玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)140.86-1.7436.629.861.0216.960.43-23.2119.440007.002.81-14.390.31-21.86-12.570.0000000
24Q3 (19)143.35-8.989.029.76-3.847.960.56-17.651.820006.815.65-0.970.39-9.52-6.610.0000000
24Q2 (18)157.516.943.2910.1514.957.180.6811.48-1.450006.44-1.73.760.43-4.67-4.590.0000000
24Q1 (17)134.6930.6410.938.834.748.340.6169.441.670006.56-19.82-2.330.4529.7-8.350.0000000
23Q4 (16)103.1-21.59-2.398.43-6.750.960.36-34.55-7.690008.1818.933.430.35-16.52-5.440.0000000
23Q3 (15)131.49-13.7719.449.04-4.543.550.55-20.29-6.780006.8810.7-13.30.42-7.57-21.950.0000000
23Q2 (14)152.4825.5818.299.4716.212.740.6915.016.950006.21-7.47-4.70.45-8.43-1.140.0000000
23Q1 (13)121.4214.9626.448.15-2.44.220.653.8517.650006.71-15.1-17.570.4933.83-6.950.0000000
22Q4 (12)105.62-4.066.98.35-4.35-4.350.39-33.9-15.220007.91-0.3-10.530.37-31.1-20.690.0000000
22Q3 (11)110.09-14.5910.988.733.9310.230.590.025.530007.9321.69-0.680.5417.0913.110.0000000
22Q2 (10)128.934.237.338.47.42-2.890.5915.695.360006.52-19.97-9.520.46-13.81-1.840.0000000
22Q1 (9)96.03-2.8-6.887.82-10.42-3.220.5110.876.250008.14-7.843.930.5314.0714.090.0000000
21Q4 (8)98.8-0.4-9.618.7310.23-5.520.46-2.13-22.030008.8410.674.520.47-1.73-13.750.0000000
21Q3 (7)99.2-17.4-3.957.92-8.44-7.580.47-16.07-2.080007.9810.85-3.780.471.611.940.0000000
21Q2 (6)120.116.4717.848.657.058.940.5616.6714.290007.20-8.08-7.550.470.17-3.010.0000000
21Q1 (5)103.12-5.6527.128.08-12.5514.610.48-18.6423.080007.84-7.31-9.840.47-13.77-3.180.0000000
20Q4 (4)109.35.830.09.247.820.00.5922.920.0000.08.451.880.00.5416.150.00.0000.0000.0
20Q3 (3)103.281.330.08.577.930.00.48-2.040.0000.08.306.510.00.46-3.330.00.0000.0000.0
20Q2 (2)101.9225.640.07.9412.620.00.4925.640.0000.07.79-10.360.00.480.00.00.0000.0000.0
20Q1 (1)81.120.00.07.050.00.00.390.00.000.00.08.690.00.00.480.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)576.413.3638.610.02.284.11006.70-2.960.40-8.160.00000
2023 (9)508.4915.435.095.412.194.78006.90-8.660.43-9.20.00000
2022 (8)440.644.6133.29-0.272.096.09007.55-4.660.471.420.00000
2021 (7)421.226.4733.381.771.971.03007.92-4.420.47-5.110.00000
2020 (6)395.6217.2332.810.441.954.84008.29-5.80.49-10.570.00000
2019 (5)337.464.329.711.741.86-1.59008.807.140.55-5.640.00011550.0
2018 (4)323.56-3.8326.580.761.8918.87008.214.770.5823.60.00011550.0
2017 (3)336.43-4.5426.388.471.5911.97007.8413.630.4717.30.00011550.0
2016 (2)352.43-3.4624.3216.251.4221.37006.9020.420.4025.720.00011550.0
2015 (1)365.0611.3920.92-0.481.1751.95005.7300.3200.00011550.0

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