- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.77 | -8.58 | -18.53 | 0.29 | -19.44 | -38.3 | 0.32 | 3.23 | -8.57 | 0 | 0 | -100.0 | 10.47 | -11.88 | -24.26 | 11.55 | 12.91 | 12.22 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 24Q2 (19) | 3.03 | 6.69 | -2.26 | 0.36 | 9.09 | -16.28 | 0.31 | 0.0 | -6.06 | 0 | 0 | -100.0 | 11.88 | 2.25 | -14.34 | 10.23 | -6.27 | -3.89 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 24Q1 (18) | 2.84 | -25.65 | -13.68 | 0.33 | -13.16 | -31.25 | 0.31 | 0.0 | -3.12 | 0 | -100.0 | -100.0 | 11.62 | 16.81 | -20.36 | 10.92 | 34.51 | 12.22 | 0.00 | -100.0 | -100.0 | 0 | 0 | 0 |
| 23Q4 (17) | 3.82 | 12.35 | -2.55 | 0.38 | -19.15 | -24.0 | 0.31 | -11.43 | 19.23 | 0.01 | 0.0 | 0.0 | 9.95 | -28.04 | -22.01 | 8.12 | -21.17 | 22.35 | 0.26 | -10.99 | 2.62 | 0 | 0 | 0 |
| 23Q3 (16) | 3.4 | 9.68 | -13.27 | 0.47 | 9.3 | -6.0 | 0.35 | 6.06 | 9.38 | 0.01 | 0.0 | 0.0 | 13.82 | -0.34 | 8.38 | 10.29 | -3.3 | 26.1 | 0.29 | -8.82 | 15.29 | 0 | 0 | 0 |
| 23Q2 (15) | 3.1 | -5.78 | -21.32 | 0.43 | -10.42 | -17.31 | 0.33 | 3.12 | -13.16 | 0.01 | 0.0 | 0.0 | 13.87 | -4.93 | 5.1 | 10.65 | 9.45 | 10.37 | 0.32 | 6.13 | 27.1 | 0 | 0 | 0 |
| 23Q1 (14) | 3.29 | -16.07 | -16.07 | 0.48 | -4.0 | -12.73 | 0.32 | 23.08 | -20.0 | 0.01 | 0.0 | 0.0 | 14.59 | 14.38 | 3.98 | 9.73 | 46.64 | -4.68 | 0.30 | 19.15 | 19.15 | 0 | 0 | 0 |
| 22Q4 (13) | 3.92 | 0.0 | -16.6 | 0.5 | 0.0 | -25.37 | 0.26 | -18.75 | -66.23 | 0.01 | 0.0 | 0.0 | 12.76 | 0.0 | -10.52 | 6.63 | -18.75 | -59.51 | 0.26 | 0.0 | 19.9 | 0 | 0 | 0 |
| 22Q3 (12) | 3.92 | -0.51 | -7.98 | 0.5 | -3.85 | -3.85 | 0.32 | -15.79 | -27.27 | 0.01 | 0.0 | 0.0 | 12.76 | -3.36 | 4.49 | 8.16 | -15.36 | -20.96 | 0.26 | 0.51 | 8.67 | 0 | 0 | 0 |
| 22Q2 (11) | 3.94 | 0.51 | -6.41 | 0.52 | -5.45 | 1.96 | 0.38 | -5.0 | -59.14 | 0.01 | 0.0 | -66.67 | 13.20 | -5.93 | 8.95 | 9.64 | -5.48 | -56.34 | 0.25 | -0.51 | -64.38 | 0 | 0 | 0 |
| 22Q1 (10) | 3.92 | -16.6 | -14.97 | 0.55 | -17.91 | -1.79 | 0.4 | -48.05 | -25.93 | 0.01 | 0.0 | -75.0 | 14.03 | -1.58 | 15.5 | 10.20 | -37.72 | -12.89 | 0.26 | 19.9 | -70.6 | 0 | 0 | 0 |
| 21Q4 (9) | 4.7 | 10.33 | -2.49 | 0.67 | 28.85 | 17.54 | 0.77 | 75.0 | 60.42 | 0.01 | 0.0 | -75.0 | 14.26 | 16.78 | 20.54 | 16.38 | 58.62 | 64.51 | 0.21 | -9.36 | -74.36 | 0 | 0 | 0 |
| 21Q3 (8) | 4.26 | 1.19 | -17.28 | 0.52 | 1.96 | -10.34 | 0.44 | -52.69 | -24.14 | 0.01 | -66.67 | -83.33 | 12.21 | 0.76 | 8.39 | 10.33 | -53.24 | -8.29 | 0.23 | -67.06 | -79.85 | 0 | 0 | 0 |
