玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)43.9352.7521.120.5714.016.331.7-0.58-23.082.06-7.2148.21.30-25.37-3.963.87-34.92-36.494.69-39.2522.3690890.00.0
24Q3 (19)28.76-8.4111.470.511.1131.581.715.5674.492.2216.8470.771.7421.3118.045.9515.2456.537.7227.5753.1990890.01.41
24Q2 (18)31.4-17.021.030.45-13.460.01.6221.829.61.911.1131.031.434.29-1.025.1646.7928.286.0533.929.790890.01.41
24Q1 (17)37.844.33-24.080.526.12-11.861.33-39.82-17.391.7123.02-0.581.371.7216.093.51-42.328.814.5217.9230.9590890.01.41
23Q4 (16)36.2740.58-38.940.4928.95-34.672.21125.5127.751.396.92-32.21.35-8.287.06.0960.41109.213.83-23.9411.0590891.411.41
23Q3 (15)25.8-16.99-48.210.38-15.56-46.480.98-21.6-35.951.3-10.34-36.271.471.733.353.80-5.5623.695.048.023.0589630.016.8
23Q2 (14)31.08-37.64-43.70.45-23.73-39.191.25-22.36-13.791.45-15.7-22.461.4522.318.04.0224.553.114.6735.1937.7289630.016.8
23Q1 (13)49.84-16.090.060.59-21.33-16.91.61-6.9413.381.72-16.17.51.18-6.24-16.953.2310.9113.313.45-0.07.4489630.016.8
22Q4 (12)59.419.2322.150.755.63-2.61.7313.0727.212.050.496.221.26-11.4-20.262.91-5.164.143.45-15.72-13.04896316.816.8
22Q3 (11)49.82-9.7535.340.71-4.0510.941.535.5211.682.049.0927.51.436.31-18.033.0716.91-17.484.0920.87-5.876740.0-2.3
22Q2 (10)55.210.8226.660.744.2313.851.452.1116.941.8716.888.721.34-5.95-10.122.63-7.86-7.683.395.46-14.1776740.0-2.3
22Q1 (9)49.812.4324.340.71-7.7933.961.424.4116.391.6-17.110.341.43-9.987.742.851.94-6.393.21-19.06-11.2576740.0-2.3
21Q4 (8)48.6332.1119.370.7720.3120.311.36-0.736.251.9320.622.121.58-8.930.792.80-24.86-10.993.97-8.69-14.457674-2.3-2.3
21Q3 (7)36.81-15.5313.750.64-1.5433.331.3710.4830.481.6-6.9830.081.7416.5717.213.7230.814.74.3510.1314.3678550.04.66
21Q2 (6)43.588.79109.420.6522.6491.181.241.6439.331.7218.6272.01.4912.74-8.712.85-6.57-33.473.959.04-17.8778550.04.66
21Q1 (5)40.06-1.6749.250.53-17.1917.781.22-4.699.911.45-23.2830.631.32-15.78-21.093.05-3.07-26.363.62-21.98-12.4878550.08.98
20Q4 (4)40.7425.90.00.6433.330.01.2821.90.01.8953.660.01.575.910.03.14-3.170.04.6422.050.078554.660.0
20Q3 (3)32.3655.50.00.4841.180.01.0517.980.01.2323.00.01.48-9.210.03.24-24.130.03.80-20.90.075050.00.0
20Q2 (2)20.81-22.470.00.34-24.440.00.89-19.820.01.0-9.910.01.63-2.550.04.283.410.04.8116.20.075054.120.0
20Q1 (1)26.840.00.00.450.00.01.110.00.01.110.00.01.680.00.04.140.00.04.140.00.072080.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)141.93-0.752.046.816.355.137.8934.641.447.614.475.935.5635.6690890.0
2023 (9)143.0-33.251.91-34.596.04-1.635.86-22.591.34-2.014.2247.374.1015.9790891.41
2022 (8)214.2326.72.9212.746.1418.37.5712.991.36-11.022.87-6.633.53-10.83896316.8
2021 (7)169.0840.022.5936.325.1920.146.728.111.53-2.653.07-14.23.96-8.517674-2.3
2020 (6)120.752.71.9-10.384.32-1.145.236.521.57-12.743.58-3.754.333.7178554.66
2019 (5)117.575.782.125.474.372.344.9120.341.80-0.293.72-3.254.1813.7775054.12
2018 (4)111.159.062.017.494.279.494.0817.581.81-1.443.840.43.677.827208-22.42
2017 (3)101.9213.851.87-2.63.9-1.023.479.121.83-14.453.83-13.063.40-4.16929112.58
2016 (2)89.521.891.9214.293.94-3.193.18-7.832.1412.174.40-4.993.55-9.548253-7.29
2015 (1)87.86-7.841.68-10.164.07-5.353.4520.211.9104.6303.9308902-11.39

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