玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)5.2527.432.540.2926.09-23.680.4536.3666.670.4132.2664.05.52-1.05-25.578.577.0162.547.813.7959.946730.02.44
24Q1 (19)4.12-12.156.460.23-28.124.550.3313.7922.220.31-16.22-8.825.58-18.18-1.88.0129.5414.817.52-4.62-14.366730.02.44
23Q4 (18)4.69-2.293.760.3288.2414.290.290.0383.330.37-22.9227.596.8292.6510.146.182.35365.817.89-21.1122.966732.442.44
23Q3 (17)4.8-6.25-24.290.17-55.26-34.620.297.41-9.380.4892.037.143.54-52.28-13.646.0414.5719.710.00104.881.146570.0-4.78
23Q2 (16)5.1232.3-14.090.3872.7372.730.270.0-10.00.25-26.47-16.677.4230.56101.075.27-24.414.774.88-44.42-2.996570.0-4.78
23Q1 (15)3.87-14.38-38.380.22-21.434.760.27350.022.730.3417.243.035.68-8.2370.06.98425.5899.158.7936.9367.196570.0-4.78
22Q4 (14)4.52-28.71-37.40.287.693.70.06-81.25-85.00.29-17.14-19.446.1951.0665.651.33-73.7-76.046.4216.2228.68657-4.78-4.78
22Q3 (13)6.346.38-13.390.2618.1823.810.326.67-3.030.3516.672.944.1011.142.955.050.2711.965.529.6718.856900.03.29
22Q2 (12)5.96-5.1-4.030.224.760.00.336.36-14.290.3-9.09-16.673.6910.394.195.0343.69-10.695.03-4.21-13.176900.03.29
22Q1 (11)6.28-13.027.530.21-22.2223.530.22-45.0-24.140.33-8.33-15.383.34-10.5814.873.50-36.77-29.455.255.39-21.316900.03.29
21Q4 (10)7.22-1.375.250.2728.5780.00.421.21-74.190.365.88-37.933.7430.3571.025.5422.89-75.484.997.35-41.036903.293.29
21Q3 (9)7.3217.871.530.21-4.550.00.33-5.7126.920.34-5.5617.242.87-19.02-1.54.51-20.0125.024.64-19.8815.486680.0-9.24
21Q2 (8)6.216.342.480.2229.41-8.330.3520.6920.690.36-7.692.863.5421.7-10.555.6413.517.775.80-13.190.376680.0-9.24
21Q1 (7)5.84-14.8767.340.1713.33-15.00.29-81.2931.820.39-32.7669.572.9133.13-49.24.97-78.02-21.236.68-21.011.336680.0-15.34
20Q4 (6)6.86-4.8535.040.15-28.57-44.441.55496.15604.550.58100.065.712.19-24.93-58.8622.59526.57421.738.45110.222.72668-9.24-15.34
20Q3 (5)7.2118.9845.950.21-12.5-19.230.26-10.3430.00.29-17.14-19.442.91-26.46-44.663.61-24.64-10.934.02-30.36-44.817360.0-6.72
20Q2 (4)6.0673.640.00.2420.00.00.2931.820.00.3552.170.03.96-30.890.04.79-24.080.05.78-12.360.0736-6.720.0
20Q1 (3)3.49-31.30.00.2-25.930.00.220.00.00.23-34.290.05.737.820.06.3045.560.06.59-4.350.07890.00.0
19Q4 (2)5.082.830.00.273.850.00.2210.00.00.35-2.780.05.310.980.04.336.970.06.89-5.460.07890.00.0
19Q3 (1)4.940.00.00.260.00.00.20.00.00.360.00.05.260.00.04.050.00.07.290.00.07890.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)18.49-19.921.0911.221.1123.331.4515.085.9038.96.0054.027.8443.716570.0
2022 (9)23.09-13.20.9812.640.9-34.311.26-13.74.2429.773.90-24.325.46-0.58657-4.78
2021 (8)26.612.660.877.411.37-40.691.461.393.27-4.675.15-47.365.49-10.016903.29
2020 (7)23.6127.210.81-18.182.31156.671.4414.293.43-35.689.78101.776.10-10.16668-9.24
2019 (6)18.5612.690.998.790.921.621.2623.535.33-3.464.857.936.799.62736-6.72
2018 (5)16.4712.120.9124.660.7415.621.0237.845.5311.194.493.136.1922.947896.77
2017 (4)14.692.080.7312.310.641.590.740.04.9710.014.36-0.495.04-2.047393.5
2016 (3)14.39-1.440.6510.170.63-5.970.7419.354.5211.784.38-4.65.1421.17140
2015 (2)14.60.970.593.510.6713.560.62-17.334.042.524.5912.474.25-18.1300
2014 (1)14.4600.5700.5900.7503.9404.0805.19000

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