- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.36 | 5.14 | 18.14 | 0.12 | -40.0 | -47.83 | 0.57 | -14.93 | 5.56 | 0.14 | -6.67 | -12.5 | 1.63 | -42.93 | -55.84 | 7.74 | -19.09 | -10.65 | 1.90 | -11.23 | -25.93 | 335 | 0.0 | -27.96 |
| 24Q2 (19) | 7.0 | 14.19 | 9.03 | 0.2 | -20.0 | -31.03 | 0.67 | 17.54 | 26.42 | 0.15 | 15.38 | -6.25 | 2.86 | -29.94 | -36.75 | 9.57 | 2.93 | 15.94 | 2.14 | 1.04 | -14.02 | 335 | 0.0 | -27.96 |
| 24Q1 (18) | 6.13 | 10.65 | -24.23 | 0.25 | 31.58 | -13.79 | 0.57 | 35.71 | 1.79 | 0.13 | 0.0 | -18.75 | 4.08 | 18.91 | 13.77 | 9.30 | 22.65 | 34.33 | 2.12 | -9.62 | 7.23 | 335 | 0.0 | -27.96 |
| 23Q4 (17) | 5.54 | -11.08 | -42.77 | 0.19 | -17.39 | -50.0 | 0.42 | -22.22 | -35.38 | 0.13 | -18.75 | -23.53 | 3.43 | -7.1 | -12.64 | 7.58 | -12.54 | 12.9 | 2.35 | -8.63 | 33.62 | 335 | -27.96 | -27.96 |
| 23Q3 (16) | 6.23 | -2.96 | -44.62 | 0.23 | -20.69 | -25.81 | 0.54 | 1.89 | -30.77 | 0.16 | 0.0 | -11.11 | 3.69 | -18.27 | 33.98 | 8.67 | 4.99 | 25.02 | 2.57 | 3.05 | 60.51 | 465 | 0.0 | 4.26 |
| 23Q2 (15) | 6.42 | -20.64 | -36.5 | 0.29 | 0.0 | 0.0 | 0.53 | -5.36 | -25.35 | 0.16 | 0.0 | -5.88 | 4.52 | 26.01 | 57.48 | 8.26 | 19.26 | 17.55 | 2.49 | 26.01 | 48.21 | 465 | 0.0 | 4.26 |
| 23Q1 (14) | 8.09 | -16.43 | -11.68 | 0.29 | -23.68 | 3.57 | 0.56 | -13.85 | -39.13 | 0.16 | -5.88 | 0.0 | 3.58 | -8.69 | 17.27 | 6.92 | 3.09 | -31.08 | 1.98 | 12.62 | 13.23 | 465 | 0.0 | 4.26 |
| 22Q4 (13) | 9.68 | -13.96 | 17.76 | 0.38 | 22.58 | 46.15 | 0.65 | -16.67 | 16.07 | 0.17 | -5.56 | 41.67 | 3.93 | 42.46 | 24.11 | 6.71 | -3.15 | -1.44 | 1.76 | 9.76 | 20.3 | 465 | 4.26 | 4.26 |
| 22Q3 (12) | 11.25 | 11.28 | 2.46 | 0.31 | 6.9 | 14.81 | 0.78 | 9.86 | 4.0 | 0.18 | 5.88 | 38.46 | 2.76 | -3.94 | 12.06 | 6.93 | -1.27 | 1.5 | 1.60 | -4.85 | 35.14 | 446 | 0.0 | -51.31 |
| 22Q2 (11) | 10.11 | 10.37 | 15.94 | 0.29 | 3.57 | 0.0 | 0.71 | -22.83 | 4.41 | 0.17 | 6.25 | 30.77 | 2.87 | -6.16 | -13.75 | 7.02 | -30.08 | -9.94 | 1.68 | -3.73 | 12.79 | 446 | 0.0 | -51.31 |
| 22Q1 (10) | 9.16 | 11.44 | 28.83 | 0.28 | 7.69 | 21.74 | 0.92 | 64.29 | 43.75 | 0.16 | 33.33 | 60.0 | 3.06 | -3.36 | -5.51 | 10.04 | 47.43 | 11.58 | 1.75 | 19.65 | 24.19 | 446 | 0.0 | -51.31 |
| 21Q4 (9) | 8.22 | -25.14 | 16.76 | 0.26 | -3.7 | 23.81 | 0.56 | -25.33 | -1.75 | 0.12 | -7.69 | -20.0 | 3.16 | 28.63 | 6.04 | 6.81 | -0.26 | -15.86 | 1.46 | 23.3 | -31.48 | 446 | -51.31 | -51.31 |
| 21Q3 (8) | 10.98 | 25.92 | 55.08 | 0.27 | -6.9 | 17.39 | 0.75 | 10.29 | 25.0 | 0.13 | 0.0 | -18.75 | 2.46 | -26.06 | -24.31 | 6.83 | -12.41 | -19.4 | 1.18 | -20.58 | -47.61 | 916 | 0.0 | -2.86 |
