- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 212.98 | -2.03 | -1.9 | 7.85 | 4.81 | 1.68 | 20.66 | 2.38 | 13.39 | 0 | 0 | 0 | 3.69 | 6.98 | 3.66 | 9.70 | 4.5 | 15.59 | 0.00 | 0 | 0 | 5242 | 0.0 | 0.0 |
| 24Q3 (19) | 217.4 | -9.92 | -10.2 | 7.49 | -5.79 | 0.4 | 20.18 | 6.27 | 7.57 | 0 | 0 | 0 | 3.45 | 4.59 | 11.81 | 9.28 | 17.97 | 19.79 | 0.00 | 0 | 0 | 5242 | 0.0 | -2.98 |
| 24Q2 (18) | 241.35 | 3.92 | -8.47 | 7.95 | 4.33 | 2.19 | 18.99 | 2.48 | 1.28 | 0 | 0 | 0 | 3.29 | 0.4 | 11.64 | 7.87 | -1.38 | 10.65 | 0.00 | 0 | 0 | 5242 | 0.0 | -2.98 |
| 24Q1 (17) | 232.25 | 6.97 | -19.82 | 7.62 | -1.3 | -5.11 | 18.53 | 1.7 | -3.39 | 0 | 0 | 0 | 3.28 | -7.73 | 18.36 | 7.98 | -4.93 | 20.5 | 0.00 | 0 | 0 | 5242 | 0.0 | -2.98 |
| 23Q4 (16) | 217.11 | -10.32 | -9.16 | 7.72 | 3.49 | -33.96 | 18.22 | -2.88 | 60.81 | 0 | 0 | 0 | 3.56 | 15.4 | -27.3 | 8.39 | 8.3 | 77.03 | 0.00 | 0 | 0 | 5242 | -2.98 | -2.98 |
| 23Q3 (15) | 242.1 | -8.19 | -12.72 | 7.46 | -4.11 | -5.93 | 18.76 | 0.05 | -32.78 | 0 | 0 | 0 | 3.08 | 4.44 | 7.78 | 7.75 | 8.98 | -22.99 | 0.00 | 0 | 0 | 5403 | 0.0 | 23.05 |
| 23Q2 (14) | 263.69 | -8.97 | -18.29 | 7.78 | -3.11 | -11.49 | 18.75 | -2.24 | -34.51 | 0 | 0 | 0 | 2.95 | 6.43 | 8.32 | 7.11 | 7.39 | -19.85 | 0.00 | 0 | 0 | 5403 | 0.0 | 23.05 |
| 23Q1 (13) | 289.67 | 21.2 | -4.21 | 8.03 | -31.31 | 8.51 | 19.18 | 69.29 | -10.12 | 0 | 0 | 0 | 2.77 | -43.32 | 13.28 | 6.62 | 39.67 | -6.17 | 0.00 | 0 | 0 | 5403 | 0.0 | 23.05 |
| 22Q4 (12) | 239.0 | -13.83 | -2.14 | 11.69 | 47.41 | 21.01 | 11.33 | -59.41 | -44.87 | 0 | 0 | 0 | 4.89 | 71.08 | 23.66 | 4.74 | -52.89 | -43.66 | 0.00 | 0 | 0 | 5403 | 23.05 | 23.05 |
| 22Q3 (11) | 277.37 | -14.05 | 6.6 | 7.93 | -9.78 | 17.31 | 27.91 | -2.51 | 30.42 | 0 | 0 | 0 | 2.86 | 4.97 | 10.05 | 10.06 | 13.42 | 22.35 | 0.00 | 0 | 0 | 4391 | 0.0 | 6.94 |
| 22Q2 (10) | 322.72 | 6.72 | 26.75 | 8.79 | 18.78 | 37.13 | 28.63 | 34.16 | 79.27 | 0 | 0 | 0 | 2.72 | 11.3 | 8.19 | 8.87 | 25.71 | 41.44 | 0.00 | 0 | 0 | 4391 | 0.0 | 6.94 |
| 22Q1 (9) | 302.4 | 23.82 | 44.12 | 7.4 | -23.4 | 34.3 | 21.34 | 3.84 | 40.77 | 0 | 0 | 0 | 2.45 | -38.13 | -6.82 | 7.06 | -16.13 | -2.33 | 0.00 | 0 | 0 | 4391 | 0.0 | 6.94 |
| 21Q4 (8) | 244.23 | -6.14 | 48.68 | 9.66 | 42.9 | 82.61 | 20.55 | -3.97 | 53.36 | 0 | 0 | 0 | 3.96 | 52.24 | 22.82 | 8.41 | 2.31 | 3.15 | 0.00 | 0 | 0 | 4391 | 6.94 | 6.94 |
| 21Q3 (7) | 260.2 | 2.2 | 78.71 | 6.76 | 5.46 | 32.29 | 21.4 | 34.0 | 60.42 | 0 | 0 | 0 | 2.60 | 3.19 | -25.97 | 8.22 | 31.12 | -10.23 | 0.00 | 0 | 0 | 4106 | 0.0 | -10.07 |
