- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.46 | 4.0 | 13.75 | 0.29 | 0.0 | 0.0 | 0.2 | -55.56 | -31.03 | 0.59 | 43.9 | 63.89 | 5.31 | -3.85 | -12.09 | 3.66 | -57.26 | -39.37 | 10.81 | 38.37 | 44.08 | 673 | 0.0 | 2.44 |
| 24Q2 (19) | 5.25 | 27.43 | 2.54 | 0.29 | 26.09 | 11.54 | 0.45 | 36.36 | 66.67 | 0.41 | 32.26 | 7.89 | 5.52 | -1.05 | 8.78 | 8.57 | 7.01 | 62.54 | 7.81 | 3.79 | 5.22 | 673 | 0.0 | 2.44 |
| 24Q1 (18) | 4.12 | -12.15 | 6.46 | 0.23 | -28.12 | 4.55 | 0.33 | 13.79 | 22.22 | 0.31 | -16.22 | -8.82 | 5.58 | -18.18 | -1.8 | 8.01 | 29.54 | 14.81 | 7.52 | -4.62 | -14.36 | 673 | 0.0 | 2.44 |
| 23Q4 (17) | 4.69 | -2.29 | 3.76 | 0.32 | 10.34 | 14.29 | 0.29 | 0.0 | 383.33 | 0.37 | 2.78 | 27.59 | 6.82 | 12.93 | 10.14 | 6.18 | 2.35 | 365.81 | 7.89 | 5.19 | 22.96 | 673 | 2.44 | 2.44 |
| 23Q3 (16) | 4.8 | -6.25 | -24.29 | 0.29 | 11.54 | 11.54 | 0.29 | 7.41 | -9.38 | 0.36 | -5.26 | 2.86 | 6.04 | 18.97 | 47.32 | 6.04 | 14.57 | 19.7 | 7.50 | 1.05 | 35.86 | 657 | 0.0 | -4.78 |
| 23Q2 (15) | 5.12 | 32.3 | -14.09 | 0.26 | 18.18 | 18.18 | 0.27 | 0.0 | -10.0 | 0.38 | 11.76 | 26.67 | 5.08 | -10.67 | 37.57 | 5.27 | -24.41 | 4.77 | 7.42 | -15.52 | 47.45 | 657 | 0.0 | -4.78 |
| 23Q1 (14) | 3.87 | -14.38 | -38.38 | 0.22 | -21.43 | 4.76 | 0.27 | 350.0 | 22.73 | 0.34 | 17.24 | 3.03 | 5.68 | -8.23 | 70.0 | 6.98 | 425.58 | 99.15 | 8.79 | 36.93 | 67.19 | 657 | 0.0 | -4.78 |
| 22Q4 (13) | 4.52 | -28.71 | -37.4 | 0.28 | 7.69 | 3.7 | 0.06 | -81.25 | -85.0 | 0.29 | -17.14 | -19.44 | 6.19 | 51.06 | 65.65 | 1.33 | -73.7 | -76.04 | 6.42 | 16.22 | 28.68 | 657 | -4.78 | -4.78 |
| 22Q3 (12) | 6.34 | 6.38 | -13.39 | 0.26 | 18.18 | 23.81 | 0.32 | 6.67 | -3.03 | 0.35 | 16.67 | 2.94 | 4.10 | 11.1 | 42.95 | 5.05 | 0.27 | 11.96 | 5.52 | 9.67 | 18.85 | 690 | 0.0 | 3.29 |
| 22Q2 (11) | 5.96 | -5.1 | -4.03 | 0.22 | 4.76 | 0.0 | 0.3 | 36.36 | -14.29 | 0.3 | -9.09 | -16.67 | 3.69 | 10.39 | 4.19 | 5.03 | 43.69 | -10.69 | 5.03 | -4.21 | -13.17 | 690 | 0.0 | 3.29 |
| 22Q1 (10) | 6.28 | -13.02 | 7.53 | 0.21 | -22.22 | 23.53 | 0.22 | -45.0 | -24.14 | 0.33 | -8.33 | -15.38 | 3.34 | -10.58 | 14.87 | 3.50 | -36.77 | -29.45 | 5.25 | 5.39 | -21.31 | 690 | 0.0 | 3.29 |
| 21Q4 (9) | 7.22 | -1.37 | 5.25 | 0.27 | 28.57 | 80.0 | 0.4 | 21.21 | -74.19 | 0.36 | 5.88 | -37.93 | 3.74 | 30.35 | 71.02 | 5.54 | 22.89 | -75.48 | 4.99 | 7.35 | -41.03 | 690 | 3.29 | 3.29 |
| 21Q3 (8) | 7.32 | 17.87 | 1.53 | 0.21 | -4.55 | 0.0 | 0.33 | -5.71 | 26.92 | 0.34 | -5.56 | 17.24 | 2.87 | -19.02 | -1.5 | 4.51 | -20.01 | 25.02 | 4.64 | -19.88 | 15.48 | 668 | 0.0 | -9.24 |
