玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)77.5520.126.483.86-5.62-11.064.9822.06-1.9717.175.2717.044.98-21.43-16.476.421.61-7.9422.14-12.369.9240700.01122.22
24Q2 (19)64.5612.08-13.14.09-1.920.744.084.350.4916.31-0.3111.946.34-12.4915.926.32-6.915.6425.26-11.0528.8140700.01122.22
24Q1 (18)57.6-0.83-18.924.177.470.03.91-7.78-0.7616.3612.9115.77.248.3723.336.79-7.0122.3928.4013.8542.740700.01122.22
23Q4 (17)58.08-20.25-36.023.88-10.6-7.44.24-16.54-0.2414.49-1.23-3.276.6812.1144.747.304.6655.9324.9523.8651.1940701122.221122.22
23Q3 (16)72.83-1.97-36.514.346.9-13.375.0825.12-19.6214.670.69-3.615.969.0436.456.9827.6326.6120.142.751.833330.00.0
23Q2 (15)74.294.57-34.494.06-2.64-6.454.063.05-27.7614.573.04-2.155.47-6.942.85.47-1.4610.2719.61-1.4749.363330.00.0
23Q1 (14)71.04-21.74-38.754.17-0.48-5.233.94-7.29-27.4414.14-5.610.715.8727.1854.735.5518.4718.4619.9020.6264.423330.00.0
22Q4 (13)90.78-20.87-37.594.19-16.37-19.894.25-32.75-36.1914.98-1.58-5.254.625.6928.364.68-15.022.2416.5024.3851.813330.00.0
22Q3 (12)114.721.16-23.395.0115.444.166.3212.46-31.0815.222.22-0.264.3714.1135.955.5111.16-10.0413.271.0430.183330.00.0
22Q2 (11)113.4-2.22-0.754.34-1.367.695.623.51.6314.896.0523.573.830.888.514.965.852.413.138.4724.513330.021.98
22Q1 (10)115.98-20.2620.474.4-15.8714.885.43-18.4721.7514.04-11.27.673.795.51-4.644.682.251.0612.1111.37-10.633330.021.98
21Q4 (9)145.45-2.8643.195.238.7336.556.66-27.3748.9915.813.655.03.6011.94-4.634.58-25.234.0510.876.668.253330.021.98
21Q3 (8)149.7431.0536.664.8119.3519.959.1765.8260.0315.2626.6440.133.21-8.93-12.236.1226.5317.110.19-3.372.5433321.9821.09
21Q2 (7)114.2618.6923.244.035.228.635.5323.9925.1112.05-7.5916.23.53-11.35-11.864.844.471.5210.55-22.14-5.722730.01.87
21Q1 (6)96.27-5.232.253.830.00.04.46-0.224.4513.0427.8434.573.985.52-2.24.635.282.1513.5534.8931.612730.01.87
20Q4 (5)101.58-7.296.023.83-4.49-0.524.47-21.9911.4710.2-6.346.473.773.02-6.174.40-15.855.1410.041.030.42273-0.731.87
20Q3 (4)109.5718.190.04.018.090.05.7329.640.010.895.010.03.66-8.550.05.239.690.09.94-11.140.02752.610.0
20Q2 (3)92.71-1.530.03.71-3.130.04.423.510.010.377.020.04.00-1.630.04.775.120.011.198.680.02680.00.0
20Q1 (2)94.15-1.730.03.83-0.520.04.276.480.09.691.150.04.071.230.04.548.360.010.292.930.02680.00.0
19Q4 (1)95.810.00.03.850.00.04.010.00.09.580.00.04.020.00.04.190.00.010.000.00.02680.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)276.24-36.4816.45-8.3117.32-19.8957.86-2.155.9544.356.2726.1120.9554.043330.0
2022 (9)434.87-14.0117.940.2821.62-16.2359.135.294.1316.624.97-2.5813.6022.443330.0
2021 (8)505.7327.0617.8916.2425.8136.7156.1636.443.54-8.525.107.5911.107.383330.0
2020 (7)398.0113.7315.391.3218.8830.9341.1615.753.87-10.924.7415.1210.341.773330.0
2019 (6)349.95-5.315.198.4214.42-17.9335.56-16.534.3414.494.12-13.3410.16-11.863330.0
2018 (5)369.538.0614.0110.1417.5711.5642.65.63.791.934.753.2411.53-2.273330.0
2017 (4)341.9741.7512.7221.7215.7523.7240.344.083.72-14.134.61-12.7211.80-26.583330.0
2016 (3)241.2515.2810.451.3612.73-16.1438.76-21.954.33-12.075.28-27.2516.07-32.29333-92.86
2015 (2)209.28-6.6310.31-7.2815.18-8.7249.66-22.834.93-0.77.25-2.2423.73-17.354662-8.21
2014 (1)224.140.9511.121.4616.63-5.464.3518.014.9607.42028.7105079-6.55

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