- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.0 | -10.71 | -0.99 | 0.57 | 1.79 | -1.72 | 0.19 | -5.0 | 0.0 | 0.28 | 3.7 | 0.0 | 19.00 | 14.0 | -0.74 | 6.33 | 6.4 | 1.0 | 9.33 | 16.15 | 1.0 | 344 | 0.0 | 4.88 |
24Q2 (19) | 3.36 | -14.07 | -5.88 | 0.56 | -3.45 | 0.0 | 0.2 | -4.76 | 5.26 | 0.27 | -3.57 | 8.0 | 16.67 | 12.36 | 6.25 | 5.95 | 10.83 | 11.84 | 8.04 | 12.21 | 14.75 | 344 | 0.0 | 4.88 |
24Q1 (18) | 3.91 | -17.51 | 24.52 | 0.58 | 0.0 | 9.43 | 0.21 | -4.55 | 10.53 | 0.28 | 0.0 | 3.7 | 14.83 | 21.23 | -12.12 | 5.37 | 15.72 | -11.24 | 7.16 | 21.23 | -16.72 | 344 | 0.0 | 4.88 |
23Q4 (17) | 4.74 | 56.44 | 3.04 | 0.58 | 0.0 | 1.75 | 0.22 | 15.79 | 4.76 | 0.28 | 0.0 | 7.69 | 12.24 | -36.08 | -1.25 | 4.64 | -25.98 | 1.67 | 5.91 | -36.08 | 4.51 | 344 | 4.88 | 4.88 |
23Q3 (16) | 3.03 | -15.13 | 7.83 | 0.58 | 3.57 | 20.83 | 0.19 | 0.0 | 5.56 | 0.28 | 12.0 | 21.74 | 19.14 | 22.03 | 12.06 | 6.27 | 17.82 | -2.11 | 9.24 | 31.96 | 12.9 | 328 | 0.0 | 10.44 |
23Q2 (15) | 3.57 | 13.69 | 7.21 | 0.56 | 5.66 | 12.0 | 0.19 | 0.0 | 5.56 | 0.25 | -7.41 | 4.17 | 15.69 | -7.07 | 4.47 | 5.32 | -12.04 | -1.54 | 7.00 | -18.56 | -2.84 | 328 | 0.0 | 10.44 |
23Q1 (14) | 3.14 | -31.74 | -2.18 | 0.53 | -7.02 | 10.42 | 0.19 | -9.52 | 0.0 | 0.27 | 3.85 | 8.0 | 16.88 | 36.22 | 12.88 | 6.05 | 32.54 | 2.23 | 8.60 | 52.13 | 10.41 | 328 | 0.0 | 10.44 |
22Q4 (13) | 4.6 | 63.7 | 0.0 | 0.57 | 18.75 | 14.0 | 0.21 | 16.67 | 10.53 | 0.26 | 13.04 | 18.18 | 12.39 | -27.46 | 14.0 | 4.57 | -28.73 | 10.53 | 5.65 | -30.95 | 18.18 | 328 | 10.44 | 10.44 |
22Q3 (12) | 2.81 | -15.62 | -10.51 | 0.48 | -4.0 | 14.29 | 0.18 | 0.0 | 12.5 | 0.23 | -4.17 | 9.52 | 17.08 | 13.77 | 27.71 | 6.41 | 18.51 | 25.71 | 8.19 | 13.57 | 22.39 | 297 | 0.0 | -1.0 |
22Q2 (11) | 3.33 | 3.74 | 0.0 | 0.5 | 4.17 | 0.0 | 0.18 | -5.26 | 0.0 | 0.24 | -4.0 | 9.09 | 15.02 | 0.41 | 0.0 | 5.41 | -8.68 | 0.0 | 7.21 | -7.46 | 9.09 | 297 | 0.0 | -1.0 |
22Q1 (10) | 3.21 | -30.22 | 16.73 | 0.48 | -4.0 | 4.35 | 0.19 | 0.0 | 18.75 | 0.25 | 13.64 | 8.7 | 14.95 | 37.57 | -10.61 | 5.92 | 43.3 | 1.73 | 7.79 | 62.84 | -6.88 | 297 | 0.0 | -1.0 |
21Q4 (9) | 4.6 | 46.5 | 5.75 | 0.5 | 19.05 | -7.41 | 0.19 | 18.75 | 18.75 | 0.22 | 4.76 | -4.35 | 10.87 | -18.74 | -12.44 | 4.13 | -18.94 | 12.3 | 4.78 | -28.49 | -9.55 | 297 | -1.0 | -1.0 |
21Q3 (8) | 3.14 | -5.71 | 5.72 | 0.42 | -16.0 | -17.65 | 0.16 | -11.11 | 6.67 | 0.21 | -4.55 | 0.0 | 13.38 | -10.92 | -22.11 | 5.10 | -5.73 | 0.89 | 6.69 | 1.23 | -5.41 | 300 | 0.0 | 2.74 |
