- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 10.23 | -23.26 | -7.75 | 0.62 | -8.82 | 26.53 | 0.33 | -8.33 | -5.71 | 0.04 | 0.0 | 0.0 | 6.06 | 18.81 | 37.17 | 3.23 | 19.44 | 2.21 | 0.39 | 30.3 | 8.41 | 0 | 0 | 0 |
24Q2 (19) | 13.33 | 19.87 | 14.13 | 0.68 | 54.55 | 33.33 | 0.36 | -7.69 | 12.5 | 0.04 | -20.0 | 0.0 | 5.10 | 28.92 | 16.83 | 2.70 | -23.0 | -1.43 | 0.30 | -33.26 | -12.38 | 0 | 0 | 0 |
24Q1 (18) | 11.12 | -14.85 | -16.52 | 0.44 | -16.98 | -25.42 | 0.39 | -26.42 | 8.33 | 0.05 | 25.0 | 25.0 | 3.96 | -2.5 | -10.67 | 3.51 | -13.58 | 29.77 | 0.45 | 46.81 | 49.73 | 0 | 0 | 0 |
23Q4 (17) | 13.06 | 17.76 | -0.91 | 0.53 | 8.16 | -18.46 | 0.53 | 51.43 | 10.42 | 0.04 | 0.0 | 0.0 | 4.06 | -8.15 | -17.71 | 4.06 | 28.59 | 11.43 | 0.31 | -15.08 | 0.92 | 0 | 0 | 0 |
23Q3 (16) | 11.09 | -5.05 | -24.3 | 0.49 | -3.92 | -46.74 | 0.35 | 9.38 | 0.0 | 0.04 | 0.0 | 0.0 | 4.42 | 1.19 | -29.64 | 3.16 | 15.19 | 32.1 | 0.36 | 5.32 | 32.1 | 0 | 0 | 0 |
23Q2 (15) | 11.68 | -12.31 | -40.1 | 0.51 | -13.56 | -56.41 | 0.32 | -11.11 | -5.88 | 0.04 | 0.0 | 0.0 | 4.37 | -1.42 | -27.23 | 2.74 | 1.37 | 57.13 | 0.34 | 14.04 | 66.95 | 0 | 0 | 0 |
23Q1 (14) | 13.32 | 1.06 | -24.87 | 0.59 | -9.23 | -51.64 | 0.36 | -25.0 | 12.5 | 0.04 | 0.0 | 33.33 | 4.43 | -10.18 | -35.63 | 2.70 | -25.79 | 49.75 | 0.30 | -1.05 | 77.48 | 0 | 0 | 0 |
22Q4 (13) | 13.18 | -10.03 | -20.79 | 0.65 | -29.35 | -45.38 | 0.48 | 37.14 | 33.33 | 0.04 | 0.0 | 33.33 | 4.93 | -21.47 | -31.04 | 3.64 | 52.44 | 68.34 | 0.30 | 11.15 | 68.34 | 0 | 0 | 0 |
22Q3 (12) | 14.65 | -24.87 | -10.73 | 0.92 | -21.37 | 5.75 | 0.35 | 2.94 | 9.38 | 0.04 | 0.0 | 33.33 | 6.28 | 4.66 | 18.45 | 2.39 | 37.02 | 22.51 | 0.27 | 33.11 | 49.35 | 0 | 0 | 0 |
22Q2 (11) | 19.5 | 9.98 | 18.11 | 1.17 | -4.1 | 56.0 | 0.34 | 6.25 | 13.33 | 0.04 | 33.33 | 33.33 | 6.00 | -12.8 | 32.08 | 1.74 | -3.39 | -4.04 | 0.21 | 21.23 | 12.89 | 0 | 0 | 0 |
22Q1 (10) | 17.73 | 6.55 | 15.5 | 1.22 | 2.52 | 34.07 | 0.32 | -11.11 | -8.57 | 0.03 | 0.0 | 50.0 | 6.88 | -3.78 | 16.07 | 1.80 | -16.58 | -20.84 | 0.17 | -6.15 | 29.86 | 0 | 0 | 0 |
21Q4 (9) | 16.64 | 1.4 | 19.45 | 1.19 | 36.78 | 58.67 | 0.36 | 12.5 | 5.88 | 0.03 | 0.0 | 50.0 | 7.15 | 34.89 | 32.83 | 2.16 | 10.95 | -11.36 | 0.18 | -1.38 | 25.57 | 0 | 0 | 0 |
21Q3 (8) | 16.41 | -0.61 | 15.64 | 0.87 | 16.0 | 61.11 | 0.32 | 6.67 | -17.95 | 0.03 | 0.0 | 50.0 | 5.30 | 16.71 | 39.32 | 1.95 | 7.32 | -29.05 | 0.18 | 0.61 | 29.71 | 0 | 0 | 0 |
