- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 48.28 | 4.1 | 68.16 | 1.23 | -21.15 | 6.03 | 4.29 | -19.36 | 4.38 | 0.03 | -25.0 | -40.0 | 2.55 | -24.26 | -36.95 | 8.89 | -22.53 | -37.93 | 0.06 | -27.95 | -64.32 | 0 | -100.0 | -100.0 |
| 23Q4 (19) | 46.38 | -14.88 | 32.1 | 1.56 | -5.45 | 13.87 | 5.32 | 13.68 | 20.91 | 0.04 | 33.33 | -33.33 | 3.36 | 11.08 | -13.8 | 11.47 | 33.55 | -8.47 | 0.09 | 56.65 | -49.53 | 2283 | 0.0 | 0.0 |
| 23Q3 (18) | 54.49 | 16.88 | 56.45 | 1.65 | 27.91 | 19.57 | 4.68 | 12.77 | 7.34 | 0.03 | 50.0 | -40.0 | 3.03 | 9.43 | -23.57 | 8.59 | -3.52 | -31.39 | 0.06 | 28.34 | -61.65 | 2283 | 0.0 | -3.22 |
| 23Q2 (17) | 46.62 | 62.38 | 53.36 | 1.29 | 11.21 | -10.42 | 4.15 | 0.97 | 13.08 | 0.02 | -60.0 | -77.78 | 2.77 | -31.52 | -41.58 | 8.90 | -37.82 | -26.26 | 0.04 | -75.37 | -85.51 | 2283 | 0.0 | -3.22 |
| 23Q1 (16) | 28.71 | -18.23 | -37.53 | 1.16 | -15.33 | -19.44 | 4.11 | -6.59 | -0.48 | 0.05 | -16.67 | 66.67 | 4.04 | 3.55 | 28.96 | 14.32 | 14.23 | 59.31 | 0.17 | 1.91 | 166.81 | 2283 | 0.0 | -3.22 |
| 22Q4 (15) | 35.11 | 0.8 | -45.49 | 1.37 | -0.72 | -31.5 | 4.4 | 0.92 | -30.6 | 0.06 | 20.0 | 200.0 | 3.90 | -1.52 | 25.66 | 12.53 | 0.11 | 27.32 | 0.17 | 19.04 | 450.36 | 2283 | -3.22 | -3.22 |
| 22Q3 (14) | 34.83 | 14.57 | -37.56 | 1.38 | -4.17 | -33.65 | 4.36 | 18.8 | 5.06 | 0.05 | -44.44 | 66.67 | 3.96 | -16.36 | 6.25 | 12.52 | 3.69 | 68.25 | 0.14 | -51.51 | 166.92 | 2359 | 0.0 | 4.33 |
| 22Q2 (13) | 30.4 | -33.86 | -8.13 | 1.44 | 0.0 | -4.64 | 3.67 | -11.14 | 1.38 | 0.09 | 200.0 | 200.0 | 4.74 | 51.18 | 3.8 | 12.07 | 34.35 | 10.35 | 0.30 | 353.55 | 226.55 | 2359 | 0.0 | 4.33 |
| 22Q1 (12) | 45.96 | -28.64 | 27.31 | 1.44 | -28.0 | -8.28 | 4.13 | -34.86 | 12.23 | 0.03 | 50.0 | -25.0 | 3.13 | 0.9 | -27.96 | 8.99 | -8.71 | -11.85 | 0.07 | 110.22 | -41.09 | 2359 | 0.0 | 4.33 |
| 21Q4 (11) | 64.41 | 15.47 | 25.04 | 2.0 | -3.85 | 5.82 | 6.34 | 52.77 | 42.15 | 0.02 | -33.33 | -50.0 | 3.11 | -16.73 | -15.37 | 9.84 | 32.3 | 13.68 | 0.03 | -42.27 | -60.01 | 2359 | 4.33 | 4.33 |
| 21Q3 (10) | 55.78 | 68.57 | 65.72 | 2.08 | 37.75 | 29.19 | 4.15 | 14.64 | 13.39 | 0.03 | 0.0 | 0.0 | 3.73 | -18.28 | -22.04 | 7.44 | -31.99 | -31.58 | 0.05 | -40.68 | -39.66 | 2261 | 0.0 | -8.05 |
| 21Q2 (9) | 33.09 | -8.34 | 41.29 | 1.51 | -3.82 | 54.08 | 3.62 | -1.63 | 9.04 | 0.03 | -25.0 | 0.0 | 4.56 | 4.93 | 9.05 | 10.94 | 7.32 | -22.83 | 0.09 | -18.18 | -29.22 | 2261 | 0.0 | -8.05 |
| 21Q1 (8) | 36.1 | -29.92 | 59.31 | 1.57 | -16.93 | 44.04 | 3.68 | -17.49 | 15.72 | 0.04 | 0.0 | 100.0 | 4.35 | 18.53 | -9.59 | 10.19 | 17.73 | -27.36 | 0.11 | 42.69 | 25.54 | 2261 | 0.0 | -19.62 |
