- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 5.22 | -0.38 | 79.38 | 0.11 | 57.14 | 83.33 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0 | 2.11 | 57.74 | 2.2 | 0.77 | -19.69 | -44.25 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
24Q2 (19) | 5.24 | 24.47 | 66.88 | 0.07 | 0.0 | 16.67 | 0.05 | 25.0 | 66.67 | 0 | 0 | 0 | 1.34 | -19.66 | -30.09 | 0.95 | 0.43 | -0.13 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
24Q1 (18) | 4.21 | 23.1 | 23.82 | 0.07 | 0.0 | 40.0 | 0.04 | 0.0 | 33.33 | 0 | 0 | 0 | 1.66 | -18.76 | 13.06 | 0.95 | -18.76 | 7.68 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
23Q4 (17) | 3.42 | 17.53 | 1.48 | 0.07 | 16.67 | 16.67 | 0.04 | 0.0 | 0.0 | 0 | 0 | 0 | 2.05 | -0.73 | 14.96 | 1.17 | -14.91 | -1.46 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
23Q3 (16) | 2.91 | -7.32 | -1.02 | 0.06 | 0.0 | -25.0 | 0.04 | 33.33 | 100.0 | 0 | 0 | 0 | 2.06 | 7.9 | -24.23 | 1.37 | 43.87 | 102.06 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
23Q2 (15) | 3.14 | -7.65 | 5.37 | 0.06 | 20.0 | -25.0 | 0.03 | 0.0 | 50.0 | 0 | 0 | 0 | 1.91 | 29.94 | -28.82 | 0.96 | 8.28 | 42.36 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
23Q1 (14) | 3.4 | 0.89 | 27.34 | 0.05 | -16.67 | -28.57 | 0.03 | -25.0 | 50.0 | 0 | 0 | 0 | 1.47 | -17.4 | -43.91 | 0.88 | -25.66 | 17.79 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
22Q4 (13) | 3.37 | 14.63 | 28.63 | 0.06 | -25.0 | -25.0 | 0.04 | 100.0 | 100.0 | 0 | 0 | 0 | 1.78 | -34.57 | -41.69 | 1.19 | 74.48 | 55.49 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
22Q3 (12) | 2.94 | -1.34 | 117.78 | 0.08 | 0.0 | 33.33 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 2.72 | 1.36 | -38.78 | 0.68 | 1.36 | -54.08 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
22Q2 (11) | 2.98 | 11.61 | 684.21 | 0.08 | 14.29 | 300.0 | 0.02 | 0.0 | -33.33 | 0 | 0 | 0 | 2.68 | 2.4 | -48.99 | 0.67 | -10.4 | -91.5 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
22Q1 (10) | 2.67 | 1.91 | 520.93 | 0.07 | -12.5 | 133.33 | 0.02 | 0.0 | 0.0 | 0 | 0 | 0 | 2.62 | -14.14 | -62.42 | 0.75 | -1.87 | -83.9 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
21Q4 (9) | 2.62 | 94.07 | 140.37 | 0.08 | 33.33 | 166.67 | 0.02 | 0.0 | 100.0 | 0 | 0 | 0 | 3.05 | -31.3 | 10.94 | 0.76 | -48.47 | -16.79 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
21Q3 (8) | 1.35 | 255.26 | 275.0 | 0.06 | 200.0 | 200.0 | 0.02 | -33.33 | 0.0 | 0 | 0 | 0 | 4.44 | -15.56 | -20.0 | 1.48 | -81.23 | -73.33 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
