- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 5.47 | 1.86 | 0.74 | 0 | 0 | 0 | 0.43 | 38.71 | 48.28 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.86 | 36.17 | 47.19 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 5.37 | -6.28 | 0.0 | 0 | 0 | 0 | 0.31 | 10.71 | -16.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.77 | 18.14 | -16.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 5.73 | -6.07 | 122.96 | 0 | 0 | 0 | 0.28 | -12.5 | 12.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.89 | -6.85 | -49.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 6.1 | 12.34 | 25.51 | 0 | 0 | 0 | 0.32 | 10.34 | 3.23 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.25 | -1.78 | -17.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 5.43 | 1.12 | 139.21 | 0 | 0 | 0 | 0.29 | -21.62 | 11.54 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.34 | -22.49 | -53.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 5.37 | 108.95 | 111.42 | 0 | 0 | 0 | 0.37 | 48.0 | 42.31 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.89 | -29.17 | -32.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 2.57 | -47.12 | 26.6 | 0 | 0 | 0 | 0.25 | -19.35 | -21.88 | 0 | 0 | 0 | 0.00 | 0 | 0 | 9.73 | 52.5 | -38.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 4.86 | 114.1 | 123.96 | 0 | 0 | 0 | 0.31 | 19.23 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 6.38 | -44.31 | -55.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 2.27 | -10.63 | 18.23 | 0 | 0 | 0 | 0.26 | 0.0 | -7.14 | 0 | 0 | 0 | 0.00 | 0 | 0 | 11.45 | 11.89 | -21.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 2.54 | 25.12 | 52.1 | 0 | 0 | 0 | 0.26 | -18.75 | -16.13 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.24 | -35.06 | -44.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 2.03 | -6.45 | 712.0 | 0 | 0 | 0 | 0.32 | 3.23 | 28.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 15.76 | 10.34 | -84.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 2.17 | 13.02 | 106.67 | 0 | 0 | -100.0 | 0.31 | 10.71 | 40.91 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 14.29 | -2.04 | -31.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 1.92 | 14.97 | 84.62 | 0 | 0 | -100.0 | 0.28 | -9.68 | 47.37 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 14.58 | -21.44 | -20.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 1.67 | 568.0 | 203.64 | 0 | 0 | -100.0 | 0.31 | 24.0 | 63.16 | 0 | 0 | -100.0 | 0.00 | 0 | -100.0 | 18.56 | -81.44 | -46.27 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
21Q1 (6) | 0.25 | -76.19 | -62.12 | 0 | -100.0 | -100.0 | 0.25 | 13.64 | 56.25 | 0 | 0 | -100.0 | 0.00 | -100.0 | -100.0 | 100.00 | 377.27 | 312.5 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q4 (5) | 1.05 | 0.96 | -34.78 | 0.46 | 91.67 | -4.17 | 0.22 | 15.79 | 15.79 | 0 | 0 | -100.0 | 43.81 | 89.84 | 46.94 | 20.95 | 14.69 | 77.54 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
20Q3 (4) | 1.04 | 89.09 | 0.0 | 0.24 | -20.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0 | -100.0 | 0.0 | 23.08 | -57.69 | 0.0 | 18.27 | -47.12 | 0.0 | 0.00 | -100.0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.55 | -16.67 | 0.0 | 0.3 | 0.0 | 0.0 | 0.19 | 18.75 | 0.0 | 0.01 | 0.0 | 0.0 | 54.55 | 20.0 | 0.0 | 34.55 | 42.5 | 0.0 | 1.82 | 20.0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.66 | -59.01 | 0.0 | 0.3 | -37.5 | 0.0 | 0.16 | -15.79 | 0.0 | 0.01 | 0.0 | 0.0 | 45.45 | 52.46 | 0.0 | 24.24 | 105.42 | 0.0 | 1.52 | 143.94 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 1.61 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 29.81 | 0.0 | 0.0 | 11.80 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 19.48 | 66.64 | 0 | 0 | 1.23 | 6.96 | 0 | 0 | 0.00 | 0 | 6.31 | -35.82 | 0.00 | 0 | 0 | 0 |
2022 (9) | 11.69 | 94.19 | 0 | 0 | 1.15 | 0.0 | 0 | 0 | 0.00 | 0 | 9.84 | -48.5 | 0.00 | 0 | 0 | 0 |
2021 (8) | 6.02 | 82.98 | 0 | 0 | 1.15 | 49.35 | 0 | 0 | 0.00 | 0 | 19.10 | -18.38 | 0.00 | 0 | 0 | 0 |
2020 (7) | 3.29 | -27.37 | 1.3 | 23.81 | 0.77 | 16.67 | 0.02 | -33.33 | 39.51 | 70.47 | 23.40 | 60.64 | 0.61 | -8.21 | 0 | 0 |
2019 (6) | 4.53 | -24.37 | 1.05 | 337.5 | 0.66 | 65.0 | 0.03 | 0.0 | 23.18 | 478.5 | 14.57 | 118.18 | 0.66 | 32.23 | 0 | 0 |
2018 (5) | 5.99 | -20.87 | 0.24 | -29.41 | 0.4 | 29.03 | 0.03 | -57.14 | 4.01 | -10.79 | 6.68 | 63.07 | 0.50 | -45.84 | 0 | 0 |
2017 (4) | 7.57 | -5.14 | 0.34 | -24.44 | 0.31 | 0.0 | 0.07 | 16.67 | 4.49 | -20.35 | 4.10 | 5.42 | 0.92 | 22.99 | 0 | 0 |
2016 (3) | 7.98 | 6.12 | 0.45 | 21.62 | 0.31 | -3.12 | 0.06 | 20.0 | 5.64 | 14.61 | 3.88 | -8.71 | 0.75 | 13.08 | 297 | 0.0 |
2015 (2) | 7.52 | -23.42 | 0.37 | -9.76 | 0.32 | 14.29 | 0.05 | -54.55 | 4.92 | 17.85 | 4.26 | 49.24 | 0.66 | -40.64 | 297 | 0.0 |
2014 (1) | 9.82 | 11.34 | 0.41 | -30.51 | 0.28 | -26.32 | 0.11 | -50.0 | 4.18 | 0 | 2.85 | 0 | 1.12 | 0 | 297 | 0.0 |