- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 60.31 | 18.28 | 16.41 | 1.46 | -2.67 | 25.86 | 1.83 | 38.64 | 19.61 | 0.34 | 183.33 | 88.89 | 2.42 | -17.71 | 8.12 | 3.03 | 17.21 | 2.75 | 0.56 | 139.55 | 62.27 | 640 | 0.0 | 0.0 |
| 24Q3 (19) | 50.99 | 4.79 | -1.62 | 1.5 | 8.7 | 17.19 | 1.32 | -11.41 | -4.35 | 0.12 | -7.69 | -33.33 | 2.94 | 3.73 | 19.12 | 2.59 | -15.46 | -2.77 | 0.24 | -11.91 | -32.24 | 640 | 0.0 | -0.47 |
| 24Q2 (18) | 48.66 | 5.26 | 3.22 | 1.38 | 16.95 | 15.97 | 1.49 | -2.61 | -1.32 | 0.13 | -7.14 | -31.58 | 2.84 | 11.11 | 12.34 | 3.06 | -7.48 | -4.41 | 0.27 | -11.78 | -33.72 | 640 | 0.0 | -0.47 |
| 24Q1 (17) | 46.23 | -10.77 | -11.33 | 1.18 | 1.72 | -4.07 | 1.53 | 0.0 | 2.68 | 0.14 | -22.22 | -12.5 | 2.55 | 14.0 | 8.2 | 3.31 | 12.07 | 15.81 | 0.30 | -12.83 | -1.31 | 640 | 0.0 | -0.47 |
| 23Q4 (16) | 51.81 | -0.04 | -5.09 | 1.16 | -9.38 | 0.87 | 1.53 | 10.87 | -19.9 | 0.18 | 0.0 | -37.93 | 2.24 | -9.34 | 6.28 | 2.95 | 10.91 | -15.6 | 0.35 | 0.04 | -34.6 | 640 | -0.47 | -0.47 |
| 23Q3 (15) | 51.83 | 9.95 | -19.61 | 1.28 | 7.56 | -32.63 | 1.38 | -8.61 | 13.11 | 0.18 | -5.26 | -25.0 | 2.47 | -2.17 | -16.2 | 2.66 | -16.88 | 40.7 | 0.35 | -13.84 | -6.71 | 643 | 0.0 | -3.89 |
| 23Q2 (14) | 47.14 | -9.59 | -17.97 | 1.19 | -3.25 | -22.22 | 1.51 | 1.34 | 29.06 | 0.19 | 18.75 | -17.39 | 2.52 | 7.01 | -5.18 | 3.20 | 12.09 | 57.34 | 0.40 | 31.35 | 0.71 | 643 | 0.0 | -3.89 |
| 23Q1 (13) | 52.14 | -4.49 | 4.43 | 1.23 | 6.96 | -10.87 | 1.49 | -21.99 | 1.36 | 0.16 | -44.83 | 14.29 | 2.36 | 11.98 | -14.65 | 2.86 | -18.32 | -2.94 | 0.31 | -42.24 | 9.44 | 643 | 0.0 | -3.89 |
| 22Q4 (12) | 54.59 | -15.32 | 5.02 | 1.15 | -39.47 | -10.85 | 1.91 | 56.56 | -24.8 | 0.29 | 20.83 | 61.11 | 2.11 | -28.52 | -15.11 | 3.50 | 84.89 | -28.4 | 0.53 | 42.7 | 53.41 | 643 | -3.89 | -3.89 |
| 22Q3 (11) | 64.47 | 12.18 | 24.85 | 1.9 | 24.18 | 39.71 | 1.22 | 4.27 | -9.63 | 0.24 | 4.35 | 20.0 | 2.95 | 10.7 | 11.9 | 1.89 | -7.05 | -27.61 | 0.37 | -6.98 | -3.88 | 669 | 0.0 | -26.24 |
| 22Q2 (10) | 57.47 | 15.1 | 14.94 | 1.53 | 10.87 | 4.79 | 1.17 | -20.41 | -7.14 | 0.23 | 64.29 | 9.52 | 2.66 | -3.68 | -8.83 | 2.04 | -30.85 | -19.21 | 0.40 | 42.73 | -4.71 | 669 | 0.0 | -26.24 |
| 22Q1 (9) | 49.93 | -3.94 | 2.95 | 1.38 | 6.98 | -8.0 | 1.47 | -42.13 | -10.91 | 0.14 | -22.22 | -6.67 | 2.76 | 11.37 | -10.63 | 2.94 | -39.75 | -13.46 | 0.28 | -19.03 | -9.34 | 669 | 0.0 | -26.24 |
| 21Q4 (8) | 51.98 | 0.66 | -5.87 | 1.29 | -5.15 | -35.5 | 2.54 | 88.15 | 28.28 | 0.18 | -10.0 | -14.29 | 2.48 | -5.77 | -31.48 | 4.89 | 86.92 | 36.28 | 0.35 | -10.59 | -8.94 | 669 | -26.24 | -26.24 |