21Q2 (7) | 0.38 | -11.63 | 137.5 | 0.02 | -33.33 | 100.0 | 0.03 | 50.0 | 50.0 | 0 | 0 | -100.0 | 5.26 | -24.56 | -15.79 | 7.89 | 69.74 | -36.84 | 0.00 | 0 | -100.0 | 87 | 0.0 | 0.0 |
21Q1 (6) | 0.43 | -60.55 | 514.29 | 0.03 | 0.0 | 200.0 | 0.02 | 100.0 | 100.0 | 0 | 0 | 0 | 6.98 | 153.49 | -51.16 | 4.65 | 406.98 | -67.44 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
20Q4 (5) | 1.09 | 202.78 | 738.46 | 0.03 | 50.0 | -25.0 | 0.01 | -50.0 | -50.0 | 0 | 0 | 0 | 2.75 | -50.46 | -91.06 | 0.92 | -83.49 | -94.04 | 0.00 | 0 | 0 | 87 | 0.0 | 0.0 |
20Q3 (4) | 0.36 | 125.0 | 0.0 | 0.02 | 100.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0 | -100.0 | 0.0 | 5.56 | -11.11 | 0.0 | 5.56 | -55.56 | 0.0 | 0.00 | -100.0 | 0.0 | 87 | 0.0 | 0.0 |
20Q2 (3) | 0.16 | 128.57 | 0.0 | 0.01 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 0.01 | 0 | 0.0 | 6.25 | -56.25 | 0.0 | 12.50 | -12.5 | 0.0 | 6.25 | 0 | 0.0 | 87 | 0.0 | 0.0 |
20Q1 (2) | 0.07 | -46.15 | 0.0 | 0.01 | -75.0 | 0.0 | 0.01 | -50.0 | 0.0 | 0 | 0 | 0.0 | 14.29 | -53.57 | 0.0 | 14.29 | -7.14 | 0.0 | 0.00 | 0 | 0.0 | 87 | 0.0 | 0.0 |
19Q4 (1) | 0.13 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 30.77 | 0.0 | 0.0 | 15.38 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 87 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 12.86 | 7.53 | 0.24 | -14.29 | 0.14 | 27.27 | 0 | 0 | 1.87 | -20.28 | 1.09 | 18.37 | 0.00 | 0 | 87 | 0.0 |
2022 (9) | 11.96 | 149.69 | 0.28 | 47.37 | 0.11 | 22.22 | 0 | 0 | 2.34 | -40.98 | 0.92 | -51.05 | 0.00 | 0 | 87 | 0.0 |
2021 (8) | 4.79 | 185.12 | 0.19 | 171.43 | 0.09 | 28.57 | 0 | 0 | 3.97 | -4.8 | 1.88 | -54.91 | 0.00 | 0 | 87 | 0.0 |
2020 (7) | 1.68 | 194.74 | 0.07 | -46.15 | 0.07 | 0.0 | 0.01 | -50.0 | 4.17 | -81.73 | 4.17 | -66.07 | 0.60 | -83.04 | 87 | 0.0 |
2019 (6) | 0.57 | 7.55 | 0.13 | 85.71 | 0.07 | -36.36 | 0.02 | 0.0 | 22.81 | 72.68 | 12.28 | -40.83 | 3.51 | -7.02 | 87 | 0.0 |
2018 (5) | 0.53 | -57.26 | 0.07 | -22.22 | 0.11 | -45.0 | 0.02 | -33.33 | 13.21 | 81.97 | 20.75 | 28.68 | 3.77 | 55.97 | 87 | 0.0 |
2017 (4) | 1.24 | -32.61 | 0.09 | -47.06 | 0.2 | 0.0 | 0.03 | -40.0 | 7.26 | -21.44 | 16.13 | 48.39 | 2.42 | -10.97 | 87 | 0.0 |
2016 (3) | 1.84 | -17.49 | 0.17 | 6.25 | 0.2 | -25.93 | 0.05 | 0.0 | 9.24 | 28.77 | 10.87 | -10.23 | 2.72 | 21.2 | 87 | 0.0 |
2015 (2) | 2.23 | 0.9 | 0.16 | -5.88 | 0.27 | 0.0 | 0.05 | 0.0 | 7.17 | -6.73 | 12.11 | -0.9 | 2.24 | -0.9 | 87 | -3.33 |
2014 (1) | 2.21 | -0.45 | 0.17 | 6.25 | 0.27 | -12.9 | 0.05 | -16.67 | 7.69 | 0 | 12.22 | 0 | 2.26 | 0 | 90 | -9.09 |