- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
19Q4 (20) | 8.91 | 0 | -19.22 | 0.25 | 0 | -3.85 | 1.12 | 0 | -24.83 | 0.23 | 0 | -8.0 | 2.81 | 14.06 | 19.03 | 12.57 | -15.45 | -6.95 | 2.58 | 4.94 | 13.89 | 1592 | 0 | -18.78 |
19Q3 (19) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.46 | 0.0 | 2.13 | 14.87 | 0.0 | 7.16 | 2.46 | 0.0 | 16.06 | 0 | -100.0 | 0 |
19Q2 (18) | 9.35 | 0 | -9.92 | 0.23 | 0 | -8.0 | 1.39 | 0 | -3.47 | 0.23 | 0 | 4.55 | 2.46 | 4.36 | 2.13 | 14.87 | 10.05 | 7.16 | 2.46 | 8.53 | 16.06 | 1960 | 0 | -7.72 |
19Q1 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.36 | 0.0 | -19.59 | 13.51 | 0.0 | 25.03 | 2.27 | 0.0 | 23.01 | 0 | -100.0 | 0 |
18Q4 (16) | 11.03 | 0 | -7.62 | 0.26 | 0 | -25.71 | 1.49 | 0 | 15.5 | 0.25 | 0 | 13.64 | 2.36 | -2.13 | -19.59 | 13.51 | -2.63 | 25.03 | 2.27 | 6.94 | 23.01 | 1960 | 0 | -58.47 |
18Q3 (15) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.41 | 0.0 | 61.14 | 13.87 | 0.0 | 15.33 | 2.12 | 0.0 | 29.47 | 0 | -100.0 | 0 |
18Q2 (14) | 10.38 | 0 | -26.12 | 0.25 | 0 | 19.05 | 1.44 | 0 | -14.79 | 0.22 | 0 | -4.35 | 2.41 | -17.84 | 61.14 | 13.87 | 28.4 | 15.33 | 2.12 | 15.03 | 29.47 | 2124 | 0 | -55.0 |
18Q1 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.93 | 0.0 | 36.2 | 10.80 | 0.0 | -26.79 | 1.84 | 0.0 | -17.34 | 0 | -100.0 | 0 |
17Q4 (12) | 11.94 | 0 | -8.22 | 0.35 | 0 | 25.0 | 1.29 | 0 | -32.81 | 0.22 | 0 | -24.14 | 2.93 | 96.12 | 36.2 | 10.80 | -10.18 | -26.79 | 1.84 | 12.56 | -17.34 | 4720 | 0 | 0.0 |
17Q3 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.49 | 0.0 | -23.91 | 12.03 | 0.0 | -24.36 | 1.64 | 0.0 | -35.19 | 0 | -100.0 | 0 |
17Q2 (10) | 14.05 | 0 | 31.43 | 0.21 | 0 | 0.0 | 1.69 | 0 | -0.59 | 0.23 | 0 | -14.81 | 1.49 | -30.55 | -23.91 | 12.03 | -18.49 | -24.36 | 1.64 | -26.56 | -35.19 | 4720 | 0 | 108.85 |
17Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.15 | 0.0 | 66.32 | 14.76 | 0.0 | -5.83 | 2.23 | 0.0 | 0.02 | 0 | -100.0 | 0 |
16Q4 (8) | 13.01 | 0 | -6.47 | 0.28 | 0 | 55.56 | 1.92 | 0 | -11.93 | 0.29 | 0 | -6.45 | 2.15 | 9.56 | 66.32 | 14.76 | -7.2 | -5.83 | 2.23 | -11.75 | 0.02 | 4720 | 0 | 108.85 |
16Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.96 | 0.0 | 7.95 | 15.90 | 0.0 | -1.33 | 2.53 | 0.0 | 12.1 | 0 | -100.0 | 0 |
16Q2 (6) | 10.69 | 0 | -7.37 | 0.21 | 0 | 0.0 | 1.7 | 0 | -8.6 | 0.27 | 0 | 3.85 | 1.96 | 51.81 | 7.95 | 15.90 | 1.47 | -1.33 | 2.53 | 13.33 | 12.1 | 2260 | 0 | -41.1 |
16Q1 (5) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.29 | 0.0 | 0 | 15.67 | 0.0 | 0 | 2.23 | 0.0 | 0 | 0 | -100.0 | 0 |
15Q4 (4) | 13.91 | 0 | 0.0 | 0.18 | 0 | 0.0 | 2.18 | 0 | 0.0 | 0.31 | 0 | 0.0 | 1.29 | -28.89 | 0.0 | 15.67 | -2.77 | 0.0 | 2.23 | -1.08 | 0.0 | 2260 | 0 | 0.0 |
15Q3 (3) | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 1.82 | 0.0 | 0.0 | 16.12 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 0 | -100.0 | 0.0 |
15Q2 (2) | 11.54 | 0 | 0.0 | 0.21 | 0 | 0.0 | 1.86 | 0 | 0.0 | 0.26 | 0 | 0.0 | 1.82 | 0 | 0.0 | 16.12 | 0 | 0.0 | 2.25 | 0 | 0.0 | 3837 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2020 (10) | 13.94 | -23.66 | 0.37 | -22.92 | 2.26 | -9.6 | 0.41 | -12.77 | 2.65 | 0.97 | 16.21 | 18.41 | 2.94 | 14.27 | 1643 | 3.2 |
2019 (9) | 18.26 | -14.71 | 0.48 | -4.0 | 2.5 | -14.68 | 0.47 | 0.0 | 2.63 | 12.56 | 13.69 | 0.04 | 2.57 | 17.25 | 1592 | -18.78 |
2018 (8) | 21.41 | -17.62 | 0.5 | -10.71 | 2.93 | -1.35 | 0.47 | 4.44 | 2.34 | 8.39 | 13.69 | 19.76 | 2.20 | 26.79 | 1960 | -7.72 |
2017 (7) | 25.99 | 9.66 | 0.56 | 14.29 | 2.97 | -17.96 | 0.45 | -19.64 | 2.15 | 4.22 | 11.43 | -25.18 | 1.73 | -26.72 | 2124 | -55.0 |
2016 (6) | 23.7 | -6.91 | 0.49 | 22.5 | 3.62 | -10.4 | 0.56 | 0.0 | 2.07 | 31.6 | 15.27 | -3.74 | 2.36 | 7.43 | 4720 | 108.85 |
2015 (5) | 25.46 | -4.75 | 0.4 | 0.0 | 4.04 | 3.86 | 0.56 | 0.0 | 1.57 | 4.99 | 15.87 | 9.04 | 2.20 | 4.99 | 2260 | -41.1 |
2014 (4) | 26.73 | 6.41 | 0.4 | 17.65 | 3.89 | 4.57 | 0.56 | 0.0 | 1.50 | 10.56 | 14.55 | -1.73 | 2.10 | -6.02 | 3837 | 0.0 |
2013 (3) | 25.12 | -9.15 | 0.34 | 13.33 | 3.72 | -20.34 | 0.56 | -8.2 | 1.35 | 24.75 | 14.81 | -12.32 | 2.23 | 1.05 | 3837 | 0.0 |
2012 (2) | 27.65 | 0 | 0.3 | 0 | 4.67 | 0 | 0.61 | 0 | 1.08 | 0 | 16.89 | 0 | 2.21 | 0 | 3837 | 0.0 |
2011 (1) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 3837 | 0 |