| 21Q3 (7) | 51.64 | 3.28 | -6.64 | 1.36 | -6.85 | -34.62 | 1.35 | 7.14 | -11.18 | 0.2 | -4.76 | 33.33 | 2.63 | -9.81 | -29.97 | 2.61 | 3.74 | -4.87 | 0.39 | -7.79 | 42.81 | 907 | 0.0 | 1.45 |
| 21Q2 (6) | 50.0 | 3.09 | -46.0 | 1.46 | -2.67 | -38.14 | 1.26 | -23.64 | -34.38 | 0.21 | 40.0 | 40.0 | 2.92 | -5.59 | 14.56 | 2.52 | -25.93 | 21.52 | 0.42 | 35.8 | 159.25 | 907 | 0.0 | 1.45 |
| 21Q1 (5) | 48.5 | -12.17 | -12.42 | 1.5 | -25.0 | -30.23 | 1.65 | -16.67 | -7.3 | 0.15 | -28.57 | -6.25 | 3.09 | -14.61 | -20.34 | 3.40 | -5.12 | 5.85 | 0.31 | -18.67 | 7.05 | 907 | 0.0 | 1.45 |
| 20Q4 (4) | 55.22 | -0.16 | 0.0 | 2.0 | -3.85 | 0.0 | 1.98 | 30.26 | 0.0 | 0.21 | 40.0 | 0.0 | 3.62 | -3.69 | 0.0 | 3.59 | 30.48 | 0.0 | 0.38 | 40.23 | 0.0 | 907 | 1.45 | 0.0 |
| 20Q3 (3) | 55.31 | -40.26 | 0.0 | 2.08 | -11.86 | 0.0 | 1.52 | -20.83 | 0.0 | 0.15 | 0.0 | 0.0 | 3.76 | 47.54 | 0.0 | 2.75 | 32.53 | 0.0 | 0.27 | 67.4 | 0.0 | 894 | 0.0 | 0.0 |
| 20Q2 (2) | 92.59 | 67.19 | 0.0 | 2.36 | 9.77 | 0.0 | 1.92 | 7.87 | 0.0 | 0.15 | -6.25 | 0.0 | 2.55 | -34.35 | 0.0 | 2.07 | -35.48 | 0.0 | 0.16 | -43.93 | 0.0 | 894 | 0.0 | 0.0 |
| 20Q1 (1) | 55.38 | 0.0 | 0.0 | 2.15 | 0.0 | 0.0 | 1.78 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 3.88 | 0.0 | 0.0 | 3.21 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 894 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 206.19 | 1.61 | 5.53 | 14.02 | 6.16 | 4.05 | 0.74 | 5.71 | 2.68 | 12.21 | 2.99 | 2.4 | 0.36 | 4.04 | 640 | 0.0 |
| 2023 (9) | 202.92 | -10.39 | 4.85 | -18.76 | 5.92 | 2.42 | 0.7 | -22.22 | 2.39 | -9.34 | 2.92 | 14.29 | 0.34 | -13.21 | 640 | -0.47 |
| 2022 (8) | 226.44 | 12.04 | 5.97 | 6.42 | 5.78 | -14.87 | 0.9 | 20.0 | 2.64 | -5.02 | 2.55 | -24.02 | 0.40 | 7.11 | 643 | -3.89 |
| 2021 (7) | 202.11 | -21.81 | 5.61 | -34.69 | 6.79 | -5.83 | 0.75 | 11.94 | 2.78 | -16.47 | 3.36 | 20.45 | 0.37 | 43.17 | 669 | -26.24 |
| 2020 (6) | 258.49 | -5.87 | 8.59 | -3.91 | 7.21 | 13.01 | 0.67 | -27.96 | 3.32 | 2.07 | 2.79 | 20.05 | 0.26 | -23.47 | 907 | 1.45 |
| 2019 (5) | 274.6 | -9.65 | 8.94 | 6.94 | 6.38 | 2.41 | 0.93 | 9.41 | 3.26 | 18.36 | 2.32 | 13.35 | 0.34 | 21.1 | 894 | -2.4 |
| 2018 (4) | 303.94 | -3.3 | 8.36 | -9.03 | 6.23 | -11.0 | 0.85 | -25.44 | 2.75 | -5.93 | 2.05 | -7.97 | 0.28 | -22.9 | 916 | 0.55 |
| 2017 (3) | 314.3 | 2.57 | 9.19 | -8.83 | 7.0 | -14.74 | 1.14 | -12.98 | 2.92 | -11.11 | 2.23 | -16.87 | 0.36 | -15.16 | 911 | -12.32 |
| 2016 (2) | 306.43 | -21.19 | 10.08 | -7.35 | 8.21 | -3.86 | 1.31 | -32.47 | 3.29 | 17.56 | 2.68 | 21.99 | 0.43 | -14.31 | 1039 | -7.89 |
| 2015 (1) | 388.84 | -31.39 | 10.88 | -0.64 | 8.54 | -9.25 | 1.94 | 94.0 | 2.80 | 0 | 2.20 | 0 | 0.50 | 0 | 1128 | -24.55 |
