- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 281.93 | 15.49 | 25.71 | 4.56 | -13.64 | -8.06 | 5.69 | 11.35 | 4.02 | 11.2 | 1.91 | 7.59 | 1.62 | -25.22 | -26.87 | 2.02 | -3.58 | -17.25 | 3.97 | -11.76 | -14.42 | 0 | 0 | 0 |
| 24Q2 (19) | 244.12 | 29.52 | 21.33 | 5.28 | 21.1 | 18.39 | 5.11 | -15.68 | -8.26 | 10.99 | 13.42 | 23.34 | 2.16 | -6.5 | -2.43 | 2.09 | -34.9 | -24.39 | 4.50 | -12.43 | 1.66 | 0 | 0 | 0 |
| 24Q1 (18) | 188.48 | -14.16 | -4.26 | 4.36 | -23.51 | 8.73 | 6.06 | 27.85 | 23.93 | 9.69 | -4.44 | 16.05 | 2.31 | -10.9 | 13.56 | 3.22 | 48.93 | 29.44 | 5.14 | 11.32 | 21.21 | 0 | 0 | 0 |
| 23Q4 (17) | 219.56 | -2.1 | -1.09 | 5.7 | 14.92 | 9.4 | 4.74 | -13.35 | -7.42 | 10.14 | -2.59 | 20.43 | 2.60 | 17.38 | 10.61 | 2.16 | -11.49 | -6.4 | 4.62 | -0.5 | 21.75 | 0 | 0 | 0 |
| 23Q3 (16) | 224.27 | 11.47 | 8.97 | 4.96 | 11.21 | -4.06 | 5.47 | -1.8 | -7.91 | 10.41 | 16.84 | 29.64 | 2.21 | -0.23 | -11.96 | 2.44 | -11.9 | -15.49 | 4.64 | 4.82 | 18.97 | 0 | 0 | 0 |
| 23Q2 (15) | 201.2 | 2.2 | 7.62 | 4.46 | 11.22 | 5.94 | 5.57 | 13.91 | 7.74 | 8.91 | 6.71 | 29.51 | 2.22 | 8.82 | -1.56 | 2.77 | 11.45 | 0.11 | 4.43 | 4.4 | 20.34 | 0 | 0 | 0 |
| 23Q1 (14) | 196.86 | -11.32 | 25.15 | 4.01 | -23.03 | 4.97 | 4.89 | -4.49 | 8.67 | 8.35 | -0.83 | 30.67 | 2.04 | -13.21 | -16.12 | 2.48 | 7.69 | -13.17 | 4.24 | 11.82 | 4.41 | 0 | 0 | 0 |
| 22Q4 (13) | 221.98 | 7.86 | 29.49 | 5.21 | 0.77 | 1.56 | 5.12 | -13.8 | 15.58 | 8.42 | 4.86 | 8.23 | 2.35 | -6.57 | -21.57 | 2.31 | -20.08 | -10.74 | 3.79 | -2.78 | -16.42 | 0 | 0 | 0 |
| 22Q3 (12) | 205.81 | 10.08 | 35.37 | 5.17 | 22.8 | 42.03 | 5.94 | 14.89 | 36.24 | 8.03 | 16.72 | 15.21 | 2.51 | 11.56 | 4.93 | 2.89 | 4.37 | 0.64 | 3.90 | 6.03 | -14.89 | 0 | 0 | 0 |
| 22Q2 (11) | 186.96 | 18.86 | 33.04 | 4.21 | 10.21 | 17.93 | 5.17 | 14.89 | 44.41 | 6.88 | 7.67 | 10.08 | 2.25 | -7.27 | -11.36 | 2.77 | -3.34 | 8.55 | 3.68 | -9.41 | -17.26 | 0 | 0 | 0 |
| 22Q1 (10) | 157.3 | -8.24 | 19.18 | 3.82 | -25.54 | 3.52 | 4.5 | 1.58 | 14.21 | 6.39 | -17.87 | 12.5 | 2.43 | -18.85 | -13.14 | 2.86 | 10.7 | -4.17 | 4.06 | -10.49 | -5.61 | 0 | 0 | 0 |
| 21Q4 (9) | 171.43 | 12.75 | 9.09 | 5.13 | 40.93 | 28.25 | 4.43 | 1.61 | 15.06 | 7.78 | 11.62 | 26.71 | 2.99 | 24.99 | 17.56 | 2.58 | -9.89 | 5.47 | 4.54 | -1.0 | 16.15 | 0 | 0 | 0 |
| 21Q3 (8) | 152.04 | 8.19 | 5.59 | 3.64 | 1.96 | -7.38 | 4.36 | 21.79 | 10.38 | 6.97 | 11.52 | 19.97 | 2.39 | -5.76 | -12.28 | 2.87 | 12.57 | 4.54 | 4.58 | 3.08 | 13.61 | 0 | 0 | 0 |
