玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.45-11.76-55.450.020.0100.00.110.000004.4413.33348.8924.4413.3300.0000710.00.0
24Q3 (19)0.51-32.89-16.390.020.00.00.11-26.67-47.620003.9249.0219.6121.579.28-37.350.0000710.00.0
24Q2 (18)0.7628.81-39.680.020.00.00.15-25.0-21.050002.63-22.3765.7919.74-41.7830.890.0000710.00.0
24Q1 (17)0.59-41.58-43.270.02100.00.00.2042.860003.39242.3776.2733.900151.820.0000710.00.0
23Q4 (16)1.0165.5777.190.01-50.0-50.00-100.0-100.00000.99-69.8-71.780.00-100.0-100.00.0000710.00.0
23Q3 (15)0.61-51.59-61.390.020.0-77.780.2110.5340.00003.28106.56-42.4434.43128.3262.620.0000710.00.0
23Q2 (14)1.2621.15-0.790.020.0-33.330.1935.7135.710001.59-17.46-32.815.0812.0236.790.0000710.00.0
23Q1 (13)1.0482.46-26.240.020.0-66.670.1416.677.690001.92-45.19-54.8113.46-36.0646.010.0000710.00.0
22Q4 (12)0.57-63.92-37.360.02-77.780.00.12-20.0-50.00003.51-38.459.6521.05121.75-20.180.0000710.00.0
22Q3 (11)1.5824.4114.490.09200.0800.00.157.1450.00005.70141.14686.089.49-13.8831.010.0000710.00.0
22Q2 (10)1.27-9.93-24.40.03-50.0-70.00.147.6940.00002.36-44.49-60.3111.0219.5685.20.0000710.00.0
22Q1 (9)1.4154.9535.580.06200.0200.00.13-45.8362.50004.2693.62121.289.22-65.0419.860.0000710.00.0
21Q4 (8)0.91-34.0671.70.02100.0100.00.24140.0200.00002.20203.316.4826.37263.9674.730.0000710.00.0
21Q3 (7)1.38-17.8670.370.01-90.00.00.10.025.00000.72-87.83-41.37.2521.74-26.630.0000710.00.0
21Q2 (6)1.6861.54-54.590.1400.0900.00.125.042.860005.95209.522102.385.95-22.62214.630.0000710.00.0
21Q1 (5)1.0496.23-68.960.02100.0100.00.080.0-11.110001.921.92544.237.69-49.04186.320.0000710.00.0
20Q4 (4)0.53-34.570.00.010.00.00.080.00.0000.01.8952.830.015.0952.830.00.0000.0710.00.0
20Q3 (3)0.81-78.110.00.010.00.00.0814.290.0000.01.23356.790.09.88422.050.00.0000.0710.00.0
20Q2 (2)3.710.450.00.010.00.00.07-22.220.0000.00.27-9.460.01.89-29.580.00.0000.0710.00.0
20Q1 (1)3.350.00.00.010.00.00.090.00.000.00.00.300.00.02.690.00.00.000.00.0710.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)2.31-41.070.0833.330.575.56003.46126.2624.6879.120.000710.0
2023 (9)3.92-18.670.06-68.420.541.89001.53-61.1713.7825.280.000710.0
2022 (8)4.82-3.60.1926.670.530.0003.9431.411.003.730.000710.0
2021 (7)5.049.70.15200.00.5365.62003.00100.410.6010.640.000710.0
2020 (6)3.34-24.090.050.00.323.230.010.01.5031.749.5835.990.3031.74710.0
2019 (5)4.43.770.05-58.330.313.330.01-50.01.14-59.857.05-0.420.23-51.82710.0
2018 (4)4.241.190.12-7.690.3-3.230.020.02.83-8.787.08-4.370.47-1.18710.0
2017 (3)4.19-31.420.13-31.580.31-53.030.02-33.333.10-0.237.40-31.510.48-2.78710.0
2016 (2)6.11-5.560.19-9.520.66-5.710.03-40.03.11-4.1910.80-0.160.49-36.46710.0
2015 (1)6.47-44.980.21-36.360.752.170.05-16.673.25010.8200.770710.0

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