- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.66 | 12.62 | -0.81 | 0.84 | -20.0 | -1.18 | 0.68 | 9.68 | -5.56 | 0.12 | 9.09 | 20.0 | 22.95 | -28.96 | -0.37 | 18.58 | -2.61 | -4.78 | 3.28 | -3.13 | 20.98 | 200 | 0.0 | 0.0 |
| 24Q2 (19) | 3.25 | -2.69 | 3.83 | 1.05 | 40.0 | 47.89 | 0.62 | -18.42 | 0.0 | 0.11 | -8.33 | 10.0 | 32.31 | 43.88 | 42.43 | 19.08 | -16.16 | -3.69 | 3.38 | -5.79 | 5.94 | 200 | 0.0 | 0.0 |
| 24Q1 (18) | 3.34 | -1.47 | 4.38 | 0.75 | -8.54 | 22.95 | 0.76 | 18.75 | 18.75 | 0.12 | 9.09 | 20.0 | 22.46 | -7.17 | 17.8 | 22.75 | 20.53 | 13.77 | 3.59 | 10.72 | 14.97 | 200 | 0.0 | 0.0 |
| 23Q4 (17) | 3.39 | -8.13 | 9.35 | 0.82 | -3.53 | 28.12 | 0.64 | -11.11 | -5.88 | 0.11 | 10.0 | 57.14 | 24.19 | 5.01 | 17.16 | 18.88 | -3.24 | -13.93 | 3.24 | 19.73 | 43.7 | 200 | 0.0 | 0.0 |
| 23Q3 (16) | 3.69 | 17.89 | 14.24 | 0.85 | 19.72 | 25.0 | 0.72 | 16.13 | 14.29 | 0.1 | 0.0 | 25.0 | 23.04 | 1.55 | 9.42 | 19.51 | -1.49 | 0.04 | 2.71 | -15.18 | 9.42 | 200 | 0.0 | 0.0 |
| 23Q2 (15) | 3.13 | -2.19 | 8.68 | 0.71 | 16.39 | 9.23 | 0.62 | -3.12 | 10.71 | 0.1 | 0.0 | 0.0 | 22.68 | 19.0 | 0.51 | 19.81 | -0.96 | 1.87 | 3.19 | 2.24 | -7.99 | 200 | 0.0 | 0.0 |
| 23Q1 (14) | 3.2 | 3.23 | -1.54 | 0.61 | -4.69 | -10.29 | 0.64 | -5.88 | 8.47 | 0.1 | 42.86 | 0.0 | 19.06 | -7.67 | -8.89 | 20.00 | -8.82 | 10.17 | 3.12 | 38.39 | 1.56 | 200 | 0.0 | 0.0 |
| 22Q4 (13) | 3.1 | -4.02 | -6.06 | 0.64 | -5.88 | -8.57 | 0.68 | 7.94 | 11.48 | 0.07 | -12.5 | -30.0 | 20.65 | -1.94 | -2.67 | 21.94 | 12.46 | 18.67 | 2.26 | -8.83 | -25.48 | 200 | 0.0 | 0.0 |
| 22Q3 (12) | 3.23 | 12.15 | -6.1 | 0.68 | 4.62 | -17.07 | 0.63 | 12.5 | 8.62 | 0.08 | -20.0 | -38.46 | 21.05 | -6.72 | -11.68 | 19.50 | 0.31 | 15.68 | 2.48 | -28.67 | -34.46 | 200 | 0.0 | 0.0 |
| 22Q2 (11) | 2.88 | -11.38 | -5.88 | 0.65 | -4.41 | -12.16 | 0.56 | -5.08 | 3.7 | 0.1 | 0.0 | -16.67 | 22.57 | 7.87 | -6.67 | 19.44 | 7.11 | 10.19 | 3.47 | 12.85 | -11.46 | 200 | 0.0 | 0.0 |
| 22Q1 (10) | 3.25 | -1.52 | -6.07 | 0.68 | -2.86 | -11.69 | 0.59 | -3.28 | 1.72 | 0.1 | 0.0 | -9.09 | 20.92 | -1.36 | -5.98 | 18.15 | -1.79 | 8.3 | 3.08 | 1.54 | -3.22 | 200 | 0.0 | 0.0 |
| 21Q4 (9) | 3.3 | -4.07 | -15.6 | 0.7 | -14.63 | -15.66 | 0.61 | 5.17 | -1.61 | 0.1 | -23.08 | -23.08 | 21.21 | -11.01 | -0.07 | 18.48 | 9.63 | 16.57 | 3.03 | -19.81 | -8.86 | 200 | 0.0 | 0.0 |
| 21Q3 (8) | 3.44 | 12.42 | -12.02 | 0.82 | 10.81 | -12.77 | 0.58 | 7.41 | -3.33 | 0.13 | 8.33 | 0.0 | 23.84 | -1.43 | -0.85 | 16.86 | -4.46 | 9.87 | 3.78 | -3.63 | 13.66 | 200 | 0.0 | 0.0 |
