- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 17.83 | 12.63 | 17.61 | 1.48 | 4.96 | 7.25 | 0.92 | 8.24 | 5.75 | 0.18 | 0.0 | 5.88 | 8.30 | -6.81 | -8.81 | 5.16 | -3.91 | -10.09 | 1.01 | -11.22 | -9.97 | 733 | 0.0 | 4.71 |
| 24Q2 (19) | 15.83 | 1.6 | 14.38 | 1.41 | 3.68 | 8.46 | 0.85 | 0.0 | 10.39 | 0.18 | 5.88 | 38.46 | 8.91 | 2.04 | -5.17 | 5.37 | -1.58 | -3.49 | 1.14 | 4.21 | 21.06 | 733 | 0.0 | 4.71 |
| 24Q1 (18) | 15.58 | -1.64 | 14.98 | 1.36 | -8.11 | 8.8 | 0.85 | -6.59 | 14.86 | 0.17 | -22.73 | 21.43 | 8.73 | -6.57 | -5.38 | 5.46 | -5.03 | -0.1 | 1.09 | -21.44 | 5.61 | 733 | 0.0 | 4.71 |
| 23Q4 (17) | 15.84 | 4.49 | 2.52 | 1.48 | 7.25 | 4.23 | 0.91 | 4.6 | 0.0 | 0.22 | 29.41 | 46.67 | 9.34 | 2.64 | 1.66 | 5.74 | 0.11 | -2.46 | 1.39 | 23.86 | 43.06 | 733 | 4.71 | 4.71 |
| 23Q3 (16) | 15.16 | 9.54 | 12.55 | 1.38 | 6.15 | 11.29 | 0.87 | 12.99 | 8.75 | 0.17 | 30.77 | 30.77 | 9.10 | -3.09 | -1.12 | 5.74 | 3.15 | -3.37 | 1.12 | 19.38 | 16.19 | 700 | 0.0 | 1.01 |
| 23Q2 (15) | 13.84 | 2.14 | 13.16 | 1.3 | 4.0 | 6.56 | 0.77 | 4.05 | 8.45 | 0.13 | -7.14 | -7.14 | 9.39 | 1.82 | -5.84 | 5.56 | 1.87 | -4.17 | 0.94 | -9.09 | -17.94 | 700 | 0.0 | 1.01 |
| 23Q1 (14) | 13.55 | -12.3 | 10.52 | 1.25 | -11.97 | 4.17 | 0.74 | -18.68 | 1.37 | 0.14 | -6.67 | 0.0 | 9.23 | 0.37 | -5.75 | 5.46 | -7.28 | -8.28 | 1.03 | 6.42 | -9.52 | 700 | 0.0 | 1.01 |
| 22Q4 (13) | 15.45 | 14.7 | 7.67 | 1.42 | 14.52 | -2.74 | 0.91 | 13.75 | 18.18 | 0.15 | 15.38 | 0.0 | 9.19 | -0.16 | -9.66 | 5.89 | -0.83 | 9.77 | 0.97 | 0.6 | -7.12 | 700 | 1.01 | 1.01 |
| 22Q3 (12) | 13.47 | 10.14 | 9.42 | 1.24 | 1.64 | 1.64 | 0.8 | 12.68 | 17.65 | 0.13 | -7.14 | 8.33 | 9.21 | -7.72 | -7.11 | 5.94 | 2.3 | 7.52 | 0.97 | -15.69 | -1.0 | 693 | 0.0 | 2.21 |
| 22Q2 (11) | 12.23 | -0.24 | 12.0 | 1.22 | 1.67 | -2.4 | 0.71 | -2.74 | 9.23 | 0.14 | 0.0 | 16.67 | 9.98 | 1.92 | -12.85 | 5.81 | -2.5 | -2.47 | 1.14 | 0.25 | 4.17 | 693 | 0.0 | 2.21 |
| 22Q1 (10) | 12.26 | -14.56 | 3.03 | 1.2 | -17.81 | -4.0 | 0.73 | -5.19 | 5.8 | 0.14 | -6.67 | 16.67 | 9.79 | -3.8 | -6.82 | 5.95 | 10.97 | 2.69 | 1.14 | 9.24 | 13.24 | 693 | 0.0 | 2.21 |
| 21Q4 (9) | 14.35 | 16.57 | 14.98 | 1.46 | 19.67 | 11.45 | 0.77 | 13.24 | 10.0 | 0.15 | 25.0 | 25.0 | 10.17 | 2.66 | -3.07 | 5.37 | -2.86 | -4.33 | 1.05 | 7.23 | 8.71 | 693 | 2.21 | 2.21 |
| 21Q3 (8) | 12.31 | 12.73 | 1.07 | 1.22 | -2.4 | 0.0 | 0.68 | 4.62 | 4.62 | 0.12 | 0.0 | 9.09 | 9.91 | -13.42 | -1.06 | 5.52 | -7.2 | 3.51 | 0.97 | -11.29 | 7.94 | 678 | 0.0 | -2.45 |
