玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)46.75-2.3410.440.39-84.82116.251.12-68.98132.75-0.45-130.6190.85-0.20-128.9988.570.01-97.44101.280.19-9.5211.7611.80-11.1452.45147.6816.8331.1825.00-63.89-60.7150.0062.583.3355.435.42-3.58
23Q3 (19)47.8718.649.142.57147.77242.673.61322.84-43.861.47138.58-43.460.69146.94-28.130.39165.0-25.00.2116.6716.6713.2838.62-23.41126.41-3.5421.0269.23-79.64626.9230.77112.82-64.152.58-11.66-0.3
23Q2 (18)40.35-10.07-4.23-5.38-288.11-29.02-1.62-124.180.0-3.81-206.42-22.51-1.47-209.7-53.12-0.60-184.51-33.330.180.012.59.58-46.21-8.06131.0529.7523.26340.00693.3341.67-240.00-520.0-71.4359.526.083.5
23Q1 (17)44.876.0-5.852.86219.17-47.336.70295.9110.933.58172.7632.11.34176.5750.560.71191.0333.960.185.880.017.81130.17.16101.00-10.2925.042.86-32.65-52.3857.14109.52471.4356.11-2.410.08
22Q4 (16)42.33-3.49-7.9-2.40-420.0-183.92-3.42-153.1950.43-4.92-289.2346.41-1.75-282.2941.47-0.78-250.050.320.17-5.56-5.567.74-55.36112.64112.587.7825.3863.64568.18262.6327.27-68.18-80.457.499.0114.98
22Q3 (15)43.864.11-12.860.75117.99-87.316.43496.91-57.592.60183.6-78.080.96200.0-74.80.52215.56-76.260.1812.50.017.3466.41-30.64104.45-1.7628.299.52-96.03-75.2485.71161.2239.2952.74-8.2912.36
22Q2 (14)42.13-11.6-1.45-4.17-176.8-33.23-1.62-126.82-8000.0-3.11-214.76-211.0-0.96-207.87-255.56-0.45-184.91-246.150.16-11.110.010.42-37.3-3.34106.3231.5844.5240.00166.670-140.00-1500.0057.5112.8310.72
22Q1 (13)47.663.7-11.875.4389.86-52.166.04187.54-57.672.71129.52-74.880.89129.77-73.590.53133.76-73.890.180.00.016.62356.59-29.8780.80-10.0131.3490.00330.013.0810.00-92.81-51.050.971.9415.45
21Q4 (12)45.96-8.68-13.92.86-51.61-78.4-6.90-145.51-164.31-9.18-177.4-217.69-2.99-178.48-203.46-1.57-171.69-193.450.180.0-14.293.64-85.44-81.5189.7910.2815.99-39.13-201.74-131.61139.13126.09684.3550.006.5225.25
21Q3 (11)50.3317.73-8.765.91288.82-50.1315.1675900.032.0611.861286.031.633.811511.119.482.191784.6212.890.1812.5-14.2925.00131.9122.1981.4210.669.238.460-62.3761.5402869.2346.94-9.6323.36
21Q2 (10)42.75-20.95-20.94-3.13-127.58-136.35-0.02-100.14-100.23-1.00-109.27-116.86-0.27-108.01-114.21-0.13-106.4-111.710.16-11.11-11.1110.78-54.51-44.0673.5819.6-19.90.00-100.0-100.00.00-100.0051.9417.640
21Q1 (9)54.081.31-0.211.35-14.272.9914.2732.9924.8510.7938.3339.053.3716.6136.442.0320.8336.240.18-14.29-5.2623.7020.3711.5861.52-20.53-4.7479.59-35.71-16.1120.41185.71695.9244.1510.6-4.64
20Q4 (8)53.38-3.23-0.9113.2411.7335.5210.73-6.53-30.737.80-13.43-33.222.89-16.95-29.341.68-13.4-28.810.210.05.019.69-3.76-17.8277.413.821.32123.8121.1298.1-23.81-971.43-163.4939.924.91-39.4