| 21Q2 (7) | 3.06 | -11.56 | -6.42 | 0.74 | -3.9 | -8.64 | 0.54 | -6.9 | 0.0 | 0.12 | 9.09 | -14.29 | 24.18 | 8.67 | -2.37 | 17.65 | 5.27 | 6.86 | 3.92 | 23.35 | -8.4 | 200 | 0.0 | 0.0 |
| 21Q1 (6) | 3.46 | -11.51 | 2.06 | 0.77 | -7.23 | 2.67 | 0.58 | -6.45 | 0.0 | 0.11 | -15.38 | -15.38 | 22.25 | 4.84 | 0.59 | 16.76 | 5.72 | -2.02 | 3.18 | -4.38 | -17.1 | 200 | 0.0 | 0.0 |
| 20Q4 (5) | 3.91 | 0.0 | 8.91 | 0.83 | -11.7 | 2.47 | 0.62 | 3.33 | 1.64 | 0.13 | 0.0 | -18.75 | 21.23 | -11.7 | -5.92 | 15.86 | 3.33 | -6.68 | 3.32 | 0.0 | -25.4 | 200 | 0.0 | 0.0 |
| 20Q3 (4) | 3.91 | 19.57 | 0.0 | 0.94 | 16.05 | 0.0 | 0.6 | 11.11 | 0.0 | 0.13 | -7.14 | 0.0 | 24.04 | -2.95 | 0.0 | 15.35 | -7.08 | 0.0 | 3.32 | -22.34 | 0.0 | 200 | 0.0 | 0.0 |
| 20Q2 (3) | 3.27 | -3.54 | 0.0 | 0.81 | 8.0 | 0.0 | 0.54 | -6.9 | 0.0 | 0.14 | 7.69 | 0.0 | 24.77 | 11.96 | 0.0 | 16.51 | -3.48 | 0.0 | 4.28 | 11.64 | 0.0 | 200 | 0.0 | 0.0 |
| 20Q1 (2) | 3.39 | -5.57 | 0.0 | 0.75 | -7.41 | 0.0 | 0.58 | -4.92 | 0.0 | 0.13 | -18.75 | 0.0 | 22.12 | -1.94 | 0.0 | 17.11 | 0.69 | 0.0 | 3.83 | -13.96 | 0.0 | 200 | 0.0 | 0.0 |
| 19Q4 (1) | 3.59 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 22.56 | 0.0 | 0.0 | 16.99 | 0.0 | 0.0 | 4.46 | 0.0 | 0.0 | 200 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.41 | 7.62 | 2.98 | 12.88 | 2.62 | 6.07 | 0.41 | 17.14 | 22.22 | 4.88 | 19.54 | -1.44 | 3.06 | 8.84 | 200 | 0.0 |
| 2022 (9) | 12.46 | -6.03 | 2.64 | -13.16 | 2.47 | 6.47 | 0.35 | -23.91 | 21.19 | -7.58 | 19.82 | 13.3 | 2.81 | -19.03 | 200 | 0.0 |
| 2021 (8) | 13.26 | -8.43 | 3.04 | -8.98 | 2.32 | -0.43 | 0.46 | -14.81 | 22.93 | -0.61 | 17.50 | 8.73 | 3.47 | -6.98 | 200 | 0.0 |
| 2020 (7) | 14.48 | -2.49 | 3.34 | -8.74 | 2.33 | 1.3 | 0.54 | -14.29 | 23.07 | -6.41 | 16.09 | 3.89 | 3.73 | -12.1 | 200 | 0.0 |
| 2019 (6) | 14.85 | -8.56 | 3.66 | -8.96 | 2.3 | 49.35 | 0.63 | -11.27 | 24.65 | -0.43 | 15.49 | 63.33 | 4.24 | -2.96 | 200 | 0.0 |
| 2018 (5) | 16.24 | 64.37 | 4.02 | 13.24 | 1.54 | 81.18 | 0.71 | -10.13 | 24.75 | -31.11 | 9.48 | 10.22 | 4.37 | -45.32 | 200 | 0.0 |
| 2017 (4) | 9.88 | 28.65 | 3.55 | -19.13 | 0.85 | 41.67 | 0.79 | -12.22 | 35.93 | -37.14 | 8.60 | 10.12 | 8.00 | -31.77 | 200 | -55.85 |
| 2016 (3) | 7.68 | 13.27 | 4.39 | 15.53 | 0.6 | 13.21 | 0.9 | 32.35 | 57.16 | 1.99 | 7.81 | -0.06 | 11.72 | 16.84 | 453 | 0.0 |
| 2015 (2) | 6.78 | 42.44 | 3.8 | 21.41 | 0.53 | -31.17 | 0.68 | -19.05 | 56.05 | -14.77 | 7.82 | -51.68 | 10.03 | -43.17 | 453 | 41.56 |
| 2014 (1) | 4.76 | -4.8 | 3.13 | 4.68 | 0.77 | 16.67 | 0.84 | 147.06 | 65.76 | 0 | 16.18 | 0 | 17.65 | 0 | 320 | 32.23 |
