- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.51 | -79.76 | -75.71 | 0 | 0 | 0 | 0.04 | 0.0 | -20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.84 | 394.12 | 229.41 | 0.00 | 0 | 0 | 9 | 0.0 | 0.0 |
24Q2 (19) | 2.52 | -13.4 | 530.0 | 0 | 0 | 0 | 0.04 | -20.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.59 | -7.62 | -84.13 | 0.00 | 0 | 0 | 9 | 0.0 | 0.0 |
24Q1 (18) | 2.91 | 32.27 | -24.02 | 0 | 0 | 0 | 0.05 | 25.0 | 25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.72 | -5.5 | 64.52 | 0.00 | 0 | 0 | 9 | 0.0 | 0.0 |
23Q4 (17) | 2.2 | 4.76 | -33.53 | 0 | 0 | 0 | 0.04 | -20.0 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.82 | -23.64 | 100.61 | 0.00 | 0 | 0 | 9 | 0.0 | 0.0 |
23Q3 (16) | 2.1 | 425.0 | -49.64 | 0 | 0 | 0 | 0.05 | 25.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.38 | -76.19 | 98.57 | 0.00 | 0 | 0 | 9 | 0.0 | -18.18 |
23Q2 (15) | 0.4 | -89.56 | -81.48 | 0 | 0 | 0 | 0.04 | 0.0 | -20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 10.00 | 857.5 | 332.0 | 0.00 | 0 | 0 | 9 | 0.0 | -18.18 |
23Q1 (14) | 3.83 | 15.71 | -28.81 | 0 | 0 | 0 | 0.04 | 33.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.04 | 15.23 | 40.47 | 0.00 | 0 | 0 | 9 | 0.0 | -18.18 |
22Q4 (13) | 3.31 | -20.62 | -5.16 | 0 | 0 | 0 | 0.03 | -40.0 | -50.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.91 | -24.41 | -47.28 | 0.00 | 0 | 0 | 9 | -18.18 | -18.18 |
22Q3 (12) | 4.17 | 93.06 | 100.48 | 0 | 0 | 0 | 0.05 | 0.0 | 150.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.20 | -48.2 | 24.7 | 0.00 | 0 | 0 | 11 | 0.0 | 57.14 |
22Q2 (11) | 2.16 | -59.85 | -49.18 | 0 | 0 | 0 | 0.05 | 25.0 | 66.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.31 | 211.34 | 227.93 | 0.00 | 0 | 0 | 11 | 0.0 | 57.14 |
22Q1 (10) | 5.38 | 54.15 | 157.42 | 0 | 0 | 0 | 0.04 | -33.33 | -33.33 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.74 | -56.75 | -74.1 | 0.00 | 0 | 0 | 11 | 0.0 | 57.14 |
21Q4 (9) | 3.49 | 67.79 | 87.63 | 0 | 0 | 0 | 0.06 | 200.0 | 100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.72 | 78.8 | 6.59 | 0.00 | 0 | 0 | 11 | 57.14 | 57.14 |
21Q3 (8) | 2.08 | -51.06 | 6.67 | 0 | 0 | 0 | 0.02 | -33.33 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.96 | 36.22 | -6.25 | 0.00 | 0 | 0 | 7 | 0.0 | -36.36 |
21Q2 (7) | 4.25 | 103.35 | 147.09 | 0 | 0 | 0 | 0.03 | -50.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.71 | -75.41 | -59.53 | 0.00 | 0 | 0 | 7 | 0.0 | -36.36 |
21Q1 (6) | 2.09 | 12.37 | -21.72 | 0 | 0 | 0 | 0.06 | 100.0 | 100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.87 | 77.99 | 155.5 | 0.00 | 0 | 0 | 7 | 0.0 | -36.36 |
20Q4 (5) | 1.86 | -4.62 | -10.58 | 0 | 0 | 0 | 0.03 | 50.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.61 | 57.26 | 11.83 | 0.00 | 0 | 0 | 7 | -36.36 | -36.36 |
20Q3 (4) | 1.95 | 13.37 | 0.0 | 0 | 0 | 0.0 | 0.02 | -33.33 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.03 | -41.2 | 0.0 | 0.00 | 0 | 0.0 | 11 | 0.0 | 0.0 |
20Q2 (3) | 1.72 | -35.58 | 0.0 | 0 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.74 | 55.23 | 0.0 | 0.00 | 0 | 0.0 | 11 | 0.0 | 0.0 |
20Q1 (2) | 2.67 | 28.37 | 0.0 | 0 | 0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.12 | -22.1 | 0.0 | 0.00 | 0 | 0.0 | 11 | 0.0 | 0.0 |
19Q4 (1) | 2.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1.44 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 11 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 8.53 | -43.21 | 0 | 0 | 0.17 | 0.0 | 0 | 0 | 0.00 | 0 | 1.99 | 76.08 | 0.00 | 0 | 9 | 0.0 |
2022 (9) | 15.02 | 26.11 | 0 | 0 | 0.17 | 0.0 | 0 | 0 | 0.00 | 0 | 1.13 | -20.71 | 0.00 | 0 | 9 | -18.18 |
2021 (8) | 11.91 | 45.24 | 0 | 0 | 0.17 | 54.55 | 0 | 0 | 0.00 | 0 | 1.43 | 6.4 | 0.00 | 0 | 11 | 57.14 |
2020 (7) | 8.2 | 22.02 | 0 | 0 | 0.11 | 0.0 | 0 | 0 | 0.00 | 0 | 1.34 | -18.05 | 0.00 | 0 | 7 | -36.36 |
2019 (6) | 6.72 | -25.99 | 0 | 0 | 0.11 | -15.38 | 0 | 0 | 0.00 | 0 | 1.64 | 14.33 | 0.00 | 0 | 11 | 0.0 |
2018 (5) | 9.08 | 16.26 | 0 | 0 | 0.13 | 0.0 | 0 | 0 | 0.00 | 0 | 1.43 | -13.99 | 0.00 | 0 | 11 | -15.38 |
2017 (4) | 7.81 | 14.18 | 0 | 0 | 0.13 | -7.14 | 0 | 0 | 0.00 | 0 | 1.66 | -18.68 | 0.00 | 0 | 13 | 8.33 |
2016 (3) | 6.84 | 127.24 | 0 | 0 | 0.14 | -6.67 | 0 | 0 | 0.00 | 0 | 2.05 | -58.93 | 0.00 | 0 | 12 | 9.09 |
2015 (2) | 3.01 | 44.02 | 0 | 0 | 0.15 | 25.0 | 0 | 0 | 0.00 | 0 | 4.98 | -13.21 | 0.00 | 0 | 11 | 10.0 |
2014 (1) | 2.09 | 47.18 | 0 | 0 | 0.12 | 20.0 | 0 | 0 | 0.00 | 0 | 5.74 | 0 | 0.00 | 0 | 10 | 150.0 |