20Q3 (7)55.162.02-5.3911.8537.63-21.6311.4832.56-41.319.0151.94-39.653.4883.16-42.11.9474.77-39.940.2116.670.020.466.18-25.4974.56-18.83-3.69102.222.2232.18-2.220-109.838.05047.94
20Q2 (6)54.07-0.22-7.028.61-21.87-40.298.66-24.23-38.145.93-23.58-31.521.90-23.08-40.631.11-25.5-37.990.18-5.26-10.019.27-9.27-10.7991.8642.24-7.4100.005.41-3.70.00-100.0100.00.00-100.0-100.0
20Q1 (5)54.190.59-15.9111.0212.79-36.4111.43-26.21-37.857.76-33.56-44.012.47-39.61-50.11.49-36.86-50.170.19-5.0-9.5221.24-11.35-19.2464.58-15.47-5.4394.8751.790.92.56-93.16-57.0546.30-29.7216.92
19Q4 (4)53.87-7.60.09.77-35.380.015.49-20.810.011.68-21.770.04.09-31.950.02.36-26.930.00.20-4.760.023.96-12.750.076.40-1.320.062.50-19.180.037.5065.440.065.88156.140.0
19Q3 (3)58.300.260.015.124.850.019.5639.710.014.9372.40.06.0187.810.03.2380.450.00.215.00.027.4627.130.077.42-21.960.077.33-25.530.022.67689.330.025.72-38.20.0
19Q2 (2)58.15-9.760.014.42-16.790.014.00-23.870.08.66-37.520.03.20-35.350.01.79-40.130.00.20-4.760.021.60-17.870.099.2045.260.0103.8510.440.0-3.85-164.420.041.625.10.0
19Q1 (1)64.440.00.017.330.00.018.390.00.013.860.00.04.950.00.02.990.00.00.210.00.026.300.00.068.290.00.094.030.00.05.970.00.039.600.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.122.380.23360.00.75-92.632.4923.880.2500.4200.5000.727.4613.12-0.3147.6831.189.09127.2790.91-5.32.70-18.1255.762.18
2022 (9)44.07-9.080.05-98.8910.1110.822.01-66.16-0.570-0.760-0.1700.67-4.2913.16-17.7112.5825.384.00-94.7396.00299.163.306.0854.5713.4
2021 (8)48.47-10.594.49-60.379.1312.935.94-44.283.38-56.274.36-58.282.53-58.390.70-9.0915.99-20.7289.7916.1975.95-28.6824.0503.11-37.0148.1219.61
2020 (7)54.21-7.6511.33-20.388.0819.9910.66-37.117.73-37.5110.45-42.866.08-43.810.77-10.4720.17-18.8377.281.3106.4927.19-6.4904.94-20.0740.23-6.16
2019 (6)58.70-18.4314.23-57.336.73290.5716.95-49.9912.37-54.2218.29-60.7910.82-64.410.86-23.2124.85-30.6676.2914.2883.73-15.0315.87870.026.18471.1142.87120.3
2018 (5)71.96-11.2833.3516.651.72-36.9133.8916.4627.0212.4946.6527.2530.4014.931.121.8235.8411.3466.7665.798.550.291.64-5.751.08019.46-14.87
2017 (4)81.11-3.1628.59295.982.73-0.0629.10307.5624.02303.0236.66171.3526.45158.811.10-35.2932.19212.8340.2915.7198.26-3.491.7400.00022.86-29.31
2016 (3)83.76-0.827.22-32.652.739.057.14-38.615.96-42.0813.51-46.8910.22-46.741.70-8.610.29-29.5234.829.95101.8210.19-1.8200.00032.344.59
2015 (2)84.45-4.8610.7202.518.511.63010.29025.44019.1901.864.4914.60031.67-10.2192.4122.617.59-69.170.00030.92-16.64
2014 (1)88.760-10.9102.31131.09-14.530-13.660-32.480-24.2701.78-34.07-10.71035.2711.3375.36-56.6124.6400.00037.0972.67

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