- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 4.96 | 0.0 | 0.0 | 14.18 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 0 | 0 | 0 |
24Q2 (19) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 4.96 | 0.0 | 124.65 | 14.18 | 0.0 | 144.51 | 0.71 | 0.0 | 156.74 | 0 | 0 | 0 |
24Q1 (18) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 4.96 | 0.0 | 64.45 | 14.18 | 0.0 | 78.99 | 0.71 | 0.0 | 87.94 | 0 | 0 | 0 |
23Q4 (17) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 4.96 | 0.0 | 302.68 | 14.18 | 0.0 | 509.09 | 0.71 | 0.0 | 417.73 | 0 | 0 | 0 |
23Q3 (16) | 1.41 | -61.05 | -54.95 | 0.07 | -12.5 | -22.22 | 0.2 | -4.76 | -20.0 | 0.01 | 0.0 | 0.0 | 4.96 | 124.65 | 72.66 | 14.18 | 144.51 | 77.59 | 0.71 | 156.74 | 121.99 | 0 | 0 | 0 |
23Q2 (15) | 3.62 | 36.6 | -37.04 | 0.08 | 0.0 | -20.0 | 0.21 | 0.0 | -25.0 | 0.01 | 0.0 | 0.0 | 2.21 | -26.8 | 27.07 | 5.80 | -26.8 | 19.13 | 0.28 | -26.8 | 58.84 | 0 | 0 | 0 |
23Q1 (14) | 2.65 | -63.7 | -46.36 | 0.08 | -11.11 | -33.33 | 0.21 | 23.53 | 16.67 | 0.01 | 0.0 | -83.33 | 3.02 | 144.86 | 24.28 | 7.92 | 240.29 | 117.48 | 0.38 | 175.47 | -68.93 | 0 | 0 | 0 |
22Q4 (13) | 7.3 | 133.23 | -13.92 | 0.09 | 0.0 | -25.0 | 0.17 | -32.0 | -37.04 | 0.01 | 0.0 | 0.0 | 1.23 | -57.12 | -12.88 | 2.33 | -70.84 | -26.86 | 0.14 | -57.12 | 16.16 | 0 | 0 | 0 |
22Q3 (12) | 3.13 | -45.57 | -56.28 | 0.09 | -10.0 | -10.0 | 0.25 | -10.71 | -24.24 | 0.01 | 0.0 | -75.0 | 2.88 | 65.34 | 105.88 | 7.99 | 64.02 | 73.3 | 0.32 | 83.71 | -42.81 | 0 | 0 | 0 |
22Q2 (11) | 5.75 | 16.4 | -0.69 | 0.1 | -16.67 | -9.09 | 0.28 | 55.56 | 40.0 | 0.01 | -83.33 | -85.71 | 1.74 | -28.41 | -8.46 | 4.87 | 33.64 | 40.97 | 0.17 | -85.68 | -85.61 | 0 | 0 | 0 |
22Q1 (10) | 4.94 | -41.75 | 30.0 | 0.12 | 0.0 | 0.0 | 0.18 | -33.33 | 38.46 | 0.06 | 500.0 | 200.0 | 2.43 | 71.66 | -23.08 | 3.64 | 14.44 | 6.51 | 1.21 | 929.96 | 130.77 | 0 | 0 | 0 |
21Q4 (9) | 8.48 | 18.44 | 11.87 | 0.12 | 20.0 | 20.0 | 0.27 | -18.18 | 80.0 | 0.01 | -75.0 | -83.33 | 1.42 | 1.32 | 7.26 | 3.18 | -30.92 | 60.9 | 0.12 | -78.89 | -85.1 | 0 | 0 | -100.0 |
21Q3 (8) | 7.16 | 23.66 | 55.31 | 0.1 | -9.09 | -9.09 | 0.33 | 65.0 | 175.0 | 0.04 | -42.86 | 300.0 | 1.40 | -26.49 | -41.47 | 4.61 | 33.43 | 77.06 | 0.56 | -53.79 | 157.54 | 0 | 0 | -100.0 |
21Q2 (7) | 5.79 | 52.37 | 41.56 | 0.11 | -8.33 | -21.43 | 0.2 | 53.85 | 66.67 | 0.07 | 250.0 | 0 | 1.90 | -39.84 | -44.5 | 3.45 | 0.97 | 17.73 | 1.21 | 129.71 | 0 | 0 | 0 | -100.0 |
