玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)12.58-10.0122.610.2116.675.00.57-9.52-3.390.06-14.29-14.291.6729.65-14.364.530.55-21.210.48-4.75-30.0931900.00.0
24Q2 (19)13.9839.3845.620.18-5.260.00.636.7810.530.0716.670.01.29-32.03-31.334.51-23.39-24.10.50-16.3-31.3331900.00.0
24Q1 (18)10.03-7.22-22.910.190.00.00.590.0-4.840.060.00.01.897.7829.715.887.7823.430.607.7829.7131900.00.0
23Q4 (17)10.815.36-49.080.19-5.0-29.630.590.0-28.050.06-14.29-33.331.76-9.8338.25.46-5.0941.310.56-18.6530.9331900.00.0
23Q3 (16)10.266.88-39.930.211.11-25.930.593.51-19.180.070.00.01.953.9623.315.75-3.1534.550.68-6.4366.4731900.00.0
23Q2 (15)9.6-26.21-58.960.18-5.26-43.750.57-8.06-29.630.0716.67-30.01.8828.3937.055.9424.5971.450.7358.1170.5531900.00.0
23Q1 (14)13.01-38.72-14.970.19-29.63-24.00.62-24.390.00.06-33.33-14.291.4614.83-10.624.7723.3817.60.468.790.831900.00.0
22Q4 (13)21.2324.3-0.750.270.08.00.8212.33-12.770.0928.5780.01.27-19.558.813.86-9.63-12.110.423.4481.3631900.00.0
22Q3 (12)17.08-26.98-24.890.27-15.62-12.90.73-9.88-31.130.07-30.016.671.5815.5515.964.2723.42-8.310.41-4.1455.3331900.02.37
22Q2 (11)23.3952.8814.320.3228.028.00.8130.65-14.740.142.8666.671.37-16.2711.973.46-14.54-25.420.43-6.5545.7931900.08.87
22Q1 (10)15.3-28.477.590.250.038.890.62-34.04-27.060.0740.016.671.6339.829.084.05-7.79-32.210.4695.738.4331900.017.11
21Q4 (9)21.39-5.9474.330.25-19.3513.640.94-11.3264.910.05-16.67-16.671.17-14.27-34.814.39-5.72-5.40.23-11.41-52.231902.3724.61
21Q3 (8)22.7411.1496.710.3124.072.221.0611.5851.430.060.00.01.3611.57-12.454.660.39-23.020.26-10.03-49.1631166.3531.37
21Q2 (7)20.4643.88148.00.2538.8947.060.9511.7672.730.060.00.01.22-3.47-40.74.64-22.32-30.350.29-30.5-59.6829307.5621.78
21Q1 (6)14.2215.8996.140.18-18.1820.00.8549.1270.00.060.00.01.27-29.4-38.825.9828.67-13.330.42-13.71-49.0227246.41-2.54
20Q4 (5)12.276.1430.810.2222.2222.220.57-18.57-14.930.060.00.01.7915.15-6.574.65-23.28-34.960.49-5.79-23.5525607.93-8.41
20Q3 (4)11.5640.120.00.185.880.00.727.270.00.060.00.01.56-24.440.06.06-9.170.00.52-28.630.02372-1.410.0
20Q2 (3)8.2513.790.00.1713.330.00.5510.00.00.060.00.02.06-0.40.06.67-3.330.00.73-12.120.02406-13.920.0
20Q1 (2)7.25-22.710.00.15-16.670.00.5-25.370.00.060.00.02.077.820.06.90-3.450.00.8329.380.027950.00.0
19Q4 (1)9.380.00.00.180.00.00.670.00.00.060.00.01.920.00.07.140.00.00.640.00.027950.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)43.68-43.270.76-31.532.38-20.130.26-18.751.7420.75.4540.790.6043.2331900.0
2022 (9)77.0-2.281.1112.122.98-21.580.3239.131.4414.743.87-19.750.4242.3831900.0
2021 (8)78.8100.360.9937.53.863.790.23-4.171.26-31.374.82-18.250.29-52.17319024.61
2020 (7)39.330.310.72-10.02.32-20.270.240.01.83-10.275.90-20.520.61-0.312560-8.41
2019 (6)39.214.780.8-9.092.91-13.650.24-7.692.04-13.247.42-17.590.61-11.9127955.08
2018 (5)37.423.920.88-10.23.374.330.268.332.35-13.599.010.40.694.252660-12.41
2017 (4)36.010.70.981.033.23-18.430.240.02.720.338.97-19.00.67-0.693037-6.32
2016 (3)35.76-20.570.97-10.193.96-16.630.24-14.292.7113.0711.074.960.677.913242-23.74
2015 (2)45.024.971.089.094.7512.830.28-6.672.403.9310.557.490.62-11.084251-3.45
2014 (1)42.89-2.90.992.064.21-3.00.33.452.3109.8200.7004403-16.01

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