玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.22-0.3879.380.1157.1483.330.04-20.00.00002.1157.742.20.77-19.69-44.250.0000870.00.0
24Q2 (19)5.2424.4766.880.070.016.670.0525.066.670001.34-19.66-30.090.950.43-0.130.0000870.00.0
24Q1 (18)4.2123.123.820.070.040.00.040.033.330001.66-18.7613.060.95-18.767.680.0000870.00.0
23Q4 (17)3.4217.531.480.0716.6716.670.040.00.00002.05-0.7314.961.17-14.91-1.460.0000870.00.0
23Q3 (16)2.91-7.32-1.020.060.0-25.00.0433.33100.00002.067.9-24.231.3743.87102.060.0000870.00.0
23Q2 (15)3.14-7.655.370.0620.0-25.00.030.050.00001.9129.94-28.820.968.2842.360.0000870.00.0
23Q1 (14)3.40.8927.340.05-16.67-28.570.03-25.050.00001.47-17.4-43.910.88-25.6617.790.0000870.00.0
22Q4 (13)3.3714.6328.630.06-25.0-25.00.04100.0100.00001.78-34.57-41.691.1974.4855.490.0000870.00.0
22Q3 (12)2.94-1.34117.780.080.033.330.020.00.00002.721.36-38.780.681.36-54.080.0000870.00.0
22Q2 (11)2.9811.61684.210.0814.29300.00.020.0-33.330002.682.4-48.990.67-10.4-91.50.0000870.00.0
22Q1 (10)2.671.91520.930.07-12.5133.330.020.00.00002.62-14.14-62.420.75-1.87-83.90.0000870.00.0
21Q4 (9)2.6294.07140.370.0833.33166.670.020.0100.00003.05-31.310.940.76-48.47-16.790.0000870.00.0
21Q3 (8)1.35255.26275.00.06200.0200.00.02-33.330.00004.44-15.56-20.01.48-81.23-73.330.0000870.00.0
21Q2 (7)0.38-11.63137.50.02-33.33100.00.0350.050.000-100.05.26-24.56-15.797.8969.74-36.840.000-100.0870.00.0
21Q1 (6)0.43-60.55514.290.030.0200.00.02100.0100.00006.98153.49-51.164.65406.98-67.440.0000870.00.0
20Q4 (5)1.09202.78738.460.0350.0-25.00.01-50.0-50.00002.75-50.46-91.060.92-83.49-94.040.0000870.00.0
20Q3 (4)0.36125.00.00.02100.00.00.020.00.00-100.00.05.56-11.110.05.56-55.560.00.00-100.00.0870.00.0
20Q2 (3)0.16128.570.00.010.00.00.02100.00.00.0100.06.25-56.250.012.50-12.50.06.2500.0870.00.0
20Q1 (2)0.07-46.150.00.01-75.00.00.01-50.00.0000.014.29-53.570.014.29-7.140.00.0000.0870.00.0
19Q4 (1)0.130.00.00.040.00.00.020.00.000.00.030.770.00.015.380.00.00.000.00.0870.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)12.867.530.24-14.290.1427.27001.87-20.281.0918.370.000870.0
2022 (9)11.96149.690.2847.370.1122.22002.34-40.980.92-51.050.000870.0
2021 (8)4.79185.120.19171.430.0928.57003.97-4.81.88-54.910.000870.0
2020 (7)1.68194.740.07-46.150.070.00.01-50.04.17-81.734.17-66.070.60-83.04870.0
2019 (6)0.577.550.1385.710.07-36.360.020.022.8172.6812.28-40.833.51-7.02870.0
2018 (5)0.53-57.260.07-22.220.11-45.00.02-33.3313.2181.9720.7528.683.7755.97870.0
2017 (4)1.24-32.610.09-47.060.20.00.03-40.07.26-21.4416.1348.392.42-10.97870.0
2016 (3)1.84-17.490.176.250.2-25.930.050.09.2428.7710.87-10.232.7221.2870.0
2015 (2)2.230.90.16-5.880.270.00.050.07.17-6.7312.11-0.92.24-0.987-3.33
2014 (1)2.21-0.450.176.250.27-12.90.05-16.677.69012.2202.26090-9.09

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