玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.821.23-6.820.08300.0300.00.25-13.79-26.470.1-9.09-16.679.76295.12329.2730.49-14.84-21.0912.20-10.2-10.571930.00.0
24Q3 (19)0.8117.39-39.10.02-50.00.00.290.016.00.110.00.02.47-57.4164.235.80-14.8190.4713.58-14.8164.21930.0-12.67
24Q2 (18)0.69-14.81-24.180.04300.033.330.293.5720.830.110.0-8.335.80369.5775.8542.0321.5859.3615.9417.3920.891930.0-12.67
24Q1 (17)0.81-7.95-2.410.01-50.0-50.00.28-17.6527.270.11-8.330.01.23-45.68-48.7734.57-10.5330.4213.58-0.412.471930.0-12.67
23Q4 (16)0.88-33.83-20.720.020.00.00.3436.054.550.129.090.02.2751.1426.1438.64105.5594.9413.6464.8826.14193-12.67-12.67
23Q3 (15)1.3346.15-25.70.02-33.33-50.00.254.1719.050.11-8.33-15.381.50-54.39-32.7118.80-28.7360.228.27-37.2813.882210.0-2.64
23Q2 (14)0.919.64-20.870.0350.00.00.249.099.090.129.09-7.693.3036.8126.3726.37-0.537.8613.19-0.516.652210.0-2.64
23Q1 (13)0.83-25.23-45.390.020.0100.00.220.0-8.330.11-8.33-8.332.4133.73266.2726.5133.7367.8713.2522.5967.872210.0-2.64
22Q4 (12)1.11-37.99-36.930.02-50.0-71.430.224.7610.00.12-7.690.01.80-19.37-54.719.8268.9474.4110.8148.8658.56221-2.64-2.64
22Q3 (11)1.7955.65-0.560.0433.3333.330.21-4.55-19.230.130.018.182.23-14.3434.0811.73-38.67-18.787.26-35.7518.842270.0-5.02
22Q2 (10)1.15-24.349.520.03200.050.00.22-8.33-12.00.138.3318.182.61296.5236.9619.1321.16-19.6511.3043.197.912270.0-5.02
22Q1 (9)1.52-13.6438.180.01-85.710.00.2420.04.350.120.020.00.66-83.46-27.6315.7938.95-24.497.8915.79-13.162270.0-5.02
21Q4 (8)1.76-2.2253.040.07133.33133.330.2-23.08-20.00.129.0920.03.98138.6452.4611.36-21.33-47.736.8211.57-21.59227-5.02-5.02
21Q3 (7)1.871.4363.640.0350.050.00.264.013.040.110.022.221.67-12.5-8.3314.44-39.33-30.926.11-41.67-25.312390.00.42
21Q2 (6)1.05-4.55169.230.02100.00.00.258.713.640.1110.022.221.90109.52-62.8623.8113.87-57.7910.4815.24-54.62390.00.42
21Q1 (5)1.1-4.35-20.860.01-66.67-50.00.23-8.00.00.10.00.00.91-65.15-36.8220.91-3.8226.369.094.5526.362390.0-0.83
20Q4 (4)1.154.550.00.0350.00.00.258.70.00.111.110.02.6143.480.021.743.970.08.706.280.02390.420.0
20Q3 (3)1.1182.050.00.020.00.00.234.550.00.090.00.01.82-64.550.020.91-62.930.08.18-64.550.02380.00.0
20Q2 (2)0.39-71.940.00.020.00.00.22-4.350.00.09-10.00.05.13256.410.056.41240.910.023.08220.770.0238-1.240.0
20Q1 (1)1.390.00.00.020.00.00.230.00.00.10.00.01.440.00.016.550.00.07.190.00.02410.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)3.12-21.210.1677.781.114.720.43-6.525.13125.6435.5832.9113.7818.651930.0
2023 (9)3.96-28.780.09-10.01.0619.10.46-8.02.2726.3626.7767.2211.6229.17193-12.67
2022 (8)5.56-2.630.1-23.080.89-5.320.513.641.80-21.016.01-2.768.9916.7221-2.64
2021 (7)5.7141.690.1344.440.942.170.4415.792.281.9516.46-27.897.71-18.28227-5.02
2020 (6)4.03-63.20.0912.50.92-15.60.38-28.32.23205.6822.83129.349.4394.812390.42
2019 (5)10.9512.080.08-20.01.09-2.680.5320.450.73-28.629.95-13.174.847.47238-1.24
2018 (4)9.7720.470.111.111.12-4.270.44214.291.02-7.7711.46-20.544.50160.892410.0
2017 (3)8.1111.250.0912.51.17-0.850.14-12.51.111.1314.43-10.871.73-21.352411.69
2016 (2)7.2918.340.080.01.18-17.480.16-5.881.10-15.516.19-30.272.19-20.47237-6.69
2015 (1)6.1629.140.0833.331.4328.830.1730.771.30023.2102.760254-4.15

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