- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.77 | -25.0 | -41.97 | 0.21 | -32.26 | -50.0 | 0.18 | -53.85 | -21.74 | 0.1 | -23.08 | -33.33 | 11.86 | -9.68 | -13.84 | 10.17 | -38.46 | 34.86 | 5.65 | 2.56 | 14.88 | 0 | 0 | 0 |
| 24Q2 (19) | 2.36 | -17.77 | -23.38 | 0.31 | -24.39 | -27.91 | 0.39 | 62.5 | 85.71 | 0.13 | -18.75 | 8.33 | 13.14 | -8.05 | -5.91 | 16.53 | 97.62 | 142.37 | 5.51 | -1.19 | 41.38 | 0 | 0 | 0 |
| 24Q1 (18) | 2.87 | -13.29 | -22.01 | 0.41 | -21.15 | -2.38 | 0.24 | -4.0 | 20.0 | 0.16 | -15.79 | 33.33 | 14.29 | -9.07 | 25.17 | 8.36 | 10.72 | 53.87 | 5.57 | -2.88 | 70.96 | 0 | 0 | 0 |
| 23Q4 (17) | 3.31 | 8.52 | -32.72 | 0.52 | 23.81 | -31.58 | 0.25 | 8.7 | 19.05 | 0.19 | 26.67 | 58.33 | 15.71 | 14.08 | 1.7 | 7.55 | 0.16 | 76.95 | 5.74 | 16.72 | 135.35 | 0 | 0 | 0 |
| 23Q3 (16) | 3.05 | -0.97 | -42.67 | 0.42 | -2.33 | -40.0 | 0.23 | 9.52 | 9.52 | 0.15 | 25.0 | 7.14 | 13.77 | -1.36 | 4.66 | 7.54 | 10.6 | 91.04 | 4.92 | 26.23 | 86.89 | 0 | 0 | 0 |
| 23Q2 (15) | 3.08 | -16.3 | -51.95 | 0.43 | 2.38 | -56.12 | 0.21 | 5.0 | -16.0 | 0.12 | 0.0 | -14.29 | 13.96 | 22.33 | -8.68 | 6.82 | 25.45 | 74.82 | 3.90 | 19.48 | 78.39 | 0 | 0 | 0 |
| 23Q1 (14) | 3.68 | -25.2 | -46.51 | 0.42 | -44.74 | -46.15 | 0.2 | -4.76 | -25.93 | 0.12 | 0.0 | -20.0 | 11.41 | -26.12 | 0.67 | 5.43 | 27.33 | 38.49 | 3.26 | 33.7 | 49.57 | 0 | 0 | 0 |
| 22Q4 (13) | 4.92 | -7.52 | -34.57 | 0.76 | 8.57 | -30.91 | 0.21 | 0.0 | -19.23 | 0.12 | -14.29 | -20.0 | 15.45 | 17.4 | 5.6 | 4.27 | 8.13 | 23.45 | 2.44 | -7.32 | 22.28 | 0 | 0 | 0 |
| 22Q3 (12) | 5.32 | -17.0 | -38.85 | 0.7 | -28.57 | -44.0 | 0.21 | -16.0 | -19.23 | 0.14 | 0.0 | -6.67 | 13.16 | -13.94 | -8.42 | 3.95 | 1.21 | 32.09 | 2.63 | 20.49 | 52.63 | 0 | 0 | 0 |
| 22Q2 (11) | 6.41 | -6.83 | -43.22 | 0.98 | 25.64 | -37.18 | 0.25 | -7.41 | -3.85 | 0.14 | -6.67 | 0.0 | 15.29 | 34.85 | 10.65 | 3.90 | -0.62 | 69.36 | 2.18 | 0.18 | 76.13 | 0 | 0 | 0 |
| 22Q1 (10) | 6.88 | -8.51 | -25.3 | 0.78 | -29.09 | -46.58 | 0.27 | 3.85 | -10.0 | 0.15 | 0.0 | 0.0 | 11.34 | -22.49 | -28.48 | 3.92 | 13.51 | 20.48 | 2.18 | 9.3 | 33.87 | 0 | 0 | 0 |
| 21Q4 (9) | 7.52 | -13.56 | -28.11 | 1.1 | -12.0 | -32.93 | 0.26 | 0.0 | 0.0 | 0.15 | 0.0 | 7.14 | 14.63 | 1.81 | -6.7 | 3.46 | 15.69 | 39.1 | 1.99 | 15.69 | 49.03 | 0 | 0 | 0 |
| 21Q3 (8) | 8.7 | -22.94 | -21.9 | 1.25 | -19.87 | -31.32 | 0.26 | 0.0 | -3.7 | 0.15 | 7.14 | 0.0 | 14.37 | 3.98 | -12.06 | 2.99 | 29.77 | 23.3 | 1.72 | 39.04 | 28.05 | 0 | 0 | 0 |
