- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 28.76 | -8.41 | 11.47 | 0.5 | 11.11 | 31.58 | 1.71 | 5.56 | 74.49 | 2.22 | 16.84 | 70.77 | 1.74 | 21.31 | 18.04 | 5.95 | 15.24 | 56.53 | 7.72 | 27.57 | 53.19 | 9089 | 0.0 | 1.41 |
| 24Q2 (19) | 31.4 | -17.02 | 1.03 | 0.45 | -13.46 | 0.0 | 1.62 | 21.8 | 29.6 | 1.9 | 11.11 | 31.03 | 1.43 | 4.29 | -1.02 | 5.16 | 46.79 | 28.28 | 6.05 | 33.9 | 29.7 | 9089 | 0.0 | 1.41 |
| 24Q1 (18) | 37.84 | 4.33 | -24.08 | 0.52 | 6.12 | -11.86 | 1.33 | -39.82 | -17.39 | 1.71 | 23.02 | -0.58 | 1.37 | 1.72 | 16.09 | 3.51 | -42.32 | 8.81 | 4.52 | 17.92 | 30.95 | 9089 | 0.0 | 1.41 |
| 23Q4 (17) | 36.27 | 40.58 | -38.94 | 0.49 | 28.95 | -34.67 | 2.21 | 125.51 | 27.75 | 1.39 | 6.92 | -32.2 | 1.35 | -8.28 | 7.0 | 6.09 | 60.41 | 109.21 | 3.83 | -23.94 | 11.05 | 9089 | 1.41 | 1.41 |
| 23Q3 (16) | 25.8 | -16.99 | -48.21 | 0.38 | -15.56 | -46.48 | 0.98 | -21.6 | -35.95 | 1.3 | -10.34 | -36.27 | 1.47 | 1.73 | 3.35 | 3.80 | -5.56 | 23.69 | 5.04 | 8.0 | 23.05 | 8963 | 0.0 | 16.8 |
| 23Q2 (15) | 31.08 | -37.64 | -43.7 | 0.45 | -23.73 | -39.19 | 1.25 | -22.36 | -13.79 | 1.45 | -15.7 | -22.46 | 1.45 | 22.31 | 8.0 | 4.02 | 24.5 | 53.11 | 4.67 | 35.19 | 37.72 | 8963 | 0.0 | 16.8 |
| 23Q1 (14) | 49.84 | -16.09 | 0.06 | 0.59 | -21.33 | -16.9 | 1.61 | -6.94 | 13.38 | 1.72 | -16.1 | 7.5 | 1.18 | -6.24 | -16.95 | 3.23 | 10.91 | 13.31 | 3.45 | -0.0 | 7.44 | 8963 | 0.0 | 16.8 |
| 22Q4 (13) | 59.4 | 19.23 | 22.15 | 0.75 | 5.63 | -2.6 | 1.73 | 13.07 | 27.21 | 2.05 | 0.49 | 6.22 | 1.26 | -11.4 | -20.26 | 2.91 | -5.16 | 4.14 | 3.45 | -15.72 | -13.04 | 8963 | 16.8 | 16.8 |
| 22Q3 (12) | 49.82 | -9.75 | 35.34 | 0.71 | -4.05 | 10.94 | 1.53 | 5.52 | 11.68 | 2.04 | 9.09 | 27.5 | 1.43 | 6.31 | -18.03 | 3.07 | 16.91 | -17.48 | 4.09 | 20.87 | -5.8 | 7674 | 0.0 | -2.3 |
| 22Q2 (11) | 55.2 | 10.82 | 26.66 | 0.74 | 4.23 | 13.85 | 1.45 | 2.11 | 16.94 | 1.87 | 16.88 | 8.72 | 1.34 | -5.95 | -10.12 | 2.63 | -7.86 | -7.68 | 3.39 | 5.46 | -14.17 | 7674 | 0.0 | -2.3 |
| 22Q1 (10) | 49.81 | 2.43 | 24.34 | 0.71 | -7.79 | 33.96 | 1.42 | 4.41 | 16.39 | 1.6 | -17.1 | 10.34 | 1.43 | -9.98 | 7.74 | 2.85 | 1.94 | -6.39 | 3.21 | -19.06 | -11.25 | 7674 | 0.0 | -2.3 |
| 21Q4 (9) | 48.63 | 32.11 | 19.37 | 0.77 | 20.31 | 20.31 | 1.36 | -0.73 | 6.25 | 1.93 | 20.62 | 2.12 | 1.58 | -8.93 | 0.79 | 2.80 | -24.86 | -10.99 | 3.97 | -8.69 | -14.45 | 7674 | -2.3 | -2.3 |
| 21Q3 (8) | 36.81 | -15.53 | 13.75 | 0.64 | -1.54 | 33.33 | 1.37 | 10.48 | 30.48 | 1.6 | -6.98 | 30.08 | 1.74 | 16.57 | 17.21 | 3.72 | 30.8 | 14.7 | 4.35 | 10.13 | 14.36 | 7855 | 0.0 | 4.66 |