| 21Q2 (7) | 8.72 | 22.64 | 7.26 | 0.29 | 26.09 | 20.83 | 0.68 | 6.25 | 13.33 | 0.13 | 30.0 | -23.53 | 3.33 | 2.81 | 12.66 | 7.80 | -13.37 | 5.67 | 1.49 | 6.0 | -28.7 | 916 | 0.0 | -2.86 |
| 21Q1 (6) | 7.11 | 0.99 | -20.56 | 0.23 | 9.52 | -17.86 | 0.64 | 12.28 | 20.75 | 0.1 | -33.33 | -23.08 | 3.23 | 8.45 | 3.4 | 9.00 | 11.18 | 52.0 | 1.41 | -33.99 | -3.17 | 916 | 0.0 | 8.4 |
| 20Q4 (5) | 7.04 | -0.56 | -18.61 | 0.21 | -8.7 | -32.26 | 0.57 | -5.0 | 5.56 | 0.15 | -6.25 | -31.82 | 2.98 | -8.18 | -16.77 | 8.10 | -4.46 | 29.7 | 2.13 | -5.72 | -16.23 | 916 | -2.86 | 8.4 |
| 20Q3 (4) | 7.08 | -12.92 | 0.0 | 0.23 | -4.17 | 0.0 | 0.6 | 0.0 | 0.0 | 0.16 | -5.88 | 0.0 | 3.25 | 10.05 | 0.0 | 8.47 | 14.83 | 0.0 | 2.26 | 8.08 | 0.0 | 943 | 0.0 | 0.0 |
| 20Q2 (3) | 8.13 | -9.16 | 0.0 | 0.24 | -14.29 | 0.0 | 0.6 | 13.21 | 0.0 | 0.17 | 30.77 | 0.0 | 2.95 | -5.64 | 0.0 | 7.38 | 24.63 | 0.0 | 2.09 | 43.96 | 0.0 | 943 | 11.6 | 0.0 |
| 20Q1 (2) | 8.95 | 3.47 | 0.0 | 0.28 | -9.68 | 0.0 | 0.53 | -1.85 | 0.0 | 0.13 | -40.91 | 0.0 | 3.13 | -12.7 | 0.0 | 5.92 | -5.14 | 0.0 | 1.45 | -42.89 | 0.0 | 845 | 0.0 | 0.0 |
| 19Q4 (1) | 8.65 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 3.58 | 0.0 | 0.0 | 6.24 | 0.0 | 0.0 | 2.54 | 0.0 | 0.0 | 845 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 26.28 | -34.61 | 1.0 | -21.26 | 2.04 | -33.11 | 0.6 | -11.76 | 3.81 | 20.42 | 7.76 | 2.29 | 2.28 | 34.94 | 465 | 0.0 |
| 2022 (9) | 40.19 | 14.73 | 1.27 | 20.95 | 3.05 | 15.97 | 0.68 | 41.67 | 3.16 | 5.42 | 7.59 | 1.08 | 1.69 | 23.48 | 465 | 4.26 |
| 2021 (8) | 35.03 | 12.31 | 1.05 | 8.25 | 2.63 | 14.35 | 0.48 | -20.0 | 3.00 | -3.62 | 7.51 | 1.81 | 1.37 | -28.77 | 446 | -51.31 |
| 2020 (7) | 31.19 | -14.34 | 0.97 | -28.15 | 2.3 | 9.0 | 0.6 | -11.76 | 3.11 | -16.12 | 7.37 | 27.25 | 1.92 | 3.0 | 916 | -2.86 |
| 2019 (6) | 36.41 | 7.06 | 1.35 | 4.65 | 2.11 | 15.93 | 0.68 | 3.03 | 3.71 | -2.25 | 5.80 | 8.29 | 1.87 | -3.76 | 943 | 11.6 |
| 2018 (5) | 34.01 | 6.45 | 1.29 | -5.84 | 1.82 | 9.64 | 0.66 | 6.45 | 3.79 | -11.54 | 5.35 | 3.0 | 1.94 | 0.0 | 845 | -6.42 |
| 2017 (4) | 31.95 | -0.93 | 1.37 | -9.87 | 1.66 | -8.29 | 0.62 | 26.53 | 4.29 | -9.02 | 5.20 | -7.43 | 1.94 | 27.72 | 903 | 2.73 |
| 2016 (3) | 32.25 | 4.54 | 1.52 | -3.18 | 1.81 | -13.81 | 0.49 | 8.89 | 4.71 | -7.39 | 5.61 | -17.55 | 1.52 | 4.16 | 879 | 6.03 |
| 2015 (2) | 30.85 | 3.98 | 1.57 | -2.48 | 2.1 | 16.67 | 0.45 | 15.38 | 5.09 | -6.21 | 6.81 | 12.2 | 1.46 | 10.97 | 829 | 9.37 |
| 2014 (1) | 29.67 | 20.76 | 1.61 | 40.0 | 1.8 | 7.78 | 0.39 | 2.63 | 5.43 | 0 | 6.07 | 0 | 1.31 | 0 | 758 | 9.86 |
