玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.4422.035.110.1440.027.270.04-42.86-50.00.010.00.09.7214.7221.092.78-53.17-52.430.69-18.06-4.861670.01.83
24Q2 (19)1.186.31-30.180.1-9.09-16.670.07-12.5-30.00.010.00.08.47-14.4819.355.93-17.690.250.85-5.9343.221670.01.83
24Q1 (18)1.11-23.97-15.270.11-8.330.00.08100.060.00.010.00.09.9120.5718.027.21163.0688.830.9031.5318.021670.01.83
23Q4 (17)1.466.57-26.630.129.09-14.290.04-50.0-66.670.010.00.08.222.3716.832.74-53.08-54.570.68-6.1636.31671.831.83
23Q3 (16)1.37-18.93-16.460.11-8.330.00.08-20.0-11.110.010.00.08.0313.0819.715.84-1.316.410.7323.3619.711640.0-7.87
23Q2 (15)1.6929.0143.220.129.090.00.1100.042.860.010.00.07.10-15.44-30.185.9255.03-0.250.59-22.49-30.181640.0-7.87
23Q1 (14)1.31-34.170.770.11-21.430.00.05-58.33-16.670.010.00.08.4019.36-0.763.82-36.7-17.30.7651.91-0.761640.0-7.87
22Q4 (13)1.9921.3422.840.1427.2727.270.1233.33200.00.010.00.07.044.893.616.039.88144.220.50-17.59-18.59164-7.87-7.87
22Q3 (12)1.6438.9842.610.11-8.3310.00.0928.57125.00.010.00.06.71-34.04-22.875.49-7.4957.770.61-28.05-29.881780.00.0
22Q2 (11)1.18-9.2329.670.129.0933.330.0716.670.00.010.00.010.1720.182.825.9328.53-22.880.8510.17-22.881780.00.0
22Q1 (10)1.3-19.7578.080.110.037.50.0650.020.00.010.0-50.08.4624.62-22.794.6286.92-32.620.7724.62-71.921780.00.0
21Q4 (9)1.6240.8740.870.1110.022.220.040.000.010.00.06.79-21.91-13.242.47-29.0100.62-29.01-29.011780.00.0
21Q3 (8)1.1526.3726.370.111.1125.00.04-42.86-20.00.010.00.08.70-12.08-1.093.48-54.78-36.70.87-20.87-20.871780.0-1.66
21Q2 (7)0.9124.660.00.0912.528.570.0740.075.00.01-50.00.09.89-9.7528.577.6912.3175.01.10-59.890.01780.0-1.66
21Q1 (6)0.73-36.52-42.970.08-11.11-33.330.0500.00.02100.0100.010.9640.0316.896.85075.342.74215.07250.681780.0-70.48
20Q4 (5)1.1526.37-26.280.0912.5-25.00-100.0-100.00.010.0-66.677.83-10.981.740.00-100.0-100.00.87-20.87-54.78178-1.66-70.48
20Q3 (4)0.910.00.00.0814.290.00.0525.00.00.010.00.08.7914.290.05.4925.00.01.100.00.01810.00.0
20Q2 (3)0.91-28.910.00.07-41.670.00.04-20.00.00.010.00.07.69-17.950.04.4012.530.01.1040.660.0181-69.980.0
20Q1 (2)1.28-17.950.00.120.00.00.0566.670.00.01-66.670.09.3821.870.03.91103.120.00.78-59.380.06030.00.0
19Q4 (1)1.560.00.00.120.00.00.030.00.00.030.00.07.690.00.01.920.00.01.920.00.06030.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.82-4.90.46-2.130.28-17.650.040.07.902.924.81-13.40.695.151671.83
2022 (9)6.1238.460.4723.680.3478.950.04-20.07.68-10.675.5629.240.65-42.22164-7.87
2021 (8)4.424.00.382.70.1935.710.050.08.60-1.254.3030.491.13-3.851780.0
2020 (7)4.25-40.060.37-24.490.14-91.250.05-28.578.7125.973.29-85.41.1819.16178-1.66
2019 (6)7.091.720.49-9.261.6471.430.0716.676.91-10.822.57461.760.9914.69181-69.98
2018 (5)6.97-62.810.54-3.570.28-80.560.060.07.75159.264.02-47.720.86168.87603-6.07
2017 (4)18.74-4.140.560.01.44-15.290.060.02.994.327.68-11.630.324.32642-2.58
2016 (3)19.55-15.180.56-6.671.70.590.06-14.292.8610.048.7018.60.311.06659-2.08
2015 (2)23.05-14.570.6-6.251.694.970.070.02.609.737.3322.870.3017.05673-4.4
2014 (1)26.981.770.64-4.481.612.550.07-12.52.3705.9700.260704-2.22

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