| 21Q2 (7) | 6.21 | 6.34 | 2.48 | 0.22 | 29.41 | -8.33 | 0.35 | 20.69 | 20.69 | 0.36 | -7.69 | 2.86 | 3.54 | 21.7 | -10.55 | 5.64 | 13.5 | 17.77 | 5.80 | -13.19 | 0.37 | 668 | 0.0 | -9.24 |
| 21Q1 (6) | 5.84 | -14.87 | 67.34 | 0.17 | 13.33 | -15.0 | 0.29 | -81.29 | 31.82 | 0.39 | -32.76 | 69.57 | 2.91 | 33.13 | -49.2 | 4.97 | -78.02 | -21.23 | 6.68 | -21.01 | 1.33 | 668 | 0.0 | -15.34 |
| 20Q4 (5) | 6.86 | -4.85 | 35.04 | 0.15 | -28.57 | -44.44 | 1.55 | 496.15 | 604.55 | 0.58 | 100.0 | 65.71 | 2.19 | -24.93 | -58.86 | 22.59 | 526.57 | 421.73 | 8.45 | 110.2 | 22.72 | 668 | -9.24 | -15.34 |
| 20Q3 (4) | 7.21 | 18.98 | 0.0 | 0.21 | -12.5 | 0.0 | 0.26 | -10.34 | 0.0 | 0.29 | -17.14 | 0.0 | 2.91 | -26.46 | 0.0 | 3.61 | -24.64 | 0.0 | 4.02 | -30.36 | 0.0 | 736 | 0.0 | 0.0 |
| 20Q2 (3) | 6.06 | 73.64 | 0.0 | 0.24 | 20.0 | 0.0 | 0.29 | 31.82 | 0.0 | 0.35 | 52.17 | 0.0 | 3.96 | -30.89 | 0.0 | 4.79 | -24.08 | 0.0 | 5.78 | -12.36 | 0.0 | 736 | -6.72 | 0.0 |
| 20Q1 (2) | 3.49 | -31.3 | 0.0 | 0.2 | -25.93 | 0.0 | 0.22 | 0.0 | 0.0 | 0.23 | -34.29 | 0.0 | 5.73 | 7.82 | 0.0 | 6.30 | 45.56 | 0.0 | 6.59 | -4.35 | 0.0 | 789 | 0.0 | 0.0 |
| 19Q4 (1) | 5.08 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 5.31 | 0.0 | 0.0 | 4.33 | 0.0 | 0.0 | 6.89 | 0.0 | 0.0 | 789 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.49 | -19.92 | 1.09 | 11.22 | 1.11 | 23.33 | 1.45 | 15.08 | 5.90 | 38.9 | 6.00 | 54.02 | 7.84 | 43.71 | 657 | 0.0 |
| 2022 (9) | 23.09 | -13.2 | 0.98 | 12.64 | 0.9 | -34.31 | 1.26 | -13.7 | 4.24 | 29.77 | 3.90 | -24.32 | 5.46 | -0.58 | 657 | -4.78 |
| 2021 (8) | 26.6 | 12.66 | 0.87 | 7.41 | 1.37 | -40.69 | 1.46 | 1.39 | 3.27 | -4.67 | 5.15 | -47.36 | 5.49 | -10.01 | 690 | 3.29 |
| 2020 (7) | 23.61 | 27.21 | 0.81 | -18.18 | 2.31 | 156.67 | 1.44 | 14.29 | 3.43 | -35.68 | 9.78 | 101.77 | 6.10 | -10.16 | 668 | -9.24 |
| 2019 (6) | 18.56 | 12.69 | 0.99 | 8.79 | 0.9 | 21.62 | 1.26 | 23.53 | 5.33 | -3.46 | 4.85 | 7.93 | 6.79 | 9.62 | 736 | -6.72 |
| 2018 (5) | 16.47 | 12.12 | 0.91 | 24.66 | 0.74 | 15.62 | 1.02 | 37.84 | 5.53 | 11.19 | 4.49 | 3.13 | 6.19 | 22.94 | 789 | 6.77 |
| 2017 (4) | 14.69 | 2.08 | 0.73 | 12.31 | 0.64 | 1.59 | 0.74 | 0.0 | 4.97 | 10.01 | 4.36 | -0.49 | 5.04 | -2.04 | 739 | 3.5 |
| 2016 (3) | 14.39 | -1.44 | 0.65 | 10.17 | 0.63 | -5.97 | 0.74 | 19.35 | 4.52 | 11.78 | 4.38 | -4.6 | 5.14 | 21.1 | 714 | 0 |
| 2015 (2) | 14.6 | 0.97 | 0.59 | 3.51 | 0.67 | 13.56 | 0.62 | -17.33 | 4.04 | 2.52 | 4.59 | 12.47 | 4.25 | -18.13 | 0 | 0 |
| 2014 (1) | 14.46 | 0 | 0.57 | 0 | 0.59 | 0 | 0.75 | 0 | 3.94 | 0 | 4.08 | 0 | 5.19 | 0 | 0 | 0 |
