- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 61.34 | -0.08 | 24.42 | 1.32 | 3.12 | 18.92 | 2.87 | -21.37 | 2770.0 | 0.55 | -40.22 | -5.17 | 2.15 | 3.21 | -4.42 | 4.68 | -21.31 | 2206.67 | 0.90 | -40.17 | -23.79 | 3637 | 0.0 | 4.45 |
| 24Q1 (19) | 61.39 | 4.99 | 5.1 | 1.28 | 254.22 | 23.08 | 3.65 | 6.41 | 16.99 | 0.92 | -5.15 | 15.0 | 2.09 | 246.88 | 17.1 | 5.95 | 1.35 | 11.31 | 1.50 | -9.67 | 9.42 | 3637 | 0.0 | 4.45 |
| 23Q4 (18) | 58.47 | 5.79 | 21.84 | -0.83 | -126.27 | 34.65 | 3.43 | -32.48 | 19.51 | 0.97 | -2.02 | 38.57 | -1.42 | -124.83 | 46.36 | 5.87 | -36.18 | -1.91 | 1.66 | -7.38 | 13.73 | 3637 | 4.45 | 4.45 |
| 23Q3 (17) | 55.27 | 12.11 | 19.27 | 3.16 | 184.68 | -9.97 | 5.08 | 4980.0 | 150.25 | 0.99 | 70.69 | 41.43 | 5.72 | 153.93 | -24.52 | 9.19 | 4431.28 | 109.81 | 1.79 | 52.25 | 18.58 | 3482 | 0.0 | 1.37 |
| 23Q2 (16) | 49.3 | -15.6 | 12.71 | 1.11 | 6.73 | 14.43 | 0.1 | -96.79 | -96.93 | 0.58 | -27.5 | 13.73 | 2.25 | 26.45 | 1.53 | 0.20 | -96.2 | -97.28 | 1.18 | -14.1 | 0.9 | 3482 | 0.0 | 1.37 |
| 23Q1 (15) | 58.41 | 21.71 | 23.23 | 1.04 | 181.89 | 7.22 | 3.12 | 8.71 | -22.77 | 0.8 | 14.29 | 95.12 | 1.78 | 167.28 | -12.99 | 5.34 | -10.68 | -37.33 | 1.37 | -6.1 | 58.34 | 3482 | 0.0 | 1.37 |
| 22Q4 (14) | 47.99 | 3.56 | -7.03 | -1.27 | -136.18 | -212.39 | 2.87 | 41.38 | 10.81 | 0.7 | 0.0 | -11.39 | -2.65 | -134.94 | -220.89 | 5.98 | 36.52 | 19.19 | 1.46 | -3.44 | -4.69 | 3482 | 1.37 | 1.37 |
| 22Q3 (13) | 46.34 | 5.94 | 12.48 | 3.51 | 261.86 | 197.46 | 2.03 | -37.73 | 69.17 | 0.7 | 37.25 | 52.17 | 7.57 | 241.55 | 164.46 | 4.38 | -41.22 | 50.4 | 1.51 | 29.55 | 35.29 | 3435 | 0.0 | 7.75 |
| 22Q2 (12) | 43.74 | -7.72 | 7.65 | 0.97 | 0.0 | 40.58 | 3.26 | -19.31 | 7.24 | 0.51 | 24.39 | -3.77 | 2.22 | 8.37 | 30.58 | 7.45 | -12.55 | -0.39 | 1.17 | 34.8 | -10.62 | 3435 | 0.0 | 7.75 |
| 22Q1 (11) | 47.4 | -8.18 | 1.22 | 0.97 | -14.16 | -35.76 | 4.04 | 55.98 | 47.99 | 0.41 | -48.1 | 13.89 | 2.05 | -6.52 | -36.53 | 8.52 | 69.87 | 46.21 | 0.86 | -43.48 | 12.52 | 3435 | 0.0 | 7.75 |
| 21Q4 (10) | 51.62 | 25.29 | -5.53 | 1.13 | -4.24 | 7.62 | 2.59 | 115.83 | 4.86 | 0.79 | 71.74 | 9.72 | 2.19 | -23.57 | 13.92 | 5.02 | 72.27 | 10.99 | 1.53 | 37.07 | 16.14 | 3435 | 7.75 | 7.75 |
| 21Q3 (9) | 41.2 | 1.4 | 16.25 | 1.18 | 71.01 | 11.32 | 1.2 | -60.53 | -1.64 | 0.46 | -13.21 | -33.33 | 2.86 | 68.65 | -4.24 | 2.91 | -61.07 | -15.39 | 1.12 | -14.41 | -42.65 | 3188 | 0.0 | -1.48 |
| 21Q2 (8) | 40.63 | -13.24 | 21.65 | 0.69 | -54.3 | -25.0 | 3.04 | 11.36 | -18.93 | 0.53 | 47.22 | 17.78 | 1.70 | -47.33 | -38.35 | 7.48 | 28.35 | -33.36 | 1.30 | 69.69 | -3.18 | 3188 | 0.0 | -1.48 |