| 21Q2 (7) | 4.21 | -8.68 | -17.13 | 0.51 | -8.93 | -3.77 | 0.93 | 72.22 | 60.34 | 0.03 | -25.0 | -50.0 | 12.11 | -0.28 | 16.11 | 22.09 | 88.59 | 93.48 | 0.71 | -17.87 | -39.67 | 0 | 0 | 0 |
| 21Q1 (6) | 4.61 | -4.36 | -19.12 | 0.56 | -1.75 | 1.82 | 0.54 | 12.5 | -5.26 | 0.04 | 0.0 | -33.33 | 12.15 | 2.72 | 25.89 | 11.71 | 17.62 | 17.14 | 0.87 | 4.56 | -17.57 | 0 | 0 | 0 |
| 20Q4 (5) | 4.82 | -6.41 | -18.99 | 0.57 | -1.72 | -29.63 | 0.48 | -17.24 | -64.96 | 0.04 | -33.33 | -66.67 | 11.83 | 5.0 | -13.13 | 9.96 | -11.58 | -56.75 | 0.83 | -28.77 | -58.85 | 0 | 0 | -100.0 |
| 20Q3 (4) | 5.15 | 1.38 | 0.0 | 0.58 | 9.43 | 0.0 | 0.58 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 11.26 | 7.95 | 0.0 | 11.26 | -1.36 | 0.0 | 1.17 | -1.36 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 5.08 | -10.88 | 0.0 | 0.53 | -3.64 | 0.0 | 0.58 | 1.75 | 0.0 | 0.06 | 0.0 | 0.0 | 10.43 | 8.12 | 0.0 | 11.42 | 14.17 | 0.0 | 1.18 | 12.2 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 5.7 | -4.2 | 0.0 | 0.55 | -32.1 | 0.0 | 0.57 | -58.39 | 0.0 | 0.06 | -50.0 | 0.0 | 9.65 | -29.12 | 0.0 | 10.00 | -56.57 | 0.0 | 1.05 | -47.81 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (1) | 5.95 | 0.0 | 0.0 | 0.81 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 13.61 | 0.0 | 0.0 | 23.03 | 0.0 | 0.0 | 2.02 | 0.0 | 0.0 | 337 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.61 | -13.31 | 1.76 | -14.98 | 1.32 | -2.94 | 0.04 | 0.0 | 12.93 | -1.92 | 9.70 | 11.96 | 0.29 | 15.36 | 0 | 0 |
| 2022 (9) | 15.7 | -11.7 | 2.07 | -8.41 | 1.36 | -49.25 | 0.04 | -55.56 | 13.18 | 3.73 | 8.66 | -42.53 | 0.25 | -49.67 | 0 | 0 |
| 2021 (8) | 17.78 | -14.27 | 2.26 | 1.35 | 2.68 | 21.27 | 0.09 | -60.87 | 12.71 | 18.22 | 15.07 | 41.46 | 0.51 | -54.36 | 0 | 0 |
| 2020 (7) | 20.74 | -11.89 | 2.23 | -12.89 | 2.21 | -36.13 | 0.23 | -32.35 | 10.75 | -1.13 | 10.66 | -27.5 | 1.11 | -23.22 | 0 | 0 |
| 2019 (6) | 23.54 | 0.09 | 2.56 | 0.79 | 3.46 | 2.98 | 0.34 | -44.26 | 10.88 | 0.7 | 14.70 | 2.89 | 1.44 | -44.31 | 337 | 0.0 |
| 2018 (5) | 23.52 | -13.08 | 2.54 | 4.96 | 3.36 | -7.95 | 0.61 | -40.78 | 10.80 | 20.76 | 14.29 | 5.91 | 2.59 | -31.86 | 337 | 0.0 |
| 2017 (4) | 27.06 | 1.12 | 2.42 | 7.08 | 3.65 | 37.22 | 1.03 | -11.21 | 8.94 | 5.89 | 13.49 | 35.7 | 3.81 | -12.19 | 337 | 0.0 |
| 2016 (3) | 26.76 | -0.52 | 2.26 | 11.33 | 2.66 | 6.4 | 1.16 | -6.45 | 8.45 | 11.91 | 9.94 | 6.96 | 4.33 | -5.96 | 337 | 0.0 |
| 2015 (2) | 26.9 | -5.85 | 2.03 | -2.87 | 2.5 | 3.73 | 1.24 | -9.49 | 7.55 | 3.16 | 9.29 | 10.17 | 4.61 | -3.87 | 337 | 0.0 |
| 2014 (1) | 28.57 | -10.8 | 2.09 | -41.29 | 2.41 | -12.36 | 1.37 | -17.47 | 7.32 | 0 | 8.44 | 0 | 4.80 | 0 | 337 | -13.37 |
