玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.5514.8625.620.8180.052.830.283.733.330.242.860.031.7656.7121.6610.98-9.726.147.8424.37-20.39000
24Q3 (19)2.225.217.770.45-11.76-13.460.2717.3917.390.140.00.020.27-16.14-19.712.1611.578.936.31-4.95-7.21000
24Q2 (18)2.118.2115.30.51-28.17-15.00.239.5215.00.1416.6740.024.17-33.62-26.2810.901.22-0.266.647.8221.42000
24Q1 (17)1.95-3.9462.50.7133.96545.450.210.010.530.12-40.020.036.4139.46297.210.774.1-31.986.15-37.54-26.15000
23Q4 (16)2.03-1.4626.880.531.9232.50.21-8.75.00.242.8681.8226.113.434.4310.34-7.35-17.249.8544.9743.3000
23Q3 (15)2.0612.5724.850.52-13.3385.710.2315.015.00.1440.00.025.24-23.0148.7511.172.16-7.896.8024.37-19.9000
23Q2 (14)1.8352.538.640.6445.45122.220.25.265.260.10.0-33.3332.79257.6860.2910.93-30.97-24.075.46-34.43-51.91000
23Q1 (13)1.2-25.020.00.11-72.5-26.670.19-5.026.670.1-9.09-23.089.17-63.33-38.8915.8326.675.568.3321.21-35.9000
22Q4 (12)1.6-3.0314.290.442.8621.210.20.033.330.11-21.43-31.2525.0047.326.0612.503.1216.676.88-18.97-39.84000
22Q3 (11)1.6525.029.920.283.747.370.25.2617.650.14-6.67-26.3216.97-17.0413.4312.12-15.79-9.458.48-25.33-43.29000
22Q2 (10)1.3232.03.940.2780.035.00.1926.6718.750.1515.38-11.7620.4536.3629.8914.39-4.0414.2511.36-12.59-15.11000
22Q1 (9)1.0-28.57-9.910.15-54.55-31.820.150.025.00.13-18.75-13.3315.00-36.36-24.3215.0040.038.7513.0013.75-3.8000
21Q4 (8)1.410.246.060.3373.6822.220.15-11.7615.380.16-15.796.6723.5757.5615.2410.71-19.968.7911.43-23.610.57000
21Q3 (7)1.270.04.960.19-5.0-5.00.176.256.250.1911.7611.7614.96-5.0-9.4913.396.251.2314.9611.766.48000
21Q2 (6)1.2714.4122.120.2-9.09-9.090.1633.3333.330.1713.3313.3315.75-20.54-25.5512.6016.549.1913.39-0.94-7.19000
21Q1 (5)1.11-15.910.910.22-18.5246.670.12-7.690.00.150.025.019.82-3.145.3510.819.77-0.913.5118.9223.87000
20Q4 (4)1.329.090.00.2735.00.00.13-18.750.00.15-11.760.020.4523.750.09.85-25.520.011.36-19.120.0000.0
20Q3 (3)1.2116.350.00.2-9.090.00.1633.330.00.1713.330.016.53-21.860.013.2214.60.014.05-2.590.0000.0
20Q2 (2)1.04-5.450.00.2246.670.00.120.00.00.1525.00.021.1555.130.011.545.770.014.4232.210.0000.0
20Q1 (1)1.10.00.00.150.00.00.120.00.00.120.00.013.640.00.010.910.00.010.910.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)8.8323.842.4840.110.9818.070.6115.0928.0913.1411.10-4.666.91-7.0600
2023 (9)7.1328.011.7760.910.8310.670.531.9224.8225.711.64-13.557.43-20.3800
2022 (8)5.5710.081.117.020.7525.00.52-21.2119.756.3113.4613.559.34-28.4300
2021 (7)5.068.350.9411.90.613.210.6610.018.583.2811.864.4813.041.5200
2020 (6)4.676.620.8412.00.530.00.639.5317.995.0411.35-6.2112.8530.8700
2019 (5)4.3832.730.7570.450.5320.450.43-10.4217.1228.4212.10-9.259.82-32.5100
2018 (4)3.327.910.4422.220.44-6.380.4823.0813.33-4.4413.33-26.8114.55-3.7800
2017 (3)2.5813.160.3620.00.4720.510.3930.013.956.0518.226.515.1214.8800
2016 (2)2.28-13.960.3-26.830.39-20.410.320.013.16-14.9617.11-7.4913.1639.47490.0
2015 (1)2.6567.720.415.130.4925.640.25-32.4315.47018.4909.430490.0

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