- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.44 | 22.03 | 5.11 | 0.14 | 40.0 | 27.27 | 0.04 | -42.86 | -50.0 | 0.01 | 0.0 | 0.0 | 9.72 | 14.72 | 21.09 | 2.78 | -53.17 | -52.43 | 0.69 | -18.06 | -4.86 | 167 | 0.0 | 1.83 |
24Q2 (19) | 1.18 | 6.31 | -30.18 | 0.1 | -9.09 | -16.67 | 0.07 | -12.5 | -30.0 | 0.01 | 0.0 | 0.0 | 8.47 | -14.48 | 19.35 | 5.93 | -17.69 | 0.25 | 0.85 | -5.93 | 43.22 | 167 | 0.0 | 1.83 |
24Q1 (18) | 1.11 | -23.97 | -15.27 | 0.11 | -8.33 | 0.0 | 0.08 | 100.0 | 60.0 | 0.01 | 0.0 | 0.0 | 9.91 | 20.57 | 18.02 | 7.21 | 163.06 | 88.83 | 0.90 | 31.53 | 18.02 | 167 | 0.0 | 1.83 |
23Q4 (17) | 1.46 | 6.57 | -26.63 | 0.12 | 9.09 | -14.29 | 0.04 | -50.0 | -66.67 | 0.01 | 0.0 | 0.0 | 8.22 | 2.37 | 16.83 | 2.74 | -53.08 | -54.57 | 0.68 | -6.16 | 36.3 | 167 | 1.83 | 1.83 |
23Q3 (16) | 1.37 | -18.93 | -16.46 | 0.11 | -8.33 | 0.0 | 0.08 | -20.0 | -11.11 | 0.01 | 0.0 | 0.0 | 8.03 | 13.08 | 19.71 | 5.84 | -1.31 | 6.41 | 0.73 | 23.36 | 19.71 | 164 | 0.0 | -7.87 |
23Q2 (15) | 1.69 | 29.01 | 43.22 | 0.12 | 9.09 | 0.0 | 0.1 | 100.0 | 42.86 | 0.01 | 0.0 | 0.0 | 7.10 | -15.44 | -30.18 | 5.92 | 55.03 | -0.25 | 0.59 | -22.49 | -30.18 | 164 | 0.0 | -7.87 |
23Q1 (14) | 1.31 | -34.17 | 0.77 | 0.11 | -21.43 | 0.0 | 0.05 | -58.33 | -16.67 | 0.01 | 0.0 | 0.0 | 8.40 | 19.36 | -0.76 | 3.82 | -36.7 | -17.3 | 0.76 | 51.91 | -0.76 | 164 | 0.0 | -7.87 |
22Q4 (13) | 1.99 | 21.34 | 22.84 | 0.14 | 27.27 | 27.27 | 0.12 | 33.33 | 200.0 | 0.01 | 0.0 | 0.0 | 7.04 | 4.89 | 3.61 | 6.03 | 9.88 | 144.22 | 0.50 | -17.59 | -18.59 | 164 | -7.87 | -7.87 |
22Q3 (12) | 1.64 | 38.98 | 42.61 | 0.11 | -8.33 | 10.0 | 0.09 | 28.57 | 125.0 | 0.01 | 0.0 | 0.0 | 6.71 | -34.04 | -22.87 | 5.49 | -7.49 | 57.77 | 0.61 | -28.05 | -29.88 | 178 | 0.0 | 0.0 |
22Q2 (11) | 1.18 | -9.23 | 29.67 | 0.12 | 9.09 | 33.33 | 0.07 | 16.67 | 0.0 | 0.01 | 0.0 | 0.0 | 10.17 | 20.18 | 2.82 | 5.93 | 28.53 | -22.88 | 0.85 | 10.17 | -22.88 | 178 | 0.0 | 0.0 |
22Q1 (10) | 1.3 | -19.75 | 78.08 | 0.11 | 0.0 | 37.5 | 0.06 | 50.0 | 20.0 | 0.01 | 0.0 | -50.0 | 8.46 | 24.62 | -22.79 | 4.62 | 86.92 | -32.62 | 0.77 | 24.62 | -71.92 | 178 | 0.0 | 0.0 |
21Q4 (9) | 1.62 | 40.87 | 40.87 | 0.11 | 10.0 | 22.22 | 0.04 | 0.0 | 0 | 0.01 | 0.0 | 0.0 | 6.79 | -21.91 | -13.24 | 2.47 | -29.01 | 0 | 0.62 | -29.01 | -29.01 | 178 | 0.0 | 0.0 |
21Q3 (8) | 1.15 | 26.37 | 26.37 | 0.1 | 11.11 | 25.0 | 0.04 | -42.86 | -20.0 | 0.01 | 0.0 | 0.0 | 8.70 | -12.08 | -1.09 | 3.48 | -54.78 | -36.7 | 0.87 | -20.87 | -20.87 | 178 | 0.0 | -1.66 |
