- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.67 | 20.33 | 43.92 | 0.23 | 0.0 | 27.78 | 0.4 | 2.56 | 8.11 | 0.26 | 0.0 | 4.0 | 6.27 | -16.89 | -11.22 | 10.90 | -14.76 | -24.88 | 7.08 | -16.89 | -27.74 | 192 | 0.0 | 4.35 |
| 24Q2 (19) | 3.05 | 20.55 | 11.31 | 0.23 | 27.78 | 15.0 | 0.39 | 8.33 | 11.43 | 0.26 | 8.33 | -10.34 | 7.54 | 5.99 | 3.31 | 12.79 | -10.14 | 0.1 | 8.52 | -10.14 | -19.46 | 192 | 0.0 | 4.35 |
| 24Q1 (18) | 2.53 | -13.95 | -1.94 | 0.18 | -18.18 | 5.88 | 0.36 | -5.26 | 5.88 | 0.24 | -7.69 | 4.35 | 7.11 | -4.92 | 7.97 | 14.23 | 10.09 | 7.97 | 9.49 | 7.27 | 6.41 | 192 | 0.0 | 4.35 |
| 23Q4 (17) | 2.94 | 15.29 | 8.49 | 0.22 | 22.22 | 15.79 | 0.38 | 2.7 | 18.75 | 0.26 | 4.0 | -7.14 | 7.48 | 6.01 | 6.73 | 12.93 | -10.92 | 9.46 | 8.84 | -9.8 | -14.41 | 192 | 4.35 | 4.35 |
| 23Q3 (16) | 2.55 | -6.93 | 12.33 | 0.18 | -10.0 | 20.0 | 0.37 | 5.71 | 12.12 | 0.25 | -13.79 | 19.05 | 7.06 | -3.29 | 6.82 | 14.51 | 13.59 | -0.19 | 9.80 | -7.37 | 5.98 | 184 | 0.0 | 3.37 |
| 23Q2 (15) | 2.74 | 6.2 | 14.64 | 0.2 | 17.65 | 33.33 | 0.35 | 2.94 | 12.9 | 0.29 | 26.09 | 45.0 | 7.30 | 10.78 | 16.3 | 12.77 | -3.07 | -1.52 | 10.58 | 18.72 | 26.48 | 184 | 0.0 | 3.37 |
| 23Q1 (14) | 2.58 | -4.8 | 30.96 | 0.17 | -10.53 | 30.77 | 0.34 | 6.25 | 9.68 | 0.23 | -17.86 | 9.52 | 6.59 | -6.02 | -0.15 | 13.18 | 11.6 | -16.25 | 8.91 | -13.72 | -16.37 | 184 | 0.0 | 3.37 |
| 22Q4 (13) | 2.71 | 19.38 | 32.84 | 0.19 | 26.67 | 18.75 | 0.32 | -3.03 | 3.23 | 0.28 | 33.33 | 47.37 | 7.01 | 6.1 | -10.61 | 11.81 | -18.77 | -22.29 | 10.33 | 11.69 | 10.93 | 184 | 3.37 | 3.37 |
| 22Q3 (12) | 2.27 | -5.02 | -6.58 | 0.15 | 0.0 | 15.38 | 0.33 | 6.45 | 10.0 | 0.21 | 5.0 | 10.53 | 6.61 | 5.29 | 23.52 | 14.54 | 12.08 | 17.75 | 9.25 | 10.55 | 18.32 | 178 | 0.0 | 1.71 |
| 22Q2 (11) | 2.39 | 21.32 | 1.27 | 0.15 | 15.38 | 15.38 | 0.31 | 0.0 | 14.81 | 0.2 | -4.76 | 0.0 | 6.28 | -4.89 | 13.94 | 12.97 | -17.57 | 13.37 | 8.37 | -21.5 | -1.26 | 178 | 0.0 | 1.71 |
| 22Q1 (10) | 1.97 | -3.43 | 6.49 | 0.13 | -18.75 | 0.0 | 0.31 | 0.0 | 3.33 | 0.21 | 10.53 | 10.53 | 6.60 | -15.86 | -6.09 | 15.74 | 3.55 | -2.96 | 10.66 | 14.45 | 3.79 | 178 | 0.0 | 1.71 |
| 21Q4 (9) | 2.04 | -16.05 | -20.93 | 0.16 | 23.08 | -20.0 | 0.31 | 3.33 | 6.9 | 0.19 | 0.0 | -17.39 | 7.84 | 46.61 | 1.18 | 15.20 | 23.09 | 35.19 | 9.31 | 19.12 | 4.48 | 178 | 1.71 | 1.71 |
| 21Q3 (8) | 2.43 | 2.97 | -1.22 | 0.13 | 0.0 | 0.0 | 0.3 | 11.11 | 11.11 | 0.19 | -5.0 | 0.0 | 5.35 | -2.88 | 1.23 | 12.35 | 7.91 | 12.48 | 7.82 | -7.74 | 1.23 | 175 | 0.0 | -4.37 |
