- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.12 | -9.38 | 1.39 | 0.44 | 2.33 | 4.76 | 0 | 0 | 0 | 0 | 0 | 0 | 8.59 | 12.92 | 3.33 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 5.65 | -18.47 | 1.25 | 0.43 | 10.26 | 4.88 | 0 | 0 | 0 | 0 | 0 | 0 | 7.61 | 35.23 | 3.58 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 6.93 | 22.01 | 5.32 | 0.39 | -9.3 | -7.14 | 0 | 0 | 0 | 0 | 0 | 0 | 5.63 | -25.66 | -11.83 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 5.68 | 12.48 | 5.19 | 0.43 | 2.38 | 4.88 | 0 | 0 | 0 | 0 | 0 | 0 | 7.57 | -8.97 | -0.29 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 5.05 | -9.5 | 3.48 | 0.42 | 2.44 | 0.0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.32 | 13.19 | -3.37 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 5.58 | -15.2 | -0.89 | 0.41 | -2.38 | 10.81 | 0 | 0 | 0 | 0 | 0 | 0 | 7.35 | 15.11 | 11.8 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 6.58 | 21.85 | 1.86 | 0.42 | 2.44 | 10.53 | 0 | 0 | 0 | 0 | 0 | 0 | 6.38 | -15.93 | 8.51 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 5.4 | 10.66 | 0.56 | 0.41 | -2.38 | 10.81 | 0 | 0 | 0 | 0 | 0 | 0 | 7.59 | -11.78 | 10.2 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 4.88 | -13.32 | 2.52 | 0.42 | 13.51 | 5.0 | 0 | 0 | 0 | 0 | 0 | 0 | 8.61 | 30.96 | 2.42 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 5.63 | -12.85 | 10.18 | 0.37 | -2.63 | -5.13 | 0 | 0 | 0 | 0 | 0 | 0 | 6.57 | 11.72 | -13.89 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 6.46 | 20.3 | 4.53 | 0.38 | 2.7 | 0.0 | 0 | 0 | 0 | 0 | 0 | 0 | 5.88 | -14.63 | -4.33 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 5.37 | 12.82 | 10.04 | 0.37 | -7.5 | 5.71 | 0 | 0 | 0 | 0 | 0 | 0 | 6.89 | -18.01 | -3.93 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 4.76 | -6.85 | 1.28 | 0.4 | 2.56 | -6.98 | 0 | 0 | 0 | 0 | 0 | 0 | 8.40 | 10.11 | -8.15 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 5.11 | -17.31 | -7.93 | 0.39 | 2.63 | -2.5 | 0 | 0 | 0 | 0 | 0 | 0 | 7.63 | 24.12 | 5.9 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 6.18 | 26.64 | -9.78 | 0.38 | 8.57 | -2.56 | 0 | 0 | 0 | 0 | 0 | 0 | 6.15 | -14.27 | 8.0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 4.88 | 3.83 | -13.48 | 0.35 | -18.6 | -12.5 | 0 | 0 | 0 | 0 | 0 | 0 | 7.17 | -21.61 | 1.13 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 4.7 | -15.32 | 0.0 | 0.43 | 7.5 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 9.15 | 26.94 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 5.55 | -18.98 | 0.0 | 0.4 | 2.56 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 7.21 | 26.59 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 6.85 | 21.45 | 0.0 | 0.39 | -2.5 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 5.69 | -19.72 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 5.64 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.09 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.89 | 2.32 | 1.69 | 6.29 | 0 | 0 | 0 | 0 | 7.38 | 3.87 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 22.37 | 4.44 | 1.59 | 3.25 | 0 | 0 | 0 | 0 | 7.11 | -1.14 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 21.42 | -2.55 | 1.54 | -1.91 | 0 | 0 | 0 | 0 | 7.19 | 0.65 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 21.98 | -8.53 | 1.57 | -0.63 | 0 | 0 | 0 | 0 | 7.14 | 8.63 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 24.03 | 5.16 | 1.58 | -1.25 | 0 | 0 | 0 | 0 | 6.58 | -6.1 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 22.85 | 5.45 | 1.6 | -1.84 | 0 | 0 | 0 | 0 | 7.00 | -6.91 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 21.67 | 9.83 | 1.63 | 0 | 0 | 0 | 0 | 0 | 7.52 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 19.73 | -11.72 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 197 | 0.0 |
| 2015 (2) | 22.35 | -19.28 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 197 | 0.0 |
| 2014 (1) | 27.69 | 8.04 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 197 | 0.0 |