21Q2 (7) | 3.33 | 21.09 | 22.88 | 0.5 | 8.7 | 13.64 | 0.18 | 12.5 | 20.0 | 0.22 | -4.35 | 10.0 | 15.02 | -10.24 | -7.52 | 5.41 | -7.09 | -2.34 | 6.61 | -21.01 | -10.48 | 300 | 0.0 | 2.74 |
21Q1 (6) | 2.75 | -36.78 | -4.51 | 0.46 | -14.81 | 6.98 | 0.16 | 0.0 | 0.0 | 0.23 | 0.0 | 9.52 | 16.73 | 34.75 | 12.03 | 5.82 | 58.18 | 4.73 | 8.36 | 58.18 | 14.7 | 300 | 0.0 | 10.29 |
20Q4 (5) | 4.35 | 46.46 | 10.69 | 0.54 | 5.88 | 5.88 | 0.16 | 6.67 | -5.88 | 0.23 | 9.52 | 4.55 | 12.41 | -27.71 | -4.34 | 3.68 | -27.17 | -14.97 | 5.29 | -25.22 | -5.55 | 300 | 2.74 | 10.29 |
20Q3 (4) | 2.97 | 9.59 | 0.0 | 0.51 | 15.91 | 0.0 | 0.15 | 0.0 | 0.0 | 0.21 | 5.0 | 0.0 | 17.17 | 5.76 | 0.0 | 5.05 | -8.75 | 0.0 | 7.07 | -4.19 | 0.0 | 292 | 0.0 | 0.0 |
20Q2 (3) | 2.71 | -5.9 | 0.0 | 0.44 | 2.33 | 0.0 | 0.15 | -6.25 | 0.0 | 0.2 | -4.76 | 0.0 | 16.24 | 8.74 | 0.0 | 5.54 | -0.37 | 0.0 | 7.38 | 1.21 | 0.0 | 292 | 7.35 | 0.0 |
20Q1 (2) | 2.88 | -26.72 | 0.0 | 0.43 | -15.69 | 0.0 | 0.16 | -5.88 | 0.0 | 0.21 | -4.55 | 0.0 | 14.93 | 15.05 | 0.0 | 5.56 | 28.43 | 0.0 | 7.29 | 30.26 | 0.0 | 272 | 0.0 | 0.0 |
19Q4 (1) | 3.93 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 12.98 | 0.0 | 0.0 | 4.33 | 0.0 | 0.0 | 5.60 | 0.0 | 0.0 | 272 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 14.47 | 3.8 | 2.24 | 10.89 | 0.79 | 5.33 | 1.08 | 10.2 | 15.48 | 6.83 | 5.46 | 1.48 | 7.46 | 6.17 | 328 | 0.0 |
2022 (9) | 13.94 | 0.87 | 2.02 | 6.88 | 0.75 | 8.7 | 0.98 | 10.11 | 14.49 | 5.96 | 5.38 | 7.76 | 7.03 | 9.16 | 328 | 10.44 |
2021 (8) | 13.82 | 7.13 | 1.89 | -1.56 | 0.69 | 11.29 | 0.89 | 4.71 | 13.68 | -8.12 | 4.99 | 3.88 | 6.44 | -2.26 | 297 | -1.0 |
2020 (7) | 12.9 | 4.96 | 1.92 | 1.05 | 0.62 | -3.12 | 0.85 | 1.19 | 14.88 | -3.73 | 4.81 | -7.71 | 6.59 | -3.59 | 300 | 2.74 |
2019 (6) | 12.29 | 3.36 | 1.9 | 3.26 | 0.64 | 0.0 | 0.84 | 9.09 | 15.46 | -0.1 | 5.21 | -3.25 | 6.83 | 5.54 | 292 | 7.35 |
2018 (5) | 11.89 | 19.74 | 1.84 | 8.88 | 0.64 | 4.92 | 0.77 | 16.67 | 15.48 | -9.07 | 5.38 | -12.38 | 6.48 | -2.57 | 272 | 5.43 |
2017 (4) | 9.93 | 6.89 | 1.69 | 5.62 | 0.61 | 5.17 | 0.66 | 13.79 | 17.02 | -1.18 | 6.14 | -1.61 | 6.65 | 6.46 | 258 | 6.61 |
2016 (3) | 9.29 | 4.03 | 1.6 | 1.27 | 0.58 | 5.45 | 0.58 | 5.45 | 17.22 | -2.66 | 6.24 | 1.37 | 6.24 | 1.37 | 242 | 3.42 |
2015 (2) | 8.93 | 13.18 | 1.58 | 8.97 | 0.55 | 3.77 | 0.55 | 10.0 | 17.69 | -3.72 | 6.16 | -8.31 | 6.16 | -2.81 | 234 | 2.63 |
2014 (1) | 7.89 | 14.35 | 1.45 | 4.32 | 0.53 | 10.42 | 0.5 | 25.0 | 18.38 | 0 | 6.72 | 0 | 6.34 | 0 | 228 | 3.64 |