- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 704.46 | -4.7 | 90.33 | 23.53 | -1.18 | 17.01 | 9.39 | -2.49 | 4.68 | 6.98 | -6.81 | -13.08 | 3.34 | 3.7 | -38.52 | 1.33 | 2.32 | -45.0 | 0.99 | -2.21 | -54.33 | 0 | 0 | 0 |
| 24Q2 (19) | 739.23 | 34.01 | 182.86 | 23.81 | 44.65 | 99.58 | 9.63 | 12.5 | 106.65 | 7.49 | 11.62 | 90.59 | 3.22 | 7.95 | -29.44 | 1.30 | -16.05 | -26.94 | 1.01 | -16.7 | -32.62 | 0 | 0 | 0 |
| 24Q1 (18) | 551.64 | 20.98 | 96.8 | 16.46 | -2.72 | 68.13 | 8.56 | -3.71 | 19.05 | 6.71 | -31.67 | 17.93 | 2.98 | -19.59 | -14.57 | 1.55 | -20.41 | -39.51 | 1.22 | -43.52 | -40.08 | 0 | 0 | 0 |
| 23Q4 (17) | 455.96 | 23.19 | 64.01 | 16.92 | -15.86 | 77.17 | 8.89 | -0.89 | 234.21 | 9.82 | 22.29 | 88.85 | 3.71 | -31.7 | 8.02 | 1.95 | -19.55 | 103.77 | 2.15 | -0.73 | 15.14 | 0 | 0 | 0 |
| 23Q3 (16) | 370.13 | 41.63 | 53.0 | 20.11 | 68.57 | 15.71 | 8.97 | 92.49 | 75.88 | 8.03 | 104.33 | 87.18 | 5.43 | 19.02 | -24.37 | 2.42 | 35.91 | 14.96 | 2.17 | 44.27 | 22.34 | 0 | 0 | 0 |
| 23Q2 (15) | 261.34 | -6.76 | 15.32 | 11.93 | 21.86 | -20.15 | 4.66 | -35.19 | 52.29 | 3.93 | -30.93 | -5.98 | 4.56 | 30.7 | -30.76 | 1.78 | -30.49 | 32.06 | 1.50 | -25.92 | -18.47 | 0 | 0 | 0 |
| 23Q1 (14) | 280.3 | 0.83 | -14.04 | 9.79 | 2.51 | -57.25 | 7.19 | 170.3 | -7.35 | 5.69 | 9.42 | -33.76 | 3.49 | 1.67 | -50.26 | 2.57 | 168.08 | 7.79 | 2.03 | 8.53 | -22.94 | 0 | 0 | 0 |
| 22Q4 (13) | 278.0 | 14.91 | -8.72 | 9.55 | -45.05 | -50.62 | 2.66 | -47.84 | -61.73 | 5.2 | 21.21 | -45.55 | 3.44 | -52.18 | -45.9 | 0.96 | -54.61 | -58.07 | 1.87 | 5.48 | -40.35 | 0 | 0 | 0 |
| 22Q3 (12) | 241.92 | 6.75 | -22.7 | 17.38 | 16.33 | -11.87 | 5.1 | 66.67 | 47.4 | 4.29 | 2.63 | -54.41 | 7.18 | 8.97 | 14.01 | 2.11 | 56.13 | 90.68 | 1.77 | -3.86 | -41.02 | 0 | 0 | 0 |
| 22Q2 (11) | 226.62 | -30.51 | -28.71 | 14.94 | -34.76 | -29.86 | 3.06 | -60.57 | -77.08 | 4.18 | -51.34 | -65.65 | 6.59 | -6.12 | -1.62 | 1.35 | -43.26 | -67.85 | 1.84 | -29.98 | -51.82 | 0 | 0 | 0 |
| 22Q1 (10) | 326.1 | 7.07 | 14.96 | 22.9 | 18.41 | 17.26 | 7.76 | 11.65 | 21.63 | 8.59 | -10.05 | -12.17 | 7.02 | 10.59 | 2.0 | 2.38 | 4.28 | 5.8 | 2.63 | -15.99 | -23.6 | 0 | 0 | 0 |
| 21Q4 (9) | 304.57 | -2.68 | 29.84 | 19.34 | -1.93 | 37.16 | 6.95 | 100.87 | -41.4 | 9.55 | 1.49 | 61.86 | 6.35 | 0.77 | 5.64 | 2.28 | 106.39 | -54.87 | 3.14 | 4.28 | 24.67 | 0 | 0 | 0 |
| 21Q3 (8) | 312.95 | -1.55 | 36.04 | 19.72 | -7.42 | 24.97 | 3.46 | -74.08 | 7.12 | 9.41 | -22.68 | 29.97 | 6.30 | -5.96 | -8.14 | 1.11 | -73.67 | -21.26 | 3.01 | -21.46 | -4.46 | 0 | 0 | 0 |
