玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)30.45-10.86-34.351.7841.2714.15.248.04-1.50.02-33.33-50.05.8558.4873.817.2121.250.020.07-25.21-23.8422150.00.0
24Q3 (19)34.16-49.25-37.311.26-34.38-23.644.85-7.443.630.030.00.03.6929.3121.8114.2082.3865.310.0997.0459.5122150.0-2.98
24Q2 (18)67.3139.4244.381.9256.148.845.2422.1426.270.030.050.02.8511.973.097.78-12.39-12.550.04-28.273.8922150.0-2.98
24Q1 (17)48.284.168.161.23-21.156.034.29-19.364.380.03-25.0-40.02.55-24.26-36.958.89-22.53-37.930.06-27.95-64.3222150.0-2.98
23Q4 (16)46.38-14.8832.11.56-5.4513.875.3213.6820.910.0433.33-33.333.3611.08-13.811.4733.55-8.470.0956.65-49.532215-2.98-2.98
23Q3 (15)54.4916.8856.451.6527.9119.574.6812.777.340.0350.0-40.03.039.43-23.578.59-3.52-31.390.0628.34-61.6522830.0-3.22
23Q2 (14)46.6262.3853.361.2911.21-10.424.150.9713.080.02-60.0-77.782.77-31.52-41.588.90-37.82-26.260.04-75.37-85.5122830.0-3.22
23Q1 (13)28.71-18.23-37.531.16-15.33-19.444.11-6.59-0.480.05-16.6766.674.043.5528.9614.3214.2359.310.171.91166.8122830.0-3.22
22Q4 (12)35.110.8-45.491.37-0.72-31.54.40.92-30.60.0620.0200.03.90-1.5225.6612.530.1127.320.1719.04450.362283-3.22-3.22
22Q3 (11)34.8314.57-37.561.38-4.17-33.654.3618.85.060.05-44.4466.673.96-16.366.2512.523.6968.250.14-51.51166.9223590.04.33
22Q2 (10)30.4-33.86-8.131.440.0-4.643.67-11.141.380.09200.0200.04.7451.183.812.0734.3510.350.30353.55226.5523590.04.33
22Q1 (9)45.96-28.6427.311.44-28.0-8.284.13-34.8612.230.0350.0-25.03.130.9-27.968.99-8.71-11.850.07110.22-41.0923590.04.33
21Q4 (8)64.4115.4725.042.0-3.855.826.3452.7742.150.02-33.33-50.03.11-16.73-15.379.8432.313.680.03-42.27-60.0123594.334.33
21Q3 (7)55.7868.5765.722.0837.7529.194.1514.6413.390.030.00.03.73-18.28-22.047.44-31.99-31.580.05-40.68-39.6622610.0-8.05
21Q2 (6)33.09-8.3441.291.51-3.8254.083.62-1.639.040.03-25.00.04.564.939.0510.947.32-22.830.09-18.18-29.2222610.0-8.05
21Q1 (5)36.1-29.9259.311.57-16.9344.043.68-17.4915.720.040.0100.04.3518.53-9.5910.1917.73-27.360.1142.6925.5422610.0-19.62
20Q4 (4)51.5153.030.01.8917.390.04.4621.860.00.0433.330.03.67-23.290.08.66-20.370.00.08-12.870.02261-8.050.0
20Q3 (3)33.6643.720.01.6164.290.03.6610.240.00.030.00.04.7814.310.010.87-23.30.00.09-30.420.024590.00.0
20Q2 (2)23.423.350.00.98-10.090.03.324.40.00.0350.00.04.18-13.010.014.181.010.00.1345.130.02459-12.580.0
20Q1 (1)22.660.00.01.090.00.03.180.00.00.020.00.04.810.00.014.030.00.00.090.00.028130.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)180.22.286.199.3619.627.450.11-21.433.446.9310.895.060.06-23.1822150.0
2023 (9)176.1920.435.660.5318.2610.330.14-36.363.21-16.5210.36-8.390.08-47.162215-2.98
2022 (8)146.3-22.755.63-21.3716.55-6.920.22100.03.851.7911.3120.490.15158.892283-3.22
2021 (7)189.3844.287.1628.3217.7821.610.11-8.333.78-11.069.39-15.710.06-36.4723594.33
2020 (6)131.26-4.685.58-7.1514.62-8.850.1233.334.25-2.611.14-4.380.0939.882261-8.05
2019 (5)137.7-23.866.01-25.9916.04-7.710.09-35.714.36-2.7911.6521.220.07-15.562459-12.58
2018 (4)180.8624.588.1220.6517.387.950.14-41.674.49-3.159.61-13.350.08-53.1728133.31
2017 (3)145.183.126.7321.716.14.340.2420.04.6418.0211.091.190.1716.372723-0.26
2016 (2)140.79-19.045.53-24.0415.4318.060.203.93-6.1810.9645.810.1402730-1.37
2015 (1)173.892.697.2833.0913.07-7.17004.1907.5200.0002768-44.57

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