18.87 | 12.86 | 0.81 | 42.11 | 0.69 | 11.29 | 1.61 | 30.89 | 4.29 | 25.91 | 3.66 | -1.39 | 8.53 | 15.98 | 320 | 7.02 |
| 2019 (6) | 16.72 | 16.19 | 0.57 | 0.0 | 0.62 | 31.91 | 1.23 | 8.85 | 3.41 | -13.94 | 3.71 | 13.53 | 7.36 | -6.32 | 299 | 10.33 |
| 2018 (5) | 14.39 | 19.72 | 0.57 | 7.55 | 0.47 | 6.82 | 1.13 | 0.0 | 3.96 | -10.17 | 3.27 | -10.77 | 7.85 | -16.47 | 271 | 3.44 |
| 2017 (4) | 12.02 | 17.04 | 0.53 | 1.92 | 0.44 | -6.38 | 1.13 | -7.38 | 4.41 | -12.92 | 3.66 | -20.01 | 9.40 | -20.86 | 262 | -5.76 |
| 2016 (3) | 10.27 | 8.91 | 0.52 | 0.0 | 0.47 | -11.32 | 1.22 | 10.91 | 5.06 | -8.18 | 4.58 | -18.57 | 11.88 | 1.84 | 278 | 1.83 |
| 2015 (2) | 9.43 | 4.66 | 0.52 | 18.18 | 0.53 | 20.45 | 1.1 | 23.6 | 5.51 | 12.92 | 5.62 | 15.09 | 11.66 | 18.09 | 273 | 19.21 |
| 2014 (1) | 9.01 | 34.48 | 0.44 | 4.76 | 0.44 | 0.0 | 0.89 | 61.82 | 4.88 | 0 | 4.88 | 0 | 9.88 | 0 | 229 | 5.05 |