21Q2 (7) | 0.91 | 24.66 | 0.0 | 0.09 | 12.5 | 28.57 | 0.07 | 40.0 | 75.0 | 0.01 | -50.0 | 0.0 | 9.89 | -9.75 | 28.57 | 7.69 | 12.31 | 75.0 | 1.10 | -59.89 | 0.0 | 178 | 0.0 | -1.66 |
21Q1 (6) | 0.73 | -36.52 | -42.97 | 0.08 | -11.11 | -33.33 | 0.05 | 0 | 0.0 | 0.02 | 100.0 | 100.0 | 10.96 | 40.03 | 16.89 | 6.85 | 0 | 75.34 | 2.74 | 215.07 | 250.68 | 178 | 0.0 | -70.48 |
20Q4 (5) | 1.15 | 26.37 | -26.28 | 0.09 | 12.5 | -25.0 | 0 | -100.0 | -100.0 | 0.01 | 0.0 | -66.67 | 7.83 | -10.98 | 1.74 | 0.00 | -100.0 | -100.0 | 0.87 | -20.87 | -54.78 | 178 | -1.66 | -70.48 |
20Q3 (4) | 0.91 | 0.0 | 0.0 | 0.08 | 14.29 | 0.0 | 0.05 | 25.0 | 0.0 | 0.01 | 0.0 | 0.0 | 8.79 | 14.29 | 0.0 | 5.49 | 25.0 | 0.0 | 1.10 | 0.0 | 0.0 | 181 | 0.0 | 0.0 |
20Q2 (3) | 0.91 | -28.91 | 0.0 | 0.07 | -41.67 | 0.0 | 0.04 | -20.0 | 0.0 | 0.01 | 0.0 | 0.0 | 7.69 | -17.95 | 0.0 | 4.40 | 12.53 | 0.0 | 1.10 | 40.66 | 0.0 | 181 | -69.98 | 0.0 |
20Q1 (2) | 1.28 | -17.95 | 0.0 | 0.12 | 0.0 | 0.0 | 0.05 | 66.67 | 0.0 | 0.01 | -66.67 | 0.0 | 9.38 | 21.87 | 0.0 | 3.91 | 103.12 | 0.0 | 0.78 | -59.38 | 0.0 | 603 | 0.0 | 0.0 |
19Q4 (1) | 1.56 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 7.69 | 0.0 | 0.0 | 1.92 | 0.0 | 0.0 | 1.92 | 0.0 | 0.0 | 603 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 5.82 | -4.9 | 0.46 | -2.13 | 0.28 | -17.65 | 0.04 | 0.0 | 7.90 | 2.92 | 4.81 | -13.4 | 0.69 | 5.15 | 167 | 1.83 |
2022 (9) | 6.12 | 38.46 | 0.47 | 23.68 | 0.34 | 78.95 | 0.04 | -20.0 | 7.68 | -10.67 | 5.56 | 29.24 | 0.65 | -42.22 | 164 | -7.87 |
2021 (8) | 4.42 | 4.0 | 0.38 | 2.7 | 0.19 | 35.71 | 0.05 | 0.0 | 8.60 | -1.25 | 4.30 | 30.49 | 1.13 | -3.85 | 178 | 0.0 |
2020 (7) | 4.25 | -40.06 | 0.37 | -24.49 | 0.14 | -91.25 | 0.05 | -28.57 | 8.71 | 25.97 | 3.29 | -85.4 | 1.18 | 19.16 | 178 | -1.66 |
2019 (6) | 7.09 | 1.72 | 0.49 | -9.26 | 1.6 | 471.43 | 0.07 | 16.67 | 6.91 | -10.8 | 22.57 | 461.76 | 0.99 | 14.69 | 181 | -69.98 |
2018 (5) | 6.97 | -62.81 | 0.54 | -3.57 | 0.28 | -80.56 | 0.06 | 0.0 | 7.75 | 159.26 | 4.02 | -47.72 | 0.86 | 168.87 | 603 | -6.07 |
2017 (4) | 18.74 | -4.14 | 0.56 | 0.0 | 1.44 | -15.29 | 0.06 | 0.0 | 2.99 | 4.32 | 7.68 | -11.63 | 0.32 | 4.32 | 642 | -2.58 |
2016 (3) | 19.55 | -15.18 | 0.56 | -6.67 | 1.7 | 0.59 | 0.06 | -14.29 | 2.86 | 10.04 | 8.70 | 18.6 | 0.31 | 1.06 | 659 | -2.08 |
2015 (2) | 23.05 | -14.57 | 0.6 | -6.25 | 1.69 | 4.97 | 0.07 | 0.0 | 2.60 | 9.73 | 7.33 | 22.87 | 0.30 | 17.05 | 673 | -4.4 |
2014 (1) | 26.98 | 1.77 | 0.64 | -4.48 | 1.61 | 2.55 | 0.07 | -12.5 | 2.37 | 0 | 5.97 | 0 | 0.26 | 0 | 704 | -2.22 |