| 21Q1 (7) | 46.83 | -14.29 | 53.89 | 1.51 | 43.81 | 46.6 | 2.73 | 10.53 | 55.11 | 0.36 | -50.0 | -34.55 | 3.22 | 67.79 | -4.74 | 5.83 | 28.96 | 0.79 | 0.77 | -41.66 | -57.47 | 3188 | 0.0 | -0.69 |
| 20Q4 (6) | 54.64 | 54.18 | 54.96 | 1.05 | -0.94 | -21.64 | 2.47 | 102.46 | -9.19 | 0.72 | 4.35 | 94.59 | 1.92 | -35.75 | -49.43 | 4.52 | 31.32 | -41.4 | 1.32 | -32.32 | 25.57 | 3188 | -1.48 | -0.69 |
| 20Q3 (5) | 35.44 | 6.11 | 11.87 | 1.06 | 15.22 | 6.0 | 1.22 | -67.47 | -20.26 | 0.69 | 53.33 | 11.29 | 2.99 | 8.59 | -5.25 | 3.44 | -69.34 | -28.72 | 1.95 | 44.51 | -0.52 | 3236 | 0.0 | 0.81 |
| 20Q2 (4) | 33.4 | 9.76 | 0.0 | 0.92 | -10.68 | 0.0 | 3.75 | 113.07 | 0.0 | 0.45 | -18.18 | 0.0 | 2.75 | -18.62 | 0.0 | 11.23 | 94.12 | 0.0 | 1.35 | -25.46 | 0.0 | 3236 | 0.81 | 0.0 |
| 20Q1 (3) | 30.43 | -13.7 | 0.0 | 1.03 | -23.13 | 0.0 | 1.76 | -35.29 | 0.0 | 0.55 | 48.65 | 0.0 | 3.38 | -10.93 | 0.0 | 5.78 | -25.02 | 0.0 | 1.81 | 72.24 | 0.0 | 3210 | 0.0 | 0.0 |
| 19Q4 (2) | 35.26 | 11.3 | 0.0 | 1.34 | 34.0 | 0.0 | 2.72 | 77.78 | 0.0 | 0.37 | -40.32 | 0.0 | 3.80 | 20.39 | 0.0 | 7.71 | 59.73 | 0.0 | 1.05 | -46.38 | 0.0 | 3210 | 0.0 | 0.0 |
| 19Q3 (1) | 31.68 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 1.53 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 3.16 | 0.0 | 0.0 | 4.83 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 3210 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 221.45 | 19.4 | 4.48 | 7.18 | 11.74 | -3.69 | 3.34 | 43.97 | 2.02 | -10.24 | 5.30 | -19.34 | 1.51 | 20.57 | 3482 | 0.0 |
| 2022 (9) | 185.47 | 2.88 | 4.18 | -7.11 | 12.19 | 27.51 | 2.32 | 8.41 | 2.25 | -9.72 | 6.57 | 23.94 | 1.25 | 5.37 | 3482 | 1.37 |
| 2021 (8) | 180.27 | 17.13 | 4.5 | 11.11 | 9.56 | 3.91 | 2.14 | -11.57 | 2.50 | -5.14 | 5.30 | -11.28 | 1.19 | -24.5 | 3435 | 7.75 |
| 2020 (7) | 153.91 | 24.34 | 4.05 | -5.59 | 9.2 | 10.58 | 2.42 | 24.1 | 2.63 | -24.08 | 5.98 | -11.07 | 1.57 | -0.19 | 3188 | -1.48 |
| 2019 (6) | 123.78 | 1.16 | 4.29 | -0.46 | 8.32 | 16.53 | 1.95 | -17.72 | 3.47 | -1.61 | 6.72 | 15.19 | 1.58 | -18.67 | 3236 | 0.81 |
| 2018 (5) | 122.36 | 7.36 | 4.31 | -7.51 | 7.14 | 2.59 | 2.37 | -3.66 | 3.52 | -13.85 | 5.84 | -4.45 | 1.94 | -10.26 | 3210 | -2.76 |
| 2017 (4) | 113.97 | -10.38 | 4.66 | 4.02 | 6.96 | 2.05 | 2.46 | -19.61 | 4.09 | 16.07 | 6.11 | 13.87 | 2.16 | -10.3 | 3301 | -0.21 |
| 2016 (3) | 127.17 | 22.85 | 4.48 | 10.62 | 6.82 | -19.0 | 3.06 | 10.07 | 3.52 | -9.95 | 5.36 | -34.07 | 2.41 | -10.4 | 3308 | 4.55 |
| 2015 (2) | 103.52 | -8.56 | 4.05 | 3.85 | 8.42 | 13.94 | 2.78 | 16.81 | 3.91 | 13.57 | 8.13 | 24.6 | 2.69 | 27.74 | 3164 | 26.31 |
| 2014 (1) | 113.21 | 12.14 | 3.9 | 1.83 | 7.39 | 14.04 | 2.38 | -15.0 | 3.44 | 0 | 6.53 | 0 | 2.10 | 0 | 2505 | -15.0 |
