玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)656.15-6.8643.917.42-68.47-56.1512.0828.6535.8820.1187.97104.681.13-66.14-69.531.8438.12-5.573.06209.1742.24000
24Q3 (19)704.46-4.790.3323.53-1.1817.019.39-2.494.686.98-6.81-13.083.343.7-38.521.332.32-45.00.99-2.21-54.33000
24Q2 (18)739.2334.01182.8623.8144.6599.589.6312.5106.657.4911.6290.593.227.95-29.441.30-16.05-26.941.01-16.7-32.62000
24Q1 (17)551.6420.9896.816.46-2.7268.138.56-3.7119.056.71-31.6717.932.98-19.59-14.571.55-20.41-39.511.22-43.52-40.08000
23Q4 (16)455.9623.1964.0116.92-15.8677.178.89-0.89234.219.8222.2988.853.71-31.78.021.95-19.55103.772.15-0.7315.14000
23Q3 (15)370.1341.6353.020.1168.5715.718.9792.4975.888.03104.3387.185.4319.02-24.372.4235.9114.962.1744.2722.34000
23Q2 (14)261.34-6.7615.3211.9321.86-20.154.66-35.1952.293.93-30.93-5.984.5630.7-30.761.78-30.4932.061.50-25.92-18.47000
23Q1 (13)280.30.83-14.049.792.51-57.257.19170.3-7.355.699.42-33.763.491.67-50.262.57168.087.792.038.53-22.94000
22Q4 (12)278.014.91-8.729.55-45.05-50.622.66-47.84-61.735.221.21-45.553.44-52.18-45.90.96-54.61-58.071.875.48-40.35000
22Q3 (11)241.926.75-22.717.3816.33-11.875.166.6747.44.292.63-54.417.188.9714.012.1156.1390.681.77-3.86-41.02000
22Q2 (10)226.62-30.51-28.7114.94-34.76-29.863.06-60.57-77.084.18-51.34-65.656.59-6.12-1.621.35-43.26-67.851.84-29.98-51.82000
22Q1 (9)326.17.0714.9622.918.4117.267.7611.6521.638.59-10.05-12.177.0210.592.02.384.285.82.63-15.99-23.6000
21Q4 (8)304.57-2.6829.8419.34-1.9337.166.95100.87-41.49.551.4961.866.350.775.642.28106.39-54.873.144.2824.67000
21Q3 (7)312.95-1.5536.0419.72-7.4224.973.46-74.087.129.41-22.6829.976.30-5.96-8.141.11-73.67-21.263.01-21.46-4.46000
21Q2 (6)317.8712.0652.0321.39.0663.2213.35109.25126.6612.1724.44148.886.70-2.677.364.2086.7349.083.8311.0563.7000
21Q1 (5)283.6720.9364.6119.5338.5184.596.38-46.2140.849.7865.7675.276.8814.5412.142.25-55.52-14.443.4537.086.48000
20Q4 (4)234.581.970.014.1-10.650.011.86267.180.05.9-18.510.06.01-12.380.05.06260.080.02.52-20.090.0000.0
20Q3 (3)230.0410.020.015.7820.920.03.23-45.160.07.2448.060.06.869.90.01.40-50.160.03.1534.570.0000.0
20Q2 (2)209.0821.330.013.0523.350.05.8930.020.04.89-12.370.06.241.670.02.827.170.02.34-27.770.0000.0
20Q1 (1)172.330.00.010.580.00.04.530.00.05.580.00.06.140.00.02.630.00.03.240.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)2651.4993.8671.2221.2339.6633.4941.2850.272.69-37.471.50-31.141.56-22.4800
2023 (9)1367.7327.5158.75-9.2929.7159.927.4723.414.30-28.862.1725.42.01-3.2200
2022 (8)1072.64-12.0164.77-18.9318.58-38.3522.26-45.596.04-7.861.73-29.942.08-38.1600
2021 (7)1219.0544.0979.8949.330.1418.1540.9173.276.553.612.47-18.03.3620.2500
2020 (6)846.0336.9453.5125.0225.5140.5523.6116.886.32-8.73.022.642.79-14.6500
2019 (5)617.811.4142.8-1.3818.1510.020.28.146.93-2.752.948.473.276.6400
2018 (4)609.241.7343.4-4.316.510.5218.68-3.917.12-5.932.718.633.07-5.5500
2017 (3)598.8514.445.3510.7214.93-4.4219.4412.837.57-3.222.49-16.453.25-1.3800
2016 (2)523.472.9940.96-3.2815.62-4.0517.234.617.82-6.092.98-6.843.291.5871000.0
2015 (1)508.29-6.8142.351.1916.28-2.0516.47-9.318.3303.2003.24071000.0

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