玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)17.69.0516.632.071.976.71.2113.0819.80.831.1526.9811.76-6.49-8.526.883.72.724.5520.278.8716950.06.2
24Q1 (19)16.141.388.12.032.011.51.07-8.5524.420.61-18.677.0212.580.62-6.116.63-9.7915.093.78-19.78-1.0116950.06.2
23Q4 (18)15.92-3.280.571.99-1.49-5.691.176.3623.160.754.1725.012.501.86-6.227.359.9722.464.717.724.2916956.26.2
23Q3 (17)16.469.086.192.024.127.451.18.9125.00.7214.299.0912.27-4.541.186.68-0.1517.714.374.772.7315960.019.1
23Q2 (16)15.091.071.891.94-3.011.491.0117.4414.770.6310.53-5.9712.86-4.039.436.6916.212.644.179.35-7.7115960.019.1
23Q1 (15)14.93-5.6920.72.0-5.2115.610.86-9.474.880.57-5.0-3.3913.400.5-4.225.76-4.02-13.113.820.73-19.9615960.019.1
22Q4 (14)15.832.1328.392.1112.2325.60.957.9541.790.6-9.09-6.2513.339.89-2.176.005.710.443.79-10.99-26.98159619.119.1
22Q3 (13)15.54.6638.271.888.0512.570.880.037.50.66-1.4911.8612.133.24-18.585.68-4.45-0.564.26-5.88-19.113400.01.28
22Q2 (12)14.8119.7328.891.740.582.350.887.3211.390.6713.569.8411.75-15.99-20.595.94-10.36-13.584.52-5.15-14.7913400.01.28
22Q1 (11)12.370.3212.351.732.981.170.8222.3930.160.59-7.813.5113.992.64-9.956.6321.9915.854.77-8.11-7.8713400.01.28
21Q4 (10)12.339.9910.291.680.6-10.640.674.69-12.990.648.478.4713.63-8.54-18.975.43-4.82-21.15.19-1.38-1.6413401.281.28
21Q3 (9)11.21-2.447.271.67-1.76-4.020.64-18.99-1.540.59-3.28-3.2814.900.69-10.535.71-16.96-8.215.26-0.86-9.8413230.01.93
21Q2 (8)11.494.363.71.7-0.581.80.7925.48.220.617.0210.9114.80-4.74-1.846.8820.164.365.312.556.9513230.01.93
21Q1 (7)11.01-1.526.481.71-9.04-5.00.63-18.18-8.70.57-3.399.6215.53-7.64-10.785.72-16.92-14.255.18-1.92.9413230.01.93
20Q4 (6)11.186.998.441.888.058.050.7718.4610.00.59-3.2813.4616.820.99-0.366.8910.731.445.28-9.594.6313231.938.0
20Q3 (5)10.45-5.69-0.381.744.19-1.690.65-10.96-8.450.6110.91-6.1516.6510.47-1.326.22-5.59-8.15.8417.6-5.7912980.05.96
20Q2 (4)11.087.160.01.67-7.220.00.735.80.00.555.770.015.07-13.420.06.59-1.270.04.96-1.290.012980.00.0
20Q1 (3)10.340.290.01.83.450.00.69-1.430.00.520.00.017.413.150.06.67-1.710.05.03-0.290.012985.960.0
19Q4 (2)10.31-1.720.01.74-1.690.00.7-1.410.00.52-20.00.016.880.020.06.790.310.05.04-18.60.012250.00.0
19Q3 (1)10.490.00.01.770.00.00.710.00.00.650.00.016.870.00.06.770.00.06.200.00.012250.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)62.46.657.956.574.1417.282.665.5612.74-0.086.639.974.26-1.0215960.0
2022 (9)58.5127.097.4610.363.5329.32.524.1312.75-13.166.031.754.31-18.06159619.1
2021 (8)46.046.956.76-4.522.73-3.872.426.6114.68-10.725.93-10.125.26-0.3213401.28
2020 (7)43.059.357.082.612.840.352.270.4416.45-6.166.60-8.235.27-8.1413231.93
2019 (6)39.3710.196.910.42.83-4.072.260.4417.530.197.19-12.945.74-8.8412985.96
2018 (5)35.73-7.176.25-2.82.95-9.232.25-6.2517.494.718.26-2.226.300.9912252.68
2017 (4)38.494.766.430.313.2517.752.4-0.4116.71-4.258.4412.46.24-4.9411930.93
2016 (3)36.7410.636.413.552.769.092.410.8417.45-6.47.51-1.396.56-8.8511823.68
2015 (2)33.210.766.1914.842.53-12.152.39-1.6518.6413.987.62-12.817.20-2.3911403.17
2014 (1)32.967.925.395.482.88-2.372.437.5216.3508.7407.37011058.65

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