| 21Q2 (6) | 254.61 | 21.35 | 111.36 | 6.41 | 16.33 | 26.43 | 15.97 | 5.34 | 18.56 | 0 | 0 | 0 | 2.52 | -4.13 | -40.18 | 6.27 | -13.19 | -43.91 | 0.00 | 0 | 0 | 4106 | 0.0 | -10.07 |
| 21Q1 (5) | 209.82 | 27.73 | 29.51 | 5.51 | 4.16 | 0.36 | 15.16 | 13.13 | 9.78 | 0 | 0 | 0 | 2.63 | -18.45 | -22.5 | 7.23 | -11.43 | -15.24 | 0.00 | 0 | 0 | 4106 | 0.0 | -8.92 |
| 20Q4 (4) | 164.27 | 12.82 | 0.0 | 5.29 | 3.52 | 0.0 | 13.4 | 0.45 | 0.0 | 0 | 0 | 0.0 | 3.22 | -8.24 | 0.0 | 8.16 | -10.97 | 0.0 | 0.00 | 0 | 0.0 | 4106 | -10.07 | 0.0 |
| 20Q3 (3) | 145.6 | 20.87 | 0.0 | 5.11 | 0.79 | 0.0 | 13.34 | -0.97 | 0.0 | 0 | 0 | 0.0 | 3.51 | -16.61 | 0.0 | 9.16 | -18.06 | 0.0 | 0.00 | 0 | 0.0 | 4566 | 0.0 | 0.0 |
| 20Q2 (2) | 120.46 | -25.65 | 0.0 | 5.07 | -7.65 | 0.0 | 13.47 | -2.46 | 0.0 | 0 | 0 | 0.0 | 4.21 | 24.2 | 0.0 | 11.18 | 31.18 | 0.0 | 0.00 | 0 | 0.0 | 4566 | 1.29 | 0.0 |
| 20Q1 (1) | 162.01 | 0.0 | 0.0 | 5.49 | 0.0 | 0.0 | 13.81 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.39 | 0.0 | 0.0 | 8.52 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4508 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 903.98 | -10.72 | 30.91 | -0.26 | 78.36 | 4.61 | 0 | 0 | 3.42 | 11.72 | 8.67 | 17.17 | 0.00 | 0 | 5242 | 0.0 |
| 2023 (9) | 1012.57 | -11.29 | 30.99 | -13.46 | 74.91 | -16.03 | 0 | 0 | 3.06 | -2.44 | 7.40 | -5.34 | 0.00 | 0 | 5242 | -2.98 |
| 2022 (8) | 1141.49 | 17.82 | 35.81 | 26.4 | 89.21 | 22.07 | 0 | 0 | 3.14 | 7.29 | 7.82 | 3.61 | 0.00 | 0 | 5403 | 23.05 |
| 2021 (7) | 968.86 | 63.56 | 28.33 | 35.1 | 73.08 | 35.26 | 0 | 0 | 2.92 | -17.4 | 7.54 | -17.3 | 0.00 | 0 | 4391 | 6.94 |
| 2020 (6) | 592.35 | -23.93 | 20.97 | -21.46 | 54.03 | -12.83 | 0 | 0 | 3.54 | 3.25 | 9.12 | 14.6 | 0.00 | 0 | 4106 | -10.07 |
| 2019 (5) | 778.74 | -6.97 | 26.7 | -14.51 | 61.98 | 6.15 | 0 | 0 | 3.43 | -8.1 | 7.96 | 14.1 | 0.00 | 0 | 4566 | 1.29 |
| 2018 (4) | 837.11 | 29.94 | 31.23 | 47.38 | 58.39 | 28.58 | 0 | 0 | 3.73 | 13.43 | 6.98 | -1.04 | 0.00 | 0 | 4508 | 5.77 |
| 2017 (3) | 644.25 | 34.92 | 21.19 | 46.24 | 45.41 | 14.21 | 0 | 0 | 3.29 | 8.39 | 7.05 | -15.35 | 0.00 | 0 | 4262 | 4.59 |
| 2016 (2) | 477.49 | -5.78 | 14.49 | -5.6 | 39.76 | 9.77 | 0 | 0 | 3.03 | 0.19 | 8.33 | 16.51 | 0.00 | 0 | 4075 | -5.01 |
| 2015 (1) | 506.79 | -0.26 | 15.35 | -20.09 | 36.22 | 1.14 | 0 | 0 | 3.03 | 0 | 7.15 | 0 | 0.00 | 0 | 4290 | -1.42 |