21Q1 (6) | 3.8 | -49.87 | 29.69 | 0.12 | 20.0 | 20.0 | 0.13 | -13.33 | 18.18 | 0.02 | -66.67 | 0.0 | 3.16 | 139.37 | -7.47 | 3.42 | 72.88 | -8.88 | 0.53 | -33.51 | -22.89 | 0 | -100.0 | -100.0 |
20Q4 (5) | 7.58 | 64.43 | -9.44 | 0.1 | -9.09 | -9.09 | 0.15 | 25.0 | 66.67 | 0.06 | 500.0 | 185.71 | 1.32 | -44.71 | 0.38 | 1.98 | -23.98 | 84.04 | 0.79 | 264.91 | 194.65 | 118 | 0.0 | 0.0 |
20Q3 (4) | 4.61 | 12.71 | 0.0 | 0.11 | -21.43 | 0.0 | 0.12 | 0.0 | 0.0 | 0.01 | 0 | 0.0 | 2.39 | -30.29 | 0.0 | 2.60 | -11.28 | 0.0 | 0.22 | 0 | 0.0 | 118 | 0.0 | 0.0 |
20Q2 (3) | 4.09 | 39.59 | 0.0 | 0.14 | 40.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0 | -100.0 | 0.0 | 3.42 | 0.29 | 0.0 | 2.93 | -21.85 | 0.0 | -0.00 | -100.0 | 0.0 | 118 | 0.0 | 0.0 |
20Q1 (2) | 2.93 | -64.99 | 0.0 | 0.1 | -9.09 | 0.0 | 0.11 | 22.22 | 0.0 | 0.02 | 128.57 | 0.0 | 3.41 | 159.7 | 0.0 | 3.75 | 249.15 | 0.0 | 0.68 | 181.62 | 0.0 | 118 | 0.0 | 0.0 |
19Q4 (1) | 8.37 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | -0.07 | 0.0 | 0.0 | 1.31 | 0.0 | 0.0 | 1.08 | 0.0 | 0.0 | -0.84 | 0.0 | 0.0 | 118 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2022 (10) | 21.13 | -16.25 | 0.4 | -11.11 | 0.88 | -5.38 | 0.08 | -42.86 | 1.89 | 6.14 | 4.16 | 12.98 | 0.38 | -31.77 | 0 | 0 |
2021 (9) | 25.23 | 31.34 | 0.45 | 0.0 | 0.93 | 86.0 | 0.14 | 75.0 | 1.78 | -23.86 | 3.69 | 41.62 | 0.55 | 33.24 | 0 | 0 |
2020 (8) | 19.21 | -6.66 | 0.45 | 21.62 | 0.5 | -9.09 | 0.08 | 14.29 | 2.34 | 30.3 | 2.60 | -2.61 | 0.42 | 22.44 | 118 | 0.0 |
2019 (7) | 20.58 | -11.75 | 0.37 | 5.71 | 0.55 | -3.51 | 0.07 | -12.5 | 1.80 | 19.79 | 2.67 | 9.34 | 0.34 | -0.85 | 118 | 0.0 |
2018 (6) | 23.32 | -6.01 | 0.35 | 2.94 | 0.57 | 18.75 | 0.08 | 33.33 | 1.50 | 9.52 | 2.44 | 26.34 | 0.34 | 41.85 | 118 | 0.0 |
2017 (5) | 24.81 | 28.22 | 0.34 | 17.24 | 0.48 | 65.52 | 0.06 | 100.0 | 1.37 | -8.56 | 1.93 | 29.09 | 0.24 | 55.99 | 118 | 0.0 |
2016 (4) | 19.35 | 18.64 | 0.29 | -43.14 | 0.29 | 11.54 | 0.03 | 0 | 1.50 | -52.07 | 1.50 | -5.98 | 0.16 | 0 | 118 | 0.0 |
2015 (3) | 16.31 | -10.68 | 0.51 | 37.84 | 0.26 | -21.21 | 0 | 0 | 3.13 | 54.32 | 1.59 | -11.79 | 0.00 | 0 | 118 | 807.69 |
2014 (2) | 18.26 | 16.83 | 0.37 | -50.67 | 0.33 | 0 | 0 | 0 | 2.03 | -57.77 | 1.81 | 0 | 0.00 | 0 | 13 | 0.0 |
2013 (1) | 15.63 | 0 | 0.75 | 0 | 0 | 0 | 0 | 0 | 4.80 | 0 | 0.00 | 0 | 0.00 | 0 | 13 | 0 |