玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)16.73-3.965.092.081.964.521.210.03.420.7914.495.3312.436.17-0.547.234.12-1.594.7219.210.2316950.00.0
24Q3 (19)17.42-1.025.832.04-1.450.991.210.010.00.69-13.75-4.1711.71-0.43-4.586.951.033.943.96-12.86-9.4516950.06.2
24Q2 (18)17.69.0516.632.071.976.71.2113.0819.80.831.1526.9811.76-6.49-8.526.883.72.724.5520.278.8716950.06.2
24Q1 (17)16.141.388.12.032.011.51.07-8.5524.420.61-18.677.0212.580.62-6.116.63-9.7915.093.78-19.78-1.0116950.06.2
23Q4 (16)15.92-3.280.571.99-1.49-5.691.176.3623.160.754.1725.012.501.86-6.227.359.9722.464.717.724.2916956.26.2
23Q3 (15)16.469.086.192.024.127.451.18.9125.00.7214.299.0912.27-4.541.186.68-0.1517.714.374.772.7315960.019.1
23Q2 (14)15.091.071.891.94-3.011.491.0117.4414.770.6310.53-5.9712.86-4.039.436.6916.212.644.179.35-7.7115960.019.1
23Q1 (13)14.93-5.6920.72.0-5.2115.610.86-9.474.880.57-5.0-3.3913.400.5-4.225.76-4.02-13.113.820.73-19.9615960.019.1
22Q4 (12)15.832.1328.392.1112.2325.60.957.9541.790.6-9.09-6.2513.339.89-2.176.005.710.443.79-10.99-26.98159619.119.1
22Q3 (11)15.54.6638.271.888.0512.570.880.037.50.66-1.4911.8612.133.24-18.585.68-4.45-0.564.26-5.88-19.113400.01.28
22Q2 (10)14.8119.7328.891.740.582.350.887.3211.390.6713.569.8411.75-15.99-20.595.94-10.36-13.584.52-5.15-14.7913400.01.28
22Q1 (9)12.370.3212.351.732.981.170.8222.3930.160.59-7.813.5113.992.64-9.956.6321.9915.854.77-8.11-7.8713400.01.28
21Q4 (8)12.339.9910.291.680.6-10.640.674.69-12.990.648.478.4713.63-8.54-18.975.43-4.82-21.15.19-1.38-1.6413401.281.28
21Q3 (7)11.21-2.447.271.67-1.76-4.020.64-18.99-1.540.59-3.28-3.2814.900.69-10.535.71-16.96-8.215.26-0.86-9.8413230.01.93
21Q2 (6)11.494.363.71.7-0.581.80.7925.48.220.617.0210.9114.80-4.74-1.846.8820.164.365.312.556.9513230.01.93
21Q1 (5)11.01-1.526.481.71-9.04-5.00.63-18.18-8.70.57-3.399.6215.53-7.64-10.785.72-16.92-14.255.18-1.92.9413230.01.93
20Q4 (4)11.186.990.01.888.050.00.7718.460.00.59-3.280.016.820.990.06.8910.730.05.28-9.590.013231.930.0
20Q3 (3)10.45-5.690.01.744.190.00.65-10.960.00.6110.910.016.6510.470.06.22-5.590.05.8417.60.012980.00.0
20Q2 (2)11.087.160.01.67-7.220.00.735.80.00.555.770.015.07-13.420.06.59-1.270.04.96-1.290.012980.00.0
20Q1 (1)10.340.00.01.80.00.00.690.00.00.520.00.017.410.00.06.670.00.05.030.00.012980.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)67.898.88.233.524.713.532.888.2712.12-4.856.924.354.24-0.4816950.0
2023 (9)62.46.657.956.574.1417.282.665.5612.74-0.086.639.974.26-1.0216956.2
2022 (8)58.5127.097.4610.363.5329.32.524.1312.75-13.166.031.754.31-18.06159619.1
2021 (7)46.046.956.76-4.522.73-3.872.426.6114.68-10.725.93-10.125.26-0.3213401.28
2020 (6)43.059.357.082.612.840.352.270.4416.45-6.166.60-8.235.27-8.1413231.93
2019 (5)39.3710.196.910.42.83-4.072.260.4417.530.197.19-12.945.74-8.8412985.96
2018 (4)35.73-7.176.25-2.82.95-9.232.25-6.2517.494.718.26-2.226.300.9912252.68
2017 (3)38.494.766.430.313.2517.752.4-0.4116.71-4.258.4412.46.24-4.9411930.93
2016 (2)36.7410.636.413.552.769.092.410.8417.45-6.47.51-1.396.56-8.8511823.68
2015 (1)33.210.766.1914.842.53-12.152.39-1.6518.6407.6207.20011403.17

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