玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.0-10.71-0.990.571.79-1.720.19-5.00.00.283.70.019.0014.0-0.746.336.41.09.3316.151.03440.04.88
24Q2 (19)3.36-14.07-5.880.56-3.450.00.2-4.765.260.27-3.578.016.6712.366.255.9510.8311.848.0412.2114.753440.04.88
24Q1 (18)3.91-17.5124.520.580.09.430.21-4.5510.530.280.03.714.8321.23-12.125.3715.72-11.247.1621.23-16.723440.04.88
23Q4 (17)4.7456.443.040.580.01.750.2215.794.760.280.07.6912.24-36.08-1.254.64-25.981.675.91-36.084.513444.884.88
23Q3 (16)3.03-15.137.830.583.5720.830.190.05.560.2812.021.7419.1422.0312.066.2717.82-2.119.2431.9612.93280.010.44
23Q2 (15)3.5713.697.210.565.6612.00.190.05.560.25-7.414.1715.69-7.074.475.32-12.04-1.547.00-18.56-2.843280.010.44
23Q1 (14)3.14-31.74-2.180.53-7.0210.420.19-9.520.00.273.858.016.8836.2212.886.0532.542.238.6052.1310.413280.010.44
22Q4 (13)4.663.70.00.5718.7514.00.2116.6710.530.2613.0418.1812.39-27.4614.04.57-28.7310.535.65-30.9518.1832810.4410.44
22Q3 (12)2.81-15.62-10.510.48-4.014.290.180.012.50.23-4.179.5217.0813.7727.716.4118.5125.718.1913.5722.392970.0-1.0
22Q2 (11)3.333.740.00.54.170.00.18-5.260.00.24-4.09.0915.020.410.05.41-8.680.07.21-7.469.092970.0-1.0
22Q1 (10)3.21-30.2216.730.48-4.04.350.190.018.750.2513.648.714.9537.57-10.615.9243.31.737.7962.84-6.882970.0-1.0
21Q4 (9)4.646.55.750.519.05-7.410.1918.7518.750.224.76-4.3510.87-18.74-12.444.13-18.9412.34.78-28.49-9.55297-1.0-1.0
21Q3 (8)3.14-5.715.720.42-16.0-17.650.16-11.116.670.21-4.550.013.38-10.92-22.115.10-5.730.896.691.23-5.413000.02.74
21Q2 (7)3.3321.0922.880.58.713.640.1812.520.00.22-4.3510.015.02-10.24-7.525.41-7.09-2.346.61-21.01-10.483000.02.74
21Q1 (6)2.75-36.78-4.510.46-14.816.980.160.00.00.230.09.5216.7334.7512.035.8258.184.738.3658.1814.73000.010.29
20Q4 (5)4.3546.4610.690.545.885.880.166.67-5.880.239.524.5512.41-27.71-4.343.68-27.17-14.975.29-25.22-5.553002.7410.29
20Q3 (4)2.979.590.00.5115.910.00.150.00.00.215.00.017.175.760.05.05-8.750.07.07-4.190.02920.00.0
20Q2 (3)2.71-5.90.00.442.330.00.15-6.250.00.2-4.760.016.248.740.05.54-0.370.07.381.210.02927.350.0
20Q1 (2)2.88-26.720.00.43-15.690.00.16-5.880.00.21-4.550.014.9315.050.05.5628.430.07.2930.260.02720.00.0
19Q4 (1)3.930.00.00.510.00.00.170.00.00.220.00.012.980.00.04.330.00.05.600.00.02720.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)14.473.82.2410.890.795.331.0810.215.486.835.461.487.466.173280.0
2022 (9)13.940.872.026.880.758.70.9810.1114.495.965.387.767.039.1632810.44
2021 (8)13.827.131.89-1.560.6911.290.894.7113.68-8.124.993.886.44-2.26297-1.0
2020 (7)12.94.961.921.050.62-3.120.851.1914.88-3.734.81-7.716.59-3.593002.74
2019 (6)12.293.361.93.260.640.00.849.0915.46-0.15.21-3.256.835.542927.35
2018 (5)11.8919.741.848.880.644.920.7716.6715.48-9.075.38-12.386.48-2.572725.43
2017 (4)9.936.891.695.620.615.170.6613.7917.02-1.186.14-1.616.656.462586.61
2016 (3)9.294.031.61.270.585.450.585.4517.22-2.666.241.376.241.372423.42
2015 (2)8.9313.181.588.970.553.770.5510.017.69-3.726.16-8.316.16-2.812342.63
2014 (1)7.8914.351.454.320.5310.420.525.018.3806.7206.3402283.64

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