| 21Q2 (7) | 10.92 | -8.24 | 7.91 | 1.25 | 0.0 | 17.92 | 0.65 | -5.8 | 3.17 | 0.12 | 0.0 | 9.09 | 11.45 | 8.97 | 9.29 | 5.95 | 2.66 | -4.38 | 1.10 | 8.97 | 1.1 | 678 | 0.0 | -2.45 |
| 21Q1 (6) | 11.9 | -4.65 | 32.52 | 1.25 | -4.58 | 28.87 | 0.69 | -1.43 | 6.15 | 0.12 | 0.0 | 9.09 | 10.50 | 0.07 | -2.75 | 5.80 | 3.38 | -19.89 | 1.01 | 4.87 | -17.68 | 678 | 0.0 | 2.88 |
| 20Q4 (5) | 12.48 | 2.46 | 13.35 | 1.31 | 7.38 | 8.26 | 0.7 | 7.69 | 4.48 | 0.12 | 9.09 | 0.0 | 10.50 | 4.8 | -4.49 | 5.61 | 5.1 | -7.83 | 0.96 | 6.47 | -11.78 | 678 | -2.45 | 2.88 |
| 20Q3 (4) | 12.18 | 20.36 | 0.0 | 1.22 | 15.09 | 0.0 | 0.65 | 3.17 | 0.0 | 0.11 | 0.0 | 0.0 | 10.02 | -4.37 | 0.0 | 5.34 | -14.28 | 0.0 | 0.90 | -16.91 | 0.0 | 695 | 0.0 | 0.0 |
| 20Q2 (3) | 10.12 | 12.69 | 0.0 | 1.06 | 9.28 | 0.0 | 0.63 | -3.08 | 0.0 | 0.11 | 0.0 | 0.0 | 10.47 | -3.03 | 0.0 | 6.23 | -14.0 | 0.0 | 1.09 | -11.26 | 0.0 | 695 | 5.46 | 0.0 |
| 20Q1 (2) | 8.98 | -18.44 | 0.0 | 0.97 | -19.83 | 0.0 | 0.65 | -2.99 | 0.0 | 0.11 | -8.33 | 0.0 | 10.80 | -1.71 | 0.0 | 7.24 | 18.95 | 0.0 | 1.22 | 12.39 | 0.0 | 659 | 0.0 | 0.0 |
| 19Q4 (1) | 11.01 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 10.99 | 0.0 | 0.0 | 6.09 | 0.0 | 0.0 | 1.09 | 0.0 | 0.0 | 659 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 58.38 | 9.31 | 5.41 | 6.71 | 3.3 | 4.76 | 0.66 | 20.0 | 9.27 | -2.38 | 5.65 | -4.16 | 1.13 | 9.78 | 700 | 0.0 |
| 2022 (9) | 53.41 | 7.94 | 5.07 | -2.31 | 3.15 | 12.9 | 0.55 | 7.84 | 9.49 | -9.5 | 5.90 | 4.6 | 1.03 | -0.09 | 700 | 1.01 |
| 2021 (8) | 49.48 | 13.1 | 5.19 | 13.82 | 2.79 | 6.08 | 0.51 | 13.33 | 10.49 | 0.64 | 5.64 | -6.2 | 1.03 | 0.21 | 693 | 2.21 |
| 2020 (7) | 43.75 | 7.34 | 4.56 | -3.18 | 2.63 | 0.38 | 0.45 | -6.25 | 10.42 | -9.8 | 6.01 | -6.48 | 1.03 | -12.66 | 678 | -2.45 |
| 2019 (6) | 40.76 | 2.98 | 4.71 | 1.07 | 2.62 | -0.76 | 0.48 | 11.63 | 11.56 | -1.85 | 6.43 | -3.63 | 1.18 | 8.4 | 695 | 5.46 |
| 2018 (5) | 39.58 | 7.7 | 4.66 | 9.65 | 2.64 | 4.35 | 0.43 | 10.26 | 11.77 | 1.81 | 6.67 | -3.11 | 1.09 | 2.37 | 659 | -5.99 |
| 2017 (4) | 36.75 | -3.14 | 4.25 | -6.59 | 2.53 | -12.76 | 0.39 | -2.5 | 11.56 | -3.57 | 6.88 | -9.93 | 1.06 | 0.66 | 701 | 0.29 |
| 2016 (3) | 37.94 | -2.44 | 4.55 | -12.5 | 2.9 | 6.62 | 0.4 | -20.0 | 11.99 | -10.31 | 7.64 | 9.29 | 1.05 | -18.0 | 699 | -3.59 |
| 2015 (2) | 38.89 | 11.66 | 5.2 | 7.44 | 2.72 | 6.67 | 0.5 | 13.64 | 13.37 | -3.78 | 6.99 | -4.47 | 1.29 | 1.77 | 725 | 2.98 |
| 2014 (1) | 34.83 | 71.49 | 4.84 | 184.71 | 2.55 | 34.92 | 0.44 | 76.0 | 13.90 | 0 | 7.32 | 0 | 1.26 | 0 | 704 | 133.89 |
