- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.46 | 0.82 | 3.8 | 0 | 0 | 0 | 0.11 | -26.67 | -8.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.47 | -27.26 | -11.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 2.44 | 14.02 | 10.91 | 0 | 0 | 0 | 0.15 | 7.14 | 25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.15 | -6.03 | 12.7 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 2.14 | -10.46 | 0.0 | 0 | 0 | 0 | 0.14 | -6.67 | -17.65 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.54 | 4.24 | -17.65 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 2.39 | 0.84 | 3.91 | 0 | 0 | 0 | 0.15 | 25.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.28 | 23.95 | -3.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 2.37 | 7.73 | 8.22 | 0 | 0 | 0 | 0.12 | 0.0 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.06 | -7.17 | 10.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 2.2 | 2.8 | 0.92 | 0 | 0 | 0 | 0.12 | -29.41 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.45 | -31.34 | 32.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 2.14 | -6.96 | 1.9 | 0 | 0 | 0 | 0.17 | 13.33 | 41.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.94 | 21.81 | 39.02 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 2.3 | 5.02 | -1.29 | 0 | 0 | 0 | 0.15 | 50.0 | 7.14 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 6.52 | 42.83 | 8.54 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
22Q3 (12) | 2.19 | 0.46 | -3.1 | 0 | 0 | 0 | 0.1 | 11.11 | -23.08 | 0 | 0 | -100.0 | 0.00 | 0 | 0 | 4.57 | 10.6 | -20.62 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
22Q2 (11) | 2.18 | 3.81 | -0.91 | 0 | 0 | 0 | 0.09 | -25.0 | -18.18 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.13 | -27.75 | -17.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 2.1 | -9.87 | 11.7 | 0 | 0 | 0 | 0.12 | -14.29 | 9.09 | 0 | -100.0 | 0 | 0.00 | 0 | 0 | 5.71 | -4.9 | -2.34 | 0.00 | -100.0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 2.33 | 3.1 | 18.27 | 0 | 0 | 0 | 0.14 | 7.69 | 27.27 | 0.04 | 100.0 | 300.0 | 0.00 | 0 | 0 | 6.01 | 4.46 | 7.61 | 1.72 | 93.99 | 238.2 | 0 | 0 | 0 |
21Q3 (8) | 2.26 | 2.73 | 19.58 | 0 | 0 | 0 | 0.13 | 18.18 | 44.44 | 0.02 | 0 | 100.0 | 0.00 | 0 | 0 | 5.75 | 15.04 | 20.8 | 0.88 | 0 | 67.26 | 0 | 0 | 0 |
21Q2 (7) | 2.2 | 17.02 | 39.24 | 0 | 0 | 0 | 0.11 | 0.0 | 37.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.00 | -14.55 | -1.25 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 1.88 | -4.57 | 16.77 | 0 | 0 | 0 | 0.11 | 0.0 | 22.22 | 0 | -100.0 | -100.0 | 0.00 | 0 | 0 | 5.85 | 4.79 | 4.67 | 0.00 | -100.0 | -100.0 | 0 | 0 | 0 |
20Q4 (5) | 1.97 | 4.23 | 8.84 | 0 | 0 | 0 | 0.11 | 22.22 | 10.0 | 0.01 | 0.0 | 0.0 | 0.00 | 0 | 0 | 5.58 | 17.26 | 1.07 | 0.51 | -4.06 | -8.12 | 0 | 0 | 0 |
20Q3 (4) | 1.89 | 19.62 | 0.0 | 0 | 0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.01 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.76 | -5.95 | 0.0 | 0.53 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 1.58 | -1.86 | 0.0 | 0 | 0 | 0.0 | 0.08 | -11.11 | 0.0 | 0 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 5.06 | -9.42 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 1.61 | -11.05 | 0.0 | 0 | 0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 5.59 | 1.18 | 0.0 | 0.62 | 12.42 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 1.81 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5.52 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 9.1 | 3.76 | 0 | 0 | 0.55 | 22.22 | 0 | 0 | 0.00 | 0 | 6.04 | 17.79 | 0.00 | 0 | 0 | 0 |
2022 (9) | 8.77 | 1.04 | 0 | 0 | 0.45 | -8.16 | 0 | 0 | 0.00 | 0 | 5.13 | -9.11 | 0.00 | 0 | 0 | 0 |
2021 (8) | 8.68 | 23.12 | 0 | 0 | 0.49 | 28.95 | 0.06 | 100.0 | 0.00 | 0 | 5.65 | 4.73 | 0.69 | 62.44 | 0 | 0 |
2020 (7) | 7.05 | 0.57 | 0 | 0 | 0.38 | 5.56 | 0.03 | 50.0 | 0.00 | 0 | 5.39 | 4.96 | 0.43 | 49.15 | 0 | 0 |
2019 (6) | 7.01 | -6.28 | 0 | 0 | 0.36 | -2.7 | 0.02 | -60.0 | 0.00 | 0 | 5.14 | 3.82 | 0.29 | -57.32 | 0 | 0 |
2018 (5) | 7.48 | 21.82 | 0 | 0 | 0.37 | -13.95 | 0.05 | 66.67 | 0.00 | 0 | 4.95 | -29.37 | 0.67 | 36.81 | 0 | 0 |
2017 (4) | 6.14 | 5.14 | 0 | 0 | 0.43 | 4.88 | 0.03 | 0 | 0.00 | 0 | 7.00 | -0.25 | 0.49 | 0 | 0 | 0 |
2016 (3) | 5.84 | -15.85 | 0 | 0 | 0.41 | 0 | 0 | 0 | 0.00 | 0 | 7.02 | 0 | 0.00 | 0 | 154 | 0.0 |
2015 (2) | 6.94 | -5.45 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 154 | 0.0 |
2014 (1) | 7.34 | -0.81 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 154 | 0.0 |