- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 17.42 | -1.02 | 5.83 | 2.04 | -1.45 | 0.99 | 1.21 | 0.0 | 10.0 | 0.69 | -13.75 | -4.17 | 11.71 | -0.43 | -4.58 | 6.95 | 1.03 | 3.94 | 3.96 | -12.86 | -9.45 | 1695 | 0.0 | 6.2 |
| 24Q2 (19) | 17.6 | 9.05 | 16.63 | 2.07 | 1.97 | 6.7 | 1.21 | 13.08 | 19.8 | 0.8 | 31.15 | 26.98 | 11.76 | -6.49 | -8.52 | 6.88 | 3.7 | 2.72 | 4.55 | 20.27 | 8.87 | 1695 | 0.0 | 6.2 |
| 24Q1 (18) | 16.14 | 1.38 | 8.1 | 2.03 | 2.01 | 1.5 | 1.07 | -8.55 | 24.42 | 0.61 | -18.67 | 7.02 | 12.58 | 0.62 | -6.11 | 6.63 | -9.79 | 15.09 | 3.78 | -19.78 | -1.01 | 1695 | 0.0 | 6.2 |
| 23Q4 (17) | 15.92 | -3.28 | 0.57 | 1.99 | -1.49 | -5.69 | 1.17 | 6.36 | 23.16 | 0.75 | 4.17 | 25.0 | 12.50 | 1.86 | -6.22 | 7.35 | 9.97 | 22.46 | 4.71 | 7.7 | 24.29 | 1695 | 6.2 | 6.2 |
| 23Q3 (16) | 16.46 | 9.08 | 6.19 | 2.02 | 4.12 | 7.45 | 1.1 | 8.91 | 25.0 | 0.72 | 14.29 | 9.09 | 12.27 | -4.54 | 1.18 | 6.68 | -0.15 | 17.71 | 4.37 | 4.77 | 2.73 | 1596 | 0.0 | 19.1 |
| 23Q2 (15) | 15.09 | 1.07 | 1.89 | 1.94 | -3.0 | 11.49 | 1.01 | 17.44 | 14.77 | 0.63 | 10.53 | -5.97 | 12.86 | -4.03 | 9.43 | 6.69 | 16.2 | 12.64 | 4.17 | 9.35 | -7.71 | 1596 | 0.0 | 19.1 |
| 23Q1 (14) | 14.93 | -5.69 | 20.7 | 2.0 | -5.21 | 15.61 | 0.86 | -9.47 | 4.88 | 0.57 | -5.0 | -3.39 | 13.40 | 0.5 | -4.22 | 5.76 | -4.02 | -13.11 | 3.82 | 0.73 | -19.96 | 1596 | 0.0 | 19.1 |
| 22Q4 (13) | 15.83 | 2.13 | 28.39 | 2.11 | 12.23 | 25.6 | 0.95 | 7.95 | 41.79 | 0.6 | -9.09 | -6.25 | 13.33 | 9.89 | -2.17 | 6.00 | 5.7 | 10.44 | 3.79 | -10.99 | -26.98 | 1596 | 19.1 | 19.1 |
| 22Q3 (12) | 15.5 | 4.66 | 38.27 | 1.88 | 8.05 | 12.57 | 0.88 | 0.0 | 37.5 | 0.66 | -1.49 | 11.86 | 12.13 | 3.24 | -18.58 | 5.68 | -4.45 | -0.56 | 4.26 | -5.88 | -19.1 | 1340 | 0.0 | 1.28 |
| 22Q2 (11) | 14.81 | 19.73 | 28.89 | 1.74 | 0.58 | 2.35 | 0.88 | 7.32 | 11.39 | 0.67 | 13.56 | 9.84 | 11.75 | -15.99 | -20.59 | 5.94 | -10.36 | -13.58 | 4.52 | -5.15 | -14.79 | 1340 | 0.0 | 1.28 |
| 22Q1 (10) | 12.37 | 0.32 | 12.35 | 1.73 | 2.98 | 1.17 | 0.82 | 22.39 | 30.16 | 0.59 | -7.81 | 3.51 | 13.99 | 2.64 | -9.95 | 6.63 | 21.99 | 15.85 | 4.77 | -8.11 | -7.87 | 1340 | 0.0 | 1.28 |
| 21Q4 (9) | 12.33 | 9.99 | 10.29 | 1.68 | 0.6 | -10.64 | 0.67 | 4.69 | -12.99 | 0.64 | 8.47 | 8.47 | 13.63 | -8.54 | -18.97 | 5.43 | -4.82 | -21.1 | 5.19 | -1.38 | -1.64 | 1340 | 1.28 | 1.28 |
| 21Q3 (8) | 11.21 | -2.44 | 7.27 | 1.67 | -1.76 | -4.02 | 0.64 | -18.99 | -1.54 | 0.59 | -3.28 | -3.28 | 14.90 | 0.69 | -10.53 | 5.71 | -16.96 | -8.21 | 5.26 | -0.86 | -9.84 | 1323 | 0.0 | 1.93 |