| 21Q2 (7) | 2.36 | 27.57 | 28.26 | 0.13 | 0.0 | 8.33 | 0.27 | -10.0 | 0.0 | 0.2 | 5.26 | -9.09 | 5.51 | -21.61 | -15.54 | 11.44 | -29.45 | -22.03 | 8.47 | -17.48 | -29.12 | 175 | 0.0 | -4.37 |
| 21Q1 (6) | 1.85 | -28.29 | 5.71 | 0.13 | -35.0 | 0.0 | 0.3 | 3.45 | 0.0 | 0.19 | -17.39 | -17.39 | 7.03 | -9.35 | -5.41 | 16.22 | 44.27 | -5.41 | 10.27 | 15.21 | -21.86 | 175 | 0.0 | -4.37 |
| 20Q4 (5) | 2.58 | 4.88 | -0.77 | 0.2 | 53.85 | -4.76 | 0.29 | 7.41 | -6.45 | 0.23 | 21.05 | -8.0 | 7.75 | 46.69 | -4.02 | 11.24 | 2.41 | -5.73 | 8.91 | 15.42 | -7.29 | 175 | -4.37 | -4.37 |
| 20Q3 (4) | 2.46 | 33.7 | 0.0 | 0.13 | 8.33 | 0.0 | 0.27 | 0.0 | 0.0 | 0.19 | -13.64 | 0.0 | 5.28 | -18.97 | 0.0 | 10.98 | -25.2 | 0.0 | 7.72 | -35.4 | 0.0 | 183 | 0.0 | 0.0 |
| 20Q2 (3) | 1.84 | 5.14 | 0.0 | 0.12 | -7.69 | 0.0 | 0.27 | -10.0 | 0.0 | 0.22 | -4.35 | 0.0 | 6.52 | -12.21 | 0.0 | 14.67 | -14.4 | 0.0 | 11.96 | -9.03 | 0.0 | 183 | 0.0 | 0.0 |
| 20Q1 (2) | 1.75 | -32.69 | 0.0 | 0.13 | -38.1 | 0.0 | 0.3 | -3.23 | 0.0 | 0.23 | -8.0 | 0.0 | 7.43 | -8.03 | 0.0 | 17.14 | 43.78 | 0.0 | 13.14 | 36.69 | 0.0 | 183 | 0.0 | 0.0 |
| 19Q4 (1) | 2.6 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 8.08 | 0.0 | 0.0 | 11.92 | 0.0 | 0.0 | 9.62 | 0.0 | 0.0 | 183 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.81 | 15.74 | 0.78 | 27.87 | 1.43 | 12.6 | 1.03 | 14.44 | 7.22 | 10.48 | 13.23 | -2.71 | 9.53 | -1.12 | 184 | 0.0 |
| 2022 (9) | 9.34 | 7.6 | 0.61 | 8.93 | 1.27 | 7.63 | 0.9 | 16.88 | 6.53 | 1.23 | 13.60 | 0.02 | 9.64 | 8.62 | 184 | 3.37 |
| 2021 (8) | 8.68 | 0.58 | 0.56 | -1.75 | 1.18 | 4.42 | 0.77 | -10.47 | 6.45 | -2.32 | 13.59 | 3.82 | 8.87 | -10.98 | 178 | 1.71 |
| 2020 (7) | 8.63 | 4.1 | 0.57 | -25.0 | 1.13 | -11.02 | 0.86 | -18.1 | 6.60 | -27.95 | 13.09 | -14.53 | 9.97 | -21.32 | 175 | -4.37 |
| 2019 (6) | 8.29 | -9.89 | 0.76 | 4.11 | 1.27 | 1.6 | 1.05 | 29.63 | 9.17 | 15.54 | 15.32 | 12.75 | 12.67 | 43.86 | 183 | 0.0 |
| 2018 (5) | 9.2 | 52.82 | 0.73 | 10.61 | 1.25 | -5.3 | 0.81 | 14.08 | 7.93 | -27.63 | 13.59 | -38.04 | 8.80 | -25.35 | 183 | -19.74 |
| 2017 (4) | 6.02 | -28.84 | 0.66 | -32.65 | 1.32 | -10.2 | 0.71 | -19.32 | 10.96 | -5.36 | 21.93 | 26.19 | 11.79 | 13.38 | 228 | -0.87 |
| 2016 (3) | 8.46 | 2.55 | 0.98 | 4.26 | 1.47 | -6.96 | 0.88 | 6.02 | 11.58 | 1.67 | 17.38 | -9.27 | 10.40 | 3.39 | 230 | -31.95 |
| 2015 (2) | 8.25 | -3.28 | 0.94 | 2.17 | 1.58 | -10.23 | 0.83 | -24.55 | 11.39 | 5.64 | 19.15 | -7.18 | 10.06 | -21.98 | 338 | -11.98 |
| 2014 (1) | 8.53 | -6.57 | 0.92 | -6.12 | 1.76 | 1.15 | 1.1 | 1.85 | 10.79 | 0 | 20.63 | 0 | 12.90 | 0 | 384 | 3.23 |