| 21Q2 (7) | 11.29 | 22.58 | 0.89 | 1.56 | 6.85 | -18.32 | 0.26 | -13.33 | -3.7 | 0.14 | -6.67 | 0.0 | 13.82 | -12.84 | -19.05 | 2.30 | -29.3 | -4.56 | 1.24 | -23.86 | -0.89 | 0 | 0 | 0 |
| 21Q1 (6) | 9.21 | -11.95 | -28.16 | 1.46 | -10.98 | -20.22 | 0.3 | 15.38 | -3.23 | 0.15 | 7.14 | 7.14 | 15.85 | 1.11 | 11.05 | 3.26 | 31.04 | 34.71 | 1.63 | 21.68 | 49.14 | 0 | 0 | 0 |
| 20Q4 (5) | 10.46 | -6.1 | -25.76 | 1.64 | -9.89 | -19.61 | 0.26 | -3.7 | 0.0 | 0.14 | -6.67 | 0.0 | 15.68 | -4.03 | 8.29 | 2.49 | 2.56 | 34.7 | 1.34 | -0.6 | 34.7 | 0 | 0 | 0 |
| 20Q3 (4) | 11.14 | -0.45 | 0.0 | 1.82 | -4.71 | 0.0 | 0.27 | 0.0 | 0.0 | 0.15 | 7.14 | 0.0 | 16.34 | -4.28 | 0.0 | 2.42 | 0.45 | 0.0 | 1.35 | 7.62 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 11.19 | -12.71 | 0.0 | 1.91 | 4.37 | 0.0 | 0.27 | -12.9 | 0.0 | 0.14 | 0.0 | 0.0 | 17.07 | 19.57 | 0.0 | 2.41 | -0.22 | 0.0 | 1.25 | 14.57 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 12.82 | -9.01 | 0.0 | 1.83 | -10.29 | 0.0 | 0.31 | 19.23 | 0.0 | 0.14 | 0.0 | 0.0 | 14.27 | -1.41 | 0.0 | 2.42 | 31.04 | 0.0 | 1.09 | 9.91 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 14.09 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 14.48 | 0.0 | 0.0 | 1.85 | 0.0 | 0.0 | 0.99 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.12 | -44.24 | 1.79 | -44.41 | 0.88 | -6.38 | 0.59 | 5.36 | 13.64 | -0.3 | 6.71 | 67.9 | 4.50 | 88.95 | 0 | 0 |
| 2022 (9) | 23.53 | -35.92 | 3.22 | -39.93 | 0.94 | -12.15 | 0.56 | -5.08 | 13.68 | -6.25 | 3.99 | 37.1 | 2.38 | 48.12 | 0 | 0 |
| 2021 (8) | 36.72 | -19.51 | 5.36 | -25.56 | 1.07 | -3.6 | 0.59 | 1.72 | 14.60 | -7.51 | 2.91 | 19.76 | 1.61 | 26.38 | 0 | 0 |
| 2020 (7) | 45.62 | -10.39 | 7.2 | -1.77 | 1.11 | 8.82 | 0.58 | 3.57 | 15.78 | 9.62 | 2.43 | 21.44 | 1.27 | 15.58 | 0 | 0 |
| 2019 (6) | 50.91 | 2.66 | 7.33 | 18.61 | 1.02 | 7.37 | 0.56 | 30.23 | 14.40 | 15.53 | 2.00 | 4.58 | 1.10 | 26.86 | 107 | 0.0 |
| 2018 (5) | 49.59 | 32.38 | 6.18 | 24.6 | 0.95 | 17.28 | 0.43 | 48.28 | 12.46 | -5.88 | 1.92 | -11.4 | 0.87 | 12.01 | 107 | 0.0 |
| 2017 (4) | 37.46 | 19.64 | 4.96 | 35.89 | 0.81 | -1.22 | 0.29 | 61.11 | 13.24 | 13.58 | 2.16 | -17.44 | 0.77 | 34.66 | 107 | 0.0 |
| 2016 (3) | 31.31 | 29.54 | 3.65 | 32.25 | 0.82 | 28.12 | 0.18 | 80.0 | 11.66 | 2.09 | 2.62 | -1.09 | 0.57 | 38.95 | 107 | 0.0 |
| 2015 (2) | 24.17 | 64.53 | 2.76 | 32.69 | 0.64 | 28.0 | 0.1 | 66.67 | 11.42 | -19.35 | 2.65 | -22.2 | 0.41 | 1.3 | 107 | 0.0 |
| 2014 (1) | 14.69 | 384.82 | 2.08 | 101.94 | 0.5 | 257.14 | 0.06 | 0 | 14.16 | 0 | 3.40 | 0 | 0.41 | 0 | 107 | 52.86 |