| 21Q2 (7) | 11.49 | 4.36 | 3.7 | 1.7 | -0.58 | 1.8 | 0.79 | 25.4 | 8.22 | 0.61 | 7.02 | 10.91 | 14.80 | -4.74 | -1.84 | 6.88 | 20.16 | 4.36 | 5.31 | 2.55 | 6.95 | 1323 | 0.0 | 1.93 |
| 21Q1 (6) | 11.01 | -1.52 | 6.48 | 1.71 | -9.04 | -5.0 | 0.63 | -18.18 | -8.7 | 0.57 | -3.39 | 9.62 | 15.53 | -7.64 | -10.78 | 5.72 | -16.92 | -14.25 | 5.18 | -1.9 | 2.94 | 1323 | 0.0 | 1.93 |
| 20Q4 (5) | 11.18 | 6.99 | 8.44 | 1.88 | 8.05 | 8.05 | 0.77 | 18.46 | 10.0 | 0.59 | -3.28 | 13.46 | 16.82 | 0.99 | -0.36 | 6.89 | 10.73 | 1.44 | 5.28 | -9.59 | 4.63 | 1323 | 1.93 | 8.0 |
| 20Q3 (4) | 10.45 | -5.69 | 0.0 | 1.74 | 4.19 | 0.0 | 0.65 | -10.96 | 0.0 | 0.61 | 10.91 | 0.0 | 16.65 | 10.47 | 0.0 | 6.22 | -5.59 | 0.0 | 5.84 | 17.6 | 0.0 | 1298 | 0.0 | 0.0 |
| 20Q2 (3) | 11.08 | 7.16 | 0.0 | 1.67 | -7.22 | 0.0 | 0.73 | 5.8 | 0.0 | 0.55 | 5.77 | 0.0 | 15.07 | -13.42 | 0.0 | 6.59 | -1.27 | 0.0 | 4.96 | -1.29 | 0.0 | 1298 | 0.0 | 0.0 |
| 20Q1 (2) | 10.34 | 0.29 | 0.0 | 1.8 | 3.45 | 0.0 | 0.69 | -1.43 | 0.0 | 0.52 | 0.0 | 0.0 | 17.41 | 3.15 | 0.0 | 6.67 | -1.71 | 0.0 | 5.03 | -0.29 | 0.0 | 1298 | 5.96 | 0.0 |
| 19Q4 (1) | 10.31 | 0.0 | 0.0 | 1.74 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.52 | 0.0 | 0.0 | 16.88 | 0.0 | 0.0 | 6.79 | 0.0 | 0.0 | 5.04 | 0.0 | 0.0 | 1225 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 62.4 | 6.65 | 7.95 | 6.57 | 4.14 | 17.28 | 2.66 | 5.56 | 12.74 | -0.08 | 6.63 | 9.97 | 4.26 | -1.02 | 1596 | 0.0 |
| 2022 (9) | 58.51 | 27.09 | 7.46 | 10.36 | 3.53 | 29.3 | 2.52 | 4.13 | 12.75 | -13.16 | 6.03 | 1.75 | 4.31 | -18.06 | 1596 | 19.1 |
| 2021 (8) | 46.04 | 6.95 | 6.76 | -4.52 | 2.73 | -3.87 | 2.42 | 6.61 | 14.68 | -10.72 | 5.93 | -10.12 | 5.26 | -0.32 | 1340 | 1.28 |
| 2020 (7) | 43.05 | 9.35 | 7.08 | 2.61 | 2.84 | 0.35 | 2.27 | 0.44 | 16.45 | -6.16 | 6.60 | -8.23 | 5.27 | -8.14 | 1323 | 1.93 |
| 2019 (6) | 39.37 | 10.19 | 6.9 | 10.4 | 2.83 | -4.07 | 2.26 | 0.44 | 17.53 | 0.19 | 7.19 | -12.94 | 5.74 | -8.84 | 1298 | 5.96 |
| 2018 (5) | 35.73 | -7.17 | 6.25 | -2.8 | 2.95 | -9.23 | 2.25 | -6.25 | 17.49 | 4.71 | 8.26 | -2.22 | 6.30 | 0.99 | 1225 | 2.68 |
| 2017 (4) | 38.49 | 4.76 | 6.43 | 0.31 | 3.25 | 17.75 | 2.4 | -0.41 | 16.71 | -4.25 | 8.44 | 12.4 | 6.24 | -4.94 | 1193 | 0.93 |
| 2016 (3) | 36.74 | 10.63 | 6.41 | 3.55 | 2.76 | 9.09 | 2.41 | 0.84 | 17.45 | -6.4 | 7.51 | -1.39 | 6.56 | -8.85 | 1182 | 3.68 |
| 2015 (2) | 33.21 | 0.76 | 6.19 | 14.84 | 2.53 | -12.15 | 2.39 | -1.65 | 18.64 | 13.98 | 7.62 | -12.81 | 7.20 | -2.39 | 1140 | 3.17 |
| 2014 (1) | 32.96 | 7.92 | 5.39 | 5.48 | 2.88 | -2.37 | 2.43 | 7.52 | 16.35 | 0 | 8.74 | 0 | 7.37 | 0 | 1105 | 8.65 |
