玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.04-4.4-0.650.190.011.760.3417.249.680.020.00.06.254.6112.511.1822.6410.40.664.610.66000
24Q3 (19)3.184.9511.190.195.5611.760.293.57-3.330.020.00.05.970.580.529.12-1.31-13.060.63-4.72-10.06000
24Q2 (18)3.031.68-0.330.185.880.00.280.0-6.670.020.00.05.944.140.339.24-1.65-6.360.66-1.650.33000
24Q1 (17)2.98-2.615.670.170.0-10.530.28-9.68-6.670.020.00.05.702.68-15.339.40-7.25-11.680.672.68-5.37000
23Q4 (16)3.066.990.00.170.00.00.313.3310.710.020.00.05.56-6.540.010.13-3.4210.710.65-6.540.0000
23Q3 (15)2.86-5.92-12.540.17-5.56-10.530.30.011.110.020.00.05.940.392.310.496.2927.040.706.2914.34000
23Q2 (14)3.047.8-2.560.18-5.26-18.180.30.015.380.020.00.05.92-12.12-16.039.87-7.2418.420.66-7.242.63000
23Q1 (13)2.82-7.84-13.230.1911.76-13.640.37.14-47.370.020.00.06.7421.28-0.4710.6416.26-39.340.718.5115.25000
22Q4 (12)3.06-6.42-12.820.17-10.53-22.730.283.716.670.020.00.05.56-4.39-11.369.1510.8233.820.656.8614.71000
22Q3 (11)3.274.81-4.660.19-13.6411.760.273.8517.390.020.0-33.335.81-17.617.238.26-0.9223.140.61-4.59-30.07000
22Q2 (10)3.12-4.05.050.220.022.220.26-54.3923.810.020.0-60.07.054.1716.358.33-52.4917.860.644.17-61.92000
22Q1 (9)3.25-7.419.80.220.04.760.57137.5147.830.020.0-66.676.778.0-4.5917.54156.5125.710.628.0-69.64000
21Q4 (8)3.512.3313.590.2229.4137.50.244.350.00.02-33.33-60.06.2726.4621.056.841.97-11.970.57-34.85-64.79000
21Q3 (7)3.4315.4914.720.17-5.56-15.00.239.52-4.170.03-40.0-25.04.96-18.22-25.96.71-5.16-16.460.87-48.05-34.62000
21Q2 (6)2.970.34-1.660.18-14.29-10.00.21-8.7-16.00.05-16.6725.06.06-14.57-8.487.07-9.0-14.591.68-16.9527.1000
21Q1 (5)2.96-4.2110.040.2131.25-8.70.23-4.17-17.860.0620.050.07.0937.01-17.027.770.04-25.352.0325.2736.32000
20Q4 (4)3.093.340.00.16-20.00.00.240.00.00.0525.00.05.18-22.590.07.77-3.240.01.6220.950.0000.0
20Q3 (3)2.99-0.990.00.20.00.00.24-4.00.00.040.00.06.691.00.08.03-3.040.01.341.00.0000.0
20Q2 (2)3.0212.270.00.2-13.040.00.25-10.710.00.040.00.06.62-22.550.08.28-20.470.01.32-10.930.0000.0
20Q1 (1)2.690.00.00.230.00.00.280.00.00.040.00.08.550.00.010.410.00.01.490.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)12.233.730.734.291.18-2.480.080.05.970.539.65-5.990.65-3.600
2023 (9)11.79-7.170.7-12.51.21-12.950.080.05.94-5.7510.26-6.230.687.7200
2022 (8)12.7-1.40.82.561.3951.090.08-50.06.304.0210.9453.230.63-49.2900
2021 (7)12.889.340.78-1.270.92-8.910.16-11.116.06-9.77.14-16.691.24-18.700
2020 (6)11.78-10.620.79-13.191.01-7.340.18-10.06.71-2.878.573.671.530.700
2019 (5)13.184.270.91-1.091.0918.480.242.866.90-5.148.2713.621.5237.000
2018 (4)12.64-1.630.92-11.540.92-14.810.1427.277.28-10.077.28-13.41.1129.3900
2017 (3)12.85-1.231.042.971.083.850.1110.08.094.258.405.140.8611.3700
2016 (2)13.0116.791.0127.851.04-15.450.111.117.769.477.99-27.60.77-4.863070.0
2015 (1)11.1414.020.79-9.21.23-6.820.09-18.187.09011.0400.8103070.0

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