| 21Q2 (7) | 43.58 | 8.79 | 109.42 | 0.65 | 22.64 | 91.18 | 1.24 | 1.64 | 39.33 | 1.72 | 18.62 | 72.0 | 1.49 | 12.74 | -8.71 | 2.85 | -6.57 | -33.47 | 3.95 | 9.04 | -17.87 | 7855 | 0.0 | 4.66 |
| 21Q1 (6) | 40.06 | -1.67 | 49.25 | 0.53 | -17.19 | 17.78 | 1.22 | -4.69 | 9.91 | 1.45 | -23.28 | 30.63 | 1.32 | -15.78 | -21.09 | 3.05 | -3.07 | -26.36 | 3.62 | -21.98 | -12.48 | 7855 | 0.0 | 8.98 |
| 20Q4 (5) | 40.74 | 25.9 | 22.78 | 0.64 | 33.33 | 8.47 | 1.28 | 21.9 | 10.34 | 1.89 | 53.66 | 32.17 | 1.57 | 5.91 | -11.65 | 3.14 | -3.17 | -10.13 | 4.64 | 22.05 | 7.64 | 7855 | 4.66 | 8.98 |
| 20Q3 (4) | 32.36 | 55.5 | 0.0 | 0.48 | 41.18 | 0.0 | 1.05 | 17.98 | 0.0 | 1.23 | 23.0 | 0.0 | 1.48 | -9.21 | 0.0 | 3.24 | -24.13 | 0.0 | 3.80 | -20.9 | 0.0 | 7505 | 0.0 | 0.0 |
| 20Q2 (3) | 20.81 | -22.47 | 0.0 | 0.34 | -24.44 | 0.0 | 0.89 | -19.82 | 0.0 | 1.0 | -9.91 | 0.0 | 1.63 | -2.55 | 0.0 | 4.28 | 3.41 | 0.0 | 4.81 | 16.2 | 0.0 | 7505 | 4.12 | 0.0 |
| 20Q1 (2) | 26.84 | -19.11 | 0.0 | 0.45 | -23.73 | 0.0 | 1.11 | -4.31 | 0.0 | 1.11 | -22.38 | 0.0 | 1.68 | -5.71 | 0.0 | 4.14 | 18.29 | 0.0 | 4.14 | -4.04 | 0.0 | 7208 | 0.0 | 0.0 |
| 19Q4 (1) | 33.18 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 1.43 | 0.0 | 0.0 | 1.78 | 0.0 | 0.0 | 3.50 | 0.0 | 0.0 | 4.31 | 0.0 | 0.0 | 7208 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 143.0 | -33.25 | 1.91 | -34.59 | 6.04 | -1.63 | 5.86 | -22.59 | 1.34 | -2.01 | 4.22 | 47.37 | 4.10 | 15.97 | 8963 | 0.0 |
| 2022 (9) | 214.23 | 26.7 | 2.92 | 12.74 | 6.14 | 18.3 | 7.57 | 12.99 | 1.36 | -11.02 | 2.87 | -6.63 | 3.53 | -10.83 | 8963 | 16.8 |
| 2021 (8) | 169.08 | 40.02 | 2.59 | 36.32 | 5.19 | 20.14 | 6.7 | 28.11 | 1.53 | -2.65 | 3.07 | -14.2 | 3.96 | -8.51 | 7674 | -2.3 |
| 2020 (7) | 120.75 | 2.7 | 1.9 | -10.38 | 4.32 | -1.14 | 5.23 | 6.52 | 1.57 | -12.74 | 3.58 | -3.75 | 4.33 | 3.71 | 7855 | 4.66 |
| 2019 (6) | 117.57 | 5.78 | 2.12 | 5.47 | 4.37 | 2.34 | 4.91 | 20.34 | 1.80 | -0.29 | 3.72 | -3.25 | 4.18 | 13.77 | 7505 | 4.12 |
| 2018 (5) | 111.15 | 9.06 | 2.01 | 7.49 | 4.27 | 9.49 | 4.08 | 17.58 | 1.81 | -1.44 | 3.84 | 0.4 | 3.67 | 7.82 | 7208 | -22.42 |
| 2017 (4) | 101.92 | 13.85 | 1.87 | -2.6 | 3.9 | -1.02 | 3.47 | 9.12 | 1.83 | -14.45 | 3.83 | -13.06 | 3.40 | -4.16 | 9291 | 12.58 |
| 2016 (3) | 89.52 | 1.89 | 1.92 | 14.29 | 3.94 | -3.19 | 3.18 | -7.83 | 2.14 | 12.17 | 4.40 | -4.99 | 3.55 | -9.54 | 8253 | -7.29 |
| 2015 (2) | 87.86 | -7.84 | 1.68 | -10.16 | 4.07 | -5.35 | 3.45 | 20.21 | 1.91 | -2.52 | 4.63 | 2.7 | 3.93 | 30.43 | 8902 | -11.39 |
| 2014 (1) | 95.33 | -16.95 | 1.87 | -7.43 | 4.3 | -7.13 | 2.87 | -5.9 | 1.96 | 0 | 4.51 | 0 | 3.01 | 0 | 10046 | -28.28 |
