玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)13.3319.8714.130.6854.5533.330.36-7.6912.50.04-20.00.05.1028.9216.832.70-23.0-1.430.30-33.26-12.38000
24Q1 (19)11.12-14.85-16.520.44-16.98-25.420.39-26.428.330.0525.025.03.96-2.5-10.673.51-13.5829.770.4546.8149.73000
23Q4 (18)13.0617.76-0.910.538.16-18.460.5351.4310.420.040.00.04.06-8.15-17.714.0628.5911.430.31-15.080.92000
23Q3 (17)11.09-5.05-24.30.49-3.92-46.740.359.380.00.040.00.04.421.19-29.643.1615.1932.10.365.3232.1000
23Q2 (16)11.68-12.31-40.10.51-13.56-56.410.32-11.11-5.880.040.00.04.37-1.42-27.232.741.3757.130.3414.0466.95000
23Q1 (15)13.321.06-24.870.59-9.23-51.640.36-25.012.50.040.033.334.43-10.18-35.632.70-25.7949.750.30-1.0577.48000
22Q4 (14)13.18-10.03-20.790.65-29.35-45.380.4837.1433.330.040.033.334.93-21.47-31.043.6452.4468.340.3011.1568.34000
22Q3 (13)14.65-24.87-10.730.92-21.375.750.352.949.380.040.033.336.284.6618.452.3937.0222.510.2733.1149.35000
22Q2 (12)19.59.9818.111.17-4.156.00.346.2513.330.0433.3333.336.00-12.832.081.74-3.39-4.040.2121.2312.89000
22Q1 (11)17.736.5515.51.222.5234.070.32-11.11-8.570.030.050.06.88-3.7816.071.80-16.58-20.840.17-6.1529.86000
21Q4 (10)16.641.419.451.1936.7858.670.3612.55.880.030.050.07.1534.8932.832.1610.95-11.360.18-1.3825.57000
21Q3 (9)16.41-0.6115.640.8716.061.110.326.67-17.950.030.050.05.3016.7139.321.957.32-29.050.180.6129.71000
21Q2 (8)16.517.5652.170.75-17.5870.450.3-14.293.450.0350.050.04.54-23.3712.021.82-20.31-32.020.1839.46-1.42000
21Q1 (7)15.3510.1941.740.9121.3378.430.352.9420.690.020.00.05.9310.1125.892.28-6.58-14.850.13-9.25-29.45000
20Q4 (6)13.93-1.8317.160.7538.8941.510.34-12.8288.890.020.00.05.3841.4820.792.44-11.1961.230.141.87-14.64000
20Q3 (5)14.1930.7814.340.5422.733.850.3934.4814.710.020.00.03.81-6.16-9.182.752.830.320.14-23.54-12.54000
20Q2 (4)10.850.180.00.44-13.730.00.290.00.00.020.00.04.06-13.880.02.67-0.180.00.18-0.180.0000.0
20Q1 (3)10.83-8.920.00.51-3.770.00.2961.110.00.020.00.04.715.640.02.6876.880.00.189.790.0000.0
19Q4 (2)11.89-4.190.00.531.920.00.18-47.060.00.020.00.04.466.380.01.51-44.740.00.174.370.0000.0
19Q3 (1)12.410.00.00.520.00.00.340.00.00.020.00.04.190.00.02.740.00.00.160.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)49.15-24.452.12-46.461.564.70.150.04.31-29.143.1738.590.3132.3700
2022 (9)65.060.253.966.741.4911.190.1536.366.096.482.2910.920.2336.0300
2021 (8)64.930.323.7165.621.343.080.1122.225.7227.092.06-20.910.17-6.2100
2020 (7)49.86.942.2414.871.39.240.0912.54.507.422.612.160.185.200
2019 (6)46.57-2.511.95-1.521.19-13.770.0860.04.191.022.56-11.550.1764.1200
2018 (5)47.776.941.988.21.38-4.170.05-28.574.141.182.89-10.390.10-33.2100
2017 (4)44.672.381.83-3.681.44-5.260.07-22.224.10-5.933.22-7.470.16-24.0300
2016 (3)43.63-5.071.9-5.941.524.110.09-10.04.35-0.923.489.670.21-5.198330.0
2015 (2)45.96-14.352.02-11.011.461.390.10.04.403.93.1818.380.2216.758330.0
2014 (1)53.66-8.92.27-7.351.445.110.111.114.2302.6800.1908330.0

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