玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)1.770.0-46.530.17-19.05-67.310.1-44.44-60.00.22120.015.799.60-19.05-38.865.65-44.44-25.212.43120.0116.53000
24Q3 (19)1.77-25.0-41.970.21-32.26-50.00.18-53.85-21.740.1-23.08-33.3311.86-9.68-13.8410.17-38.4634.865.652.5614.88000
24Q2 (18)2.36-17.77-23.380.31-24.39-27.910.3962.585.710.13-18.758.3313.14-8.05-5.9116.5397.62142.375.51-1.1941.38000
24Q1 (17)2.87-13.29-22.010.41-21.15-2.380.24-4.020.00.16-15.7933.3314.29-9.0725.178.3610.7253.875.57-2.8870.96000
23Q4 (16)3.318.52-32.720.5223.81-31.580.258.719.050.1926.6758.3315.7114.081.77.550.1676.955.7416.72135.35000
23Q3 (15)3.05-0.97-42.670.42-2.33-40.00.239.529.520.1525.07.1413.77-1.364.667.5410.691.044.9226.2386.89000
23Q2 (14)3.08-16.3-51.950.432.38-56.120.215.0-16.00.120.0-14.2913.9622.33-8.686.8225.4574.823.9019.4878.39000
23Q1 (13)3.68-25.2-46.510.42-44.74-46.150.2-4.76-25.930.120.0-20.011.41-26.120.675.4327.3338.493.2633.749.57000
22Q4 (12)4.92-7.52-34.570.768.57-30.910.210.0-19.230.12-14.29-20.015.4517.45.64.278.1323.452.44-7.3222.28000
22Q3 (11)5.32-17.0-38.850.7-28.57-44.00.21-16.0-19.230.140.0-6.6713.16-13.94-8.423.951.2132.092.6320.4952.63000
22Q2 (10)6.41-6.83-43.220.9825.64-37.180.25-7.41-3.850.14-6.670.015.2934.8510.653.90-0.6269.362.180.1876.13000
22Q1 (9)6.88-8.51-25.30.78-29.09-46.580.273.85-10.00.150.00.011.34-22.49-28.483.9213.5120.482.189.333.87000
21Q4 (8)7.52-13.56-28.111.1-12.0-32.930.260.00.00.150.07.1414.631.81-6.73.4615.6939.11.9915.6949.03000
21Q3 (7)8.7-22.94-21.91.25-19.87-31.320.260.0-3.70.157.140.014.373.98-12.062.9929.7723.31.7239.0428.05000
21Q2 (6)11.2922.580.891.566.85-18.320.26-13.33-3.70.14-6.670.013.82-12.84-19.052.30-29.3-4.561.24-23.86-0.89000
21Q1 (5)9.21-11.95-28.161.46-10.98-20.220.315.38-3.230.157.147.1415.851.1111.053.2631.0434.711.6321.6849.14000
20Q4 (4)10.46-6.10.01.64-9.890.00.26-3.70.00.14-6.670.015.68-4.030.02.492.560.01.34-0.60.0000.0
20Q3 (3)11.14-0.450.01.82-4.710.00.270.00.00.157.140.016.34-4.280.02.420.450.01.357.620.0000.0
20Q2 (2)11.19-12.710.01.914.370.00.27-12.90.00.140.00.017.0719.570.02.41-0.220.01.2514.570.0000.0
20Q1 (1)12.820.00.01.830.00.00.310.00.00.140.00.014.270.00.02.420.00.01.090.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)8.78-33.081.1-38.550.924.550.61.6912.53-8.1710.4856.226.8351.9600
2023 (9)13.12-44.241.79-44.410.88-6.380.595.3613.64-0.36.7167.94.5088.9500
2022 (8)23.53-35.923.22-39.930.94-12.150.56-5.0813.68-6.253.9937.12.3848.1200
2021 (7)36.72-19.515.36-25.561.07-3.60.591.7214.60-7.512.9119.761.6126.3800
2020 (6)45.62-10.397.2-1.771.118.820.583.5715.789.622.4321.441.2715.5800
2019 (5)50.912.667.3318.611.027.370.5630.2314.4015.532.004.581.1026.861070.0
2018 (4)49.5932.386.1824.60.9517.280.4348.2812.46-5.881.92-11.40.8712.011070.0
2017 (3)37.4619.644.9635.890.81-1.220.2961.1113.2413.582.16-17.440.7734.661070.0
2016 (2)31.3129.543.6532.250.8228.120.1880.011.662.092.62-1.090.5738.951070.0
2015 (1)24.1764.532.7632.690.6428.00.166.6711.4202.6500.4101070.0

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