- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 6.46 | 3.36 | -1.07 | 0 | 0 | 0 | 2.26 | 1.8 | 16.49 | 0 | 0 | 0 | 0.00 | 0 | 0 | 34.98 | -1.51 | 17.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q3 (19) | 6.25 | -2.8 | -8.63 | 0 | 0 | 0 | 2.22 | 1.37 | -1.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 35.52 | 4.29 | 7.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (18) | 6.43 | -6.54 | -5.86 | 0 | 0 | 0 | 2.19 | -1.79 | 0.46 | 0 | 0 | 0 | 0.00 | 0 | 0 | 34.06 | 5.08 | 6.71 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (17) | 6.88 | 5.36 | -8.39 | 0 | 0 | 0 | 2.23 | 14.95 | 3.24 | 0 | 0 | 0 | 0.00 | 0 | 0 | 32.41 | 9.1 | 12.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (16) | 6.53 | -4.53 | -6.45 | 0 | 0 | 0 | 1.94 | -13.78 | -11.01 | 0 | 0 | 0 | 0.00 | 0 | 0 | 29.71 | -9.68 | -4.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (15) | 6.84 | 0.15 | 9.62 | 0 | 0 | 0 | 2.25 | 3.21 | -5.46 | 0 | 0 | 0 | 0.00 | 0 | 0 | 32.89 | 3.06 | -13.75 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (14) | 6.83 | -9.05 | 73.35 | 0 | 0 | 0 | 2.18 | 0.93 | 4.31 | 0 | 0 | 0 | 0.00 | 0 | 0 | 31.92 | 10.97 | -39.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (13) | 7.51 | 7.59 | 13.62 | 0 | 0 | 0 | 2.16 | -0.92 | -4.42 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.76 | -7.91 | -15.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 6.98 | 11.86 | 13.5 | 0 | 0 | 0 | 2.18 | -8.4 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 31.23 | -18.11 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 6.24 | 58.38 | 4357.14 | 0 | 0 | 0 | 2.38 | 13.88 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 38.14 | -28.1 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (10) | 3.94 | -40.39 | 19.39 | 0 | 0 | 0 | 2.09 | -7.52 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 53.05 | 55.15 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (9) | 6.61 | 7.48 | -8.58 | 0 | 0 | 0 | 2.26 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 34.19 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (8) | 6.15 | 4292.86 | -12.02 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (7) | 0.14 | -95.76 | -97.99 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (6) | 3.3 | -54.36 | -45.72 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (5) | 7.23 | 3.43 | -3.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (4) | 6.99 | 0.43 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 6.96 | 14.47 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 6.08 | -18.5 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 7.46 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 26.03 | -6.1 | 0 | 0 | 8.9 | 4.34 | 0 | 0 | 0.00 | 0 | 34.19 | 11.11 | 0.00 | 0 | 0 | 0 |
| 2023 (9) | 27.72 | 16.62 | 0 | 0 | 8.53 | -4.48 | 0 | 0 | 0.00 | 0 | 30.77 | -18.09 | 0.00 | 0 | 0 | 0 |
| 2022 (8) | 23.77 | 41.32 | 0 | 0 | 8.93 | 0 | 0 | 0 | 0.00 | 0 | 37.57 | 0 | 0.00 | 0 | 0 | 0 |
| 2021 (7) | 16.82 | -38.81 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 27.49 | -8.06 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2019 (5) | 29.9 | -0.53 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2018 (4) | 30.06 | 3.26 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2017 (3) | 29.11 | -0.78 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2016 (2) | 29.34 | -4.77 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2303 | 0.0 |
| 2015 (1) | 30.81 | -4.73 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2303 | 0.0 |