| 21Q2 (7) | 317.87 | 12.06 | 52.03 | 21.3 | 9.06 | 63.22 | 13.35 | 109.25 | 126.66 | 12.17 | 24.44 | 148.88 | 6.70 | -2.67 | 7.36 | 4.20 | 86.73 | 49.08 | 3.83 | 11.05 | 63.7 | 0 | 0 | 0 |
| 21Q1 (6) | 283.67 | 20.93 | 64.61 | 19.53 | 38.51 | 84.59 | 6.38 | -46.21 | 40.84 | 9.78 | 65.76 | 75.27 | 6.88 | 14.54 | 12.14 | 2.25 | -55.52 | -14.44 | 3.45 | 37.08 | 6.48 | 0 | 0 | 0 |
| 20Q4 (5) | 234.58 | 1.97 | 48.73 | 14.1 | -10.65 | 39.47 | 11.86 | 267.18 | 132.55 | 5.9 | -18.51 | 13.24 | 6.01 | -12.38 | -6.23 | 5.06 | 260.08 | 56.35 | 2.52 | -20.09 | -23.86 | 0 | 0 | 0 |
| 20Q3 (4) | 230.04 | 10.02 | 0.0 | 15.78 | 20.92 | 0.0 | 3.23 | -45.16 | 0.0 | 7.24 | 48.06 | 0.0 | 6.86 | 9.9 | 0.0 | 1.40 | -50.16 | 0.0 | 3.15 | 34.57 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 209.08 | 21.33 | 0.0 | 13.05 | 23.35 | 0.0 | 5.89 | 30.02 | 0.0 | 4.89 | -12.37 | 0.0 | 6.24 | 1.67 | 0.0 | 2.82 | 7.17 | 0.0 | 2.34 | -27.77 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 172.33 | 9.26 | 0.0 | 10.58 | 4.65 | 0.0 | 4.53 | -11.18 | 0.0 | 5.58 | 7.1 | 0.0 | 6.14 | -4.22 | 0.0 | 2.63 | -18.71 | 0.0 | 3.24 | -1.98 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 157.72 | 0.0 | 0.0 | 10.11 | 0.0 | 0.0 | 5.1 | 0.0 | 0.0 | 5.21 | 0.0 | 0.0 | 6.41 | 0.0 | 0.0 | 3.23 | 0.0 | 0.0 | 3.30 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1367.73 | 27.51 | 58.75 | -9.29 | 29.71 | 59.9 | 27.47 | 23.41 | 4.30 | -28.86 | 2.17 | 25.4 | 2.01 | -3.22 | 0 | 0 |
| 2022 (9) | 1072.64 | -12.01 | 64.77 | -18.93 | 18.58 | -38.35 | 22.26 | -45.59 | 6.04 | -7.86 | 1.73 | -29.94 | 2.08 | -38.16 | 0 | 0 |
| 2021 (8) | 1219.05 | 44.09 | 79.89 | 49.3 | 30.14 | 18.15 | 40.91 | 73.27 | 6.55 | 3.61 | 2.47 | -18.0 | 3.36 | 20.25 | 0 | 0 |
| 2020 (7) | 846.03 | 36.94 | 53.51 | 25.02 | 25.51 | 40.55 | 23.61 | 16.88 | 6.32 | -8.7 | 3.02 | 2.64 | 2.79 | -14.65 | 0 | 0 |
| 2019 (6) | 617.81 | 1.41 | 42.8 | -1.38 | 18.15 | 10.0 | 20.2 | 8.14 | 6.93 | -2.75 | 2.94 | 8.47 | 3.27 | 6.64 | 0 | 0 |
| 2018 (5) | 609.24 | 1.73 | 43.4 | -4.3 | 16.5 | 10.52 | 18.68 | -3.91 | 7.12 | -5.93 | 2.71 | 8.63 | 3.07 | -5.55 | 0 | 0 |
| 2017 (4) | 598.85 | 14.4 | 45.35 | 10.72 | 14.93 | -4.42 | 19.44 | 12.83 | 7.57 | -3.22 | 2.49 | -16.45 | 3.25 | -1.38 | 0 | 0 |
| 2016 (3) | 523.47 | 2.99 | 40.96 | -3.28 | 15.62 | -4.05 | 17.23 | 4.61 | 7.82 | -6.09 | 2.98 | -6.84 | 3.29 | 1.58 | 7100 | 0.0 |
| 2015 (2) | 508.29 | -6.81 | 42.35 | 1.19 | 16.28 | -2.05 | 16.47 | -9.31 | 8.33 | 8.59 | 3.20 | 5.11 | 3.24 | -2.68 | 7100 | 0.0 |
| 2014 (1) | 545.42 | 6.7 | 41.85 | 10.83 | 16.62 | 3.49 | 18.16 | -7.49 | 7.67 | 0 | 3.05 | 0 | 3.33 | 0 | 7100 | 0.0 |