| 21Q2 (7) | 140.53 | 6.48 | 11.3 | 3.57 | -3.25 | -2.46 | 3.58 | -9.14 | -5.04 | 6.25 | 10.04 | 25.75 | 2.54 | -9.14 | -12.36 | 2.55 | -14.67 | -14.68 | 4.45 | 3.34 | 12.98 | 0 | 0 | 0 |
| 21Q1 (6) | 131.98 | -16.01 | 12.57 | 3.69 | -7.75 | 8.85 | 3.94 | 2.34 | 17.61 | 5.68 | -7.49 | 20.34 | 2.80 | 9.84 | -3.31 | 2.99 | 21.85 | 4.48 | 4.30 | 10.14 | 6.9 | 0 | 0 | 0 |
| 20Q4 (5) | 157.14 | 9.13 | 11.99 | 4.0 | 1.78 | -5.66 | 3.85 | -2.53 | 20.69 | 6.14 | 5.68 | 5.86 | 2.55 | -6.74 | -15.76 | 2.45 | -10.69 | 7.77 | 3.91 | -3.16 | -5.47 | 0 | 0 | 0 |
| 20Q3 (4) | 143.99 | 14.04 | 0.0 | 3.93 | 7.38 | 0.0 | 3.95 | 4.77 | 0.0 | 5.81 | 16.9 | 0.0 | 2.73 | -5.84 | 0.0 | 2.74 | -8.13 | 0.0 | 4.04 | 2.51 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 126.26 | 7.69 | 0.0 | 3.66 | 7.96 | 0.0 | 3.77 | 12.54 | 0.0 | 4.97 | 5.3 | 0.0 | 2.90 | 0.25 | 0.0 | 2.99 | 4.5 | 0.0 | 3.94 | -2.23 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 117.24 | -16.45 | 0.0 | 3.39 | -20.05 | 0.0 | 3.35 | 5.02 | 0.0 | 4.72 | -18.62 | 0.0 | 2.89 | -4.31 | 0.0 | 2.86 | 25.69 | 0.0 | 4.03 | -2.6 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 140.32 | 0.0 | 0.0 | 4.24 | 0.0 | 0.0 | 3.19 | 0.0 | 0.0 | 5.8 | 0.0 | 0.0 | 3.02 | 0.0 | 0.0 | 2.27 | 0.0 | 0.0 | 4.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 841.88 | 9.04 | 19.14 | 3.97 | 20.68 | -0.24 | 37.81 | 27.18 | 2.27 | -4.66 | 2.46 | -8.52 | 4.49 | 16.63 | 0 | 0 |
| 2022 (9) | 772.05 | 29.54 | 18.41 | 14.85 | 20.73 | 27.1 | 29.73 | 11.43 | 2.38 | -11.34 | 2.69 | -1.88 | 3.85 | -13.98 | 0 | 0 |
| 2021 (8) | 595.99 | 9.43 | 16.03 | 7.01 | 16.31 | 9.32 | 26.68 | 23.29 | 2.69 | -2.21 | 2.74 | -0.1 | 4.48 | 12.67 | 0 | 0 |
| 2020 (7) | 544.63 | -1.69 | 14.98 | -1.58 | 14.92 | 3.18 | 21.64 | 8.58 | 2.75 | 0.12 | 2.74 | 4.96 | 3.97 | 10.45 | 0 | 0 |
| 2019 (6) | 554.01 | 28.56 | 15.22 | 16.63 | 14.46 | 22.65 | 19.93 | 9.75 | 2.75 | -9.28 | 2.61 | -4.6 | 3.60 | -14.64 | 0 | 0 |
| 2018 (5) | 430.92 | 18.23 | 13.05 | 20.95 | 11.79 | 2.52 | 18.16 | 6.7 | 3.03 | 2.29 | 2.74 | -13.29 | 4.21 | -9.76 | 0 | 0 |
| 2017 (4) | 364.47 | 24.1 | 10.79 | 1.79 | 11.5 | 12.2 | 17.02 | 13.77 | 2.96 | -17.98 | 3.16 | -9.59 | 4.67 | -8.32 | 0 | 0 |
| 2016 (3) | 293.69 | 18.72 | 10.6 | 7.18 | 10.25 | 18.63 | 14.96 | 10.24 | 3.61 | -9.72 | 3.49 | -0.07 | 5.09 | -7.14 | 4834 | 0.0 |
| 2015 (2) | 247.39 | 8.28 | 9.89 | 2.17 | 8.64 | -1.03 | 13.57 | -2.09 | 4.00 | -5.64 | 3.49 | -8.6 | 5.49 | -9.58 | 4834 | 0.0 |
| 2014 (1) | 228.48 | 0.93 | 9.68 | -7.98 | 8.73 | 0.92 | 13.86 | 5.48 | 4.24 | 0 | 3.82 | 0 | 6.07 | 0 | 4834 | 0.0 |