21Q2 (7) | 16.51 | 7.56 | 52.17 | 0.75 | -17.58 | 70.45 | 0.3 | -14.29 | 3.45 | 0.03 | 50.0 | 50.0 | 4.54 | -23.37 | 12.02 | 1.82 | -20.31 | -32.02 | 0.18 | 39.46 | -1.42 | 0 | 0 | 0 |
21Q1 (6) | 15.35 | 10.19 | 41.74 | 0.91 | 21.33 | 78.43 | 0.35 | 2.94 | 20.69 | 0.02 | 0.0 | 0.0 | 5.93 | 10.11 | 25.89 | 2.28 | -6.58 | -14.85 | 0.13 | -9.25 | -29.45 | 0 | 0 | 0 |
20Q4 (5) | 13.93 | -1.83 | 17.16 | 0.75 | 38.89 | 41.51 | 0.34 | -12.82 | 88.89 | 0.02 | 0.0 | 0.0 | 5.38 | 41.48 | 20.79 | 2.44 | -11.19 | 61.23 | 0.14 | 1.87 | -14.64 | 0 | 0 | 0 |
20Q3 (4) | 14.19 | 30.78 | 0.0 | 0.54 | 22.73 | 0.0 | 0.39 | 34.48 | 0.0 | 0.02 | 0.0 | 0.0 | 3.81 | -6.16 | 0.0 | 2.75 | 2.83 | 0.0 | 0.14 | -23.54 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 10.85 | 0.18 | 0.0 | 0.44 | -13.73 | 0.0 | 0.29 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.06 | -13.88 | 0.0 | 2.67 | -0.18 | 0.0 | 0.18 | -0.18 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 10.83 | -8.92 | 0.0 | 0.51 | -3.77 | 0.0 | 0.29 | 61.11 | 0.0 | 0.02 | 0.0 | 0.0 | 4.71 | 5.64 | 0.0 | 2.68 | 76.88 | 0.0 | 0.18 | 9.79 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 11.89 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.46 | 0.0 | 0.0 | 1.51 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 49.15 | -24.45 | 2.12 | -46.46 | 1.56 | 4.7 | 0.15 | 0.0 | 4.31 | -29.14 | 3.17 | 38.59 | 0.31 | 32.37 | 0 | 0 |
2022 (9) | 65.06 | 0.25 | 3.96 | 6.74 | 1.49 | 11.19 | 0.15 | 36.36 | 6.09 | 6.48 | 2.29 | 10.92 | 0.23 | 36.03 | 0 | 0 |
2021 (8) | 64.9 | 30.32 | 3.71 | 65.62 | 1.34 | 3.08 | 0.11 | 22.22 | 5.72 | 27.09 | 2.06 | -20.91 | 0.17 | -6.21 | 0 | 0 |
2020 (7) | 49.8 | 6.94 | 2.24 | 14.87 | 1.3 | 9.24 | 0.09 | 12.5 | 4.50 | 7.42 | 2.61 | 2.16 | 0.18 | 5.2 | 0 | 0 |
2019 (6) | 46.57 | -2.51 | 1.95 | -1.52 | 1.19 | -13.77 | 0.08 | 60.0 | 4.19 | 1.02 | 2.56 | -11.55 | 0.17 | 64.12 | 0 | 0 |
2018 (5) | 47.77 | 6.94 | 1.98 | 8.2 | 1.38 | -4.17 | 0.05 | -28.57 | 4.14 | 1.18 | 2.89 | -10.39 | 0.10 | -33.21 | 0 | 0 |
2017 (4) | 44.67 | 2.38 | 1.83 | -3.68 | 1.44 | -5.26 | 0.07 | -22.22 | 4.10 | -5.93 | 3.22 | -7.47 | 0.16 | -24.03 | 0 | 0 |
2016 (3) | 43.63 | -5.07 | 1.9 | -5.94 | 1.52 | 4.11 | 0.09 | -10.0 | 4.35 | -0.92 | 3.48 | 9.67 | 0.21 | -5.19 | 833 | 0.0 |
2015 (2) | 45.96 | -14.35 | 2.02 | -11.01 | 1.46 | 1.39 | 0.1 | 0.0 | 4.40 | 3.9 | 3.18 | 18.38 | 0.22 | 16.75 | 833 | 0.0 |
2014 (1) | 53.66 | -8.9 | 2.27 | -7.35 | 1.44 | 5.11 | 0.1 | 11.11 | 4.23 | 0 | 2.68 | 0 | 0.19 | 0 | 833 | 0.0 |