| 20Q4 (7) | 51.51 | 53.03 | 58.1 | 1.89 | 17.39 | 60.17 | 4.46 | 21.86 | 5.69 | 0.04 | 33.33 | 100.0 | 3.67 | -23.29 | 1.31 | 8.66 | -20.37 | -33.15 | 0.08 | -12.87 | 26.5 | 2261 | -8.05 | -19.62 |
| 20Q3 (6) | 33.66 | 43.72 | 9.71 | 1.61 | 64.29 | 23.85 | 3.66 | 10.24 | -9.18 | 0.03 | 0.0 | 50.0 | 4.78 | 14.31 | 12.88 | 10.87 | -23.3 | -17.22 | 0.09 | -30.42 | 36.72 | 2459 | 0.0 | -12.58 |
| 20Q2 (5) | 23.42 | 3.35 | -35.98 | 0.98 | -10.09 | -45.25 | 3.32 | 4.4 | -16.16 | 0.03 | 50.0 | 50.0 | 4.18 | -13.01 | -14.49 | 14.18 | 1.01 | 30.95 | 0.13 | 45.13 | 134.29 | 2459 | -12.58 | -12.58 |
| 20Q1 (4) | 22.66 | -30.45 | 0.0 | 1.09 | -7.63 | 0.0 | 3.18 | -24.64 | 0.0 | 0.02 | 0.0 | 0.0 | 4.81 | 32.81 | 0.0 | 14.03 | 8.34 | 0.0 | 0.09 | 43.78 | 0.0 | 2813 | 0.0 | 0.0 |
| 19Q4 (3) | 32.58 | 6.19 | 0.0 | 1.18 | -9.23 | 0.0 | 4.22 | 4.71 | 0.0 | 0.02 | 0.0 | 0.0 | 3.62 | -14.52 | 0.0 | 12.95 | -1.39 | 0.0 | 0.06 | -5.83 | 0.0 | 2813 | 0.0 | 0.0 |
| 19Q3 (2) | 30.68 | -16.13 | 0.0 | 1.3 | -27.37 | 0.0 | 4.03 | 1.77 | 0.0 | 0.02 | 0.0 | 0.0 | 4.24 | -13.41 | 0.0 | 13.14 | 21.34 | 0.0 | 0.07 | 19.23 | 0.0 | 2813 | 0.0 | 0.0 |
| 19Q2 (1) | 36.58 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 3.96 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.89 | 0.0 | 0.0 | 10.83 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 2813 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 176.19 | 20.43 | 5.66 | 0.53 | 18.26 | 10.33 | 0.14 | -36.36 | 3.21 | -16.52 | 10.36 | -8.39 | 0.08 | -47.16 | 2283 | 0.0 |
| 2022 (9) | 146.3 | -22.75 | 5.63 | -21.37 | 16.55 | -6.92 | 0.22 | 100.0 | 3.85 | 1.79 | 11.31 | 20.49 | 0.15 | 158.89 | 2283 | -3.22 |
| 2021 (8) | 189.38 | 44.28 | 7.16 | 28.32 | 17.78 | 21.61 | 0.11 | -8.33 | 3.78 | -11.06 | 9.39 | -15.71 | 0.06 | -36.47 | 2359 | 4.33 |
| 2020 (7) | 131.26 | -4.68 | 5.58 | -7.15 | 14.62 | -8.85 | 0.12 | 33.33 | 4.25 | -2.6 | 11.14 | -4.38 | 0.09 | 39.88 | 2261 | -8.05 |
| 2019 (6) | 137.7 | -23.86 | 6.01 | -25.99 | 16.04 | -7.71 | 0.09 | -35.71 | 4.36 | -2.79 | 11.65 | 21.22 | 0.07 | -15.56 | 2459 | -12.58 |
| 2018 (5) | 180.86 | 24.58 | 8.12 | 20.65 | 17.38 | 7.95 | 0.14 | -41.67 | 4.49 | -3.15 | 9.61 | -13.35 | 0.08 | -53.17 | 2813 | 3.31 |
| 2017 (4) | 145.18 | 3.12 | 6.73 | 21.7 | 16.1 | 4.34 | 0.24 | 20.0 | 4.64 | 18.02 | 11.09 | 1.19 | 0.17 | 16.37 | 2723 | -0.26 |
| 2016 (3) | 140.79 | -19.04 | 5.53 | -24.04 | 15.43 | 18.06 | 0.2 | 0 | 3.93 | -6.18 | 10.96 | 45.81 | 0.14 | 0 | 2730 | -1.37 |
| 2015 (2) | 173.89 | 2.69 | 7.28 | 33.09 | 13.07 | -7.17 | 0 | 0 | 4.19 | 29.61 | 7.52 | -9.6 | 0.00 | 0 | 2768 | -44.57 |
| 2014 (1) | 169.34 | 13.54 | 5.47 | 7.89 | 14.08 | 7.24 | 0 | 0 | 3.23 | 0 | 8.31 | 0 | 0.00 | 0 | 4994 